By Brenda L. Peterson, The Layoff Lady Surprise! It's Layoff #5!Learning from experience can be one of the best ways to make needed changes. Learning from stories is another great way to glean valuable information. I invite you to review my lived experiences and see what insights resonate with you. In 2019, for the fifth time in my career, I found myself unexpectedly in a position where I needed to change jobs. The last time around, my position was suddenly eliminated on the day I returned from vacation. That was about two years before, and I was not expecting to have to do this again quite so soon. My Job Search NumbersAfter this layoff, things moved a bit more quickly than they had during previous career transitions. Even so, Keep in mind, too, that about half of the jobs I applied for did not send me any response. In their defense, I was on and off the market pretty quickly. With that, here’s how this job search shaped up:
Differences From Previous Job SearchesMy job search after layoff #4 lasted 147 days. That's right. It was exactly 100 days longer. So what were the differences between these two job searches? What magic did I use this time around to land a great new position so quickly? Time of YearFortunately (as I look at the bright side), I realized it was time to make a job change in late September. I’ve also found that being unemployed over the holidays nearly guarantees an extra month or two of job searching (or, more likely, waiting). My two previous job searches included the holiday season, lasting 180 and 147 days, respectively. This time around, when I estimated the possible length of my period of unemployment, I surmised that I would either secure a new position before Thanksgiving or I’d most likely be waiting to start a new role until February or March of the following year. Getting a jump start, even by a couple of weeks, made a big difference. Position AvailabilityDuring layoff #1 and layoff #2, I lived in Madison, Wisconsin. While I love Madison as a city, as someone whose chosen profession is corporate training, I knew that I needed to move to a larger job market or consider doing something else for a living. In the middle of layoff #2, I started targeting companies in Minneapolis and planning a move. Even with the challenge of relocating (and managing all of the other areas of my life that were in transition right then), finding a new job took under five months. Being in the greater Twin Cities area, even with me being more selective on where to apply, I still had a lot of options. I also learned to manage my job search anxiety by applying for additional positions each time I was concerned about not hearing back from one potential employer. Doing something that gave me a better chance of securing a new job felt much more productive than simply hoping that a particular role would work out. Professional NetworkI started using LinkedIn seriously in 2006, shortly after I started a new job. Since then, I’ve connected with coworkers, members of professional development organizations, colleagues with whom I’ve interacted, and pretty much anyone who I encountered and found interesting. I stay active on social media, share useful content, and attend industry meetings on a regular basis. Having this robust professional network and assisting individuals in my network when they are job searching or exploring new fields of interest has helped me immensely. When encountering a position that interested me, I immediately looked to my network to see who might be able to put in a good word for me and help me get pulled out of the initial pile of candidates. I have also had more than one “informal interview” with a possible referrer, so they feel comfortable recommending me for a position. Since people are putting their reputations on the line, I don’t take their assistance for granted. Strong QualificationsDuring this job search, I was also clear on the roles that interested me. I also had relevant degrees, recent job titles well aligned with the roles I was applying for, and current industry knowledge. While having someone refer me for a position definitely helps, I also knew I still needed to be a well-qualified candidate. Those qualifications helped me get from a courtesy phone interview to being considered a viable candidate for an open role. Pure Dumb LuckThere is a certain amount of planetary alignment that happens whenever something good manages to happen. In this case, a company in a field that interests me (software) had an opening for which I was qualified, and I had a former coworker willing to refer me for the position. The quote “The harder I work, the luckier I get” comes to mind, as does “luck is preparation meeting opportunity.” Sometimes, timing is everything. What Do You Think?What lessons have you learned from previous job searches? Share your best practices in the comments.
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Job Search Challenges: Assessments and Company-Specific Projects During the Hiring Process1/21/2025 By Brenda L. Peterson, The Layoff Lady Demonstrating Your SkillsEmployers are trying to find someone to solve the unique problems their business has. Recruiters and hiring managers will want to make sure that candidates have the skills and competencies included on their resume. Let's look at a few ways employers might verify candidate abilities during the hiring process. About Assessments & Work SamplesDepending on the company, the newness of the position, and the level of the role, there may be more to the interview process than talking with all the stakeholders. Potential employers may want additional assurances that you are able to complete the key functions included in the job posting. Many employers will verify the information included in your job applicaiton to ensure it is accurate. It is common for a company to confirm your previous employment, certifications, education, and references. It is also common to ask to see previous work samples, often in the form of an online portfolio, for them to get examples of your previous work. For some roles, the organization, or a hiring manager, may ask you to do even more to ensure that you are the best candidate. These additional steps often include two key components: pre-employment assessments or role-specific projects. My Experience With AssessmentsAs a part of a few hiring processes, I’ve been asked to take various tests to assess my tendencies, abilities, and aptitudes. Key focus areas often include problem-solving, strengths, work style, spatial ability, logical thinking, and temperament. For one role after layoff #7, the first two “interviews” with one organization were online assessments that compared my test results to a role-specific and company-specific ideal profile. For that job opening, I had 2 “interviews” like this and received a rejection email without interacting with actual people. For another hiring process, I took online exams on logical reasoning, general intelligence, and basic math before I was eligible for a phone screen. Possible Issues With AssessmentsAs a hiring manager, your goal is to find a candidate who is a great fit for the open position. Assessments can be useful when they are used to verify skills relevant to performing a specific position well. However, some assessments may be checking for skills not required for a given role. In addition, some assessments are not intended to be used during the hiring process and may introduce irrelevant or biased information into the hiring decision. In addition, while using assessments can help an organization to find better candidates, they may also cause some potential candidates to opt out of the process. My Experiences: Work Samples & Small AssignmentsAs someone who works in the field of learning and development, I expect a potential employer to ask to see my portfolio. During the application process, they often ask for a link to an online collection of work samples. Sometimes, during an interview, an employer will ask me to "talk them through" my portfolio and highlight examples of a specific skill that they find particularly relevent. Alternatively, the hiring manager may commit to looking at my work samples later and ask which ones they should focus on to get the best sense of my skills. Since I often work in roles where I present in front of groups, I am always ready to make a 10 minute presentation to the hiring team. While most interviewers let me know a presentation is expected, I have also had people ask me during the interview if I could "teach them something" right then. For higher level roles, I've often been asked to create a "back of the napkin" plan for how I would onboard myself to the new organization. For example, for a Learning & Development Manager role where I would create the learnign function from the ground up, I was asked to create a 30-60-90 day plan outlining what I would do to get to know the organization and prioritize projects. My Experiences: Interview-Specific ProjectsFor some roles, the projects have become much more time intensive and elaborate. In my experience, companies may ask for custom work samples based on the role being new, the role being pivotal to future success, the company having a history of them not finding the "right" person for a similar role. Here are a few examples of the more involved projects and work sampels I've been asked to create as a part of the hiring process:
Issues With Interview-Specific ProjectsIn the abstract, I’ve seen many people bluster on social media about what they absolutely will never do as part of a job interview process. I also know that the decision feels much different when you're in career transition than when you are gainfully employed. It's a lot harder to hold firm to your boundaries when you are just certain that going the extra mile now will give you and edge and help you land that job. It's hard enough when you feel like you had a good phone screen and don't get invited back the next round. It's a whole new level of job search agony when you jump through hoop after hoop and learn that you were not selected. In fact, in all of these cases, I did not get the job. In one case, I got an offer that was later rescinded (because start-ups). In the final example listed--which also included 10 interviews, me reading the book written by the company's founder, and the aforementioned half day of work from me--the organization opted not to fill the position at all. My Insights On Company-Specific ProjectsI also have a few additional insights from all of these company-specific I have completed for this laundry list of jobs I did not get.
My Lessons Learned and Future Strategies
What Do You Think?What are your personal guidelines for how much time you will spend creating custom work samples during the interview process for a given job? Share your thoughts in the comments. Learn MoreBy Brenda L. Peterson, The Layoff Lady The Challenge: Describing What You DoWhether you're searching for a new role or thinking about your professional development, not having the right words to describe your skillset can hinder your progress. Identifying your career keywords will help you create effective messaging for your LinkedIn profile, resume, conversations with colleagues, and other written communications like email and social media posts. Where To Start: LinkedIn and KeywordsHere is my recommendation for how to begin gathering keywords that align with your chosen profession:
Let me take you through an example. Search for Your Target Job TitleI searched LinkedIn's Jobs section for Business Partner Organizational Development in the United States. From the results, I selected ten currently open positions to review further (because I'm an overachiever like that). Here are those job titles:
Lesson Learned: When you search for a job title, your results will include a variety of titles different companies use. Be sure to review the job description to learn more about what that company expects from that role. The duties for the same job title might vary widely from company to company, as might the terminology they use to describe it. Identifying Skills and KeywordsTotal Number of Different Skills Returned for All Ten Jobs For the 10 jobs I reviewed, 69 different skills were included in the results. For context, if all roles had the exact same skills, this number would be 10. If all of the roles had different skills, this number would be 100. Lesson Learned: Not only will job titles vary across organizations, but what skills they value can also differ. Be sure to review the job description to learn more about what skills the company thinks will help make someone in that role successful. Specific Skills Returned For More Than One Job Several skills came up more than once across those ten jobs. Here is the number of times a specific skill appeared for more than one role:
Lesson Learned: Even if there is not widespread agreement on the terminology used across organizations, some keywords will show up more often. Consider including popular keywords in your skills section on your LinkedIn profile and in your resume. Different Keywords for Similar Skills While specific keywords like "communication" and "problem solving" appeared more than once within the 10 job descriptions, several related terms might be included instead. Here are a few groups of terms that take different approaches to describing similar concepts:
Lesson Learned: When you look at the groupings of keywords, you can see the broader areas where roles like this would operate. Each company may use slightly different terminology regarding the skills that they value. When you talk about the work you do, consider weaving some of these words into your stories. What Do You Think?How do you identify the right keywords to use to describe what you do? Share your thoughts in the comments. Learn MoreBy Brenda L. Peterson, The Layoff Lady Reflection and Goal SettingBeginnings and endings often make us think. When relationships, jobs, or projects end, we often reflect on recent events and our desired future state. Taking time to reflect on what went well, areas for improvement, and lessons learned can give us clarity on what matters to us and how to set goals that help us achieve what is most important to us. Why We on’t Pause To ReflectIt’s human nature to want to keep the past in the past and move boldly into the future. Consequently, we often skip over self-reflection that could help us learn from the past, select the right goals, and identify the why that will help us succeed. We may also want to skip self-reflection to avoid dealing with unpleasant truths or uncomfortable emotions. While pausing to reflect can be hard, it can help prevent you from patterns of behavior that keep you stuck. Let’s look at a straightforward self-reflection activity that can help you select the right goals and make the progress you want. How To Think About Your WellbeingI use Gallup’s Five Elements of Wellbeing model as a starting point. This model identifies and labels five important areas that work together to form our overall wellbeing:
In short, if you’re struggling in one area of wellbeing, it will harm your overall wellbeing. By reflecting on each area, you will start to see connections between the different areas, how the areas impact one another, and how you could make positive changes to improve your overall wellbeing. Reflection Questions for Each Element of WellbeingUse these questions to reflect on each of those five elements of wellbeing:
An Example Reflection: Community WellbeingHere's an example of what this reflection might look like as you think about community wellbeing:
Reflection Question for Your Overall WellbeingAfter reflecting separately on each element of wellbeing, ask yourself the following question about your overall wellbeing: Based on your reflection on each element of wellbeing, which area do you want to focus on? Your Reflection Insights and Your GoalsBy going through this activity and evaluating your lived experiences through the lens of each area of wellbeging, you may notice trends. For example:
Use what you learn from your reflection to inform how you focus your attention and what goals you set. What Do You Think?Do you factor your wellbeing into your overall goal setting? How do you do that? Include your thoughts in the comments. Learn More |
![]() Author7-time layoff survivor Brenda L. Peterson, The Layoff Lady, waxes poetic on layoffs, job transitions, & career resilience. Buy The Book!Were you recently laid off? Need a roadmap for what's next? Or planning just in case? Check out my book, Seven Lessons From Seven Layoffs: A Guide!
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