By Brenda L. Peterson, The Layoff Lady

Whether you're actively job searching or just trying to build your professional network, sharing content on social media is a great way to demonstrate your value. By identifying topics that people with your professional focus care about and sharing related content, you will help people associate your name with those areas of expertise. 

While regularly sharing content is valuable, it can also be time-consuming. Here are three tools I regularly use to organize and streamline this process.  

On LinkedIn, you will share some content that you directly create. This might include a post about an event you attended, your career news, or your observations on a given topic. When it comes to LinkedIn, most of my content includes articles on critical topics of interest, with some introductory commentary framing the value I see in the article. 

This means I need to locate and collect those articles to post them as needed.  

One way I locate helpful content on each topic is to set up a Google Alert for keywords or phrases relevant to my professional skill set. Each Google Alert sends you an email with new online content regularly. Here are a few examples of what Google Alerts you may want to set up:
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• As a project manager, you may set up alerts for keywords like these:
  agile, change management, project management, scope creep, Gantt Chart.
• As a salesperson, you may set up alerts for keywords like these:
  social selling, prospecting, lead generation, territory management.
• As a learning & development specialist, you may set up alerts for keywords like these: instructional design, e-learning, facilitation, training needs analysis.

After you identify the keywords for topics that people in your industry talk about, create alerts to keep a steady stream of content coming to you. 

Flipboard serves two essential purposes. First, you can follow exciting topics and see content other users share. Second, you can use Flipboard to create magazines on a given subject area and bookmark content that interests you for later use. 

Here are a few ways you might find content to save in a Flipboard magazine: 
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• As a project manager, while scanning a newsletter from the Project Management Institute, you read an article entitled "Top Five Causes of Scope Creep." You save the article in your Project Management magazine for later reference. 
• As a salesperson, one of your team members mentions an article they found on Hubspot about sales prospecting techniques you should use according to data. You Google the phrase and save the article you find to your Prospecting magazine to review later.
• As a learning & development specialist, while reading through blog articles from your favorite talent development blogger, you run across a great article  about the importance of choosing the right graphics for an e-learning course to minimize learner cognitive load. You add it to your Instructional Design Best Practices magazine to share on LinkedIn or with collegues at a later time.

Gathering possible information to post when you run across it, organizing it, and making it easy to access will save you a lot of time figuring out what to post.

While the other two tools are about finding and organizing possible content to post, now let's look at a tool to schedule those posts.

There are several tools available to help you manage social media posts. Currently, I use Buffer. This online platform has a free version that will enable you to manage posting on up to three social media platforms. When my goal is building my professional network and job searching, I focus on LinkedIn. 

Buffer enables you to create, schedule, and update posts as needed. When searching for a new role, I may post as often as daily. When focusing on building or maintaining my network, I may post once or twice a week. The Learn More section includes recommendations on how often and at what times you may want to share content for the greatest impact.

Creating  A Post

When I create a post to share an article, I often include the following details:

• A short statement framing up the article I'm sharing.
• A link to the article.
• One to five hashtags to drive viewership.
• Optional: a call to action.

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Here are a few examples:

• As a project manager, you might post the following:
  
  I'm a project manager who leads enterprise-wide software implementations and focuses on keeping my projects on time and within budget. Part of that is staying clear on what is "in scope" and "out of scope" for projects.
  
  Check out this article on the "Top Five Causes of Scope Creep" for a reminder on root causes and how to manage them. Number three is the one I battle constantly: http://www.scopecreeparticleurl.com
  
  #projectmanagement #scopecreep
• As a salesperson, you might post the following:
  
  As a high-performing salesperson, I'm always learning new ways to find new potential clients. This article from HubSpot outlines data-driven sales prospecting techniques you should add to your overall prospecting strategy: http://www.salesprospectingarticle.com
  
  What is your go-to strategy for prospecting?
  
  #sales #prospecting #pipelinebuilding #sellallthethings ​
  
• As a learning & development specialist, you might post the following:
  
  If you've ever taken online compliance training, I'm sure you've seen courses where the content is not aligned with the graphics. Why in the moment, those "group of people in suits with their thumbs up" pictures may just seem oddly placed. In reality, those unrelated pictures make learning harder. This is due to the additional cognitive load required for the learner to grasp the information. 
  
  To learn more about cognitive load and how to manage it well, check out this article: http://www.cognitiveloadarticle.com 
  
  ​#learninganddevelopment #instructionaldesign #elearning #cognitiveload​  

When it comes to job searching, professional networking is a critical component of success. Ideally, you make initial connections with people through LinkedIn (maybe even after meeting them in person or at an online group event). While this is a great start, there is value in building relationships beyond that initial connection. A 1:1 meeting can significantly strengthen a networking relationship​ and help you learn how you and your new connection can help one another succeed.

So what exactly is a networking meeting? Back in the day, I remember hearing people talk about doing "informational interviews." In short, if you were interested in having a particular job or working with a specific company, you would contact an organization or individual and ask if they would meet you for an informational interview. In this 1:1 meeting, which could take place via phone or in person, you might learn about the company, what they are looking for, skills to acquire, and more. It also allowed you to start to build a relationship with a company--or a possible advocate in the person doling out said information. 

Fast forward to now. Today, a networking meeting is typically between you and another person deciding to spend a half hour-ish together. This meeting, sometimes called a coffee chat, could happen virtually via Zoom or in person, often over coffee.

If you're job searching, the typical focus will be on how to progress in your job search. Someone may agree to a networking meeting because you have things in common (like a field of work, background, professional goals), because they are generally committed to helping people when they are job searching, or because you have a mutual acquaintance to ask that person to meet with you to help you out.

Whenever you have an opportunity to meet one-on-one with someone, remember that you are taking part in a type of informal interview. Whenever I meet with someone in career transition, my goal is to help them figure out their next steps, offer advice (if they ask and are interested), and give them ideas on further steps they might take, including who they should speak with next 

While I go in with this idea, the amount of help I'll provide also depends on how this networking meeting goes. Ideally, we have a good, productive conversation, and I think to myself, "I totally want to help this person more."

If the meeting goes well, I'll refer them to specific resources that might benefit them (like a networking group they might want to join, a company to check out, someone to follow on LinkedIn) and even put in a good word for them to have a networking meeting with someone else who might get them closer to their goals.

In addition, if it goes REALLY well, this is a person who I'll refer to others for openings, pass on job opportunities, and maybe even hire someday. If the meeting doesn't go well, I'll share a few resources, but I may not be willing to help them as actively moving forward. 

Remember, any interaction you have with people will impact their desire to help you in the future.

Here are a few best practices for networking meetings:

• Thank the person for meeting with you and for their input.
• Let the person know your goals for the networking meeting.
• Let the other person talk. Remember, you're there to learn from them. Be sure to listen to what they have to say!
• Ask them for the advice they wish they had received.
• Ask them for their recommendations on the next steps you should take.
• Ask them what you can do for them. Remember, they typically meet with you because someone they value asked them or they genuinely want to help. Be sure to return the favor!
• Be ready to help that person in the future--whether it's liking one of their LinkedIn posts, sharing a post they made, or helping them promote a job opening they have. Be a good LinkedIn/professional networking neighbor. 
• Send them a quick thank you message afterward and reiterate any next steps you talked about.
• Follow up with anyone who they introduce you to. Even if you end up not doing a lot with that connection, be sure to be professional about it all. 

When people talk about how they "networked" into a new job, typically, that means they leveraged their initial connections to help make inroads with new contacts, who helped them get closer to a new position.

​The holy grail of networking meetings is when the person you meet with agrees to introduce you to someone else they know who could help you. That process repeats until you're talking to a hiring manager or influencer who can help you get an interview for a job. Having good networking meetings is a critical step in that process.

As a many-time layoff survivor, I have done quite a few job searches and had lots of interviews. Not long ago, I read an article about a job searcher who opted out of one hiring process. He did this after making it through three rounds of interviews and having the organization ask about arranging the next six (yes, 6) rounds of interviews. 
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I felt compelled to share my story about one seemingly never-ending interview process. Unfortunately, like with many things in life, it took a bad experience to teach me how to make better decisions.

Let me start by taking a moment to acknowledge that this is not always easy to do. It is hard to set boundaries when you’re hip-deep in a job search, especially when you’re unemployed. The longer the search goes on, the easier it is to tell yourself that you’ll summit Everest if a potential employer asks you to as part of possibly FINALLY getting a paying job.

Consider this your reminder to realize that jumping through more and more hoops doesn’t necessarily mean that you’ll end up with a job at the end of the process. Do your future job-searching self a favor and think through what your boundaries are when it comes to participating in a given company's hiring process. (We'll revisit this a little later.)

During this particular job search, I was laid off at the end of the summer. From previous job searches, I hoped to find a new position before Thanksgiving because otherwise, it might be until February or March before I secured a new role.  

I was very excited when I ran across THE PERFECT JOB! It was an opening for a training director position within an easy commuting distance where I even knew someone who had connections within the organization.

Lesson Learned: Don’t fall in love with a job. Even if it seems like “the perfect job,” it is not yet “your job.” Apply, and hope for the best, but keep on applying. Until you have an actual accepted job offer, it is not “your job.

I met with my professional connection, and they filled me in. I learned about the organization, their clientele, their mission, the key players in the hiring process, and helpful background information. My connection even put in a good word with the organization (they had left on good terms.) I also learned that the company had some turnover in this position, so they were trying to make sure they did their due diligence and hired the right person this time around. 

Lesson Learned: Gather and synthesize information even when you’re excited because you found THE PERFECT JOB. This company having gone through two people in the role in a relatively short time period and being concerned about making another hiring misstep is something I heard and noted. Still, I didn't really take it to heart. In this case, the company was trying (maybe a little too) hard to hire the right person for the role. It may have also indicated something about the company or the position that caused people not to stay. My future self knows to synthesize information more carefully--and not overemphasize only the good things. 

I applied, and my connection put in a good word for me. The company quickly reached out to me for an initial phone screen. Then a phone interview. Then another phone interview. Then yet another phone interview. After four phone calls—each where the new interviewer seemed excited about me as a candidate and talked about who else I needed to talk to—I started to wonder what the game plan was for this whole process (aside from their overwhelming and often stated goal of not to make a hiring mistake).

Lessons Learned: In the initial phone screen or the first interview, ask about the hiring process. This includes their estimate of when this process will be over (a week? a month? 6 months?) and the critical steps in the process. Decide your boundaries and be ready to decide the number of hours you are willing to dedicate to interviewing for this role.

​Remember, you are interviewing them, too. Make no assumptions. Don't get so excited that they keep wanting to talk with you that you keep going, not knowing how many hoops there are to jump through.​

In addition to talking to different interviewers on multiple occasions, the company wanted to see instructional design work samples from me. I emailed work samples and reviewed them with a subject matter expert who was well-versed in adult education and instructional design. They complimented me on the trainer guide, videos, and job aids I had created. They told me they were impressed with my work and learned from what I told them. At this point, they told me the next step was for me to meet with the company founder. 

Lessons Learned: Have a portfolio online that people can access, or let people know that you are happy to review work samples (and your process) with them in an in-person or Zoom meeting. I keep my work samples online with a note that these are intended to showcase my work and that they are not to be downloaded and distributed.

I was excited to meet the company founder, who was also a published author. In preparation,  I bought and read their most recent book, researched their accomplishments, read their blog articles, and reviewed their body of work. During the interview, we had a great conversation, which included a lot of “when we work together” and “next steps” language. 

This meeting was followed by multiple Zoom meetings with different stakeholders (again, one at a time) explaining the next steps in this process—which they called an “in-box experience.” During this phase, I would come into their office and work for a half day. I would have a chance to interact with multiple people I would work with, including consultants and a client. This would require me to sign a non-disclosure agreement, work on a project for an actual client, and present information to a client.  

Lessons Learned: No matter how many interviews you have, or how much they seem to like you, remember you do not have the job until they have made you an offer and you have come to an agreement about your compensation. Remember that the goal of this process is that the employer decides if they want to work with you, and you decide if you want to work with them. Looking back, I'm frustrated with myself that I invested SO MUCH TIME with this potential employer without talking about salary expectations.

The Wednesday before Thanksgiving, at 8:00 am, I arrived at the company's downtown office location for my in-box experience. I brought my computer and the work I had done so far. (BTW--there was a project and pre-work that I did, which took way too long. Holy time suck.) I was told that I needed to use their computer for my work that day.

During the four hours that I was there working (for free) for them, I had an in-person panel interview with people I had talked with via phone, interviewed via Zoom with a consultant, ran a project meeting, completed work on instructional materials for a client, and got feedback on my performance along the way.  I had a final conversation with one of the decision-makers before ending my day. I was told I'd hear back early the following week. 

Lessons Learned: Determine ahead of time how much you are willing to do for a role, and when to call it. Remember, you're interviewing them, too. And, for the love of God, don't do a ton of unpaid labor for a business that is not paying you for your work product.

In the middle of the following week, I got a call. It was very brief. Thanks for my time, but they had decided not to proceed with me as a candidate. If I like, though, they would be willing to add me to their possible consultant database for future contract work. 

​Lesson Learned: Never again. In short, I spent about 45 hours total, including about 15 hours of unpaid work that I did for the company, to end up with no job offer. Time to transition all of these lessons learned into new personal guidelines.

Remember the boundary setting I mentioned before? Here's where we revisit it. After going through this process (and getting mad all over again while writing this article), I am reminded of the outcome of those lessons learned for me.

• Ask about the hiring process in the initial phone screen. Ask about timelines and next steps. 
• Sometime during the interview process, have an initial conversation about salary and benefits. Let the organization know that it's to make sure their benefits and total compensation is aligned with my expectations. End the process early on if they are significantly out of line, or at least manage expectations on next steps. 
• Evaluate my feeling about the role and organization at each step in the process. Be ready to withdraw from the process as needed. Be polite when communicating my desire to not continue with the hiring process. 
• If the idea of doing work as part of the hiring process comes up, discuss the details and time commitments involved. Offer to review my work samples with them and spend up to 2 hours showcasing my skills. Set expectations that beyond that, my time is valuable and billable. 

By Brenda L. Peterson, The Layoff Lady

Career Resilience is all about being ready to deal with what comes. Thinking through scenarios, or contingency planning, is one way to prepare for possible outcomes. By thinking through your next steps before you are in that situation, you can ensure that you are better prepared for whatever does come to pass. 

After seven layoffs, I know the importance of ensuring my financial security. Here are my best practices for preparing for a job loss just in case

What would you do if you went to work tomorrow and found out it was your last day at work? If you've never had this experience, this prospect might be almost unthinkable. Let's take a few minutes for you to think through how this change might impact your life. Here are a few key areas you would need to address. 

Once you find out your job is ending, you'll need to figure out how to pay your bills without what may be your main income stream. You would need to find out about any final money you would receive from your employer, including your last paycheck, a vacation payout, and maybe even some kind of severance package. You would also need to explore other possible money you could access to pay for your main expenses until you could find a new job. This might include unemployment payments or your savings. 

In addition, realize that your health care coverage might end with your job. You will need to determine how you will pay for any health-related costs. This could include switching to a family member's plan, finding and paying for other health care coverage, or determining how to handle possible health care costs outside of an insurance plan. Each of these options has a different price tag and level of risk.

Ask yourself these questions about your current budget for your household:​​

• How much might I receive in unemployment insurance (UI) income on a weekly basis? 
• How closely do my current expenses line up with what I might receive from UI income?
• Which expenses might I minimize, pause, or eliminate to more closely align my income with my expenses?
• How might I pay for my remaining regular monthly bills?
• How will I manage health care costs? What insurance options are available? What are those costs?

How much money do I need to pay my current regular monthly expenses?

While all of these questions might seem big and scary to contemplate, remember you're not in that situation at this time. Right now is a good time to do some research and preliminary thinking on how you might manage each of these factors. Consider doing the following to help inform your contingency planning:

Your Income 

• Review your previous month's bank statements. Identify how much you earn in a given month.
• Look up unemployment insurance (UI) benefits in your state. Find out how much you might receive if you were laid off by your employer and how long UI benefits last.
• Think about benefits you have from your employer that you would need to replace if your job ended and associated costs.
• Think about possible income streams you could create outside of your paycheck from your job. 

Your Expenses

• Review your previous month's bank and credit card transactions. Identify how much you spend in a given month. 
• Think about how much additional money you would need to pay your regular bills if the income from your job ended.
• ​Look through your monthly expenses. Identify which you might minimize, pause, or stop altogether if you were unemployed.
• If you have healthcare through your employer, consider where else you could get healthcare.  
• Review healthcare costs through Healthcare.gov and estimate your possible costs.

Your Savings​

• Review your previous month's bank statements. Identify how much you save in a given month.
• Look at your balances on your savings account(s). Think about how much savings you might need to use to pay your basic monthly expenses for the next six months in the event of a job loss. ​

What questions do you think you need to focus on as you do your contingency planning? Share your thoughts in the comments.