By Brenda L. Peterson, The Layoff Lady

When searching for a job, one challenge is figuring out what work arrangements a given employer has in mind. Since 2020, companies in the United States often label their open positions as onsite, hybrid, or remote. Even with those labels, job seekers and individual employers are still not always aligned on what exactly that means. 

​Let's look at some of the factors in play. 

For a job labeled as "remote," their expectations could be any of the following:
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• The candidate lives in the United States and can work from anywhere.
• The candidate lives in the United States and must work from their home.
• The candidate lives within a specific list of states where the potential employer is set up to conduct business.
• The candidate lives within a specific time zone.
• The candidate is willing to work hours in a specified time zone.
• The candidate lives within a specified distance from one of the company's physical office locations.
• The candidate lives in the metropolitan area of the company's headquarters.
• The company is "remote first" with no physical office location.
• The company is "remote-friendly," meaning there may be the option to work in an office location, a designated shared space, or fully remote.
• The company is "open to remote" and may consider a candidate who does not work in their office location.

Regardless of the label, each role may work differently in practice. Here are a few of the many possible scenarios:

• A company may label a job as remote, then later in the job description mention preferences for being onsite.
• A company may label a job as hybrid when it could more accurately be described as remote with some travel to the corporate office.
• A company may label a job as onsite or hybrid, and in the body of the job description, explain that they are also open to remote.
• A company may label a job hybrid, expecting people to be onsite (in the office) anywhere from never to 4 days per week. 
• A company may have an unstated preference for the location of employees.
• A company may not be clear about their ongoing thoughts on having workers return to the office or the timeline for that change.
• Many companies label roles as remote but do not clarify additional details about arrangements (which states, preferences for specific geographical locations).
• Companies may decide on a case by case basis where they prefer employees to be located or if they will be remote, hybrid, or onsite.
• Any of these designations may also include travel. 

As a job seeker who understand the different stated options and possible meanings, here are a few strategies for navigating job listings:

• Review posted job openings for additional details on work arrangements. For remote roles, read the main job description and skim the listing for additional location restrictions (time zones, states, and proximity to a physical office).
• If you're on a job search site, find the job listing on the company's website. Sometimes they will include additional details on the specific states where they are able to hire and/or want to hire for a given position. 
• If you’re not sure if a company can do business in your state, use LinkedIn to search for employees at that company who currently live in your state. This would indicate that the company is legally able to hire someone in your state.
• Connect with and speak with someone at the organization and ask for additional clarification on work arrangements and remote work policies.
• If it’s unclear, reach out to a company recruiter to clarify details (or, if time is of the essence, apply first, then ask questions later).

There are also a few other implications of remote work to keep in mind:
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• Salary ranges will be all over the board for the same role. For example, a title like "Training Manager" could have a salary of anywhere from $50,000 - $225,000 per year, depending on the location of the company's corporate office. 
• Some companies adjust their salary ranges based on the candidate's geographic area, while others do not. 
• Even with pay transparency laws in some states, not all jobs list the salary range--even when they are now required to do so. 

Given these variations on how salaries work for remote roles, be sure to think through your financial requirements and how you will address questions about your desired salary:

• Identify your desired salary range overall. Use this range as a starting point for all conversations.
• Review posted salary ranges for the role. Make sure they at least meet your minimum salary.
• During the interview process, when a recruiter or hiring manager asks you for your desired salary range, answer that question with the question, “what is the salary range for this position?” This assures that you’re not selling yourself short.

By Brenda L. Peterson, The Layoff Lady

Connecting with someone on LinkedIn is a great way to start a formalized relationship with someone in your professional network. While that is a great start, deepening those relationships is a helpful next step to get more value out of LinkedIn. Let's look at a few ways to do just that. 

Interacting with  posts on LinkedIn is a great way to continue to build relationships with your connections and demonstrate your professional value. Not only is this a great way to build your credibility with many connections at the same time, it also gives you an opportunity to showcase your knowledge without having to choose the initial content for the post. You can also use your comments to interact with others and even use this as a starting point to invite other commenters to connect. 

If someone posts something of value to your connections, you may want to comment on the post itself and then consider reposting it with your comments. When you repost content, first, you'll see anything you typed, then LinkedIn will include the entire original post. This helps the original post get additional views and also enables you to share useful content with your network.

​When I repost content, I usually include "Thanks [original poster] for sharing this information!" To include the original poster's name, include the @, then type the first part of their name, and choose their name from the options provided. (This is often called an "at mention." This will tag them in the post so they can interact with your new post, which will help boost the number of people who see the post. 

Sharing content on LinkedIn is a great way to engage with your connections, add value to your professional relationships, and promote who you are and what you know. Unfortunately, very few people ever post anything at all--which is a huge missed opportunity to differentiate yourself from others in your field. 

Another question that comes up is the frequency of posting. I recommend posting on LinkedIn no more than once a day and posting one to four times per week. Use your favorite search engine for recommendations on the best times and days of the week to post to get the most views on your posts.
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As for content, you don't have to write a lengthy, original manifesto to post on LinkedIn and make an impact. ​Personally, most of the content I share on LinkedIn includes some version of the following:
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• Context: A sentence or two introducing information and sharing context.
• A Resource: A link to an article, post, or eye-catching graphic.
• Keywords: 2-4 hashtags to make my post more findable.

Once you make a post, be sure to like any comments other people make on your post and even reply to each comment. The more likes and comments you receive on your post, the more people will see it. This will continue to build your professional brand and add value to the networking relationships you are fostering through LinkedIn.