I finally realized I didn't have to pick between these two operating modes. Instead, I needed to shift my overall way of thinking and adopt the both/and mindset that was also more long-term and sustainable.

I started focusing on myself as a working professional and what I needed to do to succeed personally, regardless of who my specific employer was. This included focusing on my ongoing learning and development, building my professional network, and planning for contingencies. This built up my career resilience, which helped me feel more confident that I would thrive regardless of my current work situation. 

When people think of learning, they often focus on formal degrees, certifications, and completion certificates from instructor-led classes. While these are valuable, and often a great foundation, ongoing learning can take many forms. Whether you attend a webinar, watch a TedTalk, read an article online, or listen to podcasts on your area of interest, you are continuing your professional development. 

Staying current with industry trends and continuing to learn and grow helps me perform well in my current role while also allowing me to be future ready. In an ever-changing world, continued professional growth is the best way to manage whatever happens next.

Too often, networking is depicted as a superficial act that involves making initial connections with people, then dreading the next day’s “Would you like to buy something from me” calls. I approach networking differently. My goal is to build mutually beneficial relationships with people. Interacting with these connections provides opportunities to share information, learn from one another, and help one another out along the way. 

I use LinkedIn to track my professional network. I connect with people I've met before and with whom I share something in common. My LinkedIn network includes former coworkers, individuals I've sat next to at in-person events, people I've attended an online event with, and professionals working in the same field as me. 

Regardless of my role, and even if it seems to be going well, I always have a backup plan, a backup backup plan, and then a couple more backup plans after those.

After weathering many layoffs and the unique challenges of each, I have a broad sense of the situations I may need to mitigate. Those include an unexpected job loss, choosing an interim health care option, and how to launch a post-layoff job search. 

Here are a few steps I have taken to help prepare for possible situations:

• Identified the people I'll contact when launching a job search. 
• Found a  few companies to contact for contract work. 
• Outlined my short and longer term layoff budget.
• Created supplemental income options beyond a full-time job.

How do you help yourself not worry about being laid off? Share your thoughts in the comments. 

By Brenda L. Peterson, The Layoff Lady

During your job search, there are always a ton of things you could be doing. Unfortunately, there is not enough time to do everything you could possibly do. Therefore, it’s crucial to manage your time. This helps make sure you are doing the highest value activities that will get you closer to your goal of landing a new job. Let's look at a few helpful strategies.

One of the best time management strategies is the simple act of saying no. When you’re in between paid gigs, people may go out of their way to find ways to occupy “all that free time” you have. Being raised to be a nice, pleasant human being, I have a long history of saying yes to things I shouldn’t have. While saying no can be difficult, in your role as the CEO of You, it’s your job to prioritize your time wisely to help you achieve your goals.
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You might want to say no to doing extra volunteer work for your child’s school, church, or favorite charitable cause. You might want to skip helping someone landscape their yard, paint their house, or move. You might want to refrain from attending an additional school play, driving an extra carpool shift, or chaperoning one more event. In short, you get to spend your time in whatever activities bring you joy and/or get you closer to finding a new job. Ensure you align your time with your goals and do not take on additional tasks out of a sense of guilt, obligation, or good old-fashion task avoidance. Remember, no is a complete sentence.

One benefit of working for someone else (aside from, you know, the whole getting paid thing) is that it gives your life structure. When you’re in career transition, making yourself some kind of schedule is valuable. It doesn’t have to be rigid or rigorous. Having more structure is helpful when you’re struggling. Systems help because they give you some idea of what to do with yourself if and when your plans change. Even if you don’t follow your schedule to the letter, having a plan for your time can help address your need for order and give you a sense of accomplishment. 

If I have a blank calendar, I have difficulty accomplishing anything because I have too little structure. Conversely, if I overschedule myself, I will be frustrated because it feels ridig. Blocking off time for dedicated activities is how I balance the two extremes.

During these time blocks, which are usually 1-2 hours long (for me), I focus on the task at hand. For example, when I'm in career transition, I might search for new open positions, customize my resume for a certain role, or write a few thank you messages. Making an appointment with myself helps me get things done.
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I also block out time for fun activities. Whether when the roller skating rink is open, when my coffee group is meeting, or an hour to walk on a nice day, blocking off time helps me prioritize valuable activities that bring me joy.

I also find that there are similar tasks I need to do regularly that go well together. Work batching helps me increase my efficiency and accomplish more. Here are a few examples of the kind of work I batch when I'm in career transition:

• Searching for open positions: I spend a half hour looking for jobs and bookmarking those that meet my basic requirements. If I’m not sure about a role, I’ll bookmark it for now and revisit it alongside similar positions later.
• Prioritizing applications: Later, I'll spend a half hour reviewing my bookmarked jobs. At that time, I read them more closely, eliminate the less desirable ones, and select which higher-value job applications I will submit.
• Applying for jobs: With my now prioritized list, I start with my basic resume, review the job description, personalize the professional summary and skills sections of my resume, then apply. I then update my status on my spreadsheet. I repeat this for the other jobs I will apply for in a given week.

​Grouping tasks tends to improve efficiency and boost productivity. 

Most people’s productivity decreases the longer they work on the same task. One way to use your time more consciously is by using a timer. For example, I set a timer for 50 minutes, then take a 10-minute break. This way, I have a set time to focus, but I also know it won’t last forever. In addition, if I’m spinning on a task and not accomplishing anything, taking that 10-minute break usually gets me out of that thought trap.
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During my break, I switch gears. I stand up, stretch, or take a few deep breaths. Sometimes, I’ll even do a quick beta task, like folding towels, before returning to my alpha work. When my timer goes off and my break ends, I begin again. Breaks can work wonders to stop you from spiraling by helping you re-engage with a given task. 

By Brenda L. Peterson, The Layoff Lady

After nine months of career transition and a few unexpected twists and turns, my seventh post-layoff job search ended successfully in gainful employment. 

Take a look at my lessons learned this time around. 

​People often ask how long a career transition lasts. To give a partial answer to that question, here is my unscientific, skewed-sample-size data on how long each of my periods of post-layoff career transition have lasted.

The time listed starts with my last day of work with my previous employer (aka "Layoff Day") and ends with my first workday in a new role:

• October 10 - April 8, 180 days (6 months)
• February 2 - May 27, 114 days (not quite 4 months)
• June 5 - August 14, 70 days (just over 2 months)
• October 16 - March 12, 147 days (not quite 5 months)
• September 22 - December 2, 71 days  (just over 2 months)
• March 8 - April 27, 50 days (not quite 2 months)
• September 21 - June 12, 264 days (not quite 9 months)

Overall, my average time in career transition is 128 days (just over 4 months). 
Layoff #7 was the longest one I've had so far, and 3 months longer than my previous record.

There are a few key factors that made this period of career transition longer than after my previous layoffs:
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• Time of year: 3 of the 4 times I have been laid off in the fall, I have not found a new role until after the holidays. In general, I find that if I have not accepted a new role before Thanksgiving, it takes me until at least March to land a job. Being unemployed over the holidays adds 1-2 months on to the total time in transition. 
• Other layoffs: The flood of mortgage company and tech company layoffs starting in the fall of 2022 made the market very competitive with lots and lots of job seekers.
• Initial focus on remote work only: Early in my job search, I was focusing primarily on roles with 100% remote work. I learned that many of these roles had hundreds of applications since now people from around the country, not just one localized geographic area, were applying. 

In April, when I re-launched my job search, I changed my overall approach. 

• I was open to a wider variety of job titles and placed a heavier focus on core responsibilities. 
• I focused on companies with a presence in Nebraska.
• I was more open to hybrid roles. 
• I relied more heavily on formal and informal referrals. 

At this point in my job search, I had also built stronger relationships with my colleagues in my Omaha-area professional development groups. When I first launched my job search in the fall, I had only been in the area for 2 months. Between then and April, I had met more people in person, talked with them in meetings, presented to groups, and helped a few of them solve business problems. I'm sure getting to know me better and working alongside me helped them to feel more comfortable speaking to my skillset and recommending me as my job search progressed. 

Whether you are employed and searching for a role that is a better match or in a post-layoff career transition, job searching has many challenges. Perhaps the most frustrating part is that you can't control when you will get a new job. The whole process takes as long as it takes. To make the waiting and uncertainty more bearable, focusing on the aspects of your job search you can control is helpful. 

When working toward a goal, it's always helpful to identify your goals and track your progress toward those goals. This will also help you to evaluate what you are doing and adjust as needed to help you see greater success. There are two kinds of indicators to help measure success: leading indicators and lagging indicators. 

When working toward a goal, most people focus on lagging indicators. In a work setting, if I deliver a training session to help boost product sales, future sales numbers are a lagging indicator. Many factors contributing to future sales are outside my control—like what competing products exist, commission rates, or market conditions. Ultimately, sales numbers are a lagging indicator of success because they show up later on.

Focusing on lagging indicators is how we are encouraged to measure progress in much of life. We look to the scale to show us if we lost weight, our temperature to see if we are healthy, and an accepted job offer as proof of results. While these are all the ultimate measures of success, they are the outputs of many tangible factors we can track and control. Which brings us to...

Along the way, it’s more helpful to focus on leading indicators. These are the easily measurable, countable, check-off-able items that are within your control. In my sales training scenario, leading indicators of success would include holding the training session, the number of attendees, knowledge check results from each participant, and the presence of a reference document. I can control all of these things, count them, and check off tasks completed.

Focusing on the right leading indicators doesn't guarantee I'll achieve my lagging indicators of increased sales, but that success is more likely to happen. Similarly, if I commit to the daily tasks of walking for 30 minutes, eating 5 servings of vegetables, and drinking 64 ounces of water per day, I am positioning myself for more success in my weight loss goal. Those right actions, and tweaking them as needed, will eventually lead to that number on the scale moving in the right direction. 

Within the context of a job search, here are a few lagging indicators of job search progress. You can also not directly control these actions happening:

• Finding a current employee to refer me for a specific job at their company.
• Getting a collegues to put in a good word for me with a potential employer.
• Hearing back from an employer about an initial interview.
• Being invited to a follow-up or final job interview.
• Recieving a job offer.

All these lagging are definitive, and are indicators of legitimate progress toward getting a new job. You also can not directly make any of these things happen. 

During your job search, it's important to focus on activities that can position you to reach those milestones. Here are the broad areas you can impact:
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• Build or strengthen networking connections with people who work in my industry or for a possible employer (which may lead to a referral)
• Highlight my professional skillset through my LinkedIn profile (which may lead to an employer reaching out about an open position)
• Apply for jobs that are a good fit for me (which may lead to a call back)
• Improve how I position my work experience (which may lead to my resume being selected for an initial phone screen)

Now, turn those squishier ideas into leading indicators. Do this by creating specific, countable, check-off-able tasks on your to-do list. Here are a few examples: 

• On LinkedIn, spend 15 minutes each weekday reacting to and commenting on posts made by my connections and companies that I follow.
• On LinkedIn, make a post each Tuesday at 10:00 am that starts with a sentence about a valuable skill I have and includes a link to an article about that skill. 
• On LinkedIn, make a post each Thursday at 2:00 pm that includes a work-relevant inspirational quote.
• On LinkedIn, send five requests to connect with new people each week.
• Identify five jobs that meet my job search criteria.
• Apply for three jobs with tailored resumes.
• On LinkedIn, follow the LinkedIn page for each company where I apply.
• Take part in at least one professional development activity per week.

Having this list of tangible actions to take will keep you on track to achieve your goal of finding a new job.

Some weeks, you do a lot of waiting, which makes you feel like you are terrible at everything and destined to be stuck right where you are. Other weeks, people will trip over one another clamoring to talk with you about yet another amazing job opportunity. During those weeks, you feel like this is all easy and you can do no wrong. Stay the course and keep on keeping on knowing that eventually something will pop.

How do you sustain momentum during your job search? Share your thoughts in the comments. 

By Brenda L. Peterson, The Layoff Lady

Most of us work so we can pay for our lives. When you are job searching, it’s important to determine your target salary range to make your job search more effective. 

​​Having this information will help you prioritize which jobs to apply for and help you have those early salary conversations. Let’s look at a few strategies for answering the question, “What are your salary requirements?”

First, ensure you’ve done the requisite amount of soul-searching to determine what you want to be next in your career. Have a list of what you want to do, possible job titles, relevant skills, core responsibilities, daily activities, focus areas, types of companies, and industries. Having these details on your desired job will help as you start to do salary research. 

Now that you understand your target job and what that looks like, think about what you value in a job. 

For example, some may prioritize having a specific job title, receiving tuition reimbursement money to earn their next credential, and opportunities for a promotion within the company. Another person may prioritize having interesting work while also having schedule flexibility, the ability to work remotely most days, and low health insurance premiums. Still another person may prioritize alongside colleagues in an office, having the opportunity to mentor new employees, and finding a job they can keep for the next 20 years. Think about what is the most important to you.

​In addition, think about what you value in an employer.  Working for a non-profit, government entity, start-up, family business, or Fortune 500 company will have salary, benefit, job security, and total compensation-related implications.

Overall, think about what matters to you, and be aware of the salaries that align with your overall job preferences.

When considering your salary requirements, I suggest using a range instead of one specific number. Let’s look at strategies for determining your target salary range. 

​Here are numbers you might have in mind that could impact your range:

• What you need to make to pay your core monthly bills
• The absolute minimum salary you are willing to accept
• What you need, based on your budget, savings plan, and financial goals
• The minimum salary you would happily accept
• What you’ve made previously
• What colleagues make
• What you’ve seen listed in current job postings
• What you think you are worth
• What would you like to make
• What you’d be really excited about 
• Your dream salary

I suggest the salary range you share with potential employers includes the lower number that is the minum salary you would happily accept and the maximum number is what you'd be really excited about. 

Knowing what companies are paying for what you do should also factor in to your target salary range. Here are a few strategies for finding out more:

Take these steps to find out what open positions are paying:
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1. Search for your target job title and details in a major city in a state with pay transparency laws. I often search for San Francisco, CA or Denver, CO. 
2. Find positions that most closely match your target job and details.
3. Make a note ofthe minimum and maximum salary range numbers, and any descriptors the company has on what qualifications would push a candidate towards the upper end of the salary range.
4. As needed, use a Cost of Living calculator to adjust the minum and maximum numbers for each role. Make a note of these numbers. 
5. Repeat this process a few times to identify trends. 

Many websites have salary information. Two that come highly recommended by recruiters are Salary.com and Payscale.com. In fact, Salary.com has a Know Your Worth calculator where you can add details like your job title, location, education level, and years of experience and see the impact each factor has on your potential market value. 

Find out from other job searchers, recruiters, and hiring managers what salaries companies are paying for specific roles. You can also inquire with professional development organizations to see if there are industry or job-specific studies available that include salary-related information. 

Here are a few factors that might make this process challenging:

• Salaries vary by industry, geographic region, job title, and individual company.
• Not all companies (even those that are legally required to do so) always publish salary information on job postings.
• During the application or interview process, companies may ask you for your salary requiements before you know their target salary range.
• Some companies adjust salaries by geographical area for the same role, while others do not.
• Titles are not used consistently across organizations. Titles may have varying responsibilities as well as salary levels.
• Company benefits can range from few and expensive to plentiful and low-cost. Benefit costs can impact your take home pay significantly.
• Not all interesting jobs will pay what you want them to pay.
• Some companies will pay sinificantly lower or higher than the salary information you find. 
• Not all companies, even with your target job title, will have salary ranges that align with yours.