By Brenda L. Peterson, The Layoff Lady

Beginnings and endings often make us think. When relationships, jobs, or projects end, we often reflect on recent events and our desired future state. Taking time to reflect on what went well, areas for improvement, and lessons learned can give us clarity on what matters to us and how to set goals that help us achieve what is most important to us.

It’s human nature to want to keep the past in the past and move boldly into the future. Consequently, we often skip over self-reflection that could help us learn from the past, select the right goals, and identify the why that will help us succeed. We may also want to skip self-reflection to avoid dealing with unpleasant truths or uncomfortable emotions. While pausing to reflect can be hard, it can help prevent you from patterns of behavior that keep you stuck.
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Let’s look at a straightforward self-reflection activity that can help you select the right goals and make the progress you want.

I use Gallup’s Five Elements of Wellbeing model as a starting point. This model identifies and labels five important areas that work together to form our overall wellbeing:

• Career Wellbeing: You like what you do every day.
• Social Wellbeing: You have meaningful friendships in your life.
• Financial Wellbeing: You manage your money well.
• Physical Wellbeing: You have energy to get things done.
• Community Wellbeing: You like where you live.

In short, if you’re struggling in one area of wellbeing, it will harm your overall wellbeing. By reflecting on each area, you will start to see connections between the different areas, how the areas impact one another, and how you could make positive changes to improve your overall wellbeing. 

​Use these questions to reflect on each of those five elements of wellbeing:

• In a sentence or two, what does _______ wellbeing mean to you?
• On a scale of 1-5, with 5 being the best, how would you rate your current satisfaction with your ______ wellbeing?
• Over the past few months, list one thing that positively affected your _____ wellbeing.
• Over the past few months, list one thing that may have negatively affected your _____ wellbeing.
• List one way you could improve your ____ wellbeing. 

Here's an example of what this reflection might look like as you think about community wellbeing:

• In a sentence or two, what does community wellbeing mean to you?
  For me, community wellbeing is about being a part of different groups of people that matter to me. That includes relationships with co-workers, professional colleagues, neighbors, and people with similar interests.
  
  
• On a scale of 1-5, with 5 being the best, how would you rate your current satisfaction with your community wellbeing?
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• Over the past few months, list one thing that positively affected your community wellbeing.
  I took on a volunteer role within one professional development group.
  
  
• Over the past few months, list one thing that may have negatively affected your community wellbeing.
  When work was hectic, I had less time to dedicate to that volunteer role. 
  
  
• How have the other areas of wellbeing impacted your satisfaction with this area of wellbeing?
  When I was part of a big work project, it required more of my energy than usual. This left me with less energy for social interactions, and I felt stressed out because of work and my community involvement.
  
  
• List one way you could improve your community wellbeing.
  ​Looking at my calendar and making sure I proactively manage my time can help me not overcommit myself to do too many community activities when I have other commitments.
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After reflecting separately on each element of wellbeing, ask yourself the following question about your overall wellbeing:

​Based on your reflection on each element of wellbeing, which area do you want to focus on?​

By going through this activity and evaluating your lived experiences through the lens of each area of wellbeging, you may notice trends. For example:

• You may notice that not having enough energy is a common theme, which may prompt you to focus on areas of your physical wellbeing like getting more sleep, healthier eating, or addressing emotional/mental health concerns. 
• You may notice that your job satisfaction is not where it should be and that you need to focus on your career wellbeing like figuring out your longer term career aspirations, having a conversation about your work future, or considering other employment options. 

Use what you learn from your reflection to inform how you focus your attention and what goals you set.

Do you factor your wellbeing into your overall goal setting? How do you do that? Include your thoughts in the comments.

By Brenda L. Peterson, The Layoff Lady

Whether you are actively searching for a new role, or just have an eye out for a new position, it's important to do your homework. It's important to remember that the company is not just interviewing you for a position. You are also interviewing the company to make sure they meet your requirements for what you want and need in an employer.

When researching, remind yourself of the value of seeking information from multiple viewpoints. You'll gather different, yet often equally valuable, information from the company website, news sources, online review sites, and speaking with individuals who have direct experience working for the organization. 

Let's examine why, when, and how to conduct your vetting process.

When researching a company, start with the online sites that the company runs. This includes their company website, their LinkedIn company page, and their other social media presences. Your main goals include finding out more about the company and the logistics of working there to help you decide if the company seems like a good fit for you and is aligned with your career goals. 

Here are a few ideas on what to look for: 

• Is their online presence complete and professional? Is the information current?
• What details do they have online about their value proposition for employees? Do they mention employee perks, benefits, or their company culture?
• What industry are they in? How many people work there?
• ​What are their working arrangements?
• Have they won any awards?
• How are they active in the community?
• On LinkedIn,  are you connected with any of their employees?
• What is their address? If applicable, do they have office locations near you? For a possible remote position, is anyone else in the state in which you live employed there?​ 
• Is there recent company report on the website? How have their financials been recently?

Once you have looked at company-run sites, it's helpful to do an online search to see how and when they are showing up in the news. You're looking for good and not-so-good information on the organization, as reported in the news. To do this, you could type in the company's full name and the word news, all in quotes, in your favorite search engine. Alternatively, you could type in the company's name in quotes, then click the news link on your favorite search engine. 

Here are a few ideas on what to look for: 
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• Company accomplishments and recent awards.
• Leadership and key staffing changes.
• Good works in the community.
• Activities or events they sponsored.
• Any legal news or actions.
• Previous or planned layoffs.
• Announcements about changes in company structure or ownership.

After looking at the news, it's helpful to look at online reviews for the company. Remember, often, when people write reviews, they are either ecstatic or disgruntled--sometimes without much in between. For comparison, think about how you would rate a recent employer based on the best day you ever had at work there as compared to your worst day at work--and that both were valid in those moments.

Here are a few places to look that are focused on gathering and sharing opinions about organizations:
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• For general impressions of the company, visit The Better Business Bureau.
• To see history or plans for layoffs, search for WARN notices and your state.
• To hear what current or past employees have to say, visit Glassdoor.com.
• To hear what current or past employees have to say, visit Indeed.com.
• Search for review sites of the company's products and services.

In addition to the news, reports on websites, and anonymous feedback, reaching out to people with experience at a given company for additional insights is also valuable. This is where you can leverage your professional network to connect with people who have firsthand experience. 

Here are a few ideas for how to find out more: 
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• On LinkedIn, look at the company's current employees. Search those employees for someone who is one of your current connections. Reach out to that person to ask about their experience working with the company. 
• On LinkedIn, look at the company's current employees. See if you have a second-degree connection with any of the company's current employees. Reach out to that person to ask if they are willing to introduce you to someone at that organization.
• Contact key members of professional organizations where you are a member. Ask if anyone there has insight on the company or knows someone who does. As for either an introduction or any insights they have to share. 

What else do you do to research a company? Include your ideas in the comments. 

By Brenda L. Peterson, The Layoff Lady

When I think about building my professional network, adding new LinkedIn connections is one of my markers of success. I use LinkedIn as a tool to create, build, track, and maintain my professional relationships. 

When I first started using LinkedIn, I connected with people I had met in person. At that time, my network mainly included the following people: 
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• Family and friends
• Current and former coworkers
• Current and former business associates (vendor contacts, customers, contractors)
• Colleagues from professional development groups
• People I met in person or via phone/webinar in a business setting
• People I met through introductions from my current professional connections

When the pandemic hit, I realized I needed to shift my approach, or I would not meet anyone new--and I've continued to add to my professional network. I also realized that since more companies were open to hiring remote people, I needed to broaden my network beyond the people I would encounter in person. In addition to the people I used to connect with, I now also started proactively sending connection requests to the following types of people:
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• Other members of my LinkedIn groups
• People in my geographical area
• People in the fields of talent development, change management, instructional design, and organizational design
• People who work for companies that interest me
• Recruiters
• People with common interests or experiences
• People with mutual connections
• People who presented at sessions I attended
• People who attended online sessions that I also attended

Again, the more people I meet, and the more people I connect with who know about my professional value, the better I will be able to find a new role that meets my requirements more quickly.

I often connect with people when there are specific reasons to connect that are noteworthy, including the following:
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• People recently laid off:  I empathize with their job loss, mention job search-related resources, and invite them to connect.
• People recently hired: I congratulate them on their new role, mention our commonality, and invite them to connect.
• People who just completed a degree, certification, or other educational program: I congratulate them on their accomplishments, mention any commonality we have, and invite them to connect. 

Since LinkedIn now limits the basic account to only 5 personalized connection requests per month, I adopt multiple strategies to build rapport with people. In some cases, I still send a personalized connection request. This can be especially helpful when I send a connection request to someone I have not met before. 

I include the following components when personalizing a connection request:
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• Greeting: Hi, [person’s first name spelled correctly].
• Personal Note: Include details on how you met, compliment them on a previous post, share a helpful tip, comment on their situation, or point out something we have in common.
• Invitation to Connect: I’d like to add you to my professional network. and/or Let’s connect!
• Signature: [Your Name] 

Personalizing a connection request isn't the only way to help you gain that new connection. Here are a few tips you can use without a paid LinkedIn subscription: 
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• Make sure your profile headline is descriptive. When people see your connection request, and look at your headline, seeing "Looking for my next opportunity" tells them far less about you. Instead, starting with your area of focus, industry, desired job title, or other specifics will give them more reason to connect with you.
• Interact with one of their recent posts. This helps boost how many people see their post and they will see your name, profile picture, and start of your headline. This name recognition make them more likley to accept your connection request.