By Brenda L. Peterson, The Layoff Lady About Personal BrandingWhether you're actively job searching or just trying to build your professional network, sharing content on social media is a great way to demonstrate your value. By identifying topics that people with your professional focus care about and sharing related content, you will help people associate your name with those areas of expertise. While regularly sharing content is valuable, it can also be time-consuming. Here are three tools I regularly use to organize and streamline this process. Google AlertsOn LinkedIn, you will share some content that you directly create. This might include a post about an event you attended, your career news, or your observations on a given topic. When it comes to LinkedIn, most of my content includes articles on critical topics of interest, with some introductory commentary framing the value I see in the article. This means I need to locate and collect those articles to post them as needed. One way I locate helpful content on each topic is to set up a Google Alert for keywords or phrases relevant to my professional skill set. Each Google Alert sends you an email with new online content regularly. Here are a few examples of what Google Alerts you may want to set up:
After you identify the keywords for topics that people in your industry talk about, create alerts to keep a steady stream of content coming to you. Flipboard serves two essential purposes. First, you can follow exciting topics and see content other users share. Second, you can use Flipboard to create magazines on a given subject area and bookmark content that interests you for later use. Here are a few ways you might find content to save in a Flipboard magazine:
Gathering possible information to post when you run across it, organizing it, and making it easy to access will save you a lot of time figuring out what to post. BufferWhile the other two tools are about finding and organizing possible content to post, now let's look at a tool to schedule those posts. There are several tools available to help you manage social media posts. Currently, I use Buffer. This online platform has a free version that will enable you to manage posting on up to three social media platforms. When my goal is building my professional network and job searching, I focus on LinkedIn. Buffer enables you to create, schedule, and update posts as needed. When searching for a new role, I may post as often as daily. When focusing on building or maintaining my network, I may post once or twice a week. The Learn More section includes recommendations on how often and at what times you may want to share content for the greatest impact. Creating A Post When I create a post to share an article, I often include the following details:
Here are a few examples:
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By Brenda L. Peterson, The Layoff Lady The Challenge: Describing What You DoWhether you're searching for a new role or thinking about your professional development, not having the right words to describe your skillset can hinder your progress. Identifying your career keywords will help you create effective messaging for your LinkedIn profile, resume, conversations with colleagues, and other written communications like email and social media posts. Where To Start: LinkedIn and KeywordsHere is my recommendation for how to begin gathering keywords that align with your chosen profession:
Let me take you through an example. Search for Your Target Job TitleI searched LinkedIn's Jobs section for Business Partner Organizational Development in the United States. From the results, I selected ten currently open positions to review further (because I'm an overachiever like that). Here are those job titles:
Lesson Learned: When you search for a job title, your results will include a variety of titles different companies use. Be sure to review the job description to learn more about what that company expects from that role. The duties for the same job title might vary widely from company to company, as might the terminology they use to describe it. Identifying Skills and KeywordsTotal Number of Different Skills Returned for All Ten Jobs For the 10 jobs I reviewed, 69 different skills were included in the results. For context, if all roles had the exact same skills, this number would be 10. If all of the roles had different skills, this number would be 100. Lesson Learned: Not only will job titles vary across organizations, but what skills they value can also differ. Be sure to review the job description to learn more about what skills the company thinks will help make someone in that role successful. Specific Skills Returned For More Than One Job Several skills came up more than once across those ten jobs. Here is the number of times a specific skill appeared for more than one role:
Lesson Learned: Even if there is not widespread agreement on the terminology used across organizations, some keywords will show up more often. Consider including popular keywords in your skills section on your LinkedIn profile and in your resume. Different Keywords for Similar Skills While specific keywords like "communication" and "problem solving" appeared more than once within the 10 job descriptions, several related terms might be included instead. Here are a few groups of terms that take different approaches to describing similar concepts:
Lesson Learned: When you look at the groupings of keywords, you can see the broader areas where roles like this would operate. Each company may use slightly different terminology regarding the skills that they value. When you talk about the work you do, consider weaving some of these words into your stories. What Do You Think?How do you identify the right keywords to use to describe what you do? Share your thoughts in the comments. Learn More
By Brenda L. Peterson, The Layoff Lady Resume ObservationsRecently, I have talked with many colleagues who are proactively updating their resumes. After we talk a little about what type of a position interests them, I usually give them additional feedback about preparing a resume to apply for a specific job. As a many-time hiring manager, I have seen lots of bad and lots of sort-of-okay, and just a few resumes that were really, really good. For me, a resume needs to answer three fundamental questions. Having a resume that addresses each of these will helpg you get you out of the no pile and into the “I am excited to talk with them” pile. Question 1: Does This Person Want This Job?In a previous job, I was working on filling an instructional designer position on my team at a software company. I received one resume where the person’s career objective stated that they wanted to be a curator at a museum. The good news: this person knew what they wanted and made it clear in their resume. The bad news: they didn’t want the job I had available. Most (like maybe a good half) of resumes that end up in the “no” pile are so nondescript that they could be applying for any number of office positions. Once, when I was hiring for a technical trainer position, I received a resume for someone with a lot of experience working as a corrections officer. The good news: this person had many potentially transferable skills. The bad news: I didn’t know if this person was interested in this particular role or was mass applying for anything that wasn’t their current job. Overall, do just enough tailoring on your resume, so the hiring manager knows you are interested in the available job and applied for it on purpose. Given how costly a bad hire can be, help the hiring manager know that you want to do the job in question. Question 2: Can This Person Do The Job?Once I know a given candidate wants the job, I look for some indication that the person has the skills to do the job. Some candidates’ work experience is neat and tidy and points logically toward the open role. For example, they were a call center representative, then a senior call center representative, then a call center supervisor, then a call center manager. If they were applying for a call center manager position, from their job titles alone, I could be reasonably sure they could do the job. With that, adding in keywords from the job description and adding details about their previous education and work responsibilities as they relate to this specific position, it’s not a stretch to think they are qualified. If the candidate didn’t have much experience in a similar role, I’d expect them to describe what they did in previous positions and show how their work experience prepared them for this role. For example, if I’m hiring for an instructional designer position, the job description might include “collaborate with subject matter experts to create learning materials for client-facing courses.” If someone with a background as an elementary school teacher applies, they should show how their previous work experience relates to the available position. For example, they might include “collaborated with subject matter experts in the media center to create learning materials for a course for parents on encouraging their children to read more.” Without emphasizing those transferable skills, I might not be convinced they could perform the required tasks. Overall, be sure to make it apparent that you can do the core tasks that the job requires. Question 3: If I Hire Them, Will They Stick Around?Filling an open position takes a long time and is a huge gamble. The goal is to find someone who wants the job, can do it, and will want to be in that position (or a part of your organization) for a good long time. This part of resume assessment is teeing up the phone screen and helping me determine the questions I need to ask. For example, will this salary be in line with their desired salary range? Will they be happy working from the office or working from home for the amount required? Will they work well with this organization's structure and formality level? Will they want to travel as much (or as little) as is needed with this job? Are they going to be happy managing or not managing people? As a hiring manager, details in the resume are helpful as a starting point for those questions. Sharing information on what you want in a role, and drawing comparisons between the role you're applying for and your preferences, wil help make this more clear. Learn MoreBy Brenda L. Peterson, The Layoff Lady About The Seven Layoff LessonsThrough my seven layoffs and many conversations with others in post-layoff career transition, I have learned seven core lessons:
About Layoff Lesson Four: Shape and Share Your StoryNow that you’ve determined what you want in your next role, your new challenge is learning to tell your story. This includes telling the overall story of who you are professionally and the value you bring. To this end, you'll use a few key documents to summarize what you do, highlight your core accomplishments, and persuade that employer that they should spend more time learning about you. Your Job Search ToolkitYour job search toolkit is the collection of information you need to showcase your value to a potential employer. Each item in this list helps you share a part of your story during the hiring process.
Your What I Want StatementBased on what you learned during your Structured Soul Searching, the next step is writing a clear and concise “What I Want Statement." This statement can help you as you review job openings and prioritize your applications to those that most closely align with your goals. This statement can also be repurposed when letting other people know what jobs interest you the most. Your Professional SummaryIn addition to your “What I Want” statement, you also need to be able to tell your career story. Your professional summary is that paragraph of quick-hit information that starts to outline who you are, your qualifications, and what you bring to the table as a candidate. This statement can also be repurposed when letting other people know what jobs interest you the most. Your Interview AnswersThe same stories you use in your resume to showcase your skills and the results they generate can also become the answer to commonly asked interview questions. Instead of answering with no plan and hoping for the best, you can use a model, like CARL or STAR, to structure your answers and get to your point more quickly. For The Whole StoryFor all the information on each of the seven lessons pick up a copy of my book Seven Lessons From Seven Layoffs: A Guide. Learn MoreBy Brenda L. Peterson, The Layoff Lady About The Seven Layoff LessonsThrough my seven layoffs and many conversations with others in post-layoff career transition, I have learned seven core lessons:
About Layoff Lesson Three: Ask Yourself, “What do I want to be next?”Few people take the time to step back from their work life and think, “Is this really what I want to do?” When you go through an unplanned job change, seize this rare opportunity to revisit your career path. Take time for a little structured soul searching and actively decide what you want both long-term and in your next job. An Opportunity For Self ReflectionWhile it’s hard to take the time to reflect when you’re busy living your life, a layoff means the pause button has just been pushed on your career. This may be your once-in-a-lifetime chance to reassess your current situation and think about what you really want from your work life. What Do You Want To Be?Adults often ask children, "What do you want to be when you grow up?" As an adult, especially in a time of transition, it's valuable to pause and ask yourself that question once again. Once that good enough job is no more, its an excellent time to dedicate some time to figuring out your longer-term career goals. After you identify what you'd like to ultimately do, it's valuable to answer the question, "What do I want to do next?" Being able to describe the details of your desired next job will help you find the next right role for you. Structured Soul SearchingThe structured soul-searching process involves reflecting on many areas of your life, including what truly matters to you, your natural ways of working, your skills, and your interests. This process includes identifying your personal values, finding out and naming your strengths, gathering information on what you like to do at work, and identifying your desired salary. This process will include connecting with previous coworkers to discuss their observations, reviewing job descriptions for skills that appeal to you, researching compensation information, taking online assessments, and making time for personal reflection. This process will help you establish what type of new role would be the best fit for you at this point in time. Prioritizing What Matters To YouOnce you reflect in a few different ways, it’s time to gather what you’ve learned and use that to put together your preferences list for the job you want. You'll think through your preferences regarding work logistics, salary, benefits, employer characteristics, and the day-to-day job and determine what matters most to you. You can also revisit your target job profile and adjust it as your job search continues. As you move through your job search, you'll learn more about what you really want (and what you really don't want). You'll continue to fine-tune what the right next job for you is so you can focus your job search efforts accordingly. For The Whole StoryFor all the information on each of the seven lessons pick up a copy of my book Seven Lessons From Seven Layoffs: A Guide. Learn MoreBy Brenda L. Peterson, The Layoff Lady Learning About YourselfWhen thinking about the life you want to live, it's essential to start with what is truly important to you. Identifying those guiding principles will help you make decisions about how you budget your money, which people you will surround yourself with, and what type of work is right for you. Finding the words to express your values can help you live in alignment and increase your overall wellbeing. The Question: What is Important to Me?In the abstract, it can be hard to figure out what really matters to you. It's even harder trying to convert your thoughts and feelings into meaningful words that can help you express what is meaningful to you. Fortunately, there is a tool you can use to help you find the right words. Part of the Answer: think2perform Values ExerciseAt a previous job, when designing a retirement planning seminar, I discovered the think2perform Online Values Exercise. I take this assessment on at least an annual basis. Even though the words that resonate with me stay very similar over time, the process helps me revisit what matters to me most at that point in time. The assessment includes 51 value cards and four rounds of reviewing the cards. The total time to complete this activity is about 15 minutes or more, depending on how much contemplation you do. In the end, you'll have five value cards remaining with descriptions that name and describe key areas that matter to you. The Words You Choose May Change Over TimeI have completed this values exercise multiple times. My results vary depending on what is happening in the rest of my life right then. The words that have remained in my top five consistently over time are autonomy, relationships, and health. When lilfe has felt unpredictable, words like stability, security, and safety have moved up. Similarly, since work is such an important part of my life, there is always a word directly related to what I do for a living. In the past, terms like work, education, or helping others indicated what work meant to me at that time. Applying Your Values To Your LifeIn the final phase of the values activity, I thought very hard about which words were the best guiding principles for me. Here are the values that resonated with me this time around.
Applying Your Values To Your WorkBe sure to use your values as you consider the type of work you want to do and the workplace environment that will help you succeed.
What Do You Think?How do your values influence your career decisions? Share your thoughts in the comments. Learn Moreby Brenda L. Peterson, The Layoff Lady Insights From An Unemployed Job SeekerAs someone who has been laid off a lot, I have applied for about three bijillion jobs throughout my career. I've become a resume nerd through this whole ordeal. I’m always learning about the best format, writing a punchy introduction, tailoring my resume to each position, and having the right level of detail on my LinkedIn profile. Which leads me to... Insights From A Hiring ManagerOn the other side, I’ve also been a hiring manager searching for new software trainers, learning and development specialists, instructional designers, technical support specialists, and technical writers. As a hiring manager, believe it or not, I very much want you to be the perfect candidate for the position I have open. However, while searching for a new career opportunity is no picnic, being on the other side of hiring is also challenging. Unfortunately, many candidates who apply for a job are either not qualified or represent themselves poorly on a resume. Which brings me to my... Top Five Tips For A Strong Resume
A Secret About Hiring ManagersAs a job candidate, it may often feel like you are at odds with hiring managers, and the companies trying to fill open positions. Want to know the truth? As a hiring manager, I’m really hoping that you are the right candidate for the opening I have. I’m trying like crazy to find just the right person who can do what I need done and who will enjoy working at my company. Each time I come across a resume that includes a great list of skills, but who makes one or more of the mistakes listed above, you're making it harder for me to sell your skills to my boss. Having your resume in a good place makes it easier for me to advocate for you as the right person to fill the available role. Learn More
By Brenda L. Peterson, The Layoff Lady Where Do I Even Start?If you work in an industry where potential employers want to see examples of your previous work, putting together a portfolio is a good idea. As someone who works in the field of learning and development, I know that it's valuable for me to have additional evidence to prove that I actually have all of those skills I brag so much about on my resume. Whether you're job searching or building your overall career resilience and opportunity readiness, having an online portfolio is a good step to take. Like any new endeavor, figuring out where to start can be challenging. There are countless options, and even more opinions, on what the ideal portfolio looks like. Here is my five-step process for helping you to create a portfolio that works for you. Step 1: Identify Your GoalsThis is the step you might be tempted to skip. However, if you don't take a little time to figure out what you're trying to accomplish with your portfolio, you most certainly won't reach your goals. Here are a few questions to ask yourself to help you clarify what you want:
Depending on your answers to these questions, your goals may include one or more of the following:
The answers to these questions will influence your portfolio creation choices. Step 2: Decide What To IncludeThe specific content you include in your portfolio will depend on your overall goals. In my chosen field of learning and development, here are a few of the kinds of work samples I might want to include:
Remember, your portfolio is not just about the documents you include. It's also about the story you tell about how you solved a problem and how the artifact you include supports that narrative. Step 3: Gather Work SamplesOnce you have identified your goals and thought about the skillset you want to showcase, it's time to choose the specific documents you will include. Here are a few possibilities for locating or creating your actual work samples:
Whether you have existing documents you used in previous roles, re-create samples similar to past work projects, or re-purpose project documents created as part of another interview process, determine what you will include. Step 4: Choose and Implement TechnologySince you are creating an online portfolio, choosing the underlying technology is an important step. While there are countless options available, here are three viable choices to consider:
Step 5: Share Your Portfolio.Depending on your goals, you may have your portfolio as a website that someone could discover on their own or a link that can only be accessed after you share it with someone. Regardless of your portfolio format, there are a few cases where you will proactively share your portfolio link:
Make Your Portfolio 1.0At this point, you may be excited about all the possibilities and overwhelmed with uncertainty. Here's my recommendation for creating at least a starter portfolio for yourself.
Congratulations. You now have a portfolio. Take a week off from looking at it, and then make an appointment with yourself to revisit your portfolio goals and next steps. What Do You Think?What goals and design choices did you make with your online portfolio? Include your thoughts in the comments. Learn More
By Brenda L. Peterson, The Layoff Lady Learn all the things!Whether you're gainfully employed or looking for a new role, continuing to learn and grow is a valuable career resilience strategy. While you can certainly pursue college degrees or certifications, there are many informal ways to increase your knowledge. Here are three of my favorite ways to continue learning and growing. Strategy 1: Social MediaStaying current on industry trends can be a challenge. One way to learn a little bit at a time is using social media. I use LinkedIn to learn a little at a time on topics that matter to me. Follow thought leaders and regularly read their posts to learn more about emerging trends and technologies. In addition, follow companies to stay current on their new products and positions in the marketplace. You can also follow hashtags for keywords you like to learn about. Here are a few topics I consistently learn about from social media posts:
Strategy 2: WebinarsWebinars are an excellent way to learn about a topic in more detail, usually over the course of 30-60 minutes. In a webinar, you can hear a speaker lead you through content, highlight important points, and string those ideas together into a more cohesive whole. In addition, you may also have the opportunity to interact with other webinar attendees. Webinars may focus on presenting content, answering questions from live attendees, or getting the group to share ideas on a specific topic. Here are a few webinars I have attended and what I took away from each:
Strategy 3: Professional OrganizationsProfessional organizations are a great way to learn more about a wide variety of topics. For one, you can attend regularly scheduled meetings, which typically have an educational component, to learn industry-specific content. Most groups have a social component, whether it is networking time during meetings or separate events that focus on getting to know other members. There are also volunteer opportunities, from helping check people in at a monthly meeting, being on an event-specific committee, and taking on a leadership role. These opportunities provide multiple ways to learn from a structured event or learn by doing. Here are a few professional organizations I have been a part of and ways I have learned content and skills:
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By Brenda L. Peterson, The Layoff Lady Using LinkedIn To Build Your BrandSharing content on LinkedIn is a great way to engage with your connections, add value to your professional relationships, and promote who you are and what you know. However, only about 1% of LinkedIn users ever post anything at all--which I think is a huge missed opportunity to stand out. Why People Don't Post on LinkedInWhen I've asked people what is stopping them from posting on LinkedIn, the overwhelming answer is, "I don't know what to post." Like with most everything in life, it comes down to your overall goals. Whether I'm promoting myself in general or actively searching for a new "day job" in L&D, my goals remain consistent: to share knowledge and strengthen relationships. There are many ways posting on LinkedIn can help. I suggest using LinkedIn to share posts that support who you are as a professional. Types of PostsYou don't have to write a long, original manifesto to post on LinkedIn and make an impact. Here are examples of what you can post on LinkedIn that will help you "build your brand" and share what you're all about, both professionally and as a person:
Let's look at a few examples of my posts. Showcasing Your ExpertiseWho are you professionally? What are your skills? What do you bring to the table as a possible employee of a given company? For me, my skills include training leadership, needs assessment, relationship building, instructional design, project management, technical writing, facilitating classes, and more. You as a PersonWho are you? What is it like to work with you? What are your interests? What do you care about? For me, I love helping people to succeed. I love removing obstacles so people can be successful. I enjoy board games, inline skating, my cats, my family, and a good cup of coffee. I am also kind of a nerd. I also own a velvet Elvis--because of course I do. Inspirational ContentWhat picks you up when you are down? What insights struck you? What motivates you? For me, I love quotes about the value of lifelong learning, self care, and shifting your mindset. Promoting OthersWho inspires you? Who do you learn from? Who shared a useful resource that benefitted you? For me, I enjoy finding awesome people to learn from and sharing useful articles with others who might also find them helpful. You Doing ThingsWhat do you do? What did you write? How do you volunteer? For me, I lead classes, go to professional development meetings, deliver webinars, inline skate, and, on rare occasion, beat my now-adult child at a board game. Your Work SamplesWhat projects do you work on? What do you write? What content to you create? What experiences have you learned from? For me, I teach custom webinars, write blog articles, assist other instructors, and design learning. Sharing InsightsWhat have you learned about your chosen profession? What's a tip you like to share? What's your go-to strategy for solving a problem? What's something unique you have noticed? For me, I make observations, see unique solutions to common problems, or see how training and learning are out there in the world. And also coffee. Sharing Opportunities and ResourcesWhat problems can you help people solve? Who do you know who is a go to person for a given topic? What is a solution you learned about from a common problem? For me, I share information for people who want to get into corporate training, share job search resources, point people towards others who share topic-specific content. Learn More
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Just get laid off?
Click here for info on what to do first. Author7-time layoff survivor Brenda L. Peterson, The Layoff Lady, waxes poetic on layoffs, job transitions, & career resilience. Buy The Book!Were you recently laid off from your job and need a roadmap for what's next? Pick up a copy of my book, Seven Lessons From Seven Layoffs: A Guide!
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