By Brenda L. Peterson, The Layoff Lady Surprise! It's Layoff #5!In 2019, for the fifth time in my career, I found myself unexpectedly in a position where I needed to change jobs. The last time around, my position was suddenly eliminated on the day I returned from vacation. That was about two years before, and I was not expecting to have to do this again quite so soon. My Job Search NumbersThings moved a bit more quickly this time than I initially expected. Keep in mind, too, that about half of the jobs I applied for have not responded. In their defense, I was on and off the market pretty quickly. With that, here’s how this job search shaped up:
Differences From Previous Job SearchesMy last job search (after layoff #4) lasted 147 days. That's right. It was exactly 100 days longer. So what were the differences between these two job searches? What magic did I use to so quickly land a great new position? Time of YearFortunately (as I look at the bright side), I knew I needed to make a change in late September. I’ve found that being unemployed over the holidays nearly guarantees about an extra month or two of job searching (or, more likely, waiting). My last two job searches included the holiday season, lasting 180 and 147 days, respectively. My best advice is to take some time off from job searching over the holidays. This time around, when I estimated the possible length of my period of unemployment, I surmised that I would either secure a new position before Thanksgiving or I’d most likely be waiting to start a new role until February or March of next year. Getting a jump start, even by a couple of weeks, made a big difference. Position AvailabilityDuring layoff #1 and layoff #2, I lived in Madison, Wisconsin. While I love Madison as a city, as someone whose chosen profession is corporate training, I knew that I needed to move to a larger job market or consider doing something else for a living. In the middle of layoff #2, I started targeting companies in Minneapolis and planning a move. Even with the challenge of relocating (and managing all of the other areas of my life that were in transition right then), finding a new job took under five months. Being in the greater Twin Cities area, even with me being more selective on where to apply, I still had a lot of options. This gave me a better chance of one of the positions I applied for moving me along to the interview stage. I also learned to manage my job search anxiety by applying for additional positions each time I was concerned about not hearing back from one potential employer. Professional NetworkI started using LinkedIn seriously in 2006. Since then, I’ve connected with coworkers, members of professional development organizations, colleagues with whom I’ve interacted, and pretty much anyone who I encountered and found interesting. I stay active on social media sharing useful content and attend industry meetings on a regular basis. Having this robust professional network and assisting individuals in my network when they are job searching or exploring new fields of interest, has helped me immensely. When encountering a position that interested me, I immediately looked to my network to see who might be able to put in a good word for me and help me get pulled out of the initial pile of candidates. I have also had more than one “informal interview” with a possible referrer so they feel comfortable recommending me for a position. Since people are putting their reputations on the line, I don’t take their assistance for granted. Strong QualificationsI’m at the point in my career where I know what jobs interest me. I have good formal education, recent job titles that are well aligned with roles for which I’m applying, and I’ve stayed current on the industry. While having someone refer me for a position helps, I know I still need to be a well-qualified candidate. Those qualifications are what helps me get from a courtesy phone interview to being considered a viable candidate for an open role. Pure Dumb LuckThere is a certain amount of planetary alignment that happens whenever something good manages to actually happen. In this case, a company in a field that interests me (software) had an opening for which I was qualified, and I had a former coworker who was willing to refer me for the position. The quotes “The harder I work, the luckier I get” comes to mind as does “luck is preparation meeting opportunity.” Sometimes, timing is everything. Learn More
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By Brenda L. Peterson, The Layoff Lady A Note About The NumbersAs a bona fide Excel nerd, and meticulous planner, I kept detailed records on my job search journey from layoff #4 through finding a new role. Here are a few statistical highlights of what on earth I did with myself in the months between when my previous role ended and starting a new job. I’m including several numbers in this article. Keep in mind that while I pride myself in my ability to count and do basic math, I’m dealing with a very small sample size. (See the “Learn More” section for issues that can be caused by having a small sample size when it comes statistical information.) This article can only barely be called “research” and is more appropriately described as me sharing my personal experience. With that disclaimer, on to the numbers! How Long Will This Take: Job Search Length
Please Look At My Resume: Applications Submitted
Now We're Talking: Interviews
I Know People: Referrals and Impact on Interview Likelihood
I Will Never Work Again: Job Search Low Points
Everything Works Out: Lessons Learned
Learn Moreby Brenda L. Peterson, The Layoff Lady Network Building in the BeforetimesPre-pandemic, "networking" typically meant attending in-person events, shaking a few hands, and having a somewhat meaningful conversation with another human. While in-person opportunities are available again, it's still a good practice to continue to build your network when interacting with people online. Enter the WebinarLike many people, I have attended (and delivered) approximately a bijillion online meetings, trainings, and interactive instructor-led sessions. I've been approaching these sessions with a mind towards not just attending, but also making new connections. Although the process differs from in-person interaction with people, I have managed to connect with more people (and often form more meaningful connections) than attending in-person meetings and “working the room.” As someone who runs introverted and communicates effectively in writing, this was an opportunity to turn webinars into a bonus network building exercise. Your Personal Webinar BrandingWhen attending a webinar, I make sure that people are able to see who I am, my full name, and a picture if at all possible. I use the same photo I use on LinkedIn so that people associate me with that picture. I also make sure that my first and last name are present so people have a chance of being able to find me after the session--or will recognize my name. In addition, during the webinar, I interact during the session. This usually involves commenting in the chat when prompted--which is also an opportunity for other attendees to see my full name. During any small group interactions, I'm sure to turn my camera on so people can see my face, hear my voice, and see my name. If the presenter asks people to share out loud, I usually turn on my camera, and share my thoughts. Again, this is another opportunity for people to hear my voice, see my face, and see my name. Each of these "impressions" helps people start to get to know me at least a little bit. Finding Potential ConnectionsDuring the a webinar, I often take a screen shot of the participant list, and a gallery of attendees if people are on camera. Whenever possible, download the chat from the session. This helps me identify who was active in the webinar and gives me additional information on anything they might have shared during the session. I often make notes on notecards during sessions to help me remember who might have said what and key content covered. All of these details can help me when interacting with attendees later on when I send LinkedIn connection requests. Researching Potential ConnectionsAfter attending a webinar, here is my process for adding new LinkedIn connections:
Personalizing a Connection RequestPersonalizing connection requests is a great way to start building a relationship with a new professional contact. Here are the key components I include:
Connection Request ExamplesHere are a few examples of messages that you can use to invite people to connect. Currently, LinkedIn allows you to include up to 300 characters when personalizing connection requests. Hi, Jen. I see we both attended today’s White Box Club meeting. I’m also in career transition and seeking a new role in learning and development. Let's connect! I'm also always up for a 30-minute "virtual coffee" meeting to discuss how we can help one another as we job search. --Brenda Hi, Jack. Great to interact with you a bit at this morning's Excellence Share. I love sharing ideas with fellow L&D professionals. Let's connect! --Brenda Hi, Javier. I see we both attended today's "Sales Enablement Best Practices" webinar. I definitely enjoy learning from this group. Since you mentioned that you are job searching, be sure to check out The White Box Club on Meetup to help you as you find your next role. Let's connect! --Brenda After The Initial ConnectionHow do you further nurture that relationship? Here are a few ideas.
Continue to Build The RelationshipAfter connecting with people initially, be sure to continue to nurture those connections. Posting useful content, and occasionally messaging people is one way to do that. Ideally, you can add value to the relationship before you are in a position where you need to ask those individuals for help. Learn More |
Author7-time layoff survivor Brenda L. Peterson, The Layoff Lady, waxes poetic on layoffs, job transitions, & career resilience. Buy The Book!Were you recently laid off from your job and need a roadmap for what's next? Pick up a copy of my book, Seven Lessons From Seven Layoffs: A Guide!
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