By Brenda L. Peterson, The Layoff Lady Your LinkedIn Profile: PurposeWhile your resume is a concise 1-2 page marketing piece intended to showcase your skills as they apply to a specific job, LinkedIn is your professional billboard to the whole working world. When actively searching and applying for a job, you’ll include your LinkedIn profile on your resume. Hiring managers and recruiters will often view your profile to see which connections you might have in common and to learn more about you in general. Furthermore, recruiters may source you (invite you to apply or interview for an opportunity) based on the content of your LinkedIn profile. Whether you are actively applying for a new job or simply building your professional network, it's a good idea to review your LinkedIn profile regularly and make updates to ensure your information is current and complete. Your LinkedIn Profile: The BasicsFilling in these fields on your LinkedIn profile will make it an even more valuable tool as you build and grow your professional network:
Your LinkedIn Profile: Next LevelHere are a few ways to make your LinkedIn profile even more impactful:
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By Brenda L. Peterson, The Layoff Lady A Different Resume for Each Job? Won't That Take Forever?When applying for jobs, customizing each resume is one way to help you stand out. Unfortunately, it’s easy to spend a lot of time and effort updating your resume. Let's look at shortcuts for customizing your resume that is less time and labor-intensive. Articulate What You WantRemember, when you're at the point when you're applying for jobs, you should have already done some prework. By now, you should know what specifically you're looking for in a job. This includes details like your target job title(s), industries, core work responsibilities, geographic location, day-to-day responsibilities, pay rate, and work arrangements (onsite, remote, hybrid). If you don't have a clear idea of what your target job looks like, it makes everything else harder. I encourage you to take a moment to figure out what your target is. This act will help you be more efficient as you search for a role, decide what to apply for, create your target job resume, and everything after that, too. For me, in a previous job search, here is how that looked:
Create a Target Job ResumeTo start, create a target job resume. You could also share this resume with those people who say, "Can you send me your resume?" who may not have a specific job description to share. This resume should be a solid representation of your skills, the type of work you do, and the unique value you would bring to the role. Your target job resume should also include keywords commonly appearing in job descriptions for the type of work you do. To be clear, this IS NOT the resume you use to submit whenever you apply for a job. Instead, this is the resume you customize just a bit for each job for which you apply. Let's look at what to include so you have a robust resume that you'll only need to customize in a few ways for each role. Target Job Resume: Professional Summary SectionYour resume should start with a professional summary section. The goal of this summary is to let the reader know if it's worth reading further. This summary is comprised of a few sentences that summarize who you are, what drives you, and how those factors align with the available role. This is also an opportunity to highlight important keywords that will resonate with employers. For me, here is how the Professional Summary in my target job resume looked: Proactive learning consultant driven to help organizations succeed. Thrives when partnering with leaders and stakeholders to improve performance. Able to think strategically and execute tactically while managing multiple projects. Committed to constant learning, continuous improvement, and delivering training that drives results. Target Job Resume: Relevant Skills SectionLook at your list of terms included in job descriptions that interest you. Prioritize the ones that you really want the hiring team to know about. Include those in a Relevant Skills section near the top of your resume. Limit what you include to a couple of lines. Here are key skills that I seem the most generally relevant: Here are keywords I saw in multiple Learning Consultant Jobs and included in my Relevant Skills section: Blended Learning, Coaching, Collaboration, Communications, Consulting, Facilitation, Instructional Design, Needs Analysis, Onboarding, Project Management, Relationship Building, Strategy, Video Production Target Job Resume: Work Experience DetailsFor each role, I include bulleted points describing responsibilities common to people who do this work. This includes a wider variety of keywords to help even the least experienced recruiter see the tie between what I describe and the words used in many job descriptions. Here are examples of bulleted points under job descriptions that include keywords relevant to my skills:
The words in bold are keywords pulled from relevant job descriptions. Customizing a Resume: Save AsFirst, I pull up my target job resume file in a word processing file format. Then, I save a copy of my job-specific resume using the following naming convention: [My name] Resume, [Job Title] with [Company name]. For a Lead Learning Consultant role for ABC Inc, the name would look like this: Brenda L. Peterson Resume, Lead Learning Consultant with ABC Inc Now, I'll edit this new resume so it aligns more directly to the job for which I'm applying. Customized Resume: Professional Summary SectionNow, I will customize the Professional Summary Section to align with the language used in the Lead Learning Consultant role. Remember, here is how the Professional Summary in my target job resume looked: Proactive learning consultant driven to help organizations succeed. Thrives when partnering with leaders and stakeholders to improve performance. Able to think strategically and execute tactically while managing multiple projects. Committed to constant learning, continuous improvement, and delivering training that drives results. Here is the Professional Summary would look for this Lead Learning Consultant role: High-performing lead learning consultant who thrives when delivering engaging employee performance solutions. Thrives when partnering with internal and external stakeholders to design innovative talent management programs. Able to think strategically and execute tactically while managing multiple projects. Committed to constant learning, continuous improvement, and delivering talent initiatives that drive engagement. The sentiment is similar, but now I'm conveying my value add using the employer’s words to describe this position. Note the bolded words were pulled directly from the job description. Customized Resume: Relevant Skills SectionNow, I will customize the Relevant Skills Section to align with language used in the Lead Learning Consultant role. Remember, here is how the Relevant Skills section in my target job resume looked: Blended Learning, Coaching, Collaboration, Communications, Consulting, Facilitation, Instructional Design, Needs Analysis, Onboarding, Project Management, Relationship Building, Strategy, Video Production Here is the Relevant Skills section would look for this Lead Learning Consultant role: Blended Learning Solutions, Employee Coaching, Collaboration, Communication Skills, Consulting, Facilitation, Curriculum Design, New Hire Onboarding, Project Management, Relationship Building, Strategy, Talent Management Programs To mirror language the company used, I added "solutions" to blended learning, changed "instructional" to "curriculum", and added a few terms emphasized in the job description to this list. Realize these skills are also included in bulleted points for each role. This is just another opportunity to help the recruiter align the skills needed with the words listed in the job description. What Do You Think?Do you customize a resume for each role? What are your tips, tricks, and strategies? Include your thoughts in the comments. Learn MoreBy Brenda L. Peterson, The Layoff Lady Job Search ChallengesWhen you're looking for a new role, there is a lot to do to help move your job search along. Getting your resume where you want it to be, tracking application progress, and scheduling meetings with others can take a lot of time and effort. Here are three excellent tools to help manage, streamline, and optimize your job search. The tools mentioned here all have a robust set of features in the free version with the option to pay for additional functionality. I'll focus on currently available features included as a part of the free version. Links for each tool are included in the "Learn More" section. Teal: Tracking Applications and Customizing Your ResumeTeal is helpful in multiple aspects of my job search. Teal enables me to save jobs of interest, evaluate highlighted qualifications, and track my application progress with roles. Here is how I use Teal in my job search:
Teal continues to evolve and add new features--and offers much more than I currently use. This is the cornerstone of how I track my current job-searching activities. Calendly: Managing Meeting SchedulingMeeting with people during your job search can be very valuable. Whether you're meeting to learn more about a company, find out what tasks one does in a given line of work, or catch up with a former corworker, streamlining your scheduling process is a big timesaver. Enter Calendly. You can create a Calendly account, add your personal branding, and add language to describe yourself and what you want. You can also link Calendly with your Google Calendar and your webinar account (like Zoom or Google Meetup). Without paying an additional cost, you can select one free meeting type. I use the half-hour meeting, and I call mine "Virtual Coffee." It’s also helpful because our meeting can last as long as it needs to last (beyond that specified half hour) with no issues. Within Calendly, you can set up your available days and times, choose how far out in the future people can schedule a meeting with you, and even decide how many meetings you are open to having on a given day. In addition, you can select the mode of the meeting (phone or online) and include a few questions to help clarify the goals of the meeting. Here is how I use Calendly in my job search:
Calendly automates key components of scheduling. With a minor setup on the front end, I can spend less time finding a meeting time and more time on other valuable job searching and networking tasks. Grammarly: Clarifying Your CommunicationsYour job search is all about communicating your value to hiring managers and recruiters. Ensuring your writing is clear and correct is essential to demonstrate your professional value and credibility. Enter my new best friend, Grammarly. This spelling and grammar checker goes above and beyond what you may already have in word processing or email platforms. I run any communication I will put in front of job-searching influencers through Grammarly. Here is how I use Calendly in my job search:
Even this English major appreciates having Grammarly as a second set of eyes (or, in this case, AI) to polish my writing. Learn MoreBy Brenda L. Peterson, The Layoff Lady Learning About YourselfWhether you’re considering making a career change, are currently in the midst of a job transition, or want to be more effective in your role, increasing your self-knowledge is a great place to start. A Good Starting Point: Values and StrengthsIn other articles here on The Layoff Lady, I’ve outlined ideas for exploring your values and discovering your strengths. Knowing more about what you truly value and what you are good at will help you think about the why, what, and how of the type of work you are driven to do. Reflecting on your findings will also help you have better conversations about your skillset and what motivates you personally and professionally. A Solid Next Step: Discovering Your Saboteurs It’s incredible how our strengths and values also show up when we are in challenging situations—often in good ways, but sometimes in more destructive ways. Learning about how you can get in your own way is a valuable strategy for making better decisions when you’re mid-crisis. Enter Shirzad Chamine. He is a professor, professional coach, and the author of the best-selling book Positive Intelligence. He introduces strategies for how to be mindful of what we know (IQ) our overall emotional intelligence (EQ), and how to leverage our positive intelligence (abbreviated as PQ). The end result is learning to be more effective and increase our overall. Nine Ways We Self Sabotage (According to Positive Intelligence)Here arer the nine saboteurs outlind in Positive Intelligence listed in alphabetical order along with my brief description of each:
Yikes. We're certanly not our best selves when we show up this way. Let's look at how you can identify your saboteurs and use that information to improve how you show up. About The Assessment To Find Your Top SaboteursSet aside time to take the 9 Ways We Self Sabatoge Assessment from Positive Intelligence. The assessment takes 5-10 minutes to complete. In addition, I suggest giving yourself 30-45 minutes to review your results and reflect. This assessment consists of 45 questions. Each question includes of a statement, and you'll rate your agreement with that statement on a 5-point scale ranging from strongly agree to strongly disagree. The directions encourage you to answer each question relatively quickly and go with your initial response. The final 7 questions are about demographics and finding out where they will send your assessment results. Your Assessment ResultsThe results you receive include a ranking of your top sabateurs and your score for each. In addition, you will receive the following information about each of your saboteurs:
Reviewing Your ResultsI find these types of assessments fascinating. As someone who is committed to ongoing professional development, I appreciate getting insights that might be hard for someone else to share. These insights are valuable, and also help me understand why I do what I’m doing as well as helping me to recognize those non-helpful patterns so I can adjust my approach going forward. Not at all surprising to me, my top three saboteurs are as follows:
My Initial Reflections On My ResultsHere were my initial thoughts as I saw my top three identified saboteurs:
My Additional Reflections On My ResultsUnder Controller, here are a few statements resonated with me from the details included within my report:
Reflecting on Your Results
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By Brenda L. Peterson, The Layoff Lady So Many Openings!Depending on your chosen field, and your desired work arrangements, there are a lot of jobs for which you could apply. While remote work availability gives us many more work options, figuring out how to prioritize open positions can be overwhelming. Here is my process for evaluating open roles and prioritizing those which I will submit an application. Searching for Available JobsAs of this article's original publication date, I just searched on Indeed.com for the job title Training Specialist. This search generated these results:
By any stretch of the imagination, I cannot apply for 631 jobs this week. Time to Apply and Available TimeOnce I decide to apply for a given role, I take about 30 minutes to research the company, customize my resume, and complete my formal application. In a given week, there are 7 days, which is 168 hours. There are not enough hours in a week for me to apply for that many jobs. Even if I somehow managed not to eat, sleep, or do even the most basic self-care, I could only apply for 336 jobs. Closer to the realm of feasibility, if I decided to dedicate a full 40 hours per week solely to applying for jobs, I could apply for 80 jobs—but definitely not well. There are also so many other valuable activities (meeting people and professional development being two of the most important) to be done during job searching that this is probably not the best way to spend 40 hours. Working this long and this hard can also put you on the fast track to burnout. Even dedicating 20 hours solely to applying for jobs, possibly meaning you could apply for 40 jobs in a given week, is most likely overkill. More Is Not Necessarily BetterThe more jobs I try to apply for in rapid succession, the less effective I am. While applying for jobs is in some respects, a numbers game, it’s not as easy as applying to all the jobs and knowing that one will work out. This strategy often causes people to waste time applying for roles where they are not very qualified. A better strategy is to prioritize jobs that are the best match for your skills and what you want and focus on applying for those well. Instead of solely applying for jobs, spend time building your skills, making new connections, and planning for contingencies. In any given week, my goal is usually to apply for three jobs. However, if I see several great opportunities or have not searched for a job in a while, I may apply for as many as six. Beyond that, though, my application quality suffers. Prioritizing ApplicationsTo apply for jobs well, you need to determine the best way to prioritize your applications. Instead of the “spray and pray” approach, think through what you want and apply with more purpose. This approach favors quality over quantity and will help you focus your efforts on where you can get better overall results for your time investment. Step 1: Know Key Characteristics of What You WantEarly in your job search, it’s essential to do at least a little soul-searching and be able to articulate what you want. This may include revisiting your values, identifying your strengths, and thinking about the work you want to do. For example, earlier career Brenda would have a list something like this on what she wanted from a role:
Having a stated list of preferences, and continuing to hone it as you learn more, is your first step in determining which jobs to target. Step 2: Narrowing Your SearchLet's go back to those 631 search results from my Training Specialist searches. By adding additional search parameters, we can narrow our results to jobs that more specifically meet our specified criteria: Starting with those 43 roles in Omaha:
Starting with those 588 remote jobs:
Step 3: Quick Job Listing ReviewNow that I have a more reasonable number of jobs to go through (12 and 45--57 total), I start to do a cursory review of the short descriptions of each role. No
Yes
I have now reduced the number of jobs that interest me to 31 roles. Step 4: More Detailed Job Listing ReviewNow that I have those 31 jobs in Teal, I look more closely at the following:
I remove jobs where I am not eligible. This includes the following:
I remove jobs with anything that might be a dealbreaker for me. This includes the following:
For the remaining jobs, I give them an initial rating of 1-5 stars and make notes on any areas I might want to explore further. I now have 18 jobs in Teal. Step 5: A Little More ResearchNext, I investigate a few things outside of the immediate job descriptions.
Now, I have 13 jobs In Teal. Step 6: Customize a Resume and Prepare to ApplyFrom the 13 jobs I have listed, I will apply for the jobs I'm most excited about and continue to reassess other openings listed. I will also add, remove, reprioritize, and take notes on specific roles as needed. Learn MoreBy Brenda L. Peterson, The Layoff Lady Your Salary RequirementsMost of us work so we can pay for our lives. When you are job searching, it’s important to determine your target salary range to make your job search more effective. Having this information will help you prioritize which jobs to apply for and help you have those early salary conversations. Let’s look at a few strategies for answering the question, “What are your salary requirements?” Start With Your Target RolesFirst, ensure you’ve done the requisite amount of soul-searching to determine what you want to be next in your career. Have a list of what you want to do, possible job titles, relevant skills, core responsibilities, daily activities, focus areas, types of companies, and industries. Having these details on your desired job will help as you start to do salary research. The DisclaimerWhile I feel comfortable discussing various financial and insurance concepts, I do not currently hold a license or any certification that deems me inherently qualified to give financial advice. The information provided here is intended to be used for educational purposes only. Sometimes, the core challenge is knowing how a system generally works, the terms used to describe what you’re asking about, and where to go for additional help. My goal for this article is to share information to guide you as you navigate the murky waters of job searching. I hope my personal experiences can help you cut a path through the wilderness as you try to figure out your next steps. Feel free to take my recommendations or not. Whatever you do, double-check my facts--and everyone's purported facts, for that matter. This is your life, and you will care more about your financial and healthcare decisions than anyone else. Use this information as a starting point for further research as you ultimately decide what’s right for you. Identify Your PrioritiesNow that you understand your target job and what that looks like, think about what you value in a job. For example, some may prioritize having a specific job title, receiving tuition reimbursement money to earn their next credential, and opportunities for a promotion within the company. Another person may prioritize having interesting work while also having schedule flexibility, the ability to work remotely most days, and low health insurance premiums. Still another person may prioritize alongside colleagues in an office, having the opportunity to mentor new employees, and finding a job they can keep for the next 20 years. Think about what is the most important to you. In addition, think about what you value in an employer. Working for a non-profit, government entity, start-up, family business, or Fortune 500 company will have salary, benefit, job security, and total compensation-related implications. Overall, think about what matters to you, and be aware of the salaries that align with your overall job preferences. Factors That Influence Your Target Salary RangeWhen considering your salary requirements, I suggest using a range instead of one specific number. Let’s look at strategies for determining your target salary range. Here are numbers you might have in mind that could impact your range:
I suggest the salary range you share with potential employers includes the lower number that is the minum salary you would happily accept and the maximum number is what you'd be really excited about. What Companies Are PayingKnowing what companies are paying for what you do should also factor in to your target salary range. Here are a few strategies for finding out more: Search For Open Positions in States With Pay Transparency LawsTake these steps to find out what open positions are paying:
Research Your Job Title and Geographic LocationMany websites have salary information. Two that come highly recommended by recruiters are Salary.com and Payscale.com. In fact, Salary.com has a Know Your Worth calculator where you can add details like your job title, location, education level, and years of experience and see the impact each factor has on your potential market value. Ask AroundFind out from other job searchers, recruiters, and hiring managers what salaries companies are paying for specific roles. You can also inquire with professional development organizations to see if there are industry or job-specific studies available that include salary-related information. Confounding FactorsHere are a few factors that might make this process challenging:
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By Brenda L. Peterson, The Layoff Lady Contract vs Benefits Eligible RolesWhen you're looking for work, it's important to know what salary range you have in mind. As you are initially searching for jobs, a key factor in deciding which jobs to pursue and which to pass on will be what you will earn. If you are looking at contract positions, the salary you will receive is the same as your base salary. Usually, you are paid a set amount for each hour worked with no additional benefits. Consequently, contract positions often have a higher hourly rate knowing that each contractor will have to cover their health insurance and other additional benefits that may be included in other job offers. However, If you are in a benefits-eligible role, you will receive additional value above and beyond your base salary rate. Let's consider what factors may be included in your total compensation package. A DisclaimerWhile I feel comfortable discussing various financial and insurance concepts, I do not currently hold a license or any certification that deems me inherently qualified to give financial advice. The information provided here is intended to be used for educational purposes only. Sometimes, the core challenge is knowing how a system generally works, the terms used to describe what you’re asking about, and where to go for additional help. My goal for this article is to share information to guide you as you navigate the murky waters of job searching. I hope my personal experiences can help you cut a path through the wilderness as you try to figure out your next steps. Feel free to take my recommendations or not. Whatever you do, double-check my facts--and everyone's purported facts, for that matter. This is your life, and you will care more about your financial and healthcare decisions than anyone else. Use this information as a starting point for further research as you ultimately decide what’s right for you. Your Work IncomeFirst, let’s look at a high-level, generalized overview of the money you may receive:
Employer Money You May Recieve For A Specific PurposeIn addition to receiving money in the form of a check or payment payable to you, you may also receive money earmarked for a specific purpose.
Insurance and Benefits, At Least Partially Employer PaidIn the United States, many people obtain different types of insurance through their employers. Employers often pay administration costs of the plan and help cover some of the costs.
Access To Purchase Additional BenefitsMany employers offer the option for employees to purchase additional benefits. These can include vision insurance, short-term disability, long-term disability, enhanced disability coverage, supplemental life insurance, spouse life insurance, child life insurance, accident insurance, condition-specific health insurance, a legal protection plan, or orthodontic benefits. PerksCompanies may also offer a variety of perks. These can include items you can purchase for a lower cost or resources you can take advantage of that you might otherwise pay for elsewhere. These could include an onsite gym, onsite daycare, free parking, entertainment discounts, stamps, bus passes, use of the company van, cell phone plan discounts, or reduced entry fees for area attractions. Perks can also be anything that makes work easier, more engaging, or more pleasant. These could include shift bidding, flexible work arrangements, remote work, work-from-home days, summer hours, four-day workweeks, onsite flu shots, overtime opportunities, or company events. Time OffEmployers also often pay you for specific hours when you do not work. Here are a few standard categorizations for different types of paid time off: paid time off (PTO), sick time, vacation time, paid holidays, floating holidays, volunteer time, bereavement leave, jury duty pay, or military leave. Instead of having a specific number of paid days available for sick or vacation time, some companies have unlimited time off policies. In most cases, instead of earning and then choosing to use paid time off, you work with your manager whenever you want to take off. In general, as long as you are performing your job to an acceptable level, you can take time off. The Salary Question: RevisitedRemember, when a recruiter asks about your salary range, there is a lot more going on than just your base salary. Overall, I suggest giving a salary range instead of a set number to account for possible differences in company-offered benefits. Learn MoreBy Brenda L. Peterson, The Layoff Lady Onsite, Remote, and Hybrid Work ImplicationsOne challenge during my most recent job search has been the newly added focus on work location. Specifically, the following labels have become more standard on job listings: onsite, hybrid, and remote. While there are, indeed, many remote jobs available, I discovered first-hand that companies and job search sites are not necessarily aligned on what remote, hybrid, and onsite work arrangements mean. Let's dig a little deeper. Remote Job ClarificationsOverall, a "remote" job could mean one or more of the following are true:
Onsite, Remote, and Hybrid Roles in PracticeRegardless of the label, jobs may work differently in practice. Here are a few of the many possible scenarios:
Navigating Job Listings for Remote RolesAs a job seeker, knowing that companies may vary on how they list details in their job descriptions, here are a few strategies for navigating job listings:
Remote Work Implications: Candidate Location, Job Location, and PayThere are also a few other implications of remote work to keep in mind:
Strategies for Remote Work Salary ConversationsGiven these variations on how salaries work for remote roles, be sure to think through your financial requirements and how you will address questions about your desired salary:
Learn MoreBy Brenda L. Peterson, The Layoff Lady Messaging With Your ConnectionsOne of the benefits of having connections on LinkedIn is that you are able to directly send them messages. This is also a feature that I've seen used poorly on several occasions. Let's look at how to use LinkedIn messaging effectively to continue to build professional relationships. Let's also look at some guidelines for how to use this feature well. The Value of Mutually Beneficial RelationshipsTo have successful professional networking relationships, make sure those relationships are mutually beneficial. Networking is about give and take. Make sure that you are adding value along the way. This includes sharing useful content, congratulating people on their accomplishments, and answering one-off questions when people are asking for advice. In short, be a good LinkedIn neighbor. If you give more than you take, your LinkedIn connections will be more likely to want to help you. This is the real secret to successful professional networking--make sure it's a two-way street. Messages That Add ValueWhen you contact people directly, be sure your messages are not all you asking others to do things for you. Here are a few types of messages you can send to your connections that add value to the relationship and give more than they take:
Make sure you are not THAT PERSON who only reaches out when they need a favor. Direct Asks For Help: Worst PracticesAsking for help is an art. First, you need to be willing to ask for help. Next, you need to craft your ask in a way that you have a higher likelihood of getting that help. Here are the most significant issues I’ve seen with how people ask for job search help:
The Worst AsksEven though I am, by nature, a helper, here are the types of requests I receive via LinkedIn messages that will not get much of a response from me.
Why are these not good asks? For one, these are big asks. These are also the types of requests that would require me to do a lot of investigation to be truly helpful.
When you ask people to help you, put in your work first. Then, when they know you are committed to being successful, they are much more likely to help you clarify details. Direct Asks For Help: Better PracticesHere are a few better asks, but may only work with connections who you know very well and who you have helped in the past:
These requests are specific, which is better, but each is still a sizeable request. The first two may be time intensive. The next two involve me putting my reputation on the line to recommend you for a role. The final one requires a block of my time on my calendar. Depending on our interactions prior to these requests, my response may vary from “of course!” to no response at all. Again, remember to make sure your asks are aligned with how well you know one another. Direct Asks for Help: Best PracticesAsks are better when they are more specific and less time intensive. It’s also helpful if there is context. Here are a few asks that are more likely to get responses. The requests earlier in this list are more likely to get a response than the ones later on:
People Get To Say NoRemember, when you are asking for help, people will tell you no. More likely than telling you a direct no, they may just not respond. Ever. Keep in mind that job searching, like sales, means that you're going to hear a whole lot of no on the way to that one yes you need. When you need a specific thing, it's useful to ask multiple people for help to give you a better chance of getting a response. It's also not personal. We're each on LinkedIn using it to varying degrees and all trying to accomplish our own goals. Making sure that you are making the relationships mutually beneficial will make it much more likely that people will respond to you and want to lend you a hand when you need it. Learn MoreBy Brenda L. Peterson, The Layoff Lady Getting To Know Your LinkedIn ConnectionsConnecting with someone on LinkedIn is a great way to start a formalized relationship with someone in your professional network. While that is a great start, deepening those relationships is a helpful next step to get more value out of LinkedIn. Let's look at a few ways to do just that. Interacting with PostsInteracting with posts on LinkedIn is a great way to continue to build relationships with your connections and demonstrate your professional value. Not only is this a great way to build your credibility with many connections at the same time, it also gives you an opportunity to showcase your knowledge without having to choose the initial content for the post. You can also use your comments to interact with others and even use this as a starting point to invite other commenters to connect. Adding Your ReactionThe easiest way to interact is by adding a reaction to a post. With a click of a button, you can like a post or select from the other available responses. When you react to a post, your name will be listed on the post as well. This is an easy way to have people see your name and affiliate it with the content you liked. Adding your reaction also helps more people see the original post. Commenting on a PostAn even more valuable way to interact with a post is by commenting. Once you have connected with someone, reading and commenting on their posts is an excellent way to build on that relationship. This way, they are starting the conversation, and you are helping expand on that content by adding your ideas. In addition, you can comment on other people's comments and share additional value. You can thank the initial poster for sharing the idea, add your thoughts, share your experiences, and illustrate how you have used the concept in practice. Commenting on posts also gives you an inroad to connect with someone else who is also interacting with that post. Commenting is a great way to interact with others in your profession, build credibility, and make more meaningful connections. It also helps to achieve one of your LinkedIn goals of showcasing your knowledge and also sharing valuable information. RepostingIf someone posts something of value to your connections, you may want to comment on the post itself and then consider reposting it with your comments. When you repost content, first, you'll see anything you typed, then LinkedIn will include the entire original post. This helps the original post get additional views and also enables you to share useful content with your network. When I repost content, I usually include "Thanks [original poster] for sharing this information!" To include the original poster's name, include the @, then type the first part of their name, and choose their name from the options provided. (This is often called an "at mention." This will tag them in the post so they can interact with your new post, which will help boost the number of people who see the post. Sharing Your Own LinkedIn PostsSharing content on LinkedIn is a great way to engage with your connections, add value to your professional relationships, and promote who you are and what you know. Unfortunately, very few people ever post anything at all--which is a huge missed opportunity to differentiate yourself from others in your field. Another question that comes up is the frequency of posting. I recommend posting on LinkedIn no more than twice per day and posting one to four times per week. Use your favorite search engine for recommendations on the best times and days of the week to post to get the most views on your posts. As for content, you don't have to write a lengthy, original manifesto to post on LinkedIn and make an impact. Personally, most of the content I share on LinkedIn includes some version of the following:
Once you make a post, be sure to like any comments other people make on your post and even reply to each comment. The more likes and comments you receive on your post, the more people will see it. This will continue to build your professional brand and add value to the networking relationships you are fostering through LinkedIn. Learn More |
Author7-time layoff survivor Brenda L. Peterson, The Layoff Lady, waxes poetic on layoffs, job transitions, & career resilience. Archives
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