Looking BackThere are several days each year when people typically look back and assess their lives. This could be the anniversary of a death, a holiday full of memories, or your birthday. For me, the day I reflect is Groundhog Day. February 2, 2006Early in 2006, my life was at a crossroads. My then-husband and I were in the process of getting divorced, and I was figuring out how to transition from a house to two houses and what co-parenting my 2-year-old daughter would be like. The one shred of stability I had was my job. I was happy to have one thing I could count on not changing. …and then February 2 happened. That morning, I went to work. I took a few minutes between meetings to create a spreadsheet to figure out if I could afford to buy a condo I’d looked at the night before on my own. As I saved my file, I got a tap on the shoulder that I had an impromptu meeting. I grabbed a pen and a legal pad and walked into a conference room full of executives who informed me that my position was eliminated due to restructuring because of the company being acquired. Welcome to layoff #2. I was in shock. I returned to my desk, deleted my spreadsheet (which had just become irrelevant), told my coworker Brad “I’m gone,” and found myself sitting in my car with a box containing all of my formerly workly possessions. From the parking lot of my ex-workplace, I called my soon-to-be ex-husband to tell him about my now ex-job. His only response was, “Huh.” Then, It Got A Little WorseThat weekend, I was on a road trip to visit some of my high school friends for a fun weekend of reminiscing and going to the Snowflake Ski Jump. On my way there, a local cop pulled me over for speeding. As I sat there, I glanced at the notification I’d just received from unemployment sitting in my passenger seat—the one that said I’d receive less money than the last time I’d been laid off—meaning I wouldn’t be bringing enough money in to cover my half of the mortgage. As the officer approached my window, I could feel the tears well up. I could not get a ticket, too. I would cry (as I often heard people threaten to do), but this was no empty threat that would come to bear only through theatrics. I was legit going to fall apart if this happened. This moment—sitting in the car with indications of my life failures greatest hits smacking me in the face was a low point in my life—rivaled only by my dad’s unexpected death when I was still in high school. Then, It Got a Little BetterFortunately, I think because of my street cred, which included being a native of a town nearby, I drove away ticket free. One thing had gone okay. Then I saw friends, connected with new people, and spent more time with my daughter. I also had the time and space to figure out what to do with myself now. The Transition BeginsIt was an ugly, ugly few months. I applied for countless jobs. I put our house up for sale. My daughter’s dad (new language from the book Mom’s House, Dad’s House) and I decided to move in tandem to Minneapolis, Minnesota from Madison, Wisconsin. I looked for jobs, made business connections, and stayed with friends on the way to and from my regular trips to Minneapolis. I didn’t sleep well for months. A tree fell down in my front yard the day of my open house, so I figured out how to have a giant tree removed while driving on I-90 back home from a job interview. That May, I found a job, a preschool for my daughter, a new place to live, and reconnected with one of my best friends from high school. Later, my daughter's dad found a job and moved to Minneapolis, along with his new girlfriend (a lovely person and good to my daughter). Then, to mix it up, I totaled my car, dated and broke up with a couple of people, and got Shingles three times in a row. Some days, after work, I would lie on my floor and look at the ceiling in my apartment, my low-cost therapy as I acclimated to all of the life changes. I adjusted to my new normal after going through every significant life change (save a death in the family and someone I love going to prison) I could think of to endure. Then, It Kept Getting BetterIn October, on the same day, I was approved for a car loan and found out that my house in Madison had new owners. Over time, I made two great friends from my job and got comfortable in a new city. I started dating someone who was great, then bought a house with and married that guy--who is an awesome stepdad and cat dad. I got laid off again and got another good job, then got laid off again and got an even better job. Things have gone pretty well through layoffs, reemployments, trials and tribulations. Through it all, my husband is awesome, my now-adult daughter is amazing, and the cats mostly tolerate my presence. A Frame of Reference for GratitudeSometimes, I see people who are unhappy with what they have. The strange upside of having gone through rough times is that it gives you a frame of reference. It reminds me to be grateful for the roof over our heads, my husband playing video games with our two cats in his lap, my healthy, happy daughter, and an ongoing stream of new challenges and adventures. I’m grateful for being active, able-bodied, and having a strong sense of well-being. I am grateful for winter heat, summer air conditioning, and all the machines that do my housework. I treasure mother/daughter movie nights, trips to the skating rink, and building relationships with new friends and colleagues. I value my roller derby skates, my outside roller skates, and my inline skates. I appreciate my cats, Zippy and Meathook, and the combination of disdain and affection they have for me. I am genuinely grateful for it all. Groundhog Day is my annual reminder to remember all these things. Learn More
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By Brenda L. Peterson, The Layoff Lady About Personal BrandingWhether you're actively job searching or just trying to build your professional network, sharing content on social media is a great way to demonstrate your value. By identifying topics that people with your professional focus care about and sharing related content, you will help people associate your name with those areas of expertise. While regularly sharing content is valuable, it can also be time-consuming. Here are three tools I regularly use to organize and streamline this process. Google AlertsOn LinkedIn, you will share some content that you directly create. This might include a post about an event you attended, your career news, or your observations on a given topic. When it comes to LinkedIn, most of my content includes articles on critical topics of interest, with some introductory commentary framing the value I see in the article. This means I need to locate and collect those articles to post them as needed. One way I locate helpful content on each topic is to set up a Google Alert for keywords or phrases relevant to my professional skill set. Each Google Alert sends you an email with new online content regularly. Here are a few examples of what Google Alerts you may want to set up:
After you identify the keywords for topics that people in your industry talk about, create alerts to keep a steady stream of content coming to you. Flipboard serves two essential purposes. First, you can follow exciting topics and see content other users share. Second, you can use Flipboard to create magazines on a given subject area and bookmark content that interests you for later use. Here are a few ways you might find content to save in a Flipboard magazine:
Gathering possible information to post when you run across it, organizing it, and making it easy to access will save you a lot of time figuring out what to post. BufferWhile the other two tools are about finding and organizing possible content to post, now let's look at a tool to schedule those posts. There are several tools available to help you manage social media posts. Currently, I use Buffer. This online platform has a free version that will enable you to manage posting on up to three social media platforms. When my goal is building my professional network and job searching, I focus on LinkedIn. Buffer enables you to create, schedule, and update posts as needed. When searching for a new role, I may post as often as daily. When focusing on building or maintaining my network, I may post once or twice a week. The Learn More section includes recommendations on how often and at what times you may want to share content for the greatest impact. Creating A Post When I create a post to share an article, I often include the following details:
Here are a few examples:
Learn MoreBy Brenda L. Peterson, The Layoff Lady The Value of Professional NetworkingWhen it comes to job searching, professional networking is a critical component of success. Ideally, you make initial connections with people through LinkedIn (maybe even after meeting them in person or at an online group event). While this is a great start, there is value in building relationships beyond that initial connection. A 1:1 meeting can significantly strengthen a networking relationship and help you learn how you and your new connection can help one another succeed. About 1:1 Networking MeetingsSo what exactly is a networking meeting? Back in the day, I remember hearing people talk about doing "informational interviews." In short, if you were interested in having a particular job or working with a specific company, you would contact an organization or individual and ask if they would meet you for an informational interview. In this 1:1 meeting, which could take place via phone or in person, you might learn about the company, what they are looking for, skills to acquire, and more. It also allowed you to start to build a relationship with a company--or a possible advocate in the person doling out said information. Fast forward to now. Today, a networking meeting is typically between you and another person deciding to spend a half hour-ish together. This meeting, sometimes called a coffee chat, could happen virtually via Zoom or in person, often over coffee. If you're job searching, the typical focus will be on how to progress in your job search. Someone may agree to a networking meeting because you have things in common (like a field of work, background, professional goals), because they are generally committed to helping people when they are job searching, or because you have a mutual acquaintance to ask that person to meet with you to help you out. Networking Meeting = Informal InterviewWhenever you have an opportunity to meet one-on-one with someone, remember that you are taking part in a type of informal interview. Whenever I meet with someone in career transition, my goal is to help them figure out their next steps, offer advice (if they ask and are interested), and give them ideas on further steps they might take, including who they should speak with next While I go in with this idea, the amount of help I'll provide also depends on how this networking meeting goes. Ideally, we have a good, productive conversation, and I think to myself, "I totally want to help this person more." If the meeting goes well, I'll refer them to specific resources that might benefit them (like a networking group they might want to join, a company to check out, someone to follow on LinkedIn) and even put in a good word for them to have a networking meeting with someone else who might get them closer to their goals. In addition, if it goes REALLY well, this is a person who I'll refer to others for openings, pass on job opportunities, and maybe even hire someday. If the meeting doesn't go well, I'll share a few resources, but I may not be willing to help them as actively moving forward. Remember, any interaction you have with people will impact their desire to help you in the future. Types of Networking MeetingsHere are a few common types of networking meetings:
Networking Meeting Best PracticesHere are a few best practices for networking meetings:
The True Power of Networking MeetingsWhen people talk about how they "networked" into a new job, typically, that means they leveraged their initial connections to help make inroads with new contacts, who helped them get closer to a new position. The holy grail of networking meetings is when the person you meet with agrees to introduce you to someone else they know who could help you. That process repeats until you're talking to a hiring manager or influencer who can help you get an interview for a job. Having good networking meetings is a critical step in that process. Learn Moreby Brenda L. Peterson, The Layoff Lady Interviewing for a New RoleAs a many-time layoff survivor, I have done quite a few job searches and had lots of interviews. Not long ago, I read an article about a job searcher who opted out of one hiring process. He did this after making it through three rounds of interviews and having the organization ask about arranging the next six (yes, 6) rounds of interviews. I felt compelled to share my story about one seemingly never-ending interview process. Unfortunately, like with many things in life, it took a bad experience to teach me how to make better decisions. Job Interviewing Boundary Setting is HardLet me start by taking a moment to acknowledge that this is not always easy to do. It is hard to set boundaries when you’re hip-deep in a job search, especially when you’re unemployed. The longer the search goes on, the easier it is to tell yourself that you’ll summit Everest if a potential employer asks you to as part of possibly FINALLY getting a paying job. Consider this your reminder to realize that jumping through more and more hoops doesn’t necessarily mean that you’ll end up with a job at the end of the process. Do your future job-searching self a favor and think through what your boundaries are when it comes to participating in a given company's hiring process. (We'll revisit this a little later.) The Perfect Job! (or was it...)During this particular job search, I was laid off at the end of the summer. From previous job searches, I hoped to find a new position before Thanksgiving because otherwise, it might be until February or March before I secured a new role. I was very excited when I ran across THE PERFECT JOB! It was an opening for a training director position within an easy commuting distance where I even knew someone who had connections within the organization. Lesson Learned: Don’t fall in love with a job. Even if it seems like “the perfect job,” it is not yet “your job.” Apply, and hope for the best, but keep on applying. Until you have an actual accepted job offer, it is not “your job. The Inside ScoopI met with my professional connection, and they filled me in. I learned about the organization, their clientele, their mission, the key players in the hiring process, and helpful background information. My connection even put in a good word with the organization (they had left on good terms.) I also learned that the company had some turnover in this position, so they were trying to make sure they did their due diligence and hired the right person this time around. Lesson Learned: Gather and synthesize information even when you’re excited because you found THE PERFECT JOB. This company having gone through two people in the role in a relatively short time period and being concerned about making another hiring misstep is something I heard and noted. Still, I didn't really take it to heart. In this case, the company was trying (maybe a little too) hard to hire the right person for the role. It may have also indicated something about the company or the position that caused people not to stay. My future self knows to synthesize information more carefully--and not overemphasize only the good things. The Phone InterviewsI applied, and my connection put in a good word for me. The company quickly reached out to me for an initial phone screen. Then a phone interview. Then another phone interview. Then yet another phone interview. After four phone calls—each where the new interviewer seemed excited about me as a candidate and talked about who else I needed to talk to—I started to wonder what the game plan was for this whole process (aside from their overwhelming and often stated goal of not to make a hiring mistake). Lessons Learned: In the initial phone screen or the first interview, ask about the hiring process. This includes their estimate of when this process will be over (a week? a month? 6 months?) and the critical steps in the process. Decide your boundaries and be ready to decide the number of hours you are willing to dedicate to interviewing for this role. Remember, you are interviewing them, too. Make no assumptions. Don't get so excited that they keep wanting to talk with you that you keep going, not knowing how many hoops there are to jump through. The Work SamplesIn addition to talking to different interviewers on multiple occasions, the company wanted to see instructional design work samples from me. I emailed work samples and reviewed them with a subject matter expert who was well-versed in adult education and instructional design. They complimented me on the trainer guide, videos, and job aids I had created. They told me they were impressed with my work and learned from what I told them. At this point, they told me the next step was for me to meet with the company founder. Lessons Learned: Have a portfolio online that people can access, or let people know that you are happy to review work samples (and your process) with them in an in-person or Zoom meeting. I keep my work samples online with a note that these are intended to showcase my work and that they are not to be downloaded and distributed. The Zoom MeetingsI was excited to meet the company founder, who was also a published author. In preparation, I bought and read their most recent book, researched their accomplishments, read their blog articles, and reviewed their body of work. During the interview, we had a great conversation, which included a lot of “when we work together” and “next steps” language. This meeting was followed by multiple Zoom meetings with different stakeholders (again, one at a time) explaining the next steps in this process—which they called an “in-box experience.” During this phase, I would come into their office and work for a half day. I would have a chance to interact with multiple people I would work with, including consultants and a client. This would require me to sign a non-disclosure agreement, work on a project for an actual client, and present information to a client. Lessons Learned: No matter how many interviews you have, or how much they seem to like you, remember you do not have the job until they have made you an offer and you have come to an agreement about your compensation. Remember that the goal of this process is that the employer decides if they want to work with you, and you decide if you want to work with them. Looking back, I'm frustrated with myself that I invested SO MUCH TIME with this potential employer without talking about salary expectations. The In-Box ExperienceThe Wednesday before Thanksgiving, at 8:00 am, I arrived at the company's downtown office location for my in-box experience. I brought my computer and the work I had done so far. (BTW--there was a project and pre-work that I did, which took way too long. Holy time suck.) I was told that I needed to use their computer for my work that day. During the four hours that I was there working (for free) for them, I had an in-person panel interview with people I had talked with via phone, interviewed via Zoom with a consultant, ran a project meeting, completed work on instructional materials for a client, and got feedback on my performance along the way. I had a final conversation with one of the decision-makers before ending my day. I was told I'd hear back early the following week. Lessons Learned: Determine ahead of time how much you are willing to do for a role, and when to call it. Remember, you're interviewing them, too. And, for the love of God, don't do a ton of unpaid labor for a business that is not paying you for your work product. Thanks, But NoIn the middle of the following week, I got a call. It was very brief. Thanks for my time, but they had decided not to proceed with me as a candidate. If I like, though, they would be willing to add me to their possible consultant database for future contract work. Lesson Learned: Never again. In short, I spent about 45 hours total, including about 15 hours of unpaid work that I did for the company, to end up with no job offer. Time to transition all of these lessons learned into new personal guidelines. My Fancy New Job Search BoundariesRemember the boundary setting I mentioned before? Here's where we revisit it. After going through this process (and getting mad all over again while writing this article), I am reminded of the outcome of those lessons learned for me.
Learn MoreBy Brenda L. Peterson, The Layoff Lady The Value of a Backup PlanCareer Resilience is all about being ready to deal with what comes. Thinking through scenarios, or contingency planning, is one way to prepare for possible outcomes. By thinking through your next steps before you are in that situation, you can ensure that you are better prepared for whatever does come to pass. After seven layoffs, I know the importance of ensuring my financial security. Here are my best practices for preparing for a job loss just in case The Scenario: Unexpected Job LossWhat would you do if you went to work tomorrow and found out it was your last day at work? If you've never had this experience, this prospect might be almost unthinkable. Let's take a few minutes for you to think through how this change might impact your life. Here are a few key areas you would need to address. Budget ImplicationsOnce you find out your job is ending, you'll need to figure out how to pay your bills without what may be your main income stream. You would need to find out about any final money you would receive from your employer, including your last paycheck, a vacation payout, and maybe even some kind of severance package. You would also need to explore other possible money you could access to pay for your main expenses until you could find a new job. This might include unemployment payments or your savings. In addition, realize that your health care coverage might end with your job. You will need to determine how you will pay for any health-related costs. This could include switching to a family member's plan, finding and paying for other health care coverage, or determining how to handle possible health care costs outside of an insurance plan. Each of these options has a different price tag and level of risk. Budget Questions To Ask YourselfAsk yourself these questions about your current budget for your household:
Possible Contingency Planning StepsWhile all of these questions might seem big and scary to contemplate, remember you're not in that situation at this time. Right now is a good time to do some research and preliminary thinking on how you might manage each of these factors. Consider doing the following to help inform your contingency planning: Your Income
Your Expenses
Your Savings
What Do You Think?What questions do you think you need to focus on as you do your contingency planning? Share your thoughts in the comments. Learn MoreBy Brenda L. Peterson, The Layoff Lady Reflection and Goal SettingBeginnings and endings often make us think. When relationships, jobs, or projects end, we often reflect on recent events and our desired future state. Taking time to reflect on what went well, areas for improvement, and lessons learned can give us clarity on what matters to us and how to set goals that help us achieve what is most important to us. Why We Don’t Pause To ReflectIt’s human nature to want to keep the past in the past and move boldly into the future. Consequently, we often skip over self-reflection that could help us learn from the past, select the right goals, and identify the why that will help us succeed. We may also want to skip self-reflection to avoid dealing with unpleasant truths or uncomfortable emotions. While pausing to reflect can be hard, it can help prevent you from patterns of behavior that keep you stuck. Let’s look at a straightforward self-reflection activity that can help you select the right goals and make the progress you want. How To Think About Your WellbeingI use Gallup’s Five Elements of Wellbeing model as a starting point. This model identifies and labels five important areas that work together to form our overall wellbeing:
In short, if you’re struggling in one area of wellbeing, it will harm your overall wellbeing. By reflecting on each area, you will start to see connections between the different areas, how the areas impact one another, and how you could make positive changes to improve your overall wellbeing. Reflection Questions for Each Element of WellbeingUse these questions to reflect on each of those five elements of wellbeing:
An Example Reflection: Community WellbeingHere's an example of what this reflection might look like as you think about community wellbeing:
Reflection Question for Your Overall WellbeingAfter reflecting separately on each element of wellbeing, ask yourself the following question about your overall wellbeing: Based on your reflection on each element of wellbeing, which area do you want to focus on? Your Reflection Insights and Your GoalsBy going through this activity and evaluating your lived experiences through the lens of each area of wellbeging, you may notice trends. For example:
Use what you learn from your reflection to inform how you focus your attention and what goals you set. What Do You Think?Do you factor your wellbeing into your overall goal setting? How do you do that? Include your thoughts in the comments. Learn MoreBy Brenda L. Peterson, The Layoff Lady Interviewing Goes Both WaysWhether you are actively searching for a new role, or just have an eye out for a new position, it's important to do your homework. It's important to remember that the company is not just interviewing you for a position. You are also interviewing the company to make sure they meet your requirements for what you want and need in an employer. When researching, remind yourself of the value of seeking information from multiple viewpoints. You'll gather different, yet often equally valuable, information from the company website, news sources, online review sites, and speaking with individuals who have direct experience working for the organization. Let's examine why, when, and how to conduct your vetting process. What The Company Has To SayWhen researching a company, start with the online sites that the company runs. This includes their company website, their LinkedIn company page, and their other social media presences. Your main goals include finding out more about the company and the logistics of working there to help you decide if the company seems like a good fit for you and is aligned with your career goals. Here are a few ideas on what to look for:
The NewsOnce you have looked at company-run sites, it's helpful to do an online search to see how and when they are showing up in the news. You're looking for good and not-so-good information on the organization, as reported in the news. To do this, you could type in the company's full name and the word news, all in quotes, in your favorite search engine. Alternatively, you could type in the company's name in quotes, then click the news link on your favorite search engine. Here are a few ideas on what to look for:
Online ReviewsAfter looking at the news, it's helpful to look at online reviews for the company. Remember, often, when people write reviews, they are either ecstatic or disgruntled--sometimes without much in between. For comparison, think about how you would rate a recent employer based on the best day you ever had at work there as compared to your worst day at work--and that both were valid in those moments. Here are a few places to look that are focused on gathering and sharing opinions about organizations:
People With Direct ExperienceIn addition to the news, reports on websites, and anonymous feedback, reaching out to people with experience at a given company for additional insights is also valuable. This is where you can leverage your professional network to connect with people who have firsthand experience. Here are a few ideas for how to find out more:
What Do You Think?What else do you do to research a company? Include your ideas in the comments. Learn Moreby Brenda L. Peterson, The Layoff Lady Network Building in the BeforetimesPre-pandemic, "networking" typically meant attending in-person events, shaking a few hands, and having a somewhat meaningful conversation with another human. While in-person opportunities are again plentiful, webinars continue to be popular since they are a flexible way to bring people together to learn. Be sure to think of your network during virtual events, too. Connect with Webinar AttendeesLike many people, I have attended (and delivered) approximately a bijillion online meetings, trainings, and interactive instructor-led sessions. I've been approaching these sessions with a mind towards not just attending, but also making new connections. Although the process differs from in-person interaction with people, I have managed to connect with more people (and often form more meaningful connections) than attending in-person meetings and “working the room.” As someone who is introverted by nature, and communicates effectively in writing, this was an opportunity to turn webinars into a bonus network-building exercise. Your Personal Webinar BrandingWhen attending a webinar, I make sure that people are able to see who I am, my full name, and a picture, if at all possible. I use the same photo I use on LinkedIn so that people associate me with that picture. I also make sure that my first and last name are present so people have a chance of being able to find me after the session--or will recognize my name. In addition, during the webinar, I interact during the session. This usually involves commenting in the chat when prompted--which is also an opportunity for other attendees to see my full name. During any small group interactions, I'm sure to turn my camera on so people can see my face, hear my voice, and see my name. If the presenter asks people to share out loud, I usually turn on my camera, and share my thoughts. Again, this is another opportunity for people to hear my voice, see my face, and see my name. Each of these "impressions" helps people start to get to know me at least a little bit. Finding Potential ConnectionsDuring a webinar, I often take a screenshot of the participant list and a gallery of attendees if people are on camera. Whenever possible, download the chat from the session. This helps me identify who was active in the webinar and gives me additional information on anything they might have shared during the session. I also often write handwrittern notes to help me remember attendees and their conributions during the webinar. These details can help me build a personal connection with these people later when I sent LinkedIn connection requests. Researching Potential ConnectionsAfter attending a webinar, here is my process for adding new LinkedIn connections:
One Option: Personalizing a Connection RequestPersonalizing connection requests is a great way to start building a relationship with a new professional contact. Here are the key components I include:
Personalized Connection Request ExamplesHere are a few examples of messages that you can use to invite people to connect. Currently, LinkedIn allows you to include up to 300 characters when personalizing connection requests. Hi, Jen. I see we both attended today’s White Box Club meeting. I’m also in career transition and seeking a new role in learning and development. Let's connect! I'm also always up for a 30-minute "virtual coffee" meeting to discuss how we can help one another as we job search. --Brenda Hi, Jack. Great to interact with you a bit at this morning's Excellence Share. I love sharing ideas with fellow L&D professionals. Let's connect! --Brenda Hi, Javier. I see we both attended today's "Sales Enablement Best Practices" webinar. I definitely enjoy learning from this group. You mentioned reading a few books on sales enablement recently. Can you please share those titles with me? Let's connect! --Brenda Other Options: Showing Your Value as a ConnectionNow that LinkedIn limits the number of personalized connection requests those with the basic membership receive each month, sending everyone a personalized connection request might not be an option for you. In those cases, here are a few other ways to show your value to a potential connection:
After The Initial ConnectionHow do you further nurture that relationship? Here are a few ideas.
Continue to Build The RelationshipAfter connecting with people initially, be sure to continue to nurture those connections. Posting useful content or occasionally messaging them are two ways you can do that. Ideally, you can add value to the relationship before you are in a position where you need to ask those individuals for help. Learn MoreBy Brenda L. Peterson, The Layoff Lady Getting To Know Your LinkedIn ConnectionsConnecting with someone on LinkedIn is a great way to start a formalized relationship with someone in your professional network. While that is a great start, deepening those relationships is a helpful next step to get more value out of LinkedIn. Let's look at a few ways to do just that. Interacting with PostsInteracting with posts on LinkedIn is a great way to continue to build relationships with your connections and demonstrate your professional value. Not only is this a great way to build your credibility with many connections at the same time, it also gives you an opportunity to showcase your knowledge without having to choose the initial content for the post. You can also use your comments to interact with others and even use this as a starting point to invite other commenters to connect. Adding Your ReactionThe easiest way to interact is by adding a reaction to a post. With a click of a button, you can like a post or select from the other available responses. When you react to a post, your name will be listed on the post as well. This is an easy way to have people see your name and affiliate it with the content you liked. Adding your reaction also helps more people see the original post. Commenting on a PostAn even more valuable way to interact with a post is by commenting. Once you have connected with someone, reading and commenting on their posts is an excellent way to build on that relationship. This way, they are starting the conversation, and you are helping expand on that content by adding your ideas. In addition, you can comment on other people's comments and share additional value. You can thank the initial poster for sharing the idea, add your thoughts, share your experiences, and illustrate how you have used the concept in practice. Commenting on posts also gives you an inroad to connect with someone else who is also interacting with that post. Commenting is a great way to interact with others in your profession, build credibility, and make more meaningful connections. It also helps to achieve one of your LinkedIn goals of showcasing your knowledge and also sharing valuable information. RepostingIf someone posts something of value to your connections, you may want to comment on the post itself and then consider reposting it with your comments. When you repost content, first, you'll see anything you typed, then LinkedIn will include the entire original post. This helps the original post get additional views and also enables you to share useful content with your network. When I repost content, I usually include "Thanks [original poster] for sharing this information!" To include the original poster's name, include the @, then type the first part of their name, and choose their name from the options provided. (This is often called an "at mention." This will tag them in the post so they can interact with your new post, which will help boost the number of people who see the post. Sharing Your Own LinkedIn PostsSharing content on LinkedIn is a great way to engage with your connections, add value to your professional relationships, and promote who you are and what you know. Unfortunately, very few people ever post anything at all--which is a huge missed opportunity to differentiate yourself from others in your field. Another question that comes up is the frequency of posting. I recommend posting on LinkedIn no more than once a day and posting one to four times per week. Use your favorite search engine for recommendations on the best times and days of the week to post to get the most views on your posts. As for content, you don't have to write a lengthy, original manifesto to post on LinkedIn and make an impact. Personally, most of the content I share on LinkedIn includes some version of the following:
Once you make a post, be sure to like any comments other people make on your post and even reply to each comment. The more likes and comments you receive on your post, the more people will see it. This will continue to build your professional brand and add value to the networking relationships you are fostering through LinkedIn. Learn More
By Brenda L. Peterson, The Layoff Lady Your Professional NetworkWhen I think about building my professional network, adding new LinkedIn connections is one of my markers of success. I use LinkedIn as a tool to create, build, track, and maintain my professional relationships. Turning People You've Met Into ConnectionsWhen I first started using LinkedIn, I connected with people I had met in person. At that time, my network mainly included the following people:
Creating New Professional ConnectionsWhen the pandemic hit, I realized I needed to shift my approach, or I would not meet anyone new--and I've continued to add to my professional network. I also realized that since more companies were open to hiring remote people, I needed to broaden my network beyond the people I would encounter in person. In addition to the people I used to connect with, I now also started proactively sending connection requests to the following types of people:
Again, the more people I meet, and the more people I connect with who know about my professional value, the better I will be able to find a new role that meets my requirements more quickly. Opportune Times To ConnectI often connect with people when there are specific reasons to connect that are noteworthy, including the following:
Personalizing Connection RequestsSince LinkedIn now limits the basic account to only 5 personalized connection requests per month, I adopt multiple strategies to build rapport with people. In some cases, I still send a personalized connection request. This can be especially helpful when I send a connection request to someone I have not met before. I include the following components when personalizing a connection request:
Interacting Before ConnectingPersonalizing a connection request isn't the only way to help you gain that new connection. Here are a few tips you can use without a paid LinkedIn subscription:
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