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Creating Your Career Transition Support Team

3/3/2026

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By Brenda L. Peterson, The Layoff Lady

Don't Go It Alone

Life is challenging when nothing in particular is happening. When you're going through a job change (especially one you didn't plan), it's even harder. While I'm a fan of self-reliance, I also know the value of finding people who want to support you and letting them do it. You're not weak for needing people. You are smart for planning ahead for what you will need.

You Need Help Because This is Hard

I have been through a post-layoff job transition 7 times, and it is difficult each and every time. There is the fear that it will just never end, and you'll be drifting for eternity trying to find paid work where you can pay your bills--much less in a job you want. You worry that you'll have to settle for something that may be even worse than the worst job you've ever had. You also worry that you'll run out of money and not be able to pay your bills and lose everything you own and everyone you've ever loved. While your rational mind knows this is all pretty unlikely, there will be moments when everything seems hopeless. That's where your support network comes in. 

No matter how resilient and downright badass you are, doing this alone makes it way harder. 

People Want to Help You: Make Sure to Let Them

As an extra added bonus, people want to help you! I'm always inspired by all the people who came out of the woodwork to check on me, told me about an open position, thanked me for helping them once upon a time, or offered to refer me for a role. Everyone has struggled with something at one time or another, and someone has helped them. Let other people help you. 

Building Your Team

It also takes a village to get you through a career transition. Relying on one person for everything is all kinds of stressful. Know that people want to help, and it's a matter of figuring out what you need, letting people know, and reaching out to people as needed. Going through a job search is challenging, even in the best of circumstances.

Types of Help You Need

Here's a starter list of the types of help you may need during your job transition. More specifically, here is some of what I needed. Use this as a starting point and add details as it helps you:
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  • ​Emotional Support: You'll have all the feelings. Figure out who you can talk to about what. Sometimes you'll laugh, sometimes you'll cry, sometimes you'll vent, and on the most trying days, maybe all of the above. 
  • Communication: Just telling people what is up can be draining--because people. Realize, too, that your telling them about your situation may result in them inadvertently trying to allay their fears that the same thing will happen to them. Find a friend who can help you spread whatever news there is to convey. Telephone. Telegraph. Tell a Karla. Find those people who love to connect with others (and even share some of the same social circles) and enlist their help.  
  • Sounding Board: When you're making big decisions--or doing something you don't do very often, having someone to talk things through will is mission critical. Personally, I don't even always need my sounding board people to say much--just to sit there and listen (or at least just not talk over me) as I talk myself into or out of the idea I'm considering. There is so much value to writing or talking through ideas as you choose your next steps.
  • Logistical Support: Sometimes, you'll need a hand figuring things out. Maybe it's having someone to watch your kids for a bit so you can have a phone interview. Perhaps it's help with a ride if you're having car trouble. Whatever it is, it may seem small to them, but it'll solve a problem for you. 
  • Fun: There will be many, many times when you just need a distraction. Watching a movie. Having coffee. Talking about non-job search related things. Having a conversation where you don't have to be "on" and can just chat with someone. It doesn't have to be elaborate. It just has to be a welcome break from all those "shoulds" to be something other than a job-searching human.
  • Cheerleader: You also need someone to give you a pep talk. Whether it's someone who'll send you a quick "You've got this!" text or someone to remind you to take a deep breath and tell them your remarkable story, remember that encouragement is essential. They can also help you celebrate successes and remind you of your innate value when you're struggling.
  • Accountability: You'll also need someone to help you keep on track. It may be as easy as them asking if you applied for that job you talked about. Or asking you if you updated your resume like you said you would do.­­­ Create the positive peer pressure to help you follow through on what you need to do.
  • New Ideas: There is a certain amount of trial and error when looking for a new job. Whether it's optimizing LinkedIn, figuring out how to network with new people, finding the best way to position your work experience, or where to find jobs, there's a lot to learn. Whether you tap into someone who works in that industry, or a hiring manager, or a resume writer, figuring out how to be a more effective job searcher is useful. 
  • Connectors: Each of us has people in our lives who seem to know all the things and/or all the people. Let them help you connect with the right person, opportunity, or idea at the right time.

Who Can Help

When it comes to help, I start with my inner circle--close friends and family. I'm also sure to widen my support team beyond them, too.

I also move beyond that immediate group. I interact with my LinkedIn connections. I tap into online groups including job search groups, The White Box Club, and even LinkedIn groups focusing on networking or a content area (like sales enablement).

I interact with in-person membership groups like ATD or the Omaha OD Network. Or I seek out non-work connections through social Meetup groups or activities. Sometimes, I just spend time in coffee shops to indirectly interact with other people. It's a matter of figuring out what you need and finding a person to help.

Asking for Help

Know, too, that there will be times when you need to straight up reach out to someone because you need help. Each person will have their areas of interest and expertise, so be sure to keep that in mind when asking for help.

It's helpful to consider who you might contact for different needs. Here are a few cases when I was job searching and I reached out to people to ask for help:
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  • Before a job interview, I would text my daughter to let her know I had an interview. She woudl then text back encouraging words and follow up afterwards to see how it all went. 
  • If I need non-job search social interaction, I'd reach out to my former "lunch ladies" coworkers with a link to my Calendly and ask if they're up for a catch-up conversation (then they would pick a time for us to chat.)
  • If was having a rough day, I'll reach out to my best friend to talk a bit. 
  • If was unsure if my resume was clear, I'll contact a former coworker to give it a look and make suggestions on what I could do better.
  • If I wanted to talk shop but not directly job searching, I'd contact a LinkedIn connection I hadn't chatted with in a while and see if they were up for a virtual coffee meeting. I got to have a fulfilling interaction with another person and glean a few professional insights, too. 

Learn More

  • ​The White Box Club​ on Meetup
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​
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Career Planning: Figuring Out What You Want To Be Next

2/24/2026

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By Brenda L. Peterson, The Layoff Lady

What Do You Want To Be Next?

We often ask children, “What do you want to be when you grow up?” As an adult thinking about your future, it’s time to ask yourself, “What do I want to be next?” Whether you are lookinh got your first professional role, in a post-layoff career transition, or you're employed and contemplating your future, it's always a good time to think about what you want from your professional life going forward.

Shouldn't I Just Take What I Can Get?

As a job seeker who is unhappy with their current situation, I understand the tendency to feel like you are in no position to be picky. However, when I talk with job searchers having difficulty landing a new role, not having a focus for their job search actually slows their progress considerably.

​Most of the time, employers are less likely to hire someone who wants what I would call “any old job.” Most companies would rather hire a person who genuinely wants to do a specific type of work, has the necessary skills, and is targeting an identified role. One of the best things you can do for the success of your job search is to figure out what you really want to do, then use your resume and LinkedIn profile to promote yourself as a match for your desired role. 

Take a Beat

When you're not currently employed and nervous about your future, it's natural to think, “I need a job as quickly as possible.”  or to skip thinking altogether and seek out exactly the same job you had before. It’s not that you can’t seek the same type of work—because you can. Just make sure to reconfirm with yourself that you are going toward a role you want. Here are ideas for how to go about that process. ​

Reflect on Your Values

A good starting point is thinking about what really matters to you in life and how you express those values. 

Personally, I also find that it's challenging to think of the right words to articulate those high-level ideas that matter to you.  I discovered the think2perform Online Values Exercise at a previous job when I was designing a retirement planning seminar. Since thinking about your money (or your work, for that matter) starts with what you care about on a larger scale, this is a great starting point. Personally, I take this assessment on at least an annual basis because the process helps me revisit my values in general and helps me more thoughtfully talk about what I do and why I do it.

The assessment itself includes 51 named value cards and 4 rounds of reviewing the cards. The total time to complete this activity is about 15 minutes, and perhaps more, depending on how much contemplation you do during the process. You also have the option to add your own values as needed. In the end, you'll have 5 value cards with descriptions that name and describe key areas that matter to you. 

After you identify your top 5 values, think about how you live those values in your life and how you would like to express those values in your work. Use these as your guideposts as you move on to the next steps. ​

Identify Your Work Strengths

The CliftonStrengths Assessment (previously known as Clifton StrengthsFinder) is a wonderful tool for identifying what you are good at, how that manifests, and how your version of each strength shows up. It not only helps you identify your top strengths but also gives you language to talk about skills you didn't even realize everyone else didn't have.

To access this assessment, you can purchase the StrengthsFinder 2.0 Book (which includes a code for the new CliftonStrengths Online Assessment) or you can directly pay for and access the CliftonStrengths Top 5 Assessment on Gallup.com. Either option should cost around $25 for the basic assessment and results, with the option to purchase additional assessments or training based on your level of interest. 
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The 30-minute online assessment includes 177 questions including paired statements. On a scale you select which of the statements is more like you. From there, you'll receive a report identifying your top five strengths along with a more detailed description of how those strengths are exhibited in how you interact with the world. Reading a report about yourself (one that is freakishly accurate, by the way) is downright life changing.

After taking the assessment, you'll be able to see your unique talents and have language to explain how what you do sets you apart from others. Having a way to put your abilities into words can translate directly into your resume, and how you talk about who you are and what you bring to the table.

Reflect on Roles and Identify What You Want

Think about your previous jobs and life experiences and reflect on what you liked and didn't like. As yourself the following questions and write down your answers:
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  • What field or fields would you like to work in?
  • What job titles might be a good fit for you?
  • Are you interested in a full time, part time, contract, or freelance job?
  • How many hours do you want to work a week?
  • What size of company or industry would you like to work for?
  • Would you like a manager role, individual contributor role, or player/coach role (doing both)?
  • What work hours and schedule would you prefer?
  • What salary would you like?
  • How much time off would you like?
  • Would you like to work in-person, part in-person and part remotely (hybrid), or all remote?
  • How many miles/lengths of time would you be comfortable commuting? How often would you want to commute?
  • Would you like to travel for work? If so, how often over what period of time? Driving or flying travel? What travel percentage is ideal for you?
  • What benefits are important to you? What would be nice to have?
  • What focus area(s) would you like to have?
  • What skills would you like to be able to use on a regular basis?
  • What day-to-day activities would you like to do?
  • What do you want the role of your work to be in your life?
  • What is on your “oh hell no” list?

Talk To People In Roles of Interest

One helpful way to find out more about possible career options is to talk to people who are currently in those roles.  By reaching out to individuals in your professional network and asking them to put you in touch with people they know who could help, you can make new connections and find out more. This will help you start to bridge the distance between your skills, and possible job titles and companies that might be a good fit for you. 

Learn More

  • The Layoff Lady: Learning About Yourself to Talk About Your Strengths
  • The Layoff Lady: Learning About Yourself to Tell Your Story: Values
  • ​The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide
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Talking To All The People About Your Layoff

2/17/2026

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By Brenda L. Peterson, The Layoff Lady

Managing Curious and Well-Intentioned People

​One of the hardest things about being laid off is telling other people about it--specifically fielding their uninvited questions. I'm not talking about work people or your professional network, either. I'm talking about the family friend you run into at the grocery store, that parent you went to a PTA meeting with once, seldom-seen relatives at a holiday gathering, and the neighbor you pass by only occaisionally. Worse yet, it is interacting with a group of well-intentioned people who express their curiosity, worry, and opinions regarding your wellbeing. 

Here are a few suggested talking points for managing those conversations that pop up at just the wrong time.

Getting Your Patter Down

After you've chatted with your inner circle, it’s time to think about addressing this topic with everyone else. This includes people who make random comments about your situation, those who don't really know how layoffs work, and the ones who genuinely want to help but may not have the best advice. These conversations may be rough, especially if you feel vulnerable. Your goal may be to get through the awkwardness and move on to other topics.  

To prepare, it is helpful to know how to respond. Here are a few suggestions for talking points to get you through. 

Talking About Your Current State and Plans

  • You were not fired, discarded, cut loose, or shitcanned. These words imply that you did something terrible enough to get fired or that you’re mad because something awful was done to you. 
  • You were laid off, your job ended, your position was eliminated, or you were part of a company-wide reduction in force. It is just a thing that happened, and now you don’t work at the place where you worked before.
    ​
  • You are not unemployed, between jobs, an ex-employee of Big Important Tech Company, or a big giant loser.​​
  • You are in transition, in career transition, searching for your next great role, or looking for the job that is the right next step for you.​ 

Talking About The Job You No Longer Have

The question: I heard you’re unemployed. What happened there!

Your core message: 
My job ended. It is a thing that happened. 
  • I was part of a company-wide reduction in force at ABC Lending. My job ended on Tuesday.
  • I was part of a layoff. About 500 of us were part of the reduction in force when the company restructured. That happened earlier this week.
  • I was one of the 1000 people who had their position eliminated at XYZ company. It happened earlier this month.
  • I got laid off. It happened a bit ago.
  • My job ended recently, along with about a hundred others at the company.

Talking About What Is Next For You

The question: What are you going to do now? I would be freaking out! 
Or
​I’d be scared to death if I were you. Are you sure you’ll be okay?
Or 
​A person I sort of know lost their house/was unemployed for years/had to take a pay cut/never worked again.
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Your core message: I’m going to keep on keeping on and also look for a new job.​
  • ​I’ve had some time to think about it, and I know my next steps.
  • I’ve made friends with the change, and I’m working towards my next role.
  • I am worried, but I know I’ll be okay. I have a plan.
  • It can be stressful, but I’m going to do the right things, and it will work out.
  • I’m making a plan for what to do next.

Talking About STILL Not Having a Job

The question: So--do you have a job yet? 
Or
Are you STILL unemployed?
Or 
Did that thing you were interviewing for work out?
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Your core message: I am job searching and something will work out. 
  • I'm talking to a few companies, and I'm sure something will work out soon.
  • No, but I'm hopeful.
  • I’m working on my next steps.
  • Finding a job can take a while. I’m making progress toward something new. 

Acknowledging People's Reassurances

The question/comment: Don’t worry. It’ll be fine. Hang in there! You’re so talented!

​Your response: Thanks. 

Addressing Well Intentioned and/or Awful Advice

The comments:
  • You should just get a job as a bus driver/multi-level marketing scheme salesperson/sign spinner!
  • You should hold out for a better job than you’ve ever had where you get all the vacation/all the money/are the ruler of the free world!
  • You should go back to school/start your own consulting company/have a baby/adopt many cats/quit working altogether.
  • You should downsize your house/sell your car/auction your jewelry/maybe get a yurt/live in a box outside your mom’s house.

Your core message:
 I appreciate you. I will make the right decision for me.
  • Thank you for your suggestions. I’m figuring out what is right for me.
  • I definitely have options. I'm figuring out my next steps.
  • Thank you for your insights. I have a plan for what to do.

Learn More

  • ​Podcast Appearance: Unfiltered Unspoken Connecting Through Life Experiences: Finding Hope After Layoffs, Brenda L. Peterson, The Layoff Lady
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​​
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The Emotional Side of a Layoff

2/10/2026

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By Brenda L. Peterson, The Layoff Lady

All The Feels

Whether due to an economic downturn, an acquisition, or a company reorganization, layoffs happen all the time. Each person will experience a range of emotions when it happens to them. Even for someone who has gone through a layoff before, it is a tumultuous experience each and every time. Here is the good, the bad, and the ugly of the feelings people often experience surrounding an unplanned job loss.  

Shock

The phone call from HR, the perp walk through the office to the dreaded conference room, the last-minute ominous meeting invite, or the oddly timed tap on the shoulder all seem to come out of nowhere. There is something surreal about being pulled into a virtual or in-person room and having someone look you dead in the eye and tell you that you are going to go through a significant life change starting, well, now.
​
Even if there were layoff rumors, news about leadership changes, or low sales reported for the quarter, it’s always a surprise on the date and time when layoffs go down. It’s the feeling of the ground being pulled out from under you. It’s the gap between expecting a full day of meetings and finding yourself in your car mid-morning with a white box.

Anger

Even if you were actively looking for a new role, a certain amount of anger goes along with a layoff. It could be frustrating learning about the people who didn’t get laid off (like that guy whose messes you've been cleaning up for the last year) and comparing your perceived value to theirs.

It could be irritation at the timing (right after vacation, right before a holiday) and how that makes finding something new an even longer process. It might be the insult to injury when you realize that yesterday’s mission-critical work-all-night project has become irrelevant. In many cases, it might just be the maddening nature of someone else deciding when you don't get to do that job anymore instead of you getting to choose when it was time. Feeling that lack of control can be the most challenging part.

Sadness

Exiting a job abruptly leaves a big hole in your life, starting with a 9+ hour workday being replaced with dead air and uncertainty. People who earlier that day were coworkers, casual work friendships, or confidants now may be nothing at all now that you no longer share an employer.  

​The consistency of a morning routine, daily commute, and regularly scheduled meetings are replaced with a battle with the unknown that may last a week or a year. Sometimes, it’s easy to be hopeful about the future, and other times, it’s hard not to be mired in sadness about all the things you can’t control.

Fear

There is plenty to be afraid of. First, the idea of not having a paycheck is horrifying. Not knowing how long your severance check has to last is unnerving. Not having any idea how long your jobless period will last and what job you’ll end up with is sometimes unbearable.

​You may fear being unemployed endlessly and not being able to support yourself. You might worry about panicking and taking the first job offered to you. You could worry about holding out for something closer to the “perfect” job that may never come. You may even fear you will never get a job as good as the one you just had. On the worst days, when fear has given way to full-on catastrophizing, you could worry that you will lose your house, car, professional reputation, and everyone you've ever loved.

Relief

Here's the one that might seem unexpected. If you've been at a company and "made it" through multiple rounds of layoffs, you may be waiting for your luck to run out.  While you're certainly relieved to still be employed, each time you hear rumblings about reorganizations or start seeing those empty white dots pop up on Microsoft Teams, you may have had that sick feeling in the pit of your stomach waiting for it to be your turn.

The strange benefit of finally being laid off is that you don't have to worry if it will happen (and when) because it just happened. At that moment, you also realize it's not as bad as you imagined, and now what there is to do is pick yourself up and create your fantastic new future. 

The Good News

Through the tumult of emotions, it’s important to acknowledge each one and process those feelings. From there, you can think about what is next for you and focuson your next steps toward the next right job for you. 

Learn More

  • ​Podcast Appearance: Unfiltered Unspoken Connecting Through Life Experiences: Finding Hope After Layoffs, Brenda L. Peterson, The Layoff Lady
  • The Layoff Lady: Creating Your Career Transition Support Team
  • ​The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​
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An Unlikely Day of Reflection

2/3/2026

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Looking Back

There are several days each year when people typically look back and assess their lives. This could be the anniversary of a death, a holiday full of memories, or your birthday. For me, the day I reflect is Groundhog Day.

February 2, 2006

Early in 2006, my life was at a crossroads. My then-husband and I were in the process of getting divorced, and I was figuring out how to transition from a house to two houses and what co-parenting my 2-year-old daughter would be like. The one shred of stability I had was my job. I was happy to have one thing I could count on not changing.

…and then February 2 happened.

That morning, I went to work. I took a few minutes between meetings to create a spreadsheet to figure out if I could afford to buy a condo I’d looked at the night before on my own. As I saved my file, I got a tap on the shoulder that I had an impromptu meeting. I grabbed a pen and a legal pad and walked into a conference room full of executives who informed me that my position was eliminated due to restructuring because of the company being acquired.

Welcome to layoff #2.

​I was in shock. I returned to my desk, deleted my spreadsheet (which had just become irrelevant), told my coworker Brad “I’m gone,” and found myself sitting in my car with a box containing all of my formerly workly possessions.


From the parking lot of my ex-workplace, I called my soon-to-be ex-husband to tell him about my now ex-job.  His only response was, “Huh.”

Then, It Got A Little Worse

That weekend, I was on a road trip to visit some of my high school friends for a fun weekend of reminiscing and going to the Snowflake Ski Jump. On my way there, a local cop pulled me over for speeding. As I sat there, I glanced at the notification I’d just received from unemployment sitting in my passenger seat—the one that said I’d receive less money than the last time I’d been laid off—meaning I wouldn’t be bringing enough money in to cover my half of the mortgage. As the officer approached my window, I could feel the tears well up. I could not get a ticket, too. I would cry (as I often heard people threaten to do), but this was no empty threat that would come to bear only through theatrics. I was legit going to fall apart if this happened.
​
This moment—sitting in the car with indications of my life failures greatest hits smacking me in the face was a low point in my life—rivaled only by my dad’s unexpected death when I was still in high school.​

Then, It Got a Little Better

Fortunately, I think because of my street cred, which included being a native of a town nearby, I drove away ticket free. One thing had gone okay. Then I saw friends, connected with new people, and spent more time with my daughter. I also had the time and space to figure out what to do with myself now.

The Transition Begins

It was an ugly, ugly few months.

I applied for countless jobs. I put our house up for sale. My daughter’s dad (new language from the book Mom’s House, Dad’s House) and I decided to move in tandem to Minneapolis, Minnesota from Madison, Wisconsin. I looked for jobs, made business connections, and stayed with friends on the way to and from my regular trips to Minneapolis. I didn’t sleep well for months. A tree fell down in my front yard the day of my open house, so I figured out how to have a giant tree removed while driving on I-90 back home from a job interview. 

That May, I found a job, a preschool for my daughter, a new place to live, and reconnected with one of my best friends from high school. Later, my daughter's dad found a job and moved to Minneapolis, along with his new girlfriend (a lovely person and good to my daughter).

Then, to mix it up, I totaled my car, dated and broke up with a couple of people, and got Shingles three times in a row. Some days, after work, I would lie on my floor and look at the ceiling in my apartment, my low-cost therapy as I acclimated to all of the life changes. I adjusted to my new normal after going through every significant life change (save a death in the family and someone I love going to prison) I could think of to endure. 

Then, It Kept Getting Better

In October, on the same day, I was approved for a car loan and found out that my house in Madison had new owners. Over time, I made two great friends from my job and got comfortable in a new city. I started dating someone who was great, then bought a house with and married that guy--who is an awesome stepdad and cat dad.

I got laid off again and got another good job, then got laid off again and got an even better job. Things have gone pretty well through layoffs, reemployments, trials and tribulations​. Through it all, my husband is awesome, my now-adult daughter is amazing, and the cats mostly tolerate my presence. 

A Frame of Reference for Gratitude

Sometimes, I see people who are unhappy with what they have. The strange upside of having gone through rough times is that it gives you a frame of reference. It reminds me to be grateful for the roof over our heads, my husband playing video games with our two cats in his lap, my healthy, happy daughter, and an ongoing stream of new challenges and adventures. 

I’m grateful for being active, able-bodied, and having a strong sense of well-being. I am grateful for winter heat, summer air conditioning, and all the machines that do my housework. I treasure mother/daughter movie nights, trips to the skating rink, and building relationships with new friends and colleagues. I value my roller derby skates, my outside roller skates, and my inline skates. I appreciate my cats, Zippy and Meathook, and the combination of disdain and affection they have for me.  I am genuinely grateful for it all. Groundhog Day is my annual reminder to remember all these things.

Learn More

  • Book: Mom’s House, Dad’s House: Making Two Homes for Your Child
  • Psych Central: Top 10 Life-Stressors That Can Trigger Anxiety
  • Podcast Appearance: Unfiltered Unspoken Connecting Through Life Experiences: Finding Hope After Layoffs, Brenda L. Peterson, The Layoff Lady
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide
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My Top 3: Tools To Help You Build Your Personal Brand on LinkedIn

1/27/2026

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By Brenda L. Peterson, The Layoff Lady

About Personal Branding

Whether you're actively job searching or just trying to build your professional network, sharing content on social media is a great way to demonstrate your value. By identifying topics that people with your professional focus care about and sharing related content, you will help people associate your name with those areas of expertise. 

While regularly sharing content is valuable, it can also be time-consuming. Here are three tools I regularly use to organize and streamline this process.  

Google Alerts

On LinkedIn, you will share some content that you directly create. This might include a post about an event you attended, your career news, or your observations on a given topic. When it comes to LinkedIn, most of my content includes articles on critical topics of interest, with some introductory commentary framing the value I see in the article. 

This means I need to locate and collect those articles to post them as needed.  

One way I locate helpful content on each topic is to set up a Google Alert for keywords or phrases relevant to my professional skill set. Each Google Alert sends you an email with new online content regularly. Here are a few examples of what Google Alerts you may want to set up:
​
  • As a project manager, you may set up alerts for keywords like these:
    agile, change management, project management, scope creep, Gantt Chart.
  • As a salesperson, you may set up alerts for keywords like these:
    social selling, prospecting, lead generation, territory management.
  • As a learning & development specialist, you may set up alerts for keywords like these: instructional design, e-learning, facilitation, training needs analysis.

After you identify the keywords for topics that people in your industry talk about, create alerts to keep a steady stream of content coming to you. 

Flipboard

Flipboard serves two essential purposes. First, you can follow exciting topics and see content other users share. Second, you can use Flipboard to create magazines on a given subject area and bookmark content that interests you for later use. 

Here are a few ways you might find content to save in a Flipboard magazine: 
​
  • As a project manager, while scanning a newsletter from the Project Management Institute, you read an article entitled "Top Five Causes of Scope Creep." You save the article in your Project Management magazine for later reference. 
  • As a salesperson, one of your team members mentions an article they found on Hubspot about sales prospecting techniques you should use according to data. You Google the phrase and save the article you find to your Prospecting magazine to review later.
  • As a learning & development specialist, while reading through blog articles from your favorite talent development blogger, you run across a great article  about the importance of choosing the right graphics for an e-learning course to minimize learner cognitive load. You add it to your Instructional Design Best Practices magazine to share on LinkedIn or with collegues at a later time.

Gathering possible information to post when you run across it, organizing it, and making it easy to access will save you a lot of time figuring out what to post.

Buffer

While the other two tools are about finding and organizing possible content to post, now let's look at a tool to schedule those posts.

There are several tools available to help you manage social media posts. Currently, I use Buffer. This online platform has a free version that will enable you to manage posting on up to three social media platforms. When my goal is building my professional network and job searching, I focus on LinkedIn. 

Buffer enables you to create, schedule, and update posts as needed. When searching for a new role, I may post as often as daily. When focusing on building or maintaining my network, I may post once or twice a week. The Learn More section includes recommendations on how often and at what times you may want to share content for the greatest impact.

Creating  A Post

When I create a post to share an article, I often include the following details:
  • A short statement framing up the article I'm sharing.
  • A link to the article.
  • One to five hashtags to drive viewership.
  • Optional: a call to action.
​
Here are a few examples:
  • As a project manager, you might post the following:

    I'm a project manager who leads enterprise-wide software implementations and focuses on keeping my projects on time and within budget. Part of that is staying clear on what is "in scope" and "out of scope" for projects.

    Check out this article on the "Top Five Causes of Scope Creep" for a reminder on root causes and how to manage them. Number three is the one I battle constantly: http://www.scopecreeparticleurl.com

    #projectmanagement #scopecreep
  • As a salesperson, you might post the following:

    As a high-performing salesperson, I'm always learning new ways to find new potential clients. This article from HubSpot outlines data-driven sales prospecting techniques you should add to your overall prospecting strategy: http://www.salesprospectingarticle.com

    What is your go-to strategy for prospecting?

    #sales #prospecting #pipelinebuilding #sellallthethings ​
  • As a learning & development specialist, you might post the following:

    If you've ever taken online compliance training, I'm sure you've seen courses where the content is not aligned with the graphics. Why in the moment, those "group of people in suits with their thumbs up" pictures may just seem oddly placed. In reality, those unrelated pictures make learning harder. This is due to the additional cognitive load required for the learner to grasp the information. 

    To learn more about cognitive load and how to manage it well, check out this article: http://www.cognitiveloadarticle.com 

    ​#learninganddevelopment #instructionaldesign #elearning #cognitiveload​  

Learn More

  • The Layoff Lady: The Why and What of Posting on LinkedIn
  • How To Set Up a Google Alert
  • Flipboard
  • Buffer
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​​​
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Using 1:1 Networking Meetings For Job Searching

1/20/2026

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By Brenda L. Peterson, The Layoff Lady

The Value of Professional Networking 

When it comes to job searching, professional networking is a critical component of success. Ideally, you make initial connections with people through LinkedIn (maybe even after meeting them in person or at an online group event). While this is a great start, there is value in building relationships beyond that initial connection. A 1:1 meeting can significantly strengthen a networking relationship​ and help you learn how you and your new connection can help one another succeed.

About 1:1 Networking Meetings

So what exactly is a networking meeting? Back in the day, I remember hearing people talk about doing "informational interviews." In short, if you were interested in having a particular job or working with a specific company, you would contact an organization or individual and ask if they would meet you for an informational interview. In this 1:1 meeting, which could take place via phone or in person, you might learn about the company, what they are looking for, skills to acquire, and more. It also allowed you to start to build a relationship with a company--or a possible advocate in the person doling out said information. 

Fast forward to now. Today, a networking meeting is typically between you and another person deciding to spend a half hour-ish together. This meeting, sometimes called a coffee chat, could happen virtually via Zoom or in person, often over coffee.

If you're job searching, the typical focus will be on how to progress in your job search. Someone may agree to a networking meeting because you have things in common (like a field of work, background, professional goals), because they are generally committed to helping people when they are job searching, or because you have a mutual acquaintance to ask that person to meet with you to help you out.

Networking Meeting = Informal Interview

Whenever you have an opportunity to meet one-on-one with someone, remember that you are taking part in a type of informal interview. Whenever I meet with someone in career transition, my goal is to help them figure out their next steps, offer advice (if they ask and are interested), and give them ideas on further steps they might take, including who they should speak with next 

While I go in with this idea, the amount of help I'll provide also depends on how this networking meeting goes. Ideally, we have a good, productive conversation, and I think to myself, "I totally want to help this person more."

If the meeting goes well, I'll refer them to specific resources that might benefit them (like a networking group they might want to join, a company to check out, someone to follow on LinkedIn) and even put in a good word for them to have a networking meeting with someone else who might get them closer to their goals.

In addition, if it goes REALLY well, this is a person who I'll refer to others for openings, pass on job opportunities, and maybe even hire someday. If the meeting doesn't go well, I'll share a few resources, but I may not be willing to help them as actively moving forward. 

Remember, any interaction you have with people will impact their desire to help you in the future.

Types of Networking Meetings

Here are a few common types of networking meetings: 
  • Talking about a particular job opportunity with a specific organization. Usually, the goal of that meeting is to gain insight from someone who works at that company to help you decide if the company sounds like a good fit, how to tailor your application to the organization, or even get a referral in.
  • Talking about someone’s career path to gain insight into what you might do to get into a specific job or field. In this case, you might ask someone about how they got into a particular role—like a manager or an instructional designer or a digital marketer---with the goal of you figuring out what next steps you might want to take to get to a similar role.
  • General job search career advice. In this case, the person you’re meeting with knows that you are in a career transition and is willing to help you figure out your next steps. This could be them recommending job titles that you should look into, companies they know who are hiring, or people you might want to talk to in order to get closer to your goal of finding a job. Sometimes, this meeting might lead to the person saying, “I think you should talk to  [SuperCool Person] who [can help you with an area where you need help].

​Networking Meeting Best Practices

Here are a few best practices for networking meetings:
  • Thank the person for meeting with you and for their input.
  • Let the person know your goals for the networking meeting.
  • Let the other person talk. Remember, you're there to learn from them. Be sure to listen to what they have to say!
  • Ask them for the advice they wish they had received.
  • Ask them for their recommendations on the next steps you should take.
  • Ask them what you can do for them. Remember, they typically meet with you because someone they value asked them or they genuinely want to help. Be sure to return the favor!
  • Be ready to help that person in the future--whether it's liking one of their LinkedIn posts, sharing a post they made, or helping them promote a job opening they have. Be a good LinkedIn/professional networking neighbor. 
  • Send them a quick thank you message afterward and reiterate any next steps you talked about.
  • Follow up with anyone who they introduce you to. Even if you end up not doing a lot with that connection, be sure to be professional about it all. 

​The True Power of Networking Meetings

When people talk about how they "networked" into a new job, typically, that means they leveraged their initial connections to help make inroads with new contacts, who helped them get closer to a new position.

​The holy grail of networking meetings is when the person you meet with agrees to introduce you to someone else they know who could help you. That process repeats until you're talking to a hiring manager or influencer who can help you get an interview for a job. Having good networking meetings is a critical step in that process.

Learn More

  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​
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Endless Job Interviews and Lessons Learned

1/13/2026

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by  Brenda L. Peterson, The Layoff Lady

Interviewing for a New Role

As a many-time layoff survivor, I have done quite a few job searches and had lots of interviews. Not long ago, I read an article about a job searcher who opted out of one hiring process. He did this after making it through three rounds of interviews and having the organization ask about arranging the next six (yes, 6) rounds of interviews. 
​
I felt compelled to share my story about one seemingly never-ending interview process. Unfortunately, like with many things in life, it took a bad experience to teach me how to make better decisions.
Panel job interview
Yet another job interview

Job Interviewing Boundary Setting is Hard

Let me start by taking a moment to acknowledge that this is not always easy to do. It is hard to set boundaries when you’re hip-deep in a job search, especially when you’re unemployed. The longer the search goes on, the easier it is to tell yourself that you’ll summit Everest if a potential employer asks you to as part of possibly FINALLY getting a paying job.

Consider this your reminder to realize that jumping through more and more hoops doesn’t necessarily mean that you’ll end up with a job at the end of the process. Do your future job-searching self a favor and think through what your boundaries are when it comes to participating in a given company's hiring process. (We'll revisit this a little later.)

​The Perfect Job! (or was it...)

During this particular job search, I was laid off at the end of the summer. From previous job searches, I hoped to find a new position before Thanksgiving because otherwise, it might be until February or March before I secured a new role.  

I was very excited when I ran across THE PERFECT JOB! It was an opening for a training director position within an easy commuting distance where I even knew someone who had connections within the organization.

Lesson Learned: Don’t fall in love with a job. Even if it seems like “the perfect job,” it is not yet “your job.” Apply, and hope for the best, but keep on applying. Until you have an actual accepted job offer, it is not “your job.

​The Inside Scoop

I met with my professional connection, and they filled me in. I learned about the organization, their clientele, their mission, the key players in the hiring process, and helpful background information. My connection even put in a good word with the organization (they had left on good terms.) I also learned that the company had some turnover in this position, so they were trying to make sure they did their due diligence and hired the right person this time around. 

Lesson Learned: Gather and synthesize information even when you’re excited because you found THE PERFECT JOB. This company having gone through two people in the role in a relatively short time period and being concerned about making another hiring misstep is something I heard and noted. Still, I didn't really take it to heart. In this case, the company was trying (maybe a little too) hard to hire the right person for the role. It may have also indicated something about the company or the position that caused people not to stay. My future self knows to synthesize information more carefully--and not overemphasize only the good things. 

The Phone Interviews

I applied, and my connection put in a good word for me. The company quickly reached out to me for an initial phone screen. Then a phone interview. Then another phone interview. Then yet another phone interview. After four phone calls—each where the new interviewer seemed excited about me as a candidate and talked about who else I needed to talk to—I started to wonder what the game plan was for this whole process (aside from their overwhelming and often stated goal of not to make a hiring mistake).

Lessons Learned: In the initial phone screen or the first interview, ask about the hiring process. This includes their estimate of when this process will be over (a week? a month? 6 months?) and the critical steps in the process. Decide your boundaries and be ready to decide the number of hours you are willing to dedicate to interviewing for this role.

​Remember, you are interviewing them, too. Make no assumptions. Don't get so excited that they keep wanting to talk with you that you keep going, not knowing how many hoops there are to jump through.​

​The Work Samples

In addition to talking to different interviewers on multiple occasions, the company wanted to see instructional design work samples from me. I emailed work samples and reviewed them with a subject matter expert who was well-versed in adult education and instructional design. They complimented me on the trainer guide, videos, and job aids I had created. They told me they were impressed with my work and learned from what I told them. At this point, they told me the next step was for me to meet with the company founder. 

Lessons Learned: Have a portfolio online that people can access, or let people know that you are happy to review work samples (and your process) with them in an in-person or Zoom meeting. I keep my work samples online with a note that these are intended to showcase my work and that they are not to be downloaded and distributed.

The Zoom Meetings

I was excited to meet the company founder, who was also a published author. In preparation,  I bought and read their most recent book, researched their accomplishments, read their blog articles, and reviewed their body of work. During the interview, we had a great conversation, which included a lot of “when we work together” and “next steps” language. 

This meeting was followed by multiple Zoom meetings with different stakeholders (again, one at a time) explaining the next steps in this process—which they called an “in-box experience.” During this phase, I would come into their office and work for a half day. I would have a chance to interact with multiple people I would work with, including consultants and a client. This would require me to sign a non-disclosure agreement, work on a project for an actual client, and present information to a client.  

Lessons Learned: No matter how many interviews you have, or how much they seem to like you, remember you do not have the job until they have made you an offer and you have come to an agreement about your compensation. Remember that the goal of this process is that the employer decides if they want to work with you, and you decide if you want to work with them. Looking back, I'm frustrated with myself that I invested SO MUCH TIME with this potential employer without talking about salary expectations.

The In-Box Experience

The Wednesday before Thanksgiving, at 8:00 am, I arrived at the company's downtown office location for my in-box experience. I brought my computer and the work I had done so far. (BTW--there was a project and pre-work that I did, which took way too long. Holy time suck.) I was told that I needed to use their computer for my work that day.

During the four hours that I was there working (for free) for them, I had an in-person panel interview with people I had talked with via phone, interviewed via Zoom with a consultant, ran a project meeting, completed work on instructional materials for a client, and got feedback on my performance along the way.  I had a final conversation with one of the decision-makers before ending my day. I was told I'd hear back early the following week. 

Lessons Learned: Determine ahead of time how much you are willing to do for a role, and when to call it. Remember, you're interviewing them, too. And, for the love of God, don't do a ton of unpaid labor for a business that is not paying you for your work product.

Thanks, But No

In the middle of the following week, I got a call. It was very brief. Thanks for my time, but they had decided not to proceed with me as a candidate. If I like, though, they would be willing to add me to their possible consultant database for future contract work. 

​Lesson Learned: Never again. In short, I spent about 45 hours total, including about 15 hours of unpaid work that I did for the company, to end up with no job offer. Time to transition all of these lessons learned into new personal guidelines.

My Fancy New Job Search Boundaries

Remember the boundary setting I mentioned before? Here's where we revisit it. After going through this process (and getting mad all over again while writing this article), I am reminded of the outcome of those lessons learned for me.
  • Ask about the hiring process in the initial phone screen. Ask about timelines and next steps. 
  • Sometime during the interview process, have an initial conversation about salary and benefits. Let the organization know that it's to make sure their benefits and total compensation is aligned with my expectations. End the process early on if they are significantly out of line, or at least manage expectations on next steps. 
  • Evaluate my feeling about the role and organization at each step in the process. Be ready to withdraw from the process as needed. Be polite when communicating my desire to not continue with the hiring process. 
  • If the idea of doing work as part of the hiring process comes up, discuss the details and time commitments involved. Offer to review my work samples with them and spend up to 2 hours showcasing my skills. Set expectations that beyond that, my time is valuable and billable. 

Learn More

  • ​​The Layoff Lady: Job Search Challenges, Job Specific Assessments and Projects
  • ​​The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide
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Contingency Planning Scenario: Unexpected Job Loss and Budgeting

1/6/2026

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By Brenda L. Peterson, The Layoff Lady

The Value of a Backup Plan

Career Resilience is all about being ready to deal with what comes. Thinking through scenarios, or contingency planning, is one way to prepare for possible outcomes. By thinking through your next steps before you are in that situation, you can ensure that you are better prepared for whatever does come to pass. 

After seven layoffs, I know the importance of ensuring my financial security. Here are my best practices for preparing for a job loss just in case

The Scenario: Unexpected Job Loss

What would you do if you went to work tomorrow and found out it was your last day at work? If you've never had this experience, this prospect might be almost unthinkable. Let's take a few minutes for you to think through how this change might impact your life. Here are a few key areas you would need to address. 

Budget Implications

Once you find out your job is ending, you'll need to figure out how to pay your bills without what may be your main income stream. You would need to find out about any final money you would receive from your employer, including your last paycheck, a vacation payout, and maybe even some kind of severance package. You would also need to explore other possible money you could access to pay for your main expenses until you could find a new job. This might include unemployment payments or your savings. 

In addition, realize that your health care coverage might end with your job. You will need to determine how you will pay for any health-related costs. This could include switching to a family member's plan, finding and paying for other health care coverage, or determining how to handle possible health care costs outside of an insurance plan. Each of these options has a different price tag and level of risk.

Budget Questions To Ask Yourself

Ask yourself these questions about your current budget for your household:​​
  • How much might I receive in unemployment insurance (UI) income on a weekly basis? 
  • How closely do my current expenses line up with what I might receive from UI income?
  • Which expenses might I minimize, pause, or eliminate to more closely align my income with my expenses?
  • How might I pay for my remaining regular monthly bills?
  • How will I manage health care costs? What insurance options are available? What are those costs?
How much money do I need to pay my current regular monthly expenses?

Possible Contingency Planning Steps

While all of these questions might seem big and scary to contemplate, remember you're not in that situation at this time. Right now is a good time to do some research and preliminary thinking on how you might manage each of these factors. Consider doing the following to help inform your contingency planning:

Your Income 
  • Review your previous month's bank statements. Identify how much you earn in a given month.
  • Look up unemployment insurance (UI) benefits in your state. Find out how much you might receive if you were laid off by your employer and how long UI benefits last.
  • Think about benefits you have from your employer that you would need to replace if your job ended and associated costs.
  • Think about possible income streams you could create outside of your paycheck from your job. 

Your Expenses
  • Review your previous month's bank and credit card transactions. Identify how much you spend in a given month. 
  • Think about how much additional money you would need to pay your regular bills if the income from your job ended.
  • ​Look through your monthly expenses. Identify which you might minimize, pause, or stop altogether if you were unemployed.
  • If you have healthcare through your employer, consider where else you could get healthcare.  
  • Review healthcare costs through Healthcare.gov and estimate your possible costs.

Your Savings​
  • Review your previous month's bank statements. Identify how much you save in a given month.
  • Look at your balances on your savings account(s). Think about how much savings you might need to use to pay your basic monthly expenses for the next six months in the event of a job loss. ​

What Do You Think?

What questions do you think you need to focus on as you do your contingency planning? Share your thoughts in the comments. 

Learn More

  • Unemployment Benefits (and How To Apply) by US State
  • Healthcare.gov: Health Insurance Options if You Are Unemployed
  • ​The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​
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Self Reflection: Your Wellbeing and Your Goals

12/30/2025

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By Brenda L. Peterson, The Layoff Lady

Reflection and Goal Setting

Beginnings and endings often make us think. When relationships, jobs, or projects end, we often reflect on recent events and our desired future state. Taking time to reflect on what went well, areas for improvement, and lessons learned can give us clarity on what matters to us and how to set goals that help us achieve what is most important to us.

Why We Don’t Pause To Reflect

It’s human nature to want to keep the past in the past and move boldly into the future. Consequently, we often skip over self-reflection that could help us learn from the past, select the right goals, and identify the why that will help us succeed. We may also want to skip self-reflection to avoid dealing with unpleasant truths or uncomfortable emotions. While pausing to reflect can be hard, it can help prevent you from patterns of behavior that keep you stuck.
​
Let’s look at a straightforward self-reflection activity that can help you select the right goals and make the progress you want.

How To Think About Your Wellbeing

I use Gallup’s Five Elements of Wellbeing model as a starting point. This model identifies and labels five important areas that work together to form our overall wellbeing:

  • Career Wellbeing: You like what you do every day.
  • Social Wellbeing: You have meaningful friendships in your life.
  • Financial Wellbeing: You manage your money well.
  • Physical Wellbeing: You have energy to get things done.
  • Community Wellbeing: You like where you live.

In short, if you’re struggling in one area of wellbeing, it will harm your overall wellbeing. By reflecting on each area, you will start to see connections between the different areas, how the areas impact one another, and how you could make positive changes to improve your overall wellbeing. 

Reflection Questions for Each Element of Wellbeing

​Use these questions to reflect on each of those five elements of wellbeing:
  • In a sentence or two, what does _______ wellbeing mean to you?
  • On a scale of 1-5, with 5 being the best, how would you rate your current satisfaction with your ______ wellbeing?
  • Over the past few months, list one thing that positively affected your _____ wellbeing.
  • Over the past few months, list one thing that may have negatively affected your _____ wellbeing.
  • List one way you could improve your ____ wellbeing. 

An Example Reflection: Community Wellbeing

Here's an example of what this reflection might look like as you think about community wellbeing:

  • In a sentence or two, what does community wellbeing mean to you?
    For me, community wellbeing is about being a part of different groups of people that matter to me. That includes relationships with co-workers, professional colleagues, neighbors, and people with similar interests.

  • On a scale of 1-5, with 5 being the best, how would you rate your current satisfaction with your community wellbeing?
    3

  • Over the past few months, list one thing that positively affected your community wellbeing.
    I took on a volunteer role within one professional development group.

  • Over the past few months, list one thing that may have negatively affected your community wellbeing.
    When work was hectic, I had less time to dedicate to that volunteer role. 

  • How have the other areas of wellbeing impacted your satisfaction with this area of wellbeing?
    When I was part of a big work project, it required more of my energy than usual. This left me with less energy for social interactions, and I felt stressed out because of work and my community involvement.

  • List one way you could improve your community wellbeing.
    ​Looking at my calendar and making sure I proactively manage my time can help me not overcommit myself to do too many community activities when I have other commitments.
    ​

Reflection Question for Your Overall Wellbeing

After reflecting separately on each element of wellbeing, ask yourself the following question about your overall wellbeing:

​Based on your reflection on each element of wellbeing, which area do you want to focus on?​

Your Reflection Insights and Your Goals

By going through this activity and evaluating your lived experiences through the lens of each area of wellbeging, you may notice trends. For example:

  • You may notice that not having enough energy is a common theme, which may prompt you to focus on areas of your physical wellbeing like getting more sleep, healthier eating, or addressing emotional/mental health concerns. 
  • You may notice that your job satisfaction is not where it should be and that you need to focus on your career wellbeing like figuring out your longer term career aspirations, having a conversation about your work future, or considering other employment options. 

Use what you learn from your reflection to inform how you focus your attention and what goals you set.

What Do You Think?

Do you factor your wellbeing into your overall goal setting? How do you do that? Include your thoughts in the comments.

Learn More

  • Gallup's Five Elements of Wellbeing
  • The Layoff Lady: Self Reflection: Your Values
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide
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