By Brenda L. Peterson, The Layoff Lady

Depending on your chosen field, you may be asked to submit work samples at some point during the hiring process. The collection of examples of your work product is often called a portfolio. The content of your portfolio will vary depending on your goals, your industry, and the type of roles for which you are applying. 

Earlier in my career, I had my "me book" that I woudl bring with me when I had in-person job interviews. It was a three ring binder the included neatly organized printed samples of my previous work. I did not give this to a hiring manager, but I would do a brief show and tell and explain each document. In addition, I also included a copy of my resume, certificates from classes I had taken and certifications I had achieved, and transcripts from college and graduate school.

When I attended and interview with a hiring manager or potential coworkers, often someone would ask if I happend to bring any work samples with me. I would often walk them through one or more of my work samples, described the design decisions involved in its creation, and told them the story of how I solved a work problem and how that work sample fit in.

Now, typically a portfolio is expected to be available online. You should have a link that you can share with a potential employer. In some cases, employer may review your work samples later on in the hiring process. Many times, employers may ask for a portfolio link during the application process. Depending on the role and organization, companies may even not consider applications for some jobs which do not include a portfolio link. 

When it comes to determining what to include in your portfolio, it comes down to your overall goals. At it's most basic, you need to make sure you include samples of your work that align with the tasks and projects included in the jobs you would like to do. Here are a few examples:

• If you are a web designer, you may include a brief description of three websites designed, unique featurs of each, and URLs for each of those sites.
  
  
• If you are an eLearning developer, you may include a few examples of eLearning courses you created leveraging different technologies and topics. Perhaps you would would share a Rise course on a new process, a video on customer service skills, and an online assessment on an industry-specific compliance topic.
  
  
• If you are a software trainer, you may share a webinar recording of you facilitating a software training session, a video where you did the voiceover and were on-camera, and a job aid you made including tips and tricks.

Overall, you need to figure out what skills are required, and show examples of how you have done that type of work in the past. 

Your overall goals for your portfolio will help you determine what to include. Depending on what skillset you are trying to demonstrate, here are just a few of many possible focus areas for someone who is an instructional designer:
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• Show skill mastery. Include lessons from eLearning modules created in the same technology, but demonstrating different features and how they can be used for varying types of content like compliance, customer service, delivering presentations, and completing a process.
  
  
• Show range. Include a video, an eLearning module, a job aid, a quick reference guide, and a facilitator guide created to support a team responsibile for customer-facing new product training. 
  
  
• Show a project: Show the process and materials created to do initial training needs assessment, course design, creating course materials, facilitating learning, and results. 

None of these examples is right or wrong. Instead these are alternate approaches you might want to take to support your overall professional goals. 

What skills do you want to showcase in a portfolio? What skills and work examples might you include? What approach might you take to organizing your portfolio? Share your thoughts in the comments. 

By Brenda L. Peterson, The Layoff Lady

There are a lot of opinions on how to interact with employers early in the hiring process. They include everything from sending a basic “I applied” email to off-the-wall rom-com level gesture like sending the hiring manager a cake with your resume attached to the inside of the box. In this article, we’ll focus on using email to follow up after you have formally applied for the job.
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Regardless of your approach (and my overall follow-up recommendations are closer to the email than the cake end of the spectrum), stay focused on what you’re trying to accomplish. Remember, your goal at this point in the process is to get your application into the “must interview” pile. 

Let’s first set a few expectations on the impact sending a follow-up email message will have:

• If you are not a generally qualified candidate for the job, you’re not going to “follow-up” your way into an interview.
• If you follow-up badly, you may very well “follow-up” your way right into the “no” pile.
• Following up with the wrong person won’t help your cause.
• If you’re going to follow-up, contact either the hiring manager or the recruiter.
• Sending a follow-up email may help the hiring team remember your name--which may help especially in remote roles with many, many applicants.
• Even if you are a strong candidate, and following up with the right people, you may or may not get an interview.

Like with most of the hiring process, there is no guarantee that you will get an interview for any given role. However, doing the right things consistently gives you a better chance of having a positive outcome. 

Once upon a time, I was the hiring manager for an instructional designer position. A person who I had never met, but who knew a colleague of mine, had a background in instructional design and was interested in the job. Through our shared colleague, that person (who I will now refer to as “the candidate”) ended up with my name and work contact information.

What followed was an example of the worst-case scenario of a how a candidate reaching out to a hiring manager can actually be detrimental. From mid-December through the end of the calendar year, over the course of 10 business days, the candidate (who—reminder—I had never before interacted with in any way) contacted me 16 times via phone and email about the open position.

I do not remember what all the candidate asked during each request (because blocking out awful memories is a real thing). I do remember one early request was asking how to apply for the job. Given that this role was with a technology company, and I needed someone who could work independently and solve problems, a candidate who wasn’t sure how to apply for the job through a pretty typical Careers webpage was not going to be a top candidate.

In addition, after they managed to apply, they then called and also emailed the recruiter multiple times, again in the spirit of follow-up.

The good news—we definitely knew the candidate’s name. The bad news (for them)—we knew for sure we were NOT going to interview them.

As a hiring manager, here are the issues I’ve seen when people follow up on job applications:

• They reach out with no plan or point.
• They reach out too many times.
• They reach out many times with too small of a gap between messages.
• They reach out to the wrong person.
• They reach out with a large ask.
• They are DEMANDING about what the hiring team should do for them.
• They push too hard on next steps. 
• They disregard specific directions in the job description regarding what follow-up is acceptable. 

Remember, typically the two people to follow up with regarding your job application are the recruiter and the hiring manager. The first challenge is figuring out who these people are, then getting their email addresses.

In some cases, the name of the recruiter may be included on the job posting. Through using LinkedIn or the company website, you may be able to find a professional email address to use for them. You can also potentially do some digging through LinkedIn and find out the name of the recruiter through their LinkedIn posts. It could be little to no effort to find their email address, or a genuine project, to find out that detail about the recruiter.

For hiring managers, some job listings will include the title of the hiring manager (who the position reports to), or even sometimes their name. Again, you may be able to use LinkedIn to find their contact information, or you may find the naming scheme a company uses (like [email protected]) to figure out their email address. You may also need to contact HR or a current employee to find out more, or there might be fee-based services you can use.

When it comes right down to it, it is important for you to determine how much time and money you want to dedicate to finding this information. You also need to decide if the time you spend on this quest is worth the value you will gain from sending a follow-up message. It's your call.

Once you’ve identified the person to contact, and have their email address, think about what you’ll say in your message. Here are my recommendations on details to include: 

• Greet the person by name. 
• Introduce yourself.
• Mention that you’ve applied for the job and include the title of the job and the company name.
• Share a brief summary (a sentence or two or a few short, bulleted points) on why you applied and the skills you bring to the role.
• Include your contact information (email and phone) and invite them to contact you.
• Thank them.
• Your first and last name, email, phone, and LinkedIn URL

Subject Line: Following Up on my Support Manager Application

Body of the Message: 

Hi, Annette. I’m Esme Whitlock, and I'm sending you a quick message to introduce myself, and let you know I just applied for the Support Manager role with Super Cool Company. Because I have a background working in tech support specialist and help desk supervisor jobs in manufacturing companies, I think I am a great match for this position.

As indicated in the job description, I have experience setting up a knowledge base using Super Cool Software and training new staff on using internal resources. I also enjoy hiring and training new associates and helping them grow their skillsets to meet performance goals. These skills, and my desire to grow in my career, drive my excitement for this role with Super Cool Company.

If you’re interested in talking to me directly about the Support Manager role and my qualifications, please contact me via text/phone at 555-555-5555 or via email at [email protected].

Thank you!

Esme Whitlock
555-555-5555
[email protected]
https://www.linkedin.com/in/mylinkedin/ewhitlock

There are also various opinions on when to contact a potential employer and how many contacts to make.

I suggest emailing once sometime between the day you apply and a week after you apply to briefly introduce yourself and get your name in front of the hiring manager and/or recruiter. If you decide you want to do a second message, I suggest waiting until a week or two after the first message and modifying the message so it is not just a repeat of the first message you send.

Remember, you get to do whatever you want to do. Some hiring managers and recruiters may be very open to messages, and others might prefer to avoid being contacted. I believe reaching out one to two times with a few days in between contacts should show your interest without venturing into being way too much.

By Brenda L. Peterson, The Layoff Lady

When applying for jobs, customizing each resume is one way to help you stand out. Unfortunately, it’s easy to spend a lot of time and effort updating your resume. Let's look at shortcuts for customizing your resume that take less time and improve your results.  

When applying for jobs, an important first step is to know what specifically you are looking for in your next job--your target role. This includes details like your desired job title(s), industries, core work responsibilities, geographic location, day-to-day responsibilities, pay rate, and work arrangements (onsite, remote, hybrid).

​If you don't have a clear idea of what your target job looks like, it makes everything else harder. I encourage you to dedicate time to figuring out what you want. This action alone will help you be more efficient as you search for open positions, determine what to apply for, create your target job resume, and apply for specific jobs.

During a previous job search, these were key components of my target role:
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• Full-time Learning Consultant role at a company in the fields of software/healthcare/finance
• 100% remote or hybrid in the Minneapolis/St. Paul area
• Managing learning projects, completing needs assessments, designing comprehensive training programs for customers and employees 

Start by creating a resume aligned with your target job. To be clear, this IS NOT the resume you submit each time you apply for a job. Instead, this target job resume is the one you start with and customize just a bit for each job application. You could also share your target job resume with those people who say, "Can you send me your resume?" who may not have a specific job description to share.
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Overall, this resume should be a solid representation of your skills, the type of work you do, and the unique value you would bring to a new role. Your target job resume should also include keywords commonly appearing in job descriptions for the type of work you do.

Start your target job resume with a professional summary. The goal of this section is to give the reader a quick overview of the value you bring to the position. This summary includes a few sentences that summarize who you are, what drives you, and how those factors align with an available role. This is also an opportunity to highlight important keywords that will resonate with employers.

During a previous job search, this was my Professional Summary:

Proactive learning consultant driven to help organizations succeed. Thrives when partnering with leaders and stakeholders to improve performance. Able to think strategically and execute tactically while managing multiple projects. Committed to constant learning, continuous improvement, and delivering training that drives results.​
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Think about the skills employers typically ask for in your area of expertise. Make a list of those commonly used skills that keep popping up in job descriptions that interest you. Prioritize the ones that you really want the hiring team to know about. Include those in your Relevant Skills section near the top of your target job resume. 

During a previous job search, I listed these keywords as my Relevant Skills: 
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​Blended Learning, Coaching, Collaboration, Communications, Consulting, Facilitation, Instructional Design, Needs Analysis, Onboarding, Project Management, Relationship Building, Strategy, Video Production

For each of your previous roles, be sure to outline specific projects on which you worked and the results of your efforts. In those bullet points on your target job resume, use the words you’ve seen in job descriptions. Be sure to include a wide variety of keywords to help even the least experienced recruiter see the tie between what you describe and the skills the employer wants.

During a previous job search, I included these keywords in my description of core responsibilities for my previous roles:
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• Implemented a knowledge management strategy for a fast-paced B2B company. Drove platform adoption, standardized training materials, leveraged best practices, and managed a remote team of 5-8.

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• Developed a blended learning solution to onboard new SaaS customers. Incorporated virtual instructor-led training (VILT), eLearning, hands-on practice, and post-class assessments. Decreased instructor classroom time, customer wait time, and implementation project length.

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• Managed enterprise-wide training initiatives: producing a library of best-in-class microlearning videos, implementing a Digital Adaption Platform (DAP) for in-tool software support, and creating online user communities based on personas. 

The words in bold are keywords pulled from relevant job descriptions. 

Throughout my resume, I use as many variations of industry-standard words as I can. For example, the terms learning experience design, instructional design, and curriculum design are often used to describe the same set of skills. Instead of using the same term all the time, I alternate between these three to include a company's preferred term. ​

Now that you have a target job resume in good shape, make sure the editable copy of your target job resume with a file name that includes your first and last name and the words "target job resume." For example, I would save mine as Brenda L. Peterson Target Job Resume.

Now, when you apply for a new role, you’ll start by opening your editable job target resume document and then saving it under a new file name that specifies the role for which you are applying. For example, I would save my application resume as Brenda L. Peterson, Lead Learning Consultant at Super Cool Company. This way, I still have my target job resume and a specific application resume to use for this job application. 

From here, use the language in the job description to tailor your resume for this role. Since you already have a framework in place for how you write this section, now you can modify the exact wording to make it even more applicable to the job. In this example, I will customize my Professional Summary Section to align with the language used in the job description for a Lead Learning Consultant role. 

Here is the Professional Summary section from my target job resume:

Proactive learning consultant driven to help organizations succeed. Thrives when partnering with leaders and stakeholders to improve performance. Able to think strategically and execute tactically while managing multiple projects. Committed to constant learning, continuous improvement, and delivering training that drives results.​

Here is the updated Professional Summary section for my application resume for the Lead Learning Consultant role:

High-performing lead learning consultant who thrives when delivering engaging employee performance solutions. Thrives when partnering with internal and external stakeholders to design innovative talent management programs. Able to think strategically and execute tactically while managing multiple projects. Committed to constant learning, continuous improvement, and delivering talent initiatives that drive engagement.

The sentiment is similar, but now I'm conveying my value add using the employer’s words to describe this position. Note the bolded words were pulled directly from the job description. 

Now, its' time to customize the Relevant Skills Section to align with the words used in the job description. In this example, I will update my language to align with the terms in the Lead Learning Consultant role job description. 

Here is the Relevant Skills section from my target job resume:
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​Blended Learning, Coaching, Collaboration, Communications, Consulting, Facilitation, Instructional Design, Needs Analysis, Onboarding, Project Management, Relationship Building, Strategy, Video Production
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Here is the updated Relevant Skills section for my application resume for the Lead Learning Consultant role:

​Blended Learning Solutions, Employee Coaching, Collaboration, Communication Skills, Consulting, Facilitation, Curriculum Design, New Hire Onboarding, Project Management, Relationship Building, Strategy, Talent Management Programs

To mirror language the company used, I added "solutions" to blended learning, changed "instructional" to "curriculum", and added a few terms emphasized in the job description to this list. Realize these skills are also included in bulleted points for each role. This is just another opportunity to help the recruiter align the skills needed with the words listed in the job description. 

Do you customize a resume for each role? What are your tips, tricks, and strategies? Include your thoughts in the comments. 

Whether you're gainfully employed but looking for the next right opportunity for you, or you're in career transition, job searching is hard. Here are three unfortunate job searching truths that can help you manage your mindset and emotions as you work through the ups and downs of this process. 

When you're a hiring manager, you have a ton going on, and only one of those things is hiring a new person. You're still trying to manage your team, meet deadlines, troubleshoot customer problems, and juggle all the people you're considering for your open position. In an interview, when one candidate asks about the hiring process, you tell them you should know who will move on to the next steps in the process "by the end of this week"--and at the time, you believe that is a reasonable deadline. Then there is a software release with a bug that causes three meetings to be scheduled with big clients, or someone ends up out on sick leave unexpectedly, or your child has to be picked up from daycare with the flu. Friday comes and goes, and getting in touch with a candidate falls off your radar until the next week. 

Meanwhile, as a job seeker, you put a note on your calendar that you'll know one way or another by Friday. Then you analyze every syllable you uttered in the interview, hoping you didn't say anything awful. You rethink a facial expression you interpreted as approving and wonder if it really was that at all. You suffer through Saturday, Sunday, and Monday, secretly worrying that you will never find another job. Ever. 

Instead of spiraling, take action to get you closer to your goals.
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After the interview, email the hiring manager a thank you message and consider sending them a LinkedIn connection request. Put a note on your calendar for a few days after the hiring manager said they would contact you. Reach out to them at that time, including a few pleasantries, reiterating your interest in the role, and asking for an update.

Will you get the job? It's hard to tell. Either way, you did your part. Remind yourself that you won't get every job you apply for, and reflect to see what you can learn from it. At the very least, pat yourself on the back that you didn't over-follow up (which is often worse than not following up at all), and be sure to focus on more than one job opportunity at a time.

In addition, network with three more people and apply for three more jobs.

Inevitably as a job searcher, you run across it. THE job. It's the one you know is meant to be yours. It's perfect--easy commute, a great title, the go-to company, exactly what you are qualified (and want) to do. In your head, you think--this is MY job. You picture your new business cards, where you'll park, and how you'll introduce yourself as the "Director of Awesomeness" for this perfect company. If you're still working, you may be dreaming about the day you hand in your notice--or get excited knowing you won't have to finish a dreaded project because you'll be elsewhere. You think--why should I even bother applying for anything else because this one is SO my job!

Except, well, it's not actually your job yet. You're looking at it and seeing yourself in it, but it's not real. You don't work there. No one is sending you a paycheck for it. They don't even know your name yet. You may very well still work at your company in a few months when the project you're not excited about is due. While this MAY be the job you eventually get, it's not a done deal yet.

You know what else? It may not end up being your job. Apply for that job--even work hard to get it. Know, though, that you may end up not even getting called in for an interview. This doesn't mean you're not still an amazing professional with valuable qualifications. Remember, there are always many things going on when companies hire. There may be an internal candidate, a previous coworker of the hiring manager, someone who has a referral from a college friend, or someone who has even slightly more of a qualification that didn't make that job posting. 

When you're a hiring manager, you have a ton going on, and only one of those things is hiring a new person. You're still trying to manage your team, meet deadlines, troubleshoot customer problems, and juggle all the people you're considering for your open position. In an interview, when one candidate asks about the hiring process, you tell them you should know who will move on to the next steps in the process "by the end of this week"--and at the time, you believe that is a reasonable deadline. Then there is a software release with a bug that causes three meetings to be scheduled with big clients, someone unexpectedly ends up on sick leave, or your child has to be picked up from daycare with the flu. Friday comes and goes, and getting in touch with a candidate falls off your radar until the next week. 

Meanwhile, as a job seeker, you put a note on your calendar that you'll know one way or another by Friday. Then you analyze every syllable you uttered in the interview, hoping you didn't say anything awful. You rethink a facial expression you interpreted as approving and wonder if it really was that at all. You suffer through Saturday, Sunday, and Monday, secretly worrying that you will never find another job. Ever. 

Instead of spiraling, take action to get you closer to your goals.

After the interview, email the hiring manager a thank you message and consider sending them a LinkedIn connection request. Put a note on your calendar for a few days after the hiring manager said they would contact you. Reach out to them then, including a few pleasantries, reiterating your interest in the role, and asking for an update.

Will you get the job? It's hard to tell. Either way, you did your part. Remember that you won't get every job you apply for and reflect to see what you can learn from it. At the very least, pat yourself on the back that you didn't over-follow up (which is often worse than not following up at all), and focus on more than one job opportunity at a time.

Whenever you fall in love with a job or think of something as "your job,” make an extra effort to apply for additional jobs--or at least game out what happens if you do not get the job. If the job you see yourself in works out, great. If not, you're still working towards your ultimate goal of finding a new role (complete with a paycheck), whichever one that might be. 

In addition, network with three more people and apply for three more jobs

Applying for jobs is a process. Looking back at my records, I have typically applied for between 40 and 100 jobs when I've been in career transition. It's easy to get discouraged. If you're working and looking for something else, you might be more selective in your applications and feel especially attached to an opening you see. Remember, not every personal referral, application, or interview will lead to an offer.

Again--sometimes you apply and hear back a fat lot of nothing. Sometimes, you might get a quick rejection from a job only to see it reposted a week later. In those cases, it can be hard to see that they don't even have a good candidate, but they know it's not going to be me. That one smarts.

It's also hard when you interview for a role multiple times only to hear that you didn't get the job. Even though they genuinely liked you, you didn't get it. Maybe you were a close second, perhaps they went with an internal candidate, or they ended up not filling the position. There is so much rejection in the job search process that you’ll inevitably feel sad and like maybe there is no hope for you finding the right next job for you.

Instead of spiraling, take action to get you closer to your goals. 

At the end of the day, though, you only need one job. You only need one organization to tell you “Yes.” You only need one place where you and the employer agree to work together. Sometimes, it's helpful to remind yourself that all those no answers get you to the one yes you need. The trick is that you don't know which one will be that yes. You have to keep on keeping on until you find it.

In addition, network with three more people and apply for three more jobs.

By Brenda L. Peterson, The Layoff Lady

​Depending on your chosen field, and your preferred work arrangements, there are a lot of jobs for which you could apply. While remote work availability gives each job applicant many more work options, figuring out how to prioritize open positions can be overwhelming.

Here is my recommendation for evaluating open roles and prioritizing which job applications you submit.  

In this scenario, we'll look at how someone in a role as a Training Specialist can sort through a the sea of job listings and prioritize which openings should recive applications. 
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To begin, I searched on Indeed.com for the job title Training Specialist. This search generated these results: 
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• 43 jobs listed within 25 miles of Omaha, NE.
• 588 jobs categorized as remote. 

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Without superpowers, it is not feasible to apply for 631 jobs in one week. 

Personally, when I decide to apply for a given role, I take about 30 minutes to research the company, customize my resume, and complete my formal application. In a given week, there are 7 days, which is 168 hours. There are not enough hours in a week for me to apply for that many jobs.

Even if I somehow managed not to eat, sleep, or do even the most basic self-care, I could only apply for 336 jobs. 

Closer to the realm of feasibility, if I decided to dedicate a full 40 hours per week solely to applying for jobs, I could apply for 80 jobs—but definitely not well. In addition, working this long and this hard solely on submitting applications can put you on the fast track to burnout. Even half that, dedicating 20 hours solely to applying for jobs, and applying for 40 jobs in a given week, is most likely overkill.

​The more jobs I try to apply for in rapid succession, the less effective I am. While applying for jobs is in some respects, a numbers game, it’s not as easy as applying to all the jobs and knowing that one will work out. This strategy often causes people to waste time applying for roles that aren't a close enough fit.

A better strategy is to prioritize jobs that are the best match for your skills and what you want and focus on applying for those well. 

When I'm in career transition, my goal is usually to apply for three jobs per week. However, if I see several great opportunities or have not searched for a job in a while, I may apply for as many as six. Beyond that, though, my application quality suffers. ​

​To apply for jobs well, you need to determine the best way to prioritize your applications. Instead of the “spray and pray” approach, think through what you want and apply with more purpose. This approach favors quality over quantity and will help you focus your efforts on where you can get better overall results for your time investment.

Early in your job search, it’s essential to do at least a little soul-searching and be able to articulate what you want. This may include revisiting your values, identifying your strengths, and thinking about the work you enjoy.
 
For example, earlier career Brenda would have a list something like this on what she wanted from a role:

• Training specialist or related position.
• Within 25 miles of home or 100% remote with up to 25% travel.
• Full-time role with benefits and within my established salary range.
• Opportunities for promotion and advancement.
• Working in the software, finance, healthcare, or insurance industry.
• I would rather focus on training design and delivery than only delivering training that other people have designed.
• I would prefer not to have my main focus be compliance training, developing eLearning, LMS administration, resolving help desk tickets, writing technical documentation, dealing with customer complaints, or recordkeeping.

Having a stated list of preferences, and continuing to hone it as you learn more, is your first step in determining which jobs to target. 

Let's go back to those 631 search results from my Training Specialist searches. By adding additional search parameters, we can narrow our results to jobs that  more specifically meet our criteria:

Starting with those 43 roles in Omaha: 

• Specifying a full-time role takes me down to 37 jobs
• Putting quotes around "Training Specialist" (to specify those actual words need to be in my results) takes me down to 19 jobs
• Showing only jobs posted within the last two weeks takes me down to 12 jobs

Starting with those 588 remote jobs:
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• Specifying a full-time role takes me down to 391 jobs
• Putting quotes around "Training Specialist" (to specify those actual words need to be in my results) takes me down to 102 jobs
• Showing only jobs posted within the last two weeks takes me down to 45 jobs

Now that I have a more reasonable number of jobs to go through (12 and 45--57 total), I start to do a cursory review of the short descriptions of each role. 

No

• I rule out these jobs because the job titles show the roles are outside of my area of focus: Cement Manufacturing Safety Training Coordinator, Auto Glass Repair Specialist (Paid Training), and Clinical Training Specialist (for a registered nurse).
• I rule out one because it is a longer commute than I want, one requires a license I do not have (or want to pursue) and one in a field that doesn't interest me. 
• I rule out a few because the stated salary is significantly outside of my target salary range. 

Yes

• Those that appeal to me at a glance, I add to TealHQ. Teal is a free service to track jobs, note progress on applications, and make notes on interactions. One feature I especially like with Teal is that when you add a job, it notes keywords included in the job descriptions and any listed salary range.
• I add jobs including Technical Training Specialist I-III (remote/Hybrid), Commercial Lines Training Specialist, and a few Training Specialist roles.
• ​For now, I add jobs that interest me into TealHQ. However, I err on the side of adding something for further consideration.

I have now reduced the number of jobs that interest me to 31 roles.

Now that I have those 31 jobs in Teal, I look more closely at the following:
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• Identifying the work arrangements (onsite, hybrid, remote) and comments about these within the job description.
• Ensuring I have the required and many top skills listed.
• Assessing if the roles look like a good overall fit.
• Noting any information about salary range.

I remove jobs where I am not eligible. This includes the following:

• A required credential I don't currently possess or want to pursue.
• A hybrid role in a state where I do not live. 
• An organization who can not hire someone who lives in my current state of residence.

I remove jobs with anything that might be a dealbreaker for me. This includes the following:

• A focus area that doesn't appeal to me.
• A commute that I won't be happy with longer term. 
• A job description that asks for a wide variety of skills with a low salary.

For the remaining jobs, I give them an initial rating of 1-5 stars and make notes on any areas I might want to explore further.

I now have 18 jobs in Teal. 

Next, I investigate a few things outside of the immediate job descriptions. 

• I visit LinkedIn and see if I know anyone with the company who could give me additional information, put in a good word for me, or refer me for a role.
• For a remote role that doesn't include a list of eligible states, I search LinkedIn to see if the company has employees who are currently living in my state of residence. This may indicate if they can hire people in my state.
• I follow the company on LinkedIn and anyone involved in the hiring process.
• I click the apply link to ensure it works, the position is still open, and they are still accepting applications.
• I do a quick Google News search on the organization to see if and how they show up in the news. 

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Now, I have 13 jobs In Teal.

​From the 13 jobs I have listed, I will apply for the jobs I'm most excited about and continue to reassess other openings listed. I will also add, remove, reprioritize, and take notes on specific roles as needed. 

When it comes to job searching, professional networking is a critical component of success. Ideally, you make initial connections with people through LinkedIn (maybe even after meeting them in person or at an online group event). While this is a great start, there is value in building relationships beyond that initial connection. A 1:1 meeting can significantly strengthen a networking relationship​ and help you learn how you and your new connection can help one another succeed.

So what exactly is a networking meeting? Back in the day, I remember hearing people talk about doing "informational interviews." In short, if you were interested in having a particular job or working with a specific company, you would contact an organization or individual and ask if they would meet you for an informational interview. In this 1:1 meeting, which could take place via phone or in person, you might learn about the company, what they are looking for, skills to acquire, and more. It also allowed you to start to build a relationship with a company--or a possible advocate in the person doling out said information. 

Fast forward to now. Today, a networking meeting is typically between you and another person deciding to spend a half hour-ish together. This meeting, sometimes called a coffee chat, could happen virtually via Zoom or in person, often over coffee.

If you're job searching, the typical focus will be on how to progress in your job search. Someone may agree to a networking meeting because you have things in common (like a field of work, background, professional goals), because they are generally committed to helping people when they are job searching, or because you have a mutual acquaintance to ask that person to meet with you to help you out.

Whenever you have an opportunity to meet one-on-one with someone, remember that you are taking part in a type of informal interview. Whenever I meet with someone in career transition, my goal is to help them figure out their next steps, offer advice (if they ask and are interested), and give them ideas on further steps they might take, including who they should speak with next 

While I go in with this idea, the amount of help I'll provide also depends on how this networking meeting goes. Ideally, we have a good, productive conversation, and I think to myself, "I totally want to help this person more."

If the meeting goes well, I'll refer them to specific resources that might benefit them (like a networking group they might want to join, a company to check out, someone to follow on LinkedIn) and even put in a good word for them to have a networking meeting with someone else who might get them closer to their goals.

In addition, if it goes REALLY well, this is a person who I'll refer to others for openings, pass on job opportunities, and maybe even hire someday. If the meeting doesn't go well, I'll share a few resources, but I may not be willing to help them as actively moving forward. 

Remember, any interaction you have with people will impact their desire to help you in the future.

Here are a few best practices for networking meetings:

• Thank the person for meeting with you and for their input.
• Let the person know your goals for the networking meeting.
• Let the other person talk. Remember, you're there to learn from them. Be sure to listen to what they have to say!
• Ask them for the advice they wish they had received.
• Ask them for their recommendations on the next steps you should take.
• Ask them what you can do for them. Remember, they typically meet with you because someone they value asked them or they genuinely want to help. Be sure to return the favor!
• Be ready to help that person in the future--whether it's liking one of their LinkedIn posts, sharing a post they made, or helping them promote a job opening they have. Be a good LinkedIn/professional networking neighbor. 
• Send them a quick thank you message afterward and reiterate any next steps you talked about.
• Follow up with anyone who they introduce you to. Even if you end up not doing a lot with that connection, be sure to be professional about it all. 

When people talk about how they "networked" into a new job, typically, that means they leveraged their initial connections to help make inroads with new contacts, who helped them get closer to a new position.

​The holy grail of networking meetings is when the person you meet with agrees to introduce you to someone else they know who could help you. That process repeats until you're talking to a hiring manager or influencer who can help you get an interview for a job. Having good networking meetings is a critical step in that process.

​By Brenda L. Peterson, The Layoff Lady

Recently, I have talked with many colleagues who are proactively updating their resumes. After we talk a little about what type of a position interests them, I usually give them additional feedback about preparing a resume to apply for a specific job. 

​As a many-time hiring manager, I have seen lots of bad and lots of sort-of-okay, and just a few resumes that were really, really good. For me, a resume needs to answer three fundamental questions. Having a resume that addresses each of these will helpg you get you out of the no pile and into the “I am excited to talk with them” pile.

In a previous job, I was working on filling an instructional designer position on my team at a software company. I received one resume where the person’s career objective stated that they wanted to be a curator at a museum. The good news: this person knew what they wanted and made it clear in their resume. The bad news: they didn’t want the job I had available.

Most (like maybe a good half) of resumes that end up in the “no” pile are so nondescript that they could be applying for any number of office positions. Once, when I was hiring for a technical trainer position, I received a resume for someone with a lot of experience working as a corrections officer. The good news: this person had many potentially transferable skills. The bad news: I didn’t know if this person was interested in this particular role or was mass applying for anything that wasn’t their current job.

​Overall, do just enough tailoring on your resume, so the hiring manager knows you are interested in the available job and applied for it on purpose. Given how costly a bad hire can be, help the hiring manager know that you want to do the job in question.

Once I know a given candidate wants the job, I look for some indication that the person has the skills to do the job. Some candidates’ work experience is neat and tidy and points logically toward the open role. For example, they were a call center representative, then a senior call center representative, then a call center supervisor, then a call center manager. If they were applying for a call center manager position, from their job titles alone, I could be reasonably sure they could do the job. With that, adding in keywords from the job description and adding details about their previous education and work responsibilities as they relate to this specific position, it’s not a stretch to think they are qualified.  

If the candidate didn’t have much experience in a similar role, I’d expect them to describe what they did in previous positions and show how their work experience prepared them for this role. For example, if I’m hiring for an instructional designer position, the job description might include “collaborate with subject matter experts to create learning materials for client-facing courses.” If someone with a background as an elementary school teacher applies, they should show how their previous work experience relates to the available position. For example, they might include “collaborated with subject matter experts in the media center to create learning materials for a course for parents on encouraging their children to read more.” Without emphasizing those transferable skills, I might not be convinced they could perform the required tasks.
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Overall, be sure to make it apparent that you can do the core tasks that the job requires.

Filling an open position takes a long time and is a huge gamble. The goal is to find someone who wants the job, can do it, and will want to be in that position (or a part of your organization) for a good long time.

This part of resume assessment is teeing up the phone screen and helping me determine the questions I need to ask. For example, will this salary be in line with their desired salary range? Will they be happy working from the office or working from home for the amount required? Will they work well with this organization's structure and formality level? Will they want to travel as much (or as little) as is needed with this job? Are they going to be happy managing or not managing people? As a hiring manager, details in the resume are helpful as a starting point for those questions. 

Sharing information on what you want in a role, and drawing comparisons between the role you're applying for and your preferences, wil help make this more clear.

By Brenda L. Peterson, The Layoff Lady

Here are a few questions to ask yourself as you determine your portfolio goals:

• What is your main purpose for having a portfolio? Do you need work samples to show hiring managers? Are you interested in sharing examples of websites you've built to entice potential clients to want to work with you? Is your goal to start to gather and label what you have just in case you need a portfolio at some point? Is it just because someone told me I should have one? Figure out your why, then plan accordingly. 
  
  
• Who is your primary audience? Who specifically are you creating this for? Answers may include recruiters, hiring managers, potential employers, colleagues, or people who may be looking for a freelancer.

 

• Who are your additional audiences? Who else might you want to access your portfolio? Perhaps the main goal is to share this with hiring managers, but a secondary goal is to share it with a colleague looking for ideas.
  
  
• What would you like your primary audience to learn about you from your portfolio? Is your goal to show your wide range of skills? Are you trying to do a deeper dive into your whole work process by going deeper on one comprehensive project? Do you want to show how you've used project management principles by highlighting projects in three very different industries? Choose your focus, then create accordingly.
  
  
• How much context or positioning does each work sample need? Can your primary audience just look at a work sample and garner what they need? If not, what context is needed, and how can you provide that?
  
  
• How and when do you want to share your work samples? Do you want them readily available? Does a potential employer ask you to include a link when you apply? Can you share work samples as needed? Or with a URL not just anyone can access?
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• How fancy does it need to be? This will help you decide what technology to use, your budget, and your minimum viable product (MVP). 
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• What is your level of commitment?​ Consciously decide how much time, energy, brainpower, and money you are willing to dedicate right away and on an ongoing basis to creating your portfolio. Be sure to get good and honest with yourself. 

A few years ago, when applying for jobs, I realized I needed an online portfolio to show hiring managers supporting evidence that I could use the learning and development skills included in my resume. I looked at job descriptions for training leadership roles that interested me and noted the specific keywords and skills that were most often included.

From there, I chose work samples to showcase those identified skills. For each sample, I included a brief introduction to position the value of each artifact. I shared a project plan, a pitch deck promoting a company-wide change, a facilitator guide, and microlearning videos on technical, soft skills, and business-related topics. 

​From a technology standpoint, my portfolio was a hidden page on my existing website. That portfolio page was non-searchable and not listed in website navigation, but it was available directly through the page's web address. As needed, I could include that URL on my resume, email it to hiring managers, or include it in an online job application. 

What are your goals for your portfolio? What kind of content do you think it makes sense for you to include? As you are comfortable, share your ideas in the comments. 

By Brenda L. Peterson, The Layoff Lady

If a job opportunity comes to you, it is to your advantage to be ready to pursue that job. Doing a little extra information gathering ahead of time will help you fill out a detailed job application, include a particularly relevant class, or remind on eof your references pf when you worked together at a company. Since time may be of the essence when applying, this will help you meet that tight deadline with fewer headaches.

Gathering this information, which is really your career backstory, will help you to tell the story of your professional life consistently. 

By Brenda L. Peterson, The Layoff Lady

When you’re getting ready to apply for jobs, at some point, those companies will ask for professional references. Some organizations will ask for references during the initial application. Other employers will ask as they approach the final stages of their interview process.  Let's look at how you can select and communicate well with these people who you want to vouch for you and your skills.

Your professional references will speak well of you and help potential employers see your value. While personal references are generally people who can vouch for your character, professional references can share their experience with you in a work-related capacity.  Typically, you'll need the names and contact information for three people who can share their experiences with you.

When selecting your professional references, here are a few ideas on who you may want to use:

• Previous managers
• Coworkers
• Direct reports
• Contacts from professional organizations
• People with whom you've volunteered
• Someone who is referring you for a role

Overall, it's helpful to find people who have worked for you doing relevant work (paid or volunteer) and who can attest to your skills. Here are a few of the people I have used a reference in the past:

• A recent manager when I was in an individual contributor role.
• A director who was not my immediate manager but who I collaborate with on projects
• A colleague who I worked alongside when we each led different teams
• A project manager who managed a team I was on
• One of my direct reports
• Someone who I interacted with while I volunteered for a professional development organization
• Someone who was also a contractor for the same company I worked for
• A parent who also volunteered to chaperone a school event  

When I apply for jobs, I have two references I use consistently.

• One is a colleague I've worked with at three different companies. I have worked with him for over ten years. I first had him as a trainee in a class, then we both worked at another company in different departments, then he was my direct report at another company.  He is one of my go-to references because he has seen me work in several roles, can comment on me as a leader, and has first-hand experience with my instructional design skills. 
• One is a recent manager of mine.  I worked with her on a small team in a large organization. She can also attest to my skills as a learning consultant and in a technical role while commenting on how I work on project teams and meet deadlines. Having at least one former manager as a reference is essential. 

Depending on the role for which I am applying, I will choose which other reference might be the most helpful: 

• For a role focused on finance, I might include a former colleague of mine who was a  retirement coach.  He and I have collaborated on projects, created financial education materials, and fine-tuned a process for coaching individuals on retirement planning concepts. 
• For a role with a healthcare company with an opening for a technical trainer, I might include a former colleague of mine who used to work on the same team as me. Since she and I had worked together to co-facilitate classes, she could speak to the specific skills I would bring to the role. She could also refer me for that role as well. 
• For a role focusing on career coaching and resume development, I might include a board member for a professional organization where I put together and regularly deliver content on career development. 

Overall, make sure that your references can speak to your skills as they might pertain to the specific job. 

Make sure to collect the following details on your potential references so you are ready to share it with possible employers:

• First and last name
• Current company and job title
• LinkedIn profile (if available)
• Phone number
• Email address
• Background information on your relationship

Before you start giving out people's contact information, be sure to confirm they are okay with being your reference. I suggest doing this before a specific job asks for references. I usually send them a message via email, LinkedIn, or text that reads something like this:
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Hi, [first name].  I'm launching my job search, and I'm wondering if you'd be willing to be one of my professional references. If so, please share the following contact information details with me:
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• Current company and job title
• Preferred phone number
• Preferred email address

Thank you so much for your assistance!
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After you have their initial permission to give out their name as a reference, be sure to also inform them if they should expect someone to reach out to them. In addition to letting them know who may contact them and the type of position, it's also good to share a reminder of your previous work relationship so they aren't scrambling. Here is an example of that type of message.
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Hi, [first name]. Thanks for being willing to be my reference!

I recently applied for a [job title] position with [company name]. I am in the final stages of their interview process, and they may contact you via phone or email.

As a reminder, you and I worked together at [company] from [date range] when I was a [my job title] and you were the [their job title].  

Thanks again for your help!
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