By Brenda L. Peterson, The Layoff Lady
Your LinkedIn Profile: Purpose
While your resume is a concise 1-2 page marketing piece intended to showcase your skills as they apply to a specific job, LinkedIn is your professional billboard to the whole working world.
When actively searching and applying for a job, you’ll include your LinkedIn profile on your resume. Hiring managers and recruiters will often view your profile to see which connections you might have in common and to learn more about you in general. Furthermore, recruiters may source you (invite you to apply or interview for an opportunity) based on the content of your LinkedIn profile.
Whether you are actively applying for a new job or simply building your professional network, it's a good idea to review your LinkedIn profile regularly and make updates to ensure your information is current and complete.
Your LinkedIn Profile: The Basics
Filling in these fields on your LinkedIn profile will make it an even more valuable tool as you build and grow your professional network:
Your LinkedIn Profile: Next Level
Here are a few ways to make your LinkedIn profile even more impactful:
Prioritizing Job Applications
By Brenda L. Peterson, The Layoff Lady
So Many Openings!
Depending on your chosen field, and your desired work arrangements, there are a lot of jobs for which you could apply. While remote work availability gives us many more work options, figuring out how to prioritize open positions can be overwhelming.
Here is my process for evaluating open roles and prioritizing those which I will submit an application.
Searching for Available Jobs
As of this article's original publication date, I just searched on Indeed.com for the job title Training Specialist. This search generated these results:
By any stretch of the imagination, I cannot apply for 631 jobs this week.
Time to Apply and Available Time
Once I decide to apply for a given role, I take about 30 minutes to research the company, customize my resume, and complete my formal application. In a given week, there are 7 days, which is 168 hours. There are not enough hours in a week for me to apply for that many jobs.
Even if I somehow managed not to eat, sleep, or do even the most basic self-care, I could only apply for 336 jobs.
Closer to the realm of feasibility, if I decided to dedicate a full 40 hours per week solely to applying for jobs, I could apply for 80 jobs—but definitely not well. There are also so many other valuable activities (meeting people and professional development being two of the most important) to be done during job searching that this is probably not the best way to spend 40 hours. Working this long and this hard can also put you on the fast track to burnout.
Even dedicating 20 hours solely to applying for jobs, possibly meaning you could apply for 40 jobs in a given week, is most likely overkill.
More Is Not Necessarily Better
The more jobs I try to apply for in rapid succession, the less effective I am. While applying for jobs is in some respects, a numbers game, it’s not as easy as applying to all the jobs and knowing that one will work out. This strategy often causes people to waste time applying for roles where they are not very qualified.
A better strategy is to prioritize jobs that are the best match for your skills and what you want and focus on applying for those well. Instead of solely applying for jobs, spend time building your skills, making new connections, and planning for contingencies.
In any given week, my goal is usually to apply for three jobs. However, if I see several great opportunities or have not searched for a job in a while, I may apply for as many as six. Beyond that, though, my application quality suffers.
To apply for jobs well, you need to determine the best way to prioritize your applications. Instead of the “spray and pray” approach, think through what you want and apply with more purpose. This approach favors quality over quantity and will help you focus your efforts on where you can get better overall results for your time investment.
Step 1: Know Key Characteristics of What You Want
Early in your job search, it’s essential to do at least a little soul-searching and be able to articulate what you want. This may include revisiting your values, identifying your strengths, and thinking about the work you want to do.
For example, earlier career Brenda would have a list something like this on what she wanted from a role:
Having a stated list of preferences, and continuing to hone it as you learn more, is your first step in determining which jobs to target.
Step 2: Narrowing Your Search
Let's go back to those 631 search results from my Training Specialist searches. By adding additional search parameters, we can narrow our results to jobs that more specifically meet our specified criteria:
Starting with those 43 roles in Omaha:
Starting with those 588 remote jobs:
Step 3: Quick Job Listing Review
Now that I have a more reasonable number of jobs to go through (12 and 45--57 total), I start to do a cursory review of the short descriptions of each role.
I have now reduced the number of jobs that interest me to 31 roles.
Step 4: More Detailed Job Listing Review
Now that I have those 31 jobs in Teal, I look more closely at the following:
I remove jobs where I am not eligible. This includes the following:
I remove jobs with anything that might be a dealbreaker for me. This includes the following:
For the remaining jobs, I give them an initial rating of 1-5 stars and make notes on any areas I might want to explore further.
I now have 18 jobs in Teal.
Step 5: A Little More Research
Next, I investigate a few things outside of the immediate job descriptions.
Now, I have 13 jobs In Teal.
Step 6: Customize a Resume and Prepare to Apply
From the 13 jobs I have listed, I will apply for the jobs I'm most excited about and continue to reassess other openings listed. I will also add, remove, reprioritize, and take notes on specific roles as needed.
By Brenda L. Peterson, The Layoff Lady
Messaging With Your Connections
One of the benefits of having connections on LinkedIn is that you are able to directly send them messages. This is also a feature that I've seen used poorly on several occasions. Let's look at how to use LinkedIn messaging effectively to continue to build professional relationships. Let's also look at some guidelines for how to use this feature well.
The Value of Mutually Beneficial Relationships
To have successful professional networking relationships, make sure those relationships are mutually beneficial. Networking is about give and take. Make sure that you are adding value along the way. This includes sharing useful content, congratulating people on their accomplishments, and answering one-off questions when people are asking for advice. In short, be a good LinkedIn neighbor. If you give more than you take, your LinkedIn connections will be more likely to want to help you. This is the real secret to successful professional networking--make sure it's a two-way street.
Messages That Add Value
When you contact people directly, be sure your messages are not all you asking others to do things for you. Here are a few types of messages you can send to your connections that add value to the relationship and give more than they take:
Make sure you are not THAT PERSON who only reaches out when they need a favor.
Direct Asks For Help: Worst Practices
Asking for help is an art. First, you need to be willing to ask for help. Next, you need to craft your ask in a way that you have a higher likelihood of getting that help.
Here are the most significant issues I’ve seen with how people ask for job search help:
The Worst Asks
Even though I am, by nature, a helper, here are the types of requests I receive via LinkedIn messages that will not get much of a response from me.
Why are these not good asks? For one, these are big asks. These are also the types of requests that would require me to do a lot of investigation to be truly helpful.
When you ask people to help you, put in your work first. Then, when they know you are committed to being successful, they are much more likely to help you clarify details.
Direct Asks For Help: Better Practices
Here are a few better asks, but may only work with connections who you know very well and who you have helped in the past:
These requests are specific, which is better, but each is still a sizeable request. The first two may be time intensive. The next two involve me putting my reputation on the line to recommend you for a role. The final one requires a block of my time on my calendar. Depending on our interactions prior to these requests, my response may vary from “of course!” to no response at all.
Again, remember to make sure your asks are aligned with how well you know one another.
Direct Asks for Help: Best Practices
Asks are better when they are more specific and less time intensive. It’s also helpful if there is context. Here are a few asks that are more likely to get responses. The requests earlier in this list are more likely to get a response than the ones later on:
People Get To Say No
Remember, when you are asking for help, people will tell you no. More likely than telling you a direct no, they may just not respond. Ever. Keep in mind that job searching, like sales, means that you're going to hear a whole lot of no on the way to that one yes you need. When you need a specific thing, it's useful to ask multiple people for help to give you a better chance of getting a response. It's also not personal. We're each on LinkedIn using it to varying degrees and all trying to accomplish our own goals.
Making sure that you are making the relationships mutually beneficial will make it much more likely that people will respond to you and want to lend you a hand when you need it.
By Brenda L. Peterson, The Layoff Lady
Getting To Know Your LinkedIn Connections
Connecting with someone on LinkedIn is a great way to start a formalized relationship with someone in your professional network. While that is a great start, deepening those relationships is a helpful next step to get more value out of LinkedIn. Let's look at a few ways to do just that.
Interacting with Posts
Interacting with posts on LinkedIn is a great way to continue to build relationships with your connections and demonstrate your professional value. Not only is this a great way to build your credibility with many connections at the same time, it also gives you an opportunity to showcase your knowledge without having to choose the initial content for the post. You can also use your comments to interact with others and even use this as a starting point to invite other commenters to connect.
Adding Your Reaction
The easiest way to interact is by adding a reaction to a post. With a click of a button, you can like a post or select from the other available responses. When you react to a post, your name will be listed on the post as well. This is an easy way to have people see your name and affiliate it with the content you liked. Adding your reaction also helps more people see the original post.
Commenting on a Post
An even more valuable way to interact with a post is by commenting. Once you have connected with someone, reading and commenting on their posts is an excellent way to build on that relationship. This way, they are starting the conversation, and you are helping expand on that content by adding your ideas. In addition, you can comment on other people's comments and share additional value.
You can thank the initial poster for sharing the idea, add your thoughts, share your experiences, and illustrate how you have used the concept in practice. Commenting on posts also gives you an inroad to connect with someone else who is also interacting with that post. Commenting is a great way to interact with others in your profession, build credibility, and make more meaningful connections. It also helps to achieve one of your LinkedIn goals of showcasing your knowledge and also sharing valuable information.
If someone posts something of value to your connections, you may want to comment on the post itself and then consider reposting it with your comments. When you repost content, first, you'll see anything you typed, then LinkedIn will include the entire original post. This helps the original post get additional views and also enables you to share useful content with your network.
When I repost content, I usually include "Thanks [original poster] for sharing this information!" To include the original poster's name, include the @, then type the first part of their name, and choose their name from the options provided. (This is often called an "at mention." This will tag them in the post so they can interact with your new post, which will help boost the number of people who see the post.
Sharing Your Own LinkedIn Posts
Sharing content on LinkedIn is a great way to engage with your connections, add value to your professional relationships, and promote who you are and what you know. Unfortunately, very few people ever post anything at all--which is a huge missed opportunity to differentiate yourself from others in your field.
Another question that comes up is the frequency of posting. I recommend posting on LinkedIn no more than twice per day and posting one to four times per week. Use your favorite search engine for recommendations on the best times and days of the week to post to get the most views on your posts.
As for content, you don't have to write a lengthy, original manifesto to post on LinkedIn and make an impact. Personally, most of the content I share on LinkedIn includes some version of the following:
Once you make a post, be sure to like any comments other people make on your post and even reply to each comment. The more likes and comments you receive on your post, the more people will see it. This will continue to build your professional brand and add value to the networking relationships you are fostering through LinkedIn.
By Brenda L. Peterson, The Layoff Lady
Your Professional Network
When I think about building my professional network, adding new LinkedIn connections is one of my markers of success. I use LinkedIn as a tool to create, build, and maintain my professional relationships.
Turning People You've Met Into LinkedIn Connections
When I first started using LinkedIn, I connected with people I had met in person. At that time, my network mainly included the following people:
Creating New Professional Connections
When the pandemic hit, I realized I needed to shift my approach, or I would not meet anyone new. I also realized that since more companies were open to hiring remote people, I needed to broaden my network beyond the people I would encounter in person. In addition to the people I used to connect with, I now also started proactively sending connection requests to the following types of people:
Again, the more people I meet, and the more people I connect with who know about my professional value, the better I will be able to find a new role that meets my requirements more quickly.
Opportune Times To Connect
I often connect with people when there are specific reasons to connect that are noteworthy, including the following:
Personalizing Connection Requests
In the vast majority of cases, I personalize a connection request when I send it. When connecting with people I’ve met in person, I always remind them of where we met, include details about our meeting, share helpful information, and invite them to connect.
Personalizing the request becomes even more critical if I send a connection request to someone I have not met before. I want to promote the possible value of that relationship.
I include the following components when personalizing a connection request:
Here are a few examples of what I might include as a personal note in my personalized connection requests.
by Brenda L. Peterson, The Layoff Lady
A Harsh Truth About Job Searching
Job searching is hard. One of the things that makes it particularly challenging is that you can't actually control when you will get a new job. The whole process takes as long as it takes. To make all of that waiting bearable, it's helpful to focus on the aspects of your job search you can control.
My "day job" is working in the field of learning and development. One of my goals is to make sure that the performance support initiatives I'm designing (a class, a handout, a video) actually help solve a problem in a way that can be quantified. There are two kinds of indicators to help measure success: leading indicators and lagging indicators.
Lagging indicators are what we all typically want to focus on. If I'm delivering a training session for salespeople on how they can sell a given product, the lagging indicator after training would be that they sold more of the product than they did before training and that more people spent more money on that given product--ideally being able to state who did what using dollar amount or percentage of improvement. One trick is that I can’t control how salespeople use the information presented in training or that individuals want or need to purchase the product. They are also lagging indicators because those results take a bit to show up. However, this is what success is supposed to look like.
Leading indicators are where it's more helpful to focus. These are the easily measurable, countable, check-off-able items that are predominantly within your control. For this example, my leading indicators of success would be that we held a training session, having a list of who attended the training session, how they performed on an assessment based on the content covered, and that they received a job aid that contained talking points on the content covered. I can control all of these things. Of course, these leading indicators don't necessarily guarantee I'll achieve my lagging indicators. Still, they show that I'm going in the right direction and help position those salespeople to achieve the sales numbers we hope to see.
Job Search: Lagging Indicators
Within the context of my job search, here are the tangible markers of success that I want to see:
All of these are lagging indicators. They are awesome because when they happen, they are definitive, and you know you have made legitimate progress toward getting a job. The trick is that many of these things happening at all--and what the timing might look like--is out of your control.
Ways to Achieve the Bigger Goal
While I can't directly make those lagging indicators happen, I can focus on strategies to position myself for more success in those areas, including the following:
Job Search: Leading Indicators.
Now, to turn those squishier ideas into leading indicators (which are specific, countable, check-off-able things I can put on a to-do list), here are items I can actually do in a given week:
Having this list of tangible actions to take keeps me on track to achieve my goal of starting a new job.
Keep On Doing The Right Things
Some weeks, you do a lot of waiting, which makes you feel like you are terrible at everything and will never work again. Other weeks, people seem to be falling all over themselves to talk with you about yet another amazing job opportunity. During those weeks, you feel like this is all easy and you can do no wrong.
During those slow weeks, it's helpful to remember to keep on doing those right things. Fine-tune as needed and know that your best strategy is to keep on keeping on. Put in the work, then trust the process.
by Brenda L. Peterson, The Layoff Lady
Don't Go It Alone
Life is challenging when nothing in particular is happening. When you're going through a job change (especially one you didn't plan), it's even harder. While I'm a fan of self-reliance, I also know the value of finding people who want to support you and letting them do it. You're not weak for needing people. You are smart for planning ahead for what you will need.
You Need Help Because This is Hard
I have been through a post-layoff job transition 7 times, and it is difficult each and every time. There is the fear that it will just never end and you'll be drifting for eternity trying to find paid work where you can pay your bills--much less in a job you want. You worry that you'll have to settle for something that may be even worse than the worst job you've ever had. You also worry that you'll run out of money and not be able to pay your bills and lose everything you own and everyone you've ever loved. While your rational mind knows this is all pretty unlikely, there will be moments when it all seems hopeless. That's where your support network comes in.
No matter how resilient and downright badass you are, doing this alone makes it way harder.
People Want to Help You: Make Sure to Let Them
As an extra added bonus, people want to help you!
I'm always inspired by people who come out of the woodwork to check on me, tell me about an open position, thank me for helping them once upon a time, or offer to refer me for a role. Everyone has struggled with something at one time or another, and someone has helped them. Let other people help you.
Building Your Team
It also takes a village to get you through a career transition. Relying on one person for everything is all kinds of stressful. Know that people want to help, and it's a matter of figuring out what you need, letting people know, and reaching out to people when you need it. Going through a job search is challenging even in the best of circumstances. If you're starting from a layoff (especially the part where someone else got to make a big, uninvited life decision for you) it can be even more challenging.
Types of Help You Need
Here's a starter list of the types of help you may need during your job transition. More specifically, here is some of what I needed. Use this as a starting point and add details as it helps you:
Who Can Help
When it comes to help, I start with my inner circle--close friends and family. I'm also sure to widen my support team beyond them, too.
I also move beyond that immediate group. I interact with my LinkedIn connections. I tap into online groups including job search groups, The White Box Club, and even LinkedIn groups focusing on networking or a content area (like sales enablement).
I interact with in-person membership groups like ATD or the Omaha OD Network. Or I seek out non-work connections through social Meetup groups or activities. Sometimes, I just spend time in coffee shops to indirectly interact with other people. It's a matter of figuring out what you need and finding a person to help.
Asking for Help
Know, too, that there will be times when you need to straight up reach out to someone because you need help. Each person will have their areas of interest and expertise, so be sure to keep that in mind when asking for help.
It's helpful to consider who you might contact for different needs. Here are a few cases where I reach out to different people to ask for help:
by Brenda L. Peterson, The Layoff Lady
The Value of Professional Networking
When it comes to job searching, professional networking is a critical component of success. Ideally, you make initial connections with people through LinkedIn (maybe even after meeting them in person or at an online group event). While this is a great start, there is value in building relationships beyond that initial connection. A 1:1 meeting can significantly strengthen a networking relationship and help you learn how you and your new connection can help one another succeed.
About 1:1 Networking Meetings
So what exactly is a networking meeting? Back in the day, I remember hearing people talk about doing "informational interviews." In short, if you were interested in having a particular job or working with a specific company, you would contact an organization or individual and ask if they would meet you for an informational interview. In this 1:1 meeting, which could take place via phone or in person, you might learn about the company, what they are looking for, skills to acquire, and more. It also allowed you to start to build a relationship with a company--or a possible advocate in the person doling out said information.
Fast forward to now. Today, a networking meeting is typically between you and another person deciding to spend a half hour-ish together. This meeting, sometimes called a coffee chat, could happen virtually via Zoom or in person, often over coffee.
If you're job searching, the typical focus will be on how to progress in your job search. Someone may agree to a networking meeting because you have things in common (like a field of work, background, professional goals), because they are generally committed to helping people when they are job searching, or because you have a mutual acquaintance to ask that person to meet with you to help you out.
Networking Meeting = Informal Interview
Whenever you have an opportunity to meet one-on-one with someone, remember that you are taking part in a type of informal interview. Whenever I meet with someone in career transition, my goal is to help them figure out their next steps, offer advice (if they ask and are interested), and give them ideas on further steps they might take, including who they should speak with next
While I go in with this idea, the amount of help I'll provide also depends on how this networking meeting goes. Ideally, we have a good, productive conversation, and I think to myself, "I totally want to help this person more."
If the meeting goes well, I'll refer them to specific resources that might benefit them (like a networking group they might want to join, a company to check out, someone to follow on LinkedIn) and even put in a good word for them to have a networking meeting with someone else who might get them closer to their goals.
In addition, if it goes REALLY well, this is a person who I'll refer to others for openings, pass on job opportunities, and maybe even hire someday. If the meeting doesn't go well, I'll share a few resources, but I may not be willing to help them as actively moving forward.
Remember, any interaction you have with people will impact their desire to help you in the future.
Types of Networking Meetings
Here are a few common types of networking meetings:
Networking Meeting Best Practices
Here are a few best practices for networking meetings:
The True Power of Networking Meetings
When people talk about how they "networked" into a new job, typically, that means they leveraged their initial connections to help make inroads with new contacts, who helped them get closer to a new position.
The holy grail of networking meetings is when the person you meet with agrees to introduce you to someone else they know who could help you. That process repeats until you're talking to a hiring manager or influencer who can help you get an interview for a job. Having good networking meetings is a critical step in that process.
by Brenda L. Peterson, The Layoff Lady
Managing Job Anxiety
Recently, I was at a professional development event learning about the finer points of corporate training. During networking time, I talked with a woman who had been previously laid off, then called back to work for the same company (which is rare for my chosen field). What was her biggest concern? In short, she was trying to figure out how to be happy in her new/old position and not constantly worry about the possibility of getting laid off again.
To Worry, or Not To Worry?
Here in the land of having been laid off from various and sundry positions many, many times over the course of my career, I know from being worried about job loss. Granted, the first time I was laid off, an involuntary job loss was outside of my realm of possibility since it had never personally happened to me. After that, though, once I knew it was a thing, there were many times when I worried about being laid off. Maybe it was concerns about market performance, new management, rumors about reorganization, or other things that caused my anxiety to kick in.
An Alternative to Worry
Way back when, I had two operating modes when it came to work: “I’m happy with my job” mode and “I need to find a new job right this minute” mode. “I’m happy with my job” mode included excelling at my day-job with a side order of inactivity. “I need to find a new job right this minute” mode is when I started to network, look for career opportunities, dust off my resume, highlight my skills, and look to make a change in the very near future.
Now I realize that I needed to change from those two to an all new “working professional” mode—which is a both/and way of being. As a working professional, I still excel in my current role, but I also remember to keep my skill set up to date, continue to make ongoing professional connections, and have a career plan B (and up through about J, honestly) just in case I need it. Regardless of my employment status, this mindset serves me well and helps me live my life without focusing on fear.
Learning and Growing
Once upon a time, I planned to be a high school English teacher. While I didn’t end up teaching in a school setting, I use that skill set to help adults who work for businesses learn the knowledge, skills, and abilities that enable them to excel professionally and personally.
I’m a lifelong learner, and I literally learn for a living—and help others do the same. I’m always learning new technology, reading up on adult education theory, and gaining insights from those around me.
In addition to having a formal background in education, I also attend regular professional development meetings, and I constantly read in and outside of my field. I make sure I can speak intelligently about trends in business, education, and beyond. Staying current and continuing to learn and grow keeps me doing well in my current position and future ready. In an ever-changing world, continued professional growth is the best way to manage whatever happens next.
Building (and Tending) My Professional Network
People talk a lot about “networking.” Too often, I think networking is depicted as a superficial act that involves shaking a lot of hands at a nametag-laden event where people dread the next day’s “would you like to buy something from me” calls. As an introvert, I approach networking differently. My goal is to build mutually beneficial relationships with people. These relationships are an opportunity to share information, help one another out, and feel more connected.
I keep track of my network using LinkedIn. In the beforetimes (aka pre-pandemic), I would typically meet people in person first, then connect with them via LinkedIn. Now, after I interact with someone via webinar (at a professional development meeting or after we work together for the first time), I invite them to connect on LinkedIn.
I've also taken a more proactive stance on online networking out of sheer necessity. Regardless of how that connection comes into my life, from there, I’m happy to help a friend of theirs look for a new job, or talk with one of my connections about how they might want to design their technical certification program, or answer a question about a job applicant who is a former coworker of mine. I expect to help people in my professional network out, and know that they will be willing to do the same
Regardless of the role I’m in, and even if it seems to be going well, I always have a backup plan, and a backup-backup plan, and then a couple more backup plans after those. After many layoffs and the unique challenges of each, I have a broad sense of the types of situations (like figuring out the healthcare exchange and determining when it made sense to do short-term contract work) I may need to mitigate. This means being ready to manage possible adversity or taking advantage of opportunities as they become available.
In addition to being proactive with my network, some things I’ve thought through have made me better equipped for issues as they arise. Here are a few of the things I’ve contemplated:
by Brenda L. Peterson, The Layoff Lady
Network Building in the Beforetimes
Pre-pandemic, "networking" typically meant attending in-person events, shaking a few hands, and having a somewhat meaningful conversation with another human. While in-person opportunities are available again, it's still a good practice to continue to build your network when interacting with people online.
Enter the Webinar
Like many people, I have attended (and delivered) approximately a bijillion online meetings, trainings, and interactive instructor-led sessions. I've been approaching these sessions with a mind towards not just attending, but also making new connections. Although the process differs from in-person interaction with people, I have managed to connect with more people (and often form more meaningful connections) than attending in-person meetings and “working the room.” As someone who runs introverted and communicates effectively in writing, this was an opportunity to turn webinars into a bonus network building exercise.
Your Personal Webinar Branding
When attending a webinar, I make sure that people are able to see who I am, my full name, and a picture if at all possible. I use the same photo I use on LinkedIn so that people associate me with that picture. I also make sure that my first and last name are present so people have a chance of being able to find me after the session--or will recognize my name.
In addition, during the webinar, I interact during the session. This usually involves commenting in the chat when prompted--which is also an opportunity for other attendees to see my full name. During any small group interactions, I'm sure to turn my camera on so people can see my face, hear my voice, and see my name. If the presenter asks people to share out loud, I usually turn on my camera, and share my thoughts. Again, this is another opportunity for people to hear my voice, see my face, and see my name. Each of these "impressions" helps people start to get to know me at least a little bit.
Finding Potential Connections
During the a webinar, I often take a screen shot of the participant list, and a gallery of attendees if people are on camera. Whenever possible, download the chat from the session. This helps me identify who was active in the webinar and gives me additional information on anything they might have shared during the session. I often make notes on notecards during sessions to help me remember who might have said what and key content covered. All of these details can help me when interacting with attendees later on when I send LinkedIn connection requests.
Researching Potential Connections
After attending a webinar, here is my process for adding new LinkedIn connections:
Personalizing a Connection Request
Personalizing connection requests is a great way to start building a relationship with a new professional contact. Here are the key components I include:
Connection Request Examples
Here are a few examples of messages that you can use to invite people to connect. Currently, LinkedIn allows you to include up to 300 characters when personalizing connection requests.
Hi, Jen. I see we both attended today’s White Box Club meeting. I’m also in career transition and seeking a new role in learning and development. Let's connect!
I'm also always up for a 30-minute "virtual coffee" meeting to discuss how we can help one another as we job search.
Hi, Jack. Great to interact with you a bit at this morning's Excellence Share. I love sharing ideas with fellow L&D professionals. Let's connect!
Hi, Javier. I see we both attended today's "Sales Enablement Best Practices" webinar. I definitely enjoy learning from this group.
Since you mentioned that you are job searching, be sure to check out The White Box Club on Meetup to help you as you find your next role.
After The Initial Connection
How do you further nurture that relationship? Here are a few ideas.
Continue to Build The Relationship
After connecting with people initially, be sure to continue to nurture those connections. Posting useful content, and occasionally messaging people is one way to do that. Ideally, you can add value to the relationship before you are in a position where you need to ask those individuals for help.
7-time layoff survivor Brenda L. Peterson, The Layoff Lady, waxes poetic on layoffs, job transitions, & career resilience.