The Layoff Lady
  • Blog
  • Seven Layoffs Book
  • Events
  • Media
  • About
  • Contact
Picture

Job Search Insights By The Numbers After Layoff #7

9/16/2025

0 Comments

 
By Brenda L. Peterson, The Layoff Lady

An Eventful Job Search

After nine months of career transition and a few unexpected twists and turns, my seventh post-layoff job search ended successfully in gainful employment. 

Take a look at my lessons learned this time around. 

New Challenges

  • ​​The prevalence of remote work added a few new challenges and opportunities, to the job search process. For one, removing many geographic restrictions meant more available jobs. For another, more people applying for jobs nationwide means significantly more applicants (and more competition) for those available roles. 
  • For the first time in my career, I accepted an offer and later had the employer rescind that job offer.
  • I actually had two job searches. The search before I accepted job offer #1, then the period of me waiting for the job to start, followed by my re-launched job search and accepting job offer #2. It was like being laid off twice without ever even managing to start one of the jobs. 

My Post-Layoff Transitions: Duration

​People often ask how long a career transition lasts. To give a partial answer to that question, here is my unscientific, skewed-sample-size data on how long each of my periods of post-layoff career transition have lasted.

The time listed starts with my last day of work with my previous employer (aka "Layoff Day") and ends with my first workday in a new role:

  • October 10 - April 8, 180 days (6 months)
  • February 2 - May 27, 114 days (not quite 4 months)
  • June 5 - August 14, 70 days (just over 2 months)
  • October 16 - March 12, 147 days (not quite 5 months)
  • September 22 - December 2, 71 days  (just over 2 months)
  • March 8 - April 27, 50 days (not quite 2 months)
  • September 21 - June 12, 264 days (not quite 9 months)

Overall, my average time in career transition is 128 days (just over 4 months). 
Layoff #7 was the longest one I've had so far, and 3 months longer than my previous record.

Career Transition Duration: Contributing Factors

There are a few key factors that made this period of career transition longer than after my previous layoffs:
​
  • Time of year: 3 of the 4 times I have been laid off in the fall, I have not found a new role until after the holidays. In general, I find that if I have not accepted a new role before Thanksgiving, it takes me until at least March to land a job. Being unemployed over the holidays adds 1-2 months on to the total time in transition. 
  • Other layoffs: The flood of mortgage company and tech company layoffs starting in the fall of 2022 made the market very competitive with lots and lots of job seekers.
  • Initial focus on remote work only: Early in my job search, I was focusing primarily on roles with 100% remote work. I learned that many of these roles had hundreds of applications since now people from around the country, not just one localized geographic area, were applying. 

The Numbers: Job Applications and Interviews

Given that my previous employer was starting to make organizational changes, including a few rounds of "quiet layoffs," I started to keep an eye out for a new job starting in July of 2022, which I've included in this summary:

  • Total applications from July 2022 - June 2023: 159
  • Applications before layoff: 19
  • Applications after layoff and before accepting offer #1: 104
  • Number of companies who interviewed me at least once before offer #1: 16
  • Number of interviews from all companies before offer #1: 36
  • Job applications I half-heartedly submitted in between accepting offer #1 and having offer #1 rescinded: 11
  • Job applications after rescinded offer and before accepting offer #2: 25
  • Number of companies who interviewed me at least once after rescinded offer: 12
  • Number of interviews after rescinded offer: 20
  • ​Total number of interviews from all companies from July 2022 - June 2023: 56
  • ​​Most interviews with one company: 6
  • Number of final interviews: 4
  • ​Number of jobs where I was interviewing, and the position went on hold: 3
  • Number of jobs where I interviewed, then never heard from the company again: 3
  • Number of jobs where I interviewed, then found out they could not hire a Nebraska resident: 3

The Insights: More Opportunities, Fewer Interviews

One challenge during this job search is the newly added focus on work location--specifically the following labels: onsite, hybrid, and remote. Part of why I felt comfortable relocating from Minneapolis, MN to Omaha, NE in mid-2022 was the prevalence of remote work. I also realized that the definition of "remote" for companies can vary widely. As I reflect on my job search, I wonder how many positions I applied for with companies who were not interested in or able to hire someone who lives in my current state of residence. 

While there are, indeed, many remote jobs available in my chosen field of learning and development, I discovered first-hand that companies and job search sites are not necessarily aligned on what each of these words means. 


​Remote jobs mean more applications for me and way more competition:

  • With previous job searches, which were more limited by geographic area, my goal was to apply for 2 jobs a week. It was easier to prioritize roles.
  • With this job search, my goal was to apply for 3 jobs per week. Many weeks, there were easily 10 jobs from which to choose.
  • While I applied for significantly more jobs, I had a lower percentage of interviews as compared to applications.

The Numbers: Working With Recruiters

Remember, LinkedIn is your billboard to the world. Be sure to make your profile a good representation of what you bring to the table as a job candidate. Have a strong headline that includes the job title(s) that interest you and a few key skills.

​Have your professional summary in the About section, your work experiences, and at least a couple of sentences about each of your previous jobs. This is what recruiters will check after you apply. This is what may come up in a recruiter's search when they are sourcing candidates. Make this count. Here are the responses from recruiters this time around:
​
  • Number of recruiters who reached out to me about roles that made sense for me: 8
  • Number of recruiters who I then talked to about the aforementioned role: 3
  • Number of recruiters who I responded to right before they fell off the face of the earth: 5

My Re-Launched Job Search

In April, when I re-launched my job search, I changed my overall approach. 

  • I was open to a wider variety of job titles and placed a heavier focus on core responsibilities. 
  • I focused on companies with a presence in Nebraska.
  • I was more open to hybrid roles. 
  • I relied more heavily on formal and informal referrals. 

At this point in my job search, I had also built stronger relationships with my colleagues in my Omaha-area professional development groups. When I first launched my job search in the fall, I had only been in the area for 2 months. Between then and April, I had met more people in person, talked with them in meetings, presented to groups, and helped a few of them solve business problems. I'm sure getting to know me better and working alongside me helped them to feel more comfortable speaking to my skillset and recommending me as my job search progressed. 

My Overall Insights

  • Building and leveraging strong professional relationships can only make your job search better.
  • Being open to roles with an in-person component may give you a competitive advantage. 
  • Keep on doing the right things consistently. Remind yourself that over time, something will work out.
  • At the end of the day, you only need one job.  

Learn More

  • The Layoff Lady: Job Search Insights By The Numbers After Layoff #4
  • The Layoff Lady: Post-Layoff Job Search Insights from Layoff #5
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide
0 Comments

Your Weekly Job Search To Do List

9/9/2025

0 Comments

 
by Brenda L. Peterson, The Layoff Lady

A Harsh Truth About Job Searching

Whether you are employed and searching for a role that is a better match or in a post-layoff career transition, job searching has many challenges. Perhaps the most frustrating part is that you can't control when you will get a new job. The whole process takes as long as it takes. To make the waiting and uncertainty more bearable, focusing on the aspects of your job search you can control is helpful. 

Measuring Success

When working toward a goal, it's always helpful to identify your goals and track your progress toward those goals. This will also help you to evaluate what you are doing and adjust as needed to help you see greater success. There are two kinds of indicators to help measure success: leading indicators and lagging indicators. 

When working toward a goal, most people focus on lagging indicators. In a work setting, if I deliver a training session to help boost product sales, future sales numbers are a lagging indicator. Many factors contributing to future sales are outside my control—like what competing products exist, commission rates, or market conditions. Ultimately, sales numbers are a lagging indicator of success because they show up later on.

Focusing on lagging indicators is how we are encouraged to measure progress in much of life. We look to the scale to show us if we lost weight, our temperature to see if we are healthy, and an accepted job offer as proof of results. While these are all the ultimate measures of success, they are the outputs of many tangible factors we can track and control. Which brings us to...

Along the way, it’s more helpful to focus on leading indicators. These are the easily measurable, countable, check-off-able items that are within your control. In my sales training scenario, leading indicators of success would include holding the training session, the number of attendees, knowledge check results from each participant, and the presence of a reference document. I can control all of these things, count them, and check off tasks completed.

Focusing on the right leading indicators doesn't guarantee I'll achieve my lagging indicators of increased sales, but that success is more likely to happen. Similarly, if I commit to the daily tasks of walking for 30 minutes, eating 5 servings of vegetables, and drinking 64 ounces of water per day, I am positioning myself for more success in my weight loss goal. Those right actions, and tweaking them as needed, will eventually lead to that number on the scale moving in the right direction. 

Job Search: Lagging Indicators

Within the context of a job search, here are a few lagging indicators of job search progress. You can also not directly control these actions happening:

  • Finding a current employee to refer me for a specific job at their company.
  • Getting a collegues to put in a good word for me with a potential employer.
  • Hearing back from an employer about an initial interview.
  • Being invited to a follow-up or final job interview.
  • Recieving a job offer.

All these lagging are definitive, and are indicators of legitimate progress toward getting a new job. You also can not directly make any of these things happen. 

Ways to Achieve the Bigger Goal

During your job search, it's important to focus on activities that can position you to reach those milestones. Here are the broad areas you can impact:
​
  • Build or strengthen networking connections with people who work in my industry or for a possible employer (which may lead to a referral)
  • Highlight my professional skillset through my LinkedIn profile (which may lead to an employer reaching out about an open position)
  • Apply for jobs that are a good fit for me (which may lead to a call back)
  • Improve how I position my work experience (which may lead to my resume being selected for an initial phone screen)

Job Search: Leading Indicators. 

Now, turn those squishier ideas into leading indicators. Do this by creating specific, countable, check-off-able tasks on your to-do list. Here are a few examples: 

  • On LinkedIn, spend 15 minutes each weekday reacting to and commenting on posts made by my connections and companies that I follow.
  • On LinkedIn, make a post each Tuesday at 10:00 am that starts with a sentence about a valuable skill I have and includes a link to an article about that skill. 
  • On LinkedIn, make a post each Thursday at 2:00 pm that includes a work-relevant inspirational quote.
  • On LinkedIn, send five requests to connect with new people each week.
  • Identify five jobs that meet my job search criteria.
  • Apply for three jobs with tailored resumes.
  • On LinkedIn, follow the LinkedIn page for each company where I apply.
  • Take part in at least one professional development activity per week.

Having this list of tangible actions to take will keep you on track to achieve your goal of finding a new job.

Keep On Doing The Right Things

Some weeks, you do a lot of waiting, which makes you feel like you are terrible at everything and destined to be stuck right where you are. Other weeks, people will trip over one another clamoring to talk with you about yet another amazing job opportunity. During those weeks, you feel like this is all easy and you can do no wrong. Stay the course and keep on keeping on knowing that eventually something will pop.

What Do You Think? 

How do you sustain momentum during your job search? Share your thoughts in the comments. 

Learn More

  • ​Book: Atomic Habits: An Easy and Proven Way To Build Good Habits and Break Bad Ones 
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide
0 Comments

Growing Your Professional Network: Adding LinkedIn Connections

8/12/2025

0 Comments

 
By Brenda L. Peterson, The Layoff Lady

Your Professional Network

When I think about building my professional network, adding new LinkedIn connections is one of my markers of success. I use LinkedIn as a tool to create, build, track, and maintain my professional relationships. 
People around a table.
LinkedIn Website

Turning People You've Met Into Connections

When I first started using LinkedIn, I connected with people I had met in person. At that time, my network mainly included the following people: 
​
  • Family and friends
  • Current and former coworkers
  • Current and former business associates (vendor contacts, customers, contractors)
  • Colleagues from professional development groups
  • People I met in person or via phone/webinar in a business setting
  • People I met through introductions from my current professional connections

Creating New Professional Connections

When the pandemic hit, I realized I needed to shift my approach, or I would not meet anyone new--and I've continued to add to my professional network. I also realized that since more companies were open to hiring remote people, I needed to broaden my network beyond the people I would encounter in person. In addition to the people I used to connect with, I now also started proactively sending connection requests to the following types of people:
​
  • Other members of my LinkedIn groups
  • People in my geographical area
  • People in the fields of talent development, change management, instructional design, and organizational design
  • People who work for companies that interest me
  • Recruiters
  • People with common interests or experiences
  • People with mutual connections
  • People who presented at sessions I attended
  • People who attended online sessions that I also attended

Again, the more people I meet, and the more people I connect with who know about my professional value, the better I will be able to find a new role that meets my requirements more quickly.

Opportune Times To Connect

I often connect with people when there are specific reasons to connect that are noteworthy, including the following:
​
  • People recently laid off:  I empathize with their job loss, mention job search-related resources, and invite them to connect.
  • People recently hired: I congratulate them on their new role, mention our commonality, and invite them to connect.
  • People who just completed a degree, certification, or other educational program: I congratulate them on their accomplishments, mention any commonality we have, and invite them to connect. 

Personalizing Connection Requests

Since LinkedIn now limits the basic account to only 5 personalized connection requests per month, I adopt multiple strategies to build rapport with people. In some cases, I still send a personalized connection request. This can be especially helpful when I send a connection request to someone I have not met before. 

I include the following components when personalizing a connection request:
​
  • Greeting: Hi, [person’s first name spelled correctly].
  • Personal Note: Include details on how you met, compliment them on a previous post, share a helpful tip, comment on their situation, or point out something we have in common.
  • Invitation to Connect: I’d like to add you to my professional network. and/or Let’s connect!
  • Signature: [Your Name] 

Interacting Before Connecting

Personalizing a connection request isn't the only way to help you gain that new connection. Here are a few tips you can use without a paid LinkedIn subscription: 
​
  • Make sure your profile headline is descriptive. When people see your connection request, and look at your headline, seeing "Looking for my next opportunity" tells them far less about you. Instead, starting with your area of focus, industry, desired job title, or other specifics will give them more reason to connect with you.
  • Interact with one of their recent posts. This helps boost how many people see their post and they will see your name, profile picture, and start of your headline. This name recognition make them more likley to accept your connection request. 

Learn More

  • The Layoff Lady: Using 1:1 Networking Meetings for Job Searching
  • The Layoff Lady: Growing Your Professional Network: Attending Webinars
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​
0 Comments

Growing Your Professional Network: Attending Webinars

7/1/2025

0 Comments

 
by  Brenda L. Peterson, The Layoff Lady

Network Building in the Beforetimes

Pre-pandemic, "networking" typically meant attending in-person events, shaking a few hands, and having a somewhat meaningful conversation with another human. While in-person opportunities are again plentiful, webinars continue to be popular since they are a flexible way to bring people together to learn. Be sure to think of your network during virtual events, too.

Connect with Webinar Attendees

Like many people, I have attended (and delivered) approximately a bijillion online meetings, trainings, and interactive instructor-led sessions. I've been approaching these sessions with a mind towards not just attending, but also making new connections. Although the process differs from in-person interaction with people, I have managed to connect with more people (and often form more meaningful connections) than attending in-person meetings and “working the room.” As someone who is introverted by nature, and communicates effectively in writing, this was an opportunity to turn webinars into a bonus network-building exercise.

Your Personal Webinar Branding

When attending a webinar, I make sure that people are able to see who I am, my full name, and a picture, if at all possible. I use the same photo I use on LinkedIn so that people associate me with that picture. I also make sure that my first and last name are present so people have a chance of being able to find me after the session--or will recognize my name. 

In addition, during the webinar, I interact during the session. This usually involves commenting in the chat when prompted--which is also an opportunity for other attendees to see my full name. During any small group interactions, I'm sure to turn my camera on so people can see my face, hear my voice, and see my name. If the presenter asks people to share out loud, I usually turn on my camera, and share my thoughts. Again, this is another opportunity for people to hear my voice, see my face, and see my name. Each of these "impressions" helps people start to get to know me at least a little bit. 

Finding Potential Connections

During a webinar, I often take a screenshot of the participant list and a gallery of attendees if people are on camera. Whenever possible, download the chat from the session. This helps me identify who was active in the webinar and gives me additional information on anything they might have shared during the session. I also often write handwrittern notes to help me remember attendees and their conributions during the webinar. These details can help me build a personal connection with these people later when I sent LinkedIn connection requests.

Researching Potential Connections

After attending a webinar, here is my process for adding new LinkedIn connections:
  • Refer to the list of attendees at a webinar.
  • Search for each person on LinkedIn.
  • Skim their profile for things we might have in common or ways that we might be able to help one another.  These might include our geographical location, people who we both know, their industry, their current role, if they are looking for work, and if they had any recent activity (posts, articles, or likes) on their account.
  • Decide whether or not to send them a connection request.

One Option: Personalizing a Connection Request

Personalizing connection requests is a great way to start building a relationship with a new professional contact. Here are the key components I include:
  • Personalized greeting
  • ​Statements on what we have in common 
  • Invitation to become part of one another's professional network
  • Optional: suggested next step
    • Offer of job searching help
    • Suggestion on something in particular to do
    • Sharing additional information
    • Suggest a phone call, virtual/in-person meeting
  • Signature

Personalized Connection Request Examples

Here are a few examples of messages that you can use to invite people to connect. Currently, LinkedIn allows you to include up to 300 characters when personalizing connection requests. 

Hi, Jen. I see we both attended today’s White Box Club meeting. ​I’m also in career  transition and seeking a new role in learning and development. Let's connect!

I'm also always up for a 30-minute "virtual coffee" meeting to discuss how we can help one another as we job search. 

--Brenda

Hi, Jack. Great to interact with you a bit at this morning's Excellence Share. I love sharing ideas with fellow L&D professionals. Let's connect!

--Brenda

Hi, Javier. I see we both attended today's "Sales Enablement Best Practices" webinar. I definitely enjoy learning from this group. 

You mentioned reading a few books on sales enablement recently. Can you please share those titles with me?


Let's connect!

​--Brenda

Other Options: Showing Your Value as a Connection

Now that LinkedIn limits the number of personalized connection requests those with the basic membership receive each month, sending everyone a personalized connection request might not be an option for you.

In those cases, here are a few other ways to show your value to a potential connection: 
  • Send a non-personalized request right after the event ends. This way, people may associate you with the webinar you just attended.
  • Take a moment to react to and/or comment on recent LinkedIn posts made by your potential connection. This way, they may recognize your name and be more likely to accept your connection request.
  • Make sure your headline is descriptive and up to date. This way, when people receive a non-personalized connection request, they at least have a better sense of who you are from your headline.

​After The Initial Connection

How do you further nurture that relationship? Here are a few ideas.
  • React to other people's posts.
  • Comment on other people's posts with your insights.
  • Share someone's post to your feed and @mention them to thank them for sharing the information.
  • Send a quick message to a connection sharing helpful information they will appreciate. 
  • Congratulate people on their career milestones and successes.
  • Wish them a happy holiday/Friday/weekend on occasion.

Continue to Build The Relationship

After connecting with people initially, be sure to continue to nurture those connections. Posting useful content or occasionally messaging them are two ways you can do that. Ideally, you can add value to the relationship before you are in a position where you need to ask those individuals for help. 

Learn More

  • ​The White Box Club Group on Meetup
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​​
0 Comments

Strengthening Professional Relationships: Interacting With LinkedIn Posts

6/3/2025

0 Comments

 
By Brenda L. Peterson, The Layoff Lady

Getting To Know Your LinkedIn Connections

Connecting with someone on LinkedIn is a great way to start a formalized relationship with someone in your professional network. While that is a great start, deepening those relationships is a helpful next step to get more value out of LinkedIn. Let's look at a few ways to do just that. 

Interacting with Posts

Interacting with  posts on LinkedIn is a great way to continue to build relationships with your connections and demonstrate your professional value. Not only is this a great way to build your credibility with many connections at the same time, it also gives you an opportunity to showcase your knowledge without having to choose the initial content for the post. You can also use your comments to interact with others and even use this as a starting point to invite other commenters to connect. 

Adding Your Reaction

The easiest way to interact is by adding a reaction to a post. With a click of a button, you can like a post or select from the other available responses. When you react to a post, your name will be listed on the post as well. This is an easy way to have people see your name and affiliate it with the content you liked. Adding your reaction also helps more people see the original post. 

Commenting on a Post

An even more valuable way to interact with a post is by commenting. Once you have connected with someone, reading and commenting on their posts is an excellent way to build on that relationship. This way, they are starting the conversation, and you are helping expand on that content by adding your ideas. In addition, you can comment on other people's comments and share additional value. 

​You can thank the initial poster for sharing the idea, add your thoughts, share your experiences, and illustrate how you have used the concept in practice. Commenting on posts also gives you an inroad to connect with someone else who is also interacting with that post. Commenting is a great way to interact with others in your profession, build credibility, and make more meaningful connections. It also helps to achieve one of your LinkedIn goals of showcasing your knowledge and also sharing valuable information. 

Reposting

If someone posts something of value to your connections, you may want to comment on the post itself and then consider reposting it with your comments. When you repost content, first, you'll see anything you typed, then LinkedIn will include the entire original post. This helps the original post get additional views and also enables you to share useful content with your network.

​When I repost content, I usually include "Thanks [original poster] for sharing this information!" To include the original poster's name, include the @, then type the first part of their name, and choose their name from the options provided. (This is often called an "at mention." This will tag them in the post so they can interact with your new post, which will help boost the number of people who see the post. 

Sharing Your Own LinkedIn Posts

Sharing content on LinkedIn is a great way to engage with your connections, add value to your professional relationships, and promote who you are and what you know. Unfortunately, very few people ever post anything at all--which is a huge missed opportunity to differentiate yourself from others in your field. 

Another question that comes up is the frequency of posting. I recommend posting on LinkedIn no more than once a day and posting one to four times per week. Use your favorite search engine for recommendations on the best times and days of the week to post to get the most views on your posts.
​
As for content, you don't have to write a lengthy, original manifesto to post on LinkedIn and make an impact. ​Personally, most of the content I share on LinkedIn includes some version of the following:
​
  • Context: A sentence or two introducing information and sharing context.
  • A Resource: A link to an article, post, or eye-catching graphic.
  • Keywords: 2-4 hashtags to make my post more findable.

Once you make a post, be sure to like any comments other people make on your post and even reply to each comment. The more likes and comments you receive on your post, the more people will see it. This will continue to build your professional brand and add value to the networking relationships you are fostering through LinkedIn. 

Learn More

  • The Layoff Lady: The Why and What of Posting on LinkedIn
  • The Layoff Lady: Growing Your Professional Network: Adding LinkedIn Connections
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​
0 Comments

Company Research During Your Job Search

5/13/2025

0 Comments

 
By Brenda L. Peterson, The Layoff Lady

Interviewing Goes Both Ways

Whether you are actively searching for a new role, or just have an eye out for a new position, it's important to do your homework. It's important to remember that the company is not just interviewing you for a position. You are also interviewing the company to make sure they meet your requirements for what you want and need in an employer.

When researching, remind yourself of the value of seeking information from multiple viewpoints. You'll gather different, yet often equally valuable, information from the company website, news sources, online review sites, and speaking with individuals who have direct experience working for the organization. 

Let's examine why, when, and how to conduct your vetting process.

What The Company Has To Say

When researching a company, start with the online sites that the company runs. This includes their company website, their LinkedIn company page, and their other social media presences. Your main goals include finding out more about the company and the logistics of working there to help you decide if the company seems like a good fit for you and is aligned with your career goals. 

Here are a few ideas on what to look for: 

  • Is their online presence complete and professional? Is the information current?
  • What details do they have online about their value proposition for employees? Do they mention employee perks, benefits, or their company culture?
  • What industry are they in? How many people work there?
  • ​What are their working arrangements?
  • Have they won any awards?
  • How are they active in the community?
  • On LinkedIn,  are you connected with any of their employees?
  • What is their address? If applicable, do they have office locations near you? For a possible remote position, is anyone else in the state in which you live employed there?​ 
  • Is there recent company report on the website? How have their financials been recently?

The News

Once you have looked at company-run sites, it's helpful to do an online search to see how and when they are showing up in the news. You're looking for good and not-so-good information on the organization, as reported in the news. To do this, you could type in the company's full name and the word news, all in quotes, in your favorite search engine. Alternatively, you could type in the company's name in quotes, then click the news link on your favorite search engine. 

Here are a few ideas on what to look for: 
​
  • Company accomplishments and recent awards.
  • Leadership and key staffing changes.
  • Good works in the community.
  • Activities or events they sponsored.
  • Any legal news or actions.
  • Previous or planned layoffs.
  • Announcements about changes in company structure or ownership.

Online Reviews

After looking at the news, it's helpful to look at online reviews for the company. Remember, often, when people write reviews, they are either ecstatic or disgruntled--sometimes without much in between. For comparison, think about how you would rate a recent employer based on the best day you ever had at work there as compared to your worst day at work--and that both were valid in those moments.

Here are a few places to look that are focused on gathering and sharing opinions about organizations:
​
  • For general impressions of the company, visit The Better Business Bureau.
  • To see history or plans for layoffs, search for WARN notices and your state.
  • To hear what current or past employees have to say, visit Glassdoor.com.
  • To hear what current or past employees have to say, visit Indeed.com.
  • Search for review sites of the company's products and services.

People With Direct Experience

In addition to the news, reports on websites, and anonymous feedback, reaching out to people with experience at a given company for additional insights is also valuable. This is where you can leverage your professional network to connect with people who have firsthand experience. 

Here are a few ideas for how to find out more: 
​
  • On LinkedIn, look at the company's current employees. Search those employees for someone who is one of your current connections. Reach out to that person to ask about their experience working with the company. 
  • On LinkedIn, look at the company's current employees. See if you have a second-degree connection with any of the company's current employees. Reach out to that person to ask if they are willing to introduce you to someone at that organization.
  • Contact key members of professional organizations where you are a member. Ask if anyone there has insight on the company or knows someone who does. As for either an introduction or any insights they have to share. 

What Do You Think? 

What else do you do to research a company? Include your ideas in the comments. 

Learn More

  • The Layoff Lady: Asking for Help Using LinkedIn Messaging
  • The Layoff Lady: Using 1:1 Networking Meetings for Job Searching
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide
0 Comments

Prioritizing Job Applications

4/15/2025

1 Comment

 
By Brenda L. Peterson, The Layoff Lady

So Many Openings!

​Depending on your chosen field, and your preferred work arrangements, there are a lot of jobs for which you could apply. While remote work availability gives each job applicant many more work options, figuring out how to prioritize open positions can be overwhelming.

Here is my recommendation for evaluating open roles and prioritizing which job applications you submit.  

Searching for Available Jobs

In this scenario, we'll look at how someone in a role as a Training Specialist can sort through a the sea of job listings and prioritize which openings should recive applications. 
​
To begin, I searched on Indeed.com for the job title Training Specialist. This search generated these results: 
​
  • 43 jobs listed within 25 miles of Omaha, NE.
  • 588 jobs categorized as remote. 
​
Without superpowers, it is not feasible to apply for 631 jobs in one week. 

Time to Apply and Available Time

Personally, when I decide to apply for a given role, I take about 30 minutes to research the company, customize my resume, and complete my formal application. In a given week, there are 7 days, which is 168 hours. There are not enough hours in a week for me to apply for that many jobs.

Even if I somehow managed not to eat, sleep, or do even the most basic self-care, I could only apply for 336 jobs. 

Closer to the realm of feasibility, if I decided to dedicate a full 40 hours per week solely to applying for jobs, I could apply for 80 jobs—but definitely not well. In addition, working this long and this hard solely on submitting applications can put you on the fast track to burnout. Even half that, dedicating 20 hours solely to applying for jobs, and applying for 40 jobs in a given week, is most likely overkill.

If you're currently in career transition and not working full time, you cuould probably dedicate 20 hours a week to job searching. I would argue, though, that even 20 hours solely focused on applying for jobs is probably more than anyone can do well. If you're currently working full time, I'm guessing that even if you did dedicate 20 hours, your results would not be stellar after working full time and any other non-job searching life activities you decide to take on.

More Is Not Necessarily Better

​The more jobs I try to apply for in rapid succession, the less effective I am. While applying for jobs is in some respects, a numbers game, it’s not as easy as applying to all the jobs and knowing that one will work out. This strategy often causes people to waste time applying for roles that aren't a close enough fit.

A better strategy is to prioritize jobs that are the best match for your skills and what you want and focus on applying for those well. 

When I'm in career transition, my goal is usually to apply for three jobs per week. However, if I see several great opportunities or have not searched for a job in a while, I may apply for as many as six. Beyond that, though, my application quality suffers. ​

Prioritizing Applications

​To apply for jobs well, you need to determine the best way to prioritize your applications. Instead of the “spray and pray” approach, think through what you want and apply with more purpose. This approach favors quality over quantity and will help you focus your efforts on where you can get better overall results for your time investment.

Step 1:  Know Key Characteristics of What You Want

Early in your job search, it’s essential to do at least a little soul-searching and be able to articulate what you want. This may include revisiting your values, identifying your strengths, and thinking about the work you enjoy.
 
For example, earlier career Brenda would have a list something like this on what she wanted from a role:

  • Training specialist or related position.
  • Within 25 miles of home or 100% remote with up to 25% travel.
  • Full-time role with benefits and within my established salary range.
  • Opportunities for promotion and advancement.
  • Working in the software, finance, healthcare, or insurance industry.
  • I would rather focus on training design and delivery than only delivering training that other people have designed.
  • I would prefer not to have my main focus be compliance training, developing eLearning, LMS administration, resolving help desk tickets, writing technical documentation, dealing with customer complaints, or recordkeeping.

Having a stated list of preferences, and continuing to hone it as you learn more, is your first step in determining which jobs to target. 

Step 2: Narrowing Your Search

Let's go back to those 631 search results from my Training Specialist searches. By adding additional search parameters, we can narrow our results to jobs that  more specifically meet our criteria:

Starting with those 43 roles in Omaha: 
  • Specifying a full-time role takes me down to 37 jobs
  • Putting quotes around "Training Specialist" (to specify those actual words need to be in my results) takes me down to 19 jobs
  • Showing only jobs posted within the last two weeks takes me down to 12 jobs

Starting with those 588 remote jobs:
​
  • Specifying a full-time role takes me down to 391 jobs
  • Putting quotes around "Training Specialist" (to specify those actual words need to be in my results) takes me down to 102 jobs
  • Showing only jobs posted within the last two weeks takes me down to 45 jobs

Step 3: Quick Job Listing Review

Now that I have a more reasonable number of jobs to go through (12 and 45--57 total), I start to do a cursory review of the short descriptions of each role. 

No
  • I rule out these jobs because the job titles show the roles are outside of my area of focus: Cement Manufacturing Safety Training Coordinator, Auto Glass Repair Specialist (Paid Training), and Clinical Training Specialist (for a registered nurse).
  • I rule out one because it is a longer commute than I want, one requires a license I do not have (or want to pursue) and one in a field that doesn't interest me. 
  • I rule out a few because the stated salary is significantly outside of my target salary range. 

Yes
  • Those that appeal to me at a glance, I add to TealHQ. Teal is a free service to track jobs, note progress on applications, and make notes on interactions. One feature I especially like with Teal is that when you add a job, it notes keywords included in the job descriptions and any listed salary range.
  • I add jobs including Technical Training Specialist I-III (remote/Hybrid), Commercial Lines Training Specialist, and a few Training Specialist roles.
  • ​For now, I add jobs that interest me into TealHQ. However, I err on the side of adding something for further consideration.

I have now reduced the number of jobs that interest me to 31 roles.

Step 4: More Detailed Job Listing Review

Now that I have those 31 jobs in Teal, I look more closely at the following:
​
  • Identifying the work arrangements (onsite, hybrid, remote) and comments about these within the job description.
  • Ensuring I have the required and many top skills listed.
  • Assessing if the roles look like a good overall fit.
  • Noting any information about salary range.

I remove jobs where I am not eligible. This includes the following:

  • A required credential I don't currently possess or want to pursue.
  • A hybrid role in a state where I do not live. 
  • An organization who can not hire someone who lives in my current state of residence.

I remove jobs with anything that might be a dealbreaker for me. This includes the following:

  • A focus area that doesn't appeal to me.
  • A commute that I won't be happy with longer term. 
  • A job description that asks for a wide variety of skills with a low salary.

For the remaining jobs, I give them an initial rating of 1-5 stars and make notes on any areas I might want to explore further.

I now have 18 jobs in Teal. 

Step 5: A Little More Research

Next, I investigate a few things outside of the immediate job descriptions. 

  • I visit LinkedIn and see if I know anyone with the company who could give me additional information, put in a good word for me, or refer me for a role.
  • For a remote role that doesn't include a list of eligible states, I search LinkedIn to see if the company has employees who are currently living in my state of residence. This may indicate if they can hire people in my state.
  • I follow the company on LinkedIn and anyone involved in the hiring process.
  • I click the apply link to ensure it works, the position is still open, and they are still accepting applications.
  • I do a quick Google News search on the organization to see if and how they show up in the news. 
​
Now, I have 13 jobs In Teal.

Step 6: Customize a Resume and Prepare to Apply

​From the 13 jobs I have listed, I will apply for the jobs I'm most excited about and continue to reassess other openings listed. I will also add, remove, reprioritize, and take notes on specific roles as needed. 

Learn More

  • The Layoff Lady: Career Planning - Figuring Out What You Want To Be Next 
  • TealHQ.com
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​​
1 Comment

LinkedIn Is Your Billboard: Optimizing Your Profile

2/11/2025

0 Comments

 
By Brenda L. Peterson, The Layoff Lady

Your LinkedIn Profile: Purpose

While your resume is a concise 1-2 page marketing piece intended to showcase your skills as they apply to a specific job, LinkedIn is your professional billboard to the whole working world. 

When actively searching and applying for a job, you’ll include your LinkedIn profile on your resume. Hiring managers and recruiters will often view your profile to see which connections you might have in common and to learn more about you in general. Furthermore, recruiters may source you (invite you to apply or interview for an opportunity) based on the content of your profile.

Whether you are actively applying for a new job or simply building your professional network, it's a good idea to review your LinkedIn profile regularly and make updates to ensure your information is current and complete.

Your LinkedIn Profile: The Basics

Filling in these fields on your LinkedIn profile will make it an even more valuable tool as you build and grow your professional network:
​
  • Profile Photo: This is the primary image, displayed in a circular frame, that represents you on LinkedIn. It should be a headshot—a photo featuring a recent picture of you focused on your face. You don’t need to suit-up for this either. Make sure you’re pictured solo, and the photo has the look and feel that best represents you.
 
  • Background Photo: When someone views your LinkedIn profile, they’ll see your profile photo, front and center, and your background photo along the top of your profile. Be sure to include a background photo aligned with your professional brand. You can even use a tool like Canva to personalize your background.  
 
  • Headline: Your headline defaults to your current job title and company name. Since this is a high-value space, I suggest personalizing this text based on your LinkedIn goals. For example, if you're job searching, consider including your target job title and your most relevant skills. Keep in mind that when you comment on someone's post, they will see your name and the first part of your headline. Overall, the keywords in your headline impact your findability on LinkedIn.
       
  • Experience: List your recent work experiences and share a few details on each role. For each job, fill in the required fields, including your dates of employment. For the description, include a sentence or two about what you did and keywords to highlight your skills further. Consider focusing on your last 10-15 years of work experience.
 
  • ​Education: Include the schools attended and degrees earned. I suggest leaving off years since they may cause people to speculate on your age or form opinions on your experience level. Adding schools attended here is a great starting point for connecting with others who attended those institutions. 

​Your LinkedIn Profile: Next Level

Here are a few ways to make your LinkedIn profile even more impactful: 

  • ​​About Section: The About section is at the top of your LinkedIn profile and gives you a chance to tell. If you're job searching, this is a great place to include details about who you are and what you are looking for in your next role. You also have room to add additional bullet points if you like. Write this in the first person (using “I” language) and further showcase who you are professionally. 
 
  • Customize Your Profile URL: By default, your LinkedIn profile's URL (web address) will be long and not very meaningful. You can customize your URL to make it friendly. I suggest using some version of your name. This minor update will look more professional on your resume—and make your profile easier to find. 
 
  • Emojis: While you don't want to add too many cutesy emojis, using these tiny graphics is a nice way to break up longer bodies of text. Using a unique graphic for a bulleted list, an envelope next to your email address, or a splash of color to divide up long bodies of text, you can leverage emojis to liven up your profile and posts. 
​
  • Skills: Within LinkedIn, you can select up to 50 skills that will be included on your profile. This is another great opportunity to look at keywords you commonly see in job listings for your target role. For added impact, you can indicate which skills you used in the experience section, too. 

What Do You Think?

What information do you include on your LinkedIn profile and why? What details do you skip and for what reason? Share your thoughts in the comments. 

Learn More

  • ​How To Customize Your LinkedIn Profile URL
  • How to Add and Remove Skills on Your LinkedIn Profile
  • ​​How The LinkedIn Algorithm Works
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​
0 Comments

Using LinkedIn To Identify Your Career Keywords

1/14/2025

0 Comments

 
By Brenda L. Peterson, The Layoff Lady

The Challenge: Describing What You Do

Whether you're searching for a new role or thinking about your professional development, not having the right words to describe your skillset can hinder your progress. Identifying your career keywords will help you create effective messaging for your LinkedIn profile, resume, conversations with colleagues, and other written communications like email and social media posts.

Where To Start: LinkedIn and Keywords

Here is my recommendation for how to begin gathering keywords that align with your chosen profession:

  • Identify a job title that interests you.
  • On LinkedIn, search for job openings for that job title. Make a note of the specific variations on job titles you see in your search results.
  • On LinkedIn, save 5 or more jobs that resonate with you. 
  • Make a list of the 10 top skills for 3 or more of those roles you saved. 
  • Identify which keywords you saw more than once and look for trends.
  • Make special note of keywords that resonate with you. Keep a running list of terms and update it as you encounter new terminology. 

Let me take you through an example.

Search for Your Target Job Title

I searched LinkedIn's Jobs section for Business Partner Organizational Development in the United States. From the results, I selected ten currently open positions to review further (because I'm an overachiever like that). Here are those job titles:
​
  1. ​Director, People Experience
  2. Lead People Business Partner
  3. Learning and Development Business Partner
  4. Organizational Development Partner
  5. Organizational Development Program Manager
  6. People Business Partner
  7. People Business Partner Director
  8. People Partner
  9. Principle People Business Partner
  10. Senior People Success Partner

Lesson Learned: When you search for a job title, your results will include a variety of titles different companies use. Be sure to review the job description to learn more about what that company expects from that role. The duties for the same job title might vary widely from company to company, as might the terminology they use to describe it.

Identifying Skills and Keywords

Total Number of Different Skills Returned for All Ten Jobs
For the 10 jobs I reviewed, 69 different skills were included in the results. For context, if all roles had the exact same skills, this number would be 10. If all of the roles had different skills, this number would be 100. 

Lesson Learned: ​Not only will job titles vary across organizations, but what skills they value can also differ.  Be sure to review the job description to learn more about what skills the company thinks will help make someone in that role successful. 

Specific Skills Returned For More Than One Job
Several skills came up more than once across those ten jobs. Here is the number of times a specific skill appeared for more than one role:
​
  • Communication: 6
  • Human Resources: 6
  • Employee Relations: 6
  • Employee Engagement: 4
  • Problem Solving: 4
  • Talent Management: 3
  • Confidentiality: 2
  • Group Facilitation: 2
  • Organizational Development: 2
  • Succession Planning: 2
  • Teamwork: 2
  • Workforce Planning: 2
  • Written Communication: 2

Lesson Learned: ​Even if there is not widespread agreement on the terminology used across organizations, some keywords will show up more often. Consider including popular keywords in your skills section on your LinkedIn profile and in your resume.

Different Keywords for Similar Skills 
While specific keywords like "communication" and "problem solving" appeared more than once within the 10 job descriptions, several related terms might be included instead. Here are a few groups of terms that take different approaches to describing similar concepts:
​
  • Succession Planning, Workforce Planning, Talent Strategy
  • Communication, Written Communication, Interpersonal Communication
  • Build Strong Relationships, Relationship Building, Relationship Development
  • Consultation, Consultative Approach, Influencing Others
  • Facilitation, Group Facilitation, Presentations,
  • Flexible Approach, Free Thinking, Problem Solving
  • Performance Planning, Performance Consulting, Performance Review
  • Confidentiality, Sensitive Information, HR Policies

Lesson Learned: When you look at the groupings of keywords, you can see the broader areas where roles like this would operate. Each company may use slightly different terminology regarding the skills that they value. When you talk about the work you do, consider weaving some of these words into your stories. 

What Do You Think?

How do you identify the right keywords to use to describe what you do? Share your thoughts in the comments.

Learn More

  • The Layoff Lady: Career Planning - Figuring Out What You Want To Be Next
  • The Layoff Lady: What To Include on Your LinkedIn Profile
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​
0 Comments

The Why and What of Posting on LinkedIn

8/13/2024

0 Comments

 
By Brenda L. Peterson, The Layoff Lady

Using LinkedIn To Build Your Brand

Sharing content on LinkedIn is a great way to engage with your connections, add value to your professional relationships, and promote who you are and what you know. However, only about 1% of LinkedIn users ever post anything at all--which I think is a huge missed opportunity to stand out.

Why People Don't Post on LinkedIn

When I've asked people what is stopping them from posting on LinkedIn, the overwhelming answer is, "I don't know what to post." ​Like with most everything in life, it comes down to your overall goals.

Whether I'm promoting myself in general or actively searching for a new "day job" in L&D, my goals remain consistent: to share knowledge and strengthen relationships. There are many ways posting on LinkedIn can help. I suggest using LinkedIn to share posts that support who you are as a professional. 

Types of Posts

You don't have to write a long, original manifesto to post on LinkedIn and make an impact. Here are examples of what you can post on LinkedIn that will help you "build your brand" and share what you're all about, both professionally and as a person:
​
  • Showcasing your expertise
  • You as a person
  • Inspirational content
  • Promoting others
  • You doing things
  • Your work samples
  • Sharing insights
  • Sharing opportunities and resources

​Let's look at a few examples of my posts.

Showcasing Your Expertise

Who are you professionally? What are your skills? What do you bring to the table as a possible employee of a given company? For me, my skills include training leadership, needs assessment, relationship building, instructional design, project management, technical writing, facilitating classes, and more.
Picture

You as a Person

Who are you? What is it like to work with you? What are your interests? What do you care about? ​For me, I love helping people to succeed. I love removing obstacles so people can be successful. I enjoy board games, inline skating, my cats, my family, and a good cup of coffee. I am also kind of a nerd. I also own a velvet Elvis--because of course I do.​
Picture

Inspirational Content

What picks you up when you are down? What insights struck you? What motivates you? For me, I love quotes about the value of lifelong learning, self care, and shifting your mindset. 
Picture

Promoting Others

Who inspires you? Who do you learn from? Who shared a useful resource that benefitted you? For me, I enjoy finding awesome people to learn from and sharing useful articles with others who might also find them helpful.
Picture

You Doing Things

What do you do? What did you write? How do you volunteer? For me, I lead classes, go to professional development meetings, deliver webinars, inline skate, and, on rare occasion, beat my now-adult child at a board game.
Picture

Your Work Samples

What projects do you work on? What do you write? What content to you create? What experiences have you learned from? For me, I teach custom webinars, write blog articles, assist other instructors, and design learning.
Picture

Sharing Insights

What have you learned about your chosen profession? What's a tip you like to share? What's your go-to strategy for solving a problem? What's something unique you have noticed?  For me, I make observations, see unique solutions to common problems, or see how training and learning are out there in the world. And also coffee.
Picture

Sharing Opportunities and Resources

What problems can you help people solve? Who do you know who is a go to person for a given topic? What is a solution you learned about from a common problem? For me, I share information for people who want to get into corporate training, share job search resources, point people towards others who share topic-specific content. 
Picture

Learn More

  • The Layoff Lady: What To Include on Your LinkedIn Profile
  • The Layoff Lady: Strengthening Professional Relationships - Interacting With LinkedIn Posts
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​
0 Comments
<<Previous
    Picture
    Check out
    ​The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"

    Picture

    Author

    7-time layoff survivor Brenda L. Peterson, The Layoff Lady, waxes poetic on layoffs, job transitions, & career resilience.

    Buy The Book!

    Picture
    Were you recently laid off? Need a roadmap for what's next? Or planning just in case? Check out my book, Seven Lessons From Seven Layoffs: A Guide!​

    Categories

    All
    Career Resilience
    Career Transition
    Compensation
    Contingency Planning
    Energy Management
    Experience Your Emotions
    Health Insurance
    Interviewing
    Job Applications
    Job Searching
    Just Laid Off
    Layoff Book
    Layoff Finances
    Layoff Lessons
    Learning And Development
    LinkedIn
    Portfolio
    Professional Networking
    Resume
    Salary Range
    Self Awareness
    Self Care
    Seven Layoff Lessons
    Support System
    Survival Budget
    Telling Your Story
    Time Management
    Work Samples

    Archives

    November 2025
    October 2025
    September 2025
    August 2025
    July 2025
    June 2025
    May 2025
    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    January 2023

Brenda L. Peterson, The Layoff Lady Copyright ©2025
  • Blog
  • Seven Layoffs Book
  • Events
  • Media
  • About
  • Contact