By Brenda L. Peterson, The Layoff Lady About Personal BrandingWhether you're actively job searching or just trying to build your professional network, sharing content on social media is a great way to demonstrate your value. By identifying topics that people with your professional focus care about and sharing related content, you will help people associate your name with those areas of expertise. While regularly sharing content is valuable, it can also be time-consuming. Here are three tools I regularly use to organize and streamline this process. Google AlertsOn LinkedIn, you will share some content that you directly create. This might include a post about an event you attended, your career news, or your observations on a given topic. When it comes to LinkedIn, most of my content includes articles on critical topics of interest, with some introductory commentary framing the value I see in the article. This means I need to locate and collect those articles to post them as needed. One way I locate helpful content on each topic is to set up a Google Alert for keywords or phrases relevant to my professional skill set. Each Google Alert sends you an email with new online content regularly. Here are a few examples of what Google Alerts you may want to set up:
After you identify the keywords for topics that people in your industry talk about, create alerts to keep a steady stream of content coming to you. Flipboard serves two essential purposes. First, you can follow exciting topics and see content other users share. Second, you can use Flipboard to create magazines on a given subject area and bookmark content that interests you for later use. Here are a few ways you might find content to save in a Flipboard magazine:
Gathering possible information to post when you run across it, organizing it, and making it easy to access will save you a lot of time figuring out what to post. BufferWhile the other two tools are about finding and organizing possible content to post, now let's look at a tool to schedule those posts. There are several tools available to help you manage social media posts. Currently, I use Buffer. This online platform has a free version that will enable you to manage posting on up to three social media platforms. When my goal is building my professional network and job searching, I focus on LinkedIn. Buffer enables you to create, schedule, and update posts as needed. When searching for a new role, I may post as often as daily. When focusing on building or maintaining my network, I may post once or twice a week. The Learn More section includes recommendations on how often and at what times you may want to share content for the greatest impact. Creating A Post When I create a post to share an article, I often include the following details:
Here are a few examples:
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By Brenda L. Peterson, The Layoff Lady Messaging With Your ConnectionsOne of the benefits of having connections on LinkedIn is that you can directly send them messages without having a paid subscription. However, this feature has also been used poorly on several occasions. Let's look at how to use LinkedIn messaging effectively to continue building professional relationships and provide some guidelines for how to use this feature well. The Value of Mutually Beneficial RelationshipsTo have a valuable professional newtork, make sure those relationships are mutually beneficial. Networking is about give and take. Make sure that you are adding value along the way. This includes sharing useful content, congratulating people on their accomplishments, and answering one-off questions when people ask for advice. In short, be a good LinkedIn neighbor. If you give more than you take, your LinkedIn connections will be more likely to help you when you need it. Messages That Add ValueWhen directly contacting your LinkedIn connections, make sure you are not overfocused on asking for favors. It is important to provide value first. Here are a few types of messages that give more than they take:
Make sure you are not THAT PERSON who only reaches out when they need a favor. Direct Asks For Help: Worst PracticesAsking for help is an art. First, you need to be willing to ask for help. Next, you need to craft your ask in a way that you have a higher likelihood of getting that help. Here are a few significant issues I’ve seen from people attempting to ask for job search help:
The Worst AsksHere are a three questions that may not get you much of a response:
Why are these not good asks? For one, these are big requests that require a lot of effort to do well. For example:
Direct Asks For Help: Better PracticesHere are a few better asks, but may only work with connections who you know very well and who you have helped in the past:
These requests are specific, which is better, but each is still a sizeable request. The first two may be time intensive. The next two involve your connection putting their reputation on the line to recommend you for a role. The final one requires a block of time on your connection's calendar. Depending on our interactions prior to these requests, their response may vary from “of course!” to no response at all. Again, remember to make sure your asks are aligned with how well you know one another. Direct Asks for Help: Best PracticesAsks are better when they are more specific and less time intensive. It’s also helpful if there is context. Here are a few asks that are more likely to get responses. The requests earlier in this list are more likely to get a response.
People Get To Say NoRemember, when you are asking for help, people will tell you no. More likely than telling you a direct no, they may just not respond. Ever. Keep in mind that job searching, like sales, means that you're going to hear a whole lot of no on the way to that one yes you need. When you need a specific thing, it's useful to ask multiple people for help to give you a better chance of getting a response. It's also not personal. We're each on LinkedIn using it to varying degrees and all trying to accomplish our own goals. Making sure that you are making the relationships mutually beneficial will make it much more likely that people will respond to you and want to lend you a hand when you need it. Learn More
By Brenda L. Peterson, The Layoff Lady About The Seven Layoff LessonsThrough my seven layoffs and many conversations with others in post-layoff career transition, I have learned seven core lessons:
About Layoff Lesson Five: Help People Help YouLife is challenging when nothing out-of-the-ordinary is happening. It's even harder when you're going through an unexpected job change. While I'm a fan of self-reliance, I also know how important it is to find your people and support one another as you go through challenges. You're not weak for needing people. You are strong because you know the value of building and leveraging relationships to help get you through trying times. I have found that people genuinely want to help. In many cases, though, they might not know what you need. Not only is it vital that you seek out help when you need it, but you need to figure out what type of help you need. One Career Transition RevelationHere's something that might surprise you. When you tell people that you're looking for a new job, this is when you will discover that many people don’t know exactly what it is you do for a living. Instead of being taken aback that they don’t know, use this as an opportunity to learn how to tell them what you want and need during your career transition--and it's much more than just a new paying job. Figure Out What Life Help You NeedFirst off, you need to figure the types of life help you might need:
Figure Out What Job Search Help You NeedIn addition, you need to figure the types of job search help you might need:
It Takes a VillageOnce you have a better idea of what you need, make sure you don't expect one person to fill all of these roles. Think about who could help you in each area and reach out to them. Leveraging Your Professional NetworkLinkedIn is my goto tool for building and managing my professional network. It's importan to make sure your LinkedIn profile represents you well, and that you showcase your experience and the value you bring to others, and to a new role. There is also an art (and a process) to asking people in your professional network in a way that is mutually beneficial. For The Whole StoryFor all the information on each of the seven lessons pick up a copy of my book Seven Lessons From Seven Layoffs: A Guide. Learn MoreBy Brenda L. Peterson, The Layoff Lady Managing Job AnxietyRecently, I was at a professional development event where we shared best practices for delivering effective virtual training sessions. During networking time, I talked with a woman who had been laid off, and then called back to work for the same company (which is rare for someone working in the field of learning and development). While she was glad to be employed again, she was having a hard time being happy in her new/old position without constantly worrying about her job unexpectedly ending again. To Worry, or Not To Worry?When you've been laid off before, or just seen people around you lose their jobs, it's hard not to worry about it happening to you. Whenever you read about layoffs in the news, hear that your company's sales numbers were lower than expected, or hear rumors about a company merger, your mind might jump to conclusions. Instead of letting a wave of panic run through you each time your boss invites you to meet one-on-one, there is an alternative: changing your overall mindset. My Old Operating Modes: Either/OrEarlier in my career, I had two operating modes when it came to work: “I’m happy with my job” and “I need to find a new job right this minute.” When I was happy with my job, I did excellent work at my day job and didn't worry much about the future beyond that role. I would learn new skills for the job, but I didn't always think about my overall career trajectory. Conversely, when I knew I needed to launch a job search, I shifted away from the work I was doing and started focusing solely on taking my next steps outside of my current role and organization. Only then did I shift to developing skills applicable to another workplace, meeting more people to help me get a new job, and planning to exit the organization. My New Mindset: Both/AndI finally realized I didn't have to pick between these two operating modes. Instead, I needed to shift my overall way of thinking and adopt the both/and mindset that was also more long-term and sustainable. I started focusing on myself as a working professional and what I needed to do to succeed personally, regardless of who my specific employer was. This included focusing on my ongoing learning and development, building my professional network, and planning for contingencies. This built up my career resilience, which helped me feel more confident that I would thrive regardless of my current work situation. Learning and DevelopmentWhen people think of learning, they often focus on formal degrees, certifications, and completion certificates from instructor-led classes. While these are valuable, and often a great foundation, ongoing learning can take many forms. Whether you attend a webinar, watch a TedTalk, read an article online, or listen to podcasts on your area of interest, you are continuing your professional development. Staying current with industry trends and continuing to learn and grow helps me perform well in my current role while also allowing me to be future ready. In an ever-changing world, continued professional growth is the best way to manage whatever happens next. Building My Professional NetworkToo often, networking is depicted as a superficial act that involves making initial connections with people, then dreading the next day’s “Would you like to buy something from me” calls. I approach networking differently. My goal is to build mutually beneficial relationships with people. Interacting with these connections provides opportunities to share information, learn from one another, and help one another out along the way. I use LinkedIn to track my professional network. I connect with people I've met before and with whom I share something in common. My LinkedIn network includes former coworkers, individuals I've sat next to at in-person events, people I've attended an online event with, and professionals working in the same field as me. Contingency PlanningRegardless of my role, and even if it seems to be going well, I always have a backup plan, a backup backup plan, and then a couple more backup plans after those. After weathering many layoffs and the unique challenges of each, I have a broad sense of the situations I may need to mitigate. Those include an unexpected job loss, choosing an interim health care option, and how to launch a post-layoff job search. Here are a few steps I have taken to help prepare for possible situations:
What Do You Think?How do you help yourself not worry about being laid off? Share your thoughts in the comments. Learn More
By Brenda L. Peterson, The Layoff Lady Using LinkedIn To Build Your BrandSharing content on LinkedIn is a great way to engage with your connections, add value to your professional relationships, and promote who you are and what you know. However, only about 1% of LinkedIn users ever post anything at all--which I think is a huge missed opportunity to stand out. Why People Don't Post on LinkedInWhen I've asked people what is stopping them from posting on LinkedIn, the overwhelming answer is, "I don't know what to post." Like with most everything in life, it comes down to your overall goals. Whether I'm promoting myself in general or actively searching for a new "day job" in L&D, my goals remain consistent: to share knowledge and strengthen relationships. There are many ways posting on LinkedIn can help. I suggest using LinkedIn to share posts that support who you are as a professional. Types of PostsYou don't have to write a long, original manifesto to post on LinkedIn and make an impact. Here are examples of what you can post on LinkedIn that will help you "build your brand" and share what you're all about, both professionally and as a person:
Let's look at a few examples of my posts. Showcasing Your ExpertiseWho are you professionally? What are your skills? What do you bring to the table as a possible employee of a given company? For me, my skills include training leadership, needs assessment, relationship building, instructional design, project management, technical writing, facilitating classes, and more. You as a PersonWho are you? What is it like to work with you? What are your interests? What do you care about? For me, I love helping people to succeed. I love removing obstacles so people can be successful. I enjoy board games, inline skating, my cats, my family, and a good cup of coffee. I am also kind of a nerd. I also own a velvet Elvis--because of course I do. Inspirational ContentWhat picks you up when you are down? What insights struck you? What motivates you? For me, I love quotes about the value of lifelong learning, self care, and shifting your mindset. Promoting OthersWho inspires you? Who do you learn from? Who shared a useful resource that benefitted you? For me, I enjoy finding awesome people to learn from and sharing useful articles with others who might also find them helpful. You Doing ThingsWhat do you do? What did you write? How do you volunteer? For me, I lead classes, go to professional development meetings, deliver webinars, inline skate, and, on rare occasion, beat my now-adult child at a board game. Your Work SamplesWhat projects do you work on? What do you write? What content to you create? What experiences have you learned from? For me, I teach custom webinars, write blog articles, assist other instructors, and design learning. Sharing InsightsWhat have you learned about your chosen profession? What's a tip you like to share? What's your go-to strategy for solving a problem? What's something unique you have noticed? For me, I make observations, see unique solutions to common problems, or see how training and learning are out there in the world. And also coffee. Sharing Opportunities and ResourcesWhat problems can you help people solve? Who do you know who is a go to person for a given topic? What is a solution you learned about from a common problem? For me, I share information for people who want to get into corporate training, share job search resources, point people towards others who share topic-specific content. Learn More
By Brenda L. Peterson, The Layoff Lady I Found a Job!After 9 months of career transition, I am gainfully employed again! I'm excited to be working in an amazing organizational development role. Each layoff and subsequent job search brings its own challenges. Take a look at my lessons learned from this time around. New Challenges
My Post-Layoff Transitions: DurationPeople often ask how long a career transition lasts. To give a partial answer to that question, here is my unscientific, skewed-sample-size data on how long each of my periods of post-layoff career transition have lasted. The time listed starts with my last day of work with my previous employer (aka "Layoff Day") and ends with my first workday in a new role:
Overall, my average time in career transition is 128 days (just over 4 months). Layoff #7 was the longest one I've had so far, and 3 months longer than my previous record. Career Transition Duration: Contributing FactorsThere are a few key factors that made this period of career transition longer than after my previous layoffs:
The Numbers: Job Applications and InterviewsGiven that my previous employer was starting to make organizational changes, including a few rounds of "quiet layoffs," I started to keep an eye out for a new job starting in July of 2022, which I've included in this summary:
The Insights: More Opportunities, Fewer InterviewsOne challenge during this job search is the newly added focus on work location--specifically the following labels: onsite, hybrid, and remote. Part of why I felt comfortable relocating from Minneapolis, MN to Omaha, NE in mid-2022 was the prevalence of remote work. I also realized that the definition of "remote" for companies can vary widely. As I reflect on my job search, I wonder how many positions I applied for with companies who were not interested in or able to hire someone who lives in my current state of residence. While there are, indeed, many remote jobs available in my chosen field of learning and development, I discovered first-hand that companies and job search sites are not necessarily aligned on what each of these words means. Remote jobs mean more applications for me and way more competition:
The Numbers: Working With RecruitersRemember, LinkedIn is your billboard to the world. Be sure to make your profile a good representation of what you bring to the table as a job candidate. Have a strong headline that includes the job title(s) that interest you and a few key skills. Have your professional summary in the About section, your work experiences, and at least a couple of sentences about each of your previous jobs. This is what recruiters will check after you apply. This is what may come up in a recruiter's search when they are sourcing candidates. Make this count. Here are the responses from recruiters this time around:
My Re-Launched Job SearchIn April, when I re-launched my job search, I changed my overall approach.
At this point in my job search, I had also built stronger relationships with my colleagues in my Omaha-area professional development groups. When I first launched my job search in the fall, I had only been in the area for 2 months. Between then and April, I had met more people in person, talked with them in meetings, presented to groups, and helped a few of them solve business problems. I'm sure getting to know me better and working alongside me helped them to feel more comfortable speaking to my skillset and recommending me as my job search progressed. My Overall Insights
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By Brenda L. Peterson, The Layoff Lady Your LinkedIn Profile: PurposeWhile your resume is a concise 1-2 page marketing piece intended to showcase your skills as they apply to a specific job, LinkedIn is your professional billboard to the whole working world. When actively searching and applying for a job, you’ll include your LinkedIn profile on your resume. Hiring managers and recruiters will often view your profile to see which connections you might have in common and to learn more about you in general. Furthermore, recruiters may source you (invite you to apply or interview for an opportunity) based on the content of your LinkedIn profile. Whether you are actively applying for a new job or simply building your professional network, it's a good idea to review your LinkedIn profile regularly and make updates to ensure your information is current and complete. Your LinkedIn Profile: The BasicsFilling in these fields on your LinkedIn profile will make it an even more valuable tool as you build and grow your professional network:
Your LinkedIn Profile: Next LevelHere are a few ways to make your LinkedIn profile even more impactful:
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By Brenda L. Peterson, The Layoff Lady Job Search ChallengesWhen you're looking for a new role, there is a lot to do to help move your job search along. Getting your resume where you want it to be, tracking application progress, and scheduling meetings with others can take a lot of time and effort. Here are three excellent tools to help manage, streamline, and optimize your job search. The tools mentioned here all have a robust set of features in the free version with the option to pay for additional functionality. I'll focus on currently available features included as a part of the free version. Links for each tool are included in the "Learn More" section. Teal: Tracking Applications and Resume UpdatingTeal is helpful in multiple aspects of my job search. Teal enables me to save jobs of interest, evaluate highlighted qualifications, and track my application progress with roles. Here is how I use Teal in my job search:
Teal continues to evolve and add new features--and offers much more than I currently use. This is the cornerstone of how I track my current job-searching activities. Calendly: Managing Meeting SchedulingMeeting with people during your job search can be very valuable. Whether you're meeting to learn more about a company, find out what tasks one does in a given line of work, or catch up with a former corworker, streamlining your scheduling process is a big timesaver. Enter Calendly. You can create a Calendly account, add your personal branding, and add language to describe yourself and what you want. You can also link Calendly with your Google Calendar and your webinar account (like Zoom or Google Meetup). Without paying an additional cost, you can select one free meeting type. I use the half-hour meeting, and I call mine "Virtual Coffee." It’s also helpful because our meeting can last as long as it needs to last (beyond that specified half hour) with no issues. Within Calendly, you can set up your available days and times, choose how far out in the future people can schedule a meeting with you, and even decide how many meetings you are open to having on a given day. In addition, you can select the mode of the meeting (phone or online) and include a few questions to help clarify the goals of the meeting. Here is how I use Calendly in my job search:
Calendly automates key components of scheduling. With a minor setup on the front end, I can spend less time finding a meeting time and more time on other valuable job searching and networking tasks. Grammarly: Clarifying Your CommunicationsYour job search is all about communicating your value to hiring managers and recruiters. Ensuring your writing is clear and correct is essential to demonstrate your professional value and credibility. Enter my new best friend, Grammarly. This spelling and grammar checker goes above and beyond what you may already have in word processing or email platforms. I run any communication I will put in front of job-searching influencers through Grammarly. Here is how I use Calendly in my job search:
Even this English major appreciates having Grammarly as a second set of eyes (or, in this case, AI) to polish my writing. Learn MoreBy Brenda L. Peterson, The Layoff Lady Getting To Know Your LinkedIn ConnectionsConnecting with someone on LinkedIn is a great way to start a formalized relationship with someone in your professional network. While that is a great start, deepening those relationships is a helpful next step to get more value out of LinkedIn. Let's look at a few ways to do just that. Interacting with PostsInteracting with posts on LinkedIn is a great way to continue to build relationships with your connections and demonstrate your professional value. Not only is this a great way to build your credibility with many connections at the same time, it also gives you an opportunity to showcase your knowledge without having to choose the initial content for the post. You can also use your comments to interact with others and even use this as a starting point to invite other commenters to connect. Adding Your ReactionThe easiest way to interact is by adding a reaction to a post. With a click of a button, you can like a post or select from the other available responses. When you react to a post, your name will be listed on the post as well. This is an easy way to have people see your name and affiliate it with the content you liked. Adding your reaction also helps more people see the original post. Commenting on a PostAn even more valuable way to interact with a post is by commenting. Once you have connected with someone, reading and commenting on their posts is an excellent way to build on that relationship. This way, they are starting the conversation, and you are helping expand on that content by adding your ideas. In addition, you can comment on other people's comments and share additional value. You can thank the initial poster for sharing the idea, add your thoughts, share your experiences, and illustrate how you have used the concept in practice. Commenting on posts also gives you an inroad to connect with someone else who is also interacting with that post. Commenting is a great way to interact with others in your profession, build credibility, and make more meaningful connections. It also helps to achieve one of your LinkedIn goals of showcasing your knowledge and also sharing valuable information. RepostingIf someone posts something of value to your connections, you may want to comment on the post itself and then consider reposting it with your comments. When you repost content, first, you'll see anything you typed, then LinkedIn will include the entire original post. This helps the original post get additional views and also enables you to share useful content with your network. When I repost content, I usually include "Thanks [original poster] for sharing this information!" To include the original poster's name, include the @, then type the first part of their name, and choose their name from the options provided. (This is often called an "at mention." This will tag them in the post so they can interact with your new post, which will help boost the number of people who see the post. Sharing Your Own LinkedIn PostsSharing content on LinkedIn is a great way to engage with your connections, add value to your professional relationships, and promote who you are and what you know. Unfortunately, very few people ever post anything at all--which is a huge missed opportunity to differentiate yourself from others in your field. Another question that comes up is the frequency of posting. I recommend posting on LinkedIn no more than twice per day and posting one to four times per week. Use your favorite search engine for recommendations on the best times and days of the week to post to get the most views on your posts. As for content, you don't have to write a lengthy, original manifesto to post on LinkedIn and make an impact. Personally, most of the content I share on LinkedIn includes some version of the following:
Once you make a post, be sure to like any comments other people make on your post and even reply to each comment. The more likes and comments you receive on your post, the more people will see it. This will continue to build your professional brand and add value to the networking relationships you are fostering through LinkedIn. Learn More
By Brenda L. Peterson, The Layoff Lady Your Professional NetworkWhen I think about building my professional network, adding new LinkedIn connections is one of my markers of success. I use LinkedIn as a tool to create, build, and maintain my professional relationships. Turning People You've Met Into ConnectionsWhen I first started using LinkedIn, I connected with people I had met in person. At that time, my network mainly included the following people:
Creating New Professional ConnectionsWhen the pandemic hit, I realized I needed to shift my approach, or I would not meet anyone new. I also realized that since more companies were open to hiring remote people, I needed to broaden my network beyond the people I would encounter in person. In addition to the people I used to connect with, I now also started proactively sending connection requests to the following types of people:
Again, the more people I meet, and the more people I connect with who know about my professional value, the better I will be able to find a new role that meets my requirements more quickly. Opportune Times To ConnectI often connect with people when there are specific reasons to connect that are noteworthy, including the following:
Personalizing Connection RequestsIn the vast majority of cases, I personalize a connection request when I send it. When connecting with people I’ve met in person, I always remind them of where we met, include details about our meeting, share helpful information, and invite them to connect. Personalizing the request becomes even more critical if I send a connection request to someone I have not met before. I want to promote the possible value of that relationship. I include the following components when personalizing a connection request:
Here are a few examples of what I might include as a personal note in my personalized connection requests.
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Just get laid off?
Click here for info on what to do first. Author7-time layoff survivor Brenda L. Peterson, The Layoff Lady, waxes poetic on layoffs, job transitions, & career resilience. Buy The Book!Were you recently laid off from your job and need a roadmap for what's next? Pick up a copy of my book, Seven Lessons From Seven Layoffs: A Guide!
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