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By Brenda L. Peterson, The Layoff Lady Interviewing Goes Both WaysWhether you are actively searching for a new role, or just have an eye out for a new position, it's important to do your homework. It's important to remember that the company is not just interviewing you for a position. You are also interviewing the company to make sure they meet your requirements for what you want and need in an employer. When researching, remind yourself of the value of seeking information from multiple viewpoints. You'll gather different, yet often equally valuable, information from the company website, news sources, online review sites, and speaking with individuals who have direct experience working for the organization. Let's examine why, when, and how to conduct your vetting process. What The Company Has To SayWhen researching a company, start with the online sites that the company runs. This includes their company website, their LinkedIn company page, and their other social media presences. Your main goals include finding out more about the company and the logistics of working there to help you decide if the company seems like a good fit for you and is aligned with your career goals. Here are a few ideas on what to look for:
The NewsOnce you have looked at company-run sites, it's helpful to do an online search to see how and when they are showing up in the news. You're looking for good and not-so-good information on the organization, as reported in the news. To do this, you could type in the company's full name and the word news, all in quotes, in your favorite search engine. Alternatively, you could type in the company's name in quotes, then click the news link on your favorite search engine. Here are a few ideas on what to look for:
Online ReviewsAfter looking at the news, it's helpful to look at online reviews for the company. Remember, often, when people write reviews, they are either ecstatic or disgruntled--sometimes without much in between. For comparison, think about how you would rate a recent employer based on the best day you ever had at work there as compared to your worst day at work--and that both were valid in those moments. Here are a few places to look that are focused on gathering and sharing opinions about organizations:
People With Direct ExperienceIn addition to the news, reports on websites, and anonymous feedback, reaching out to people with experience at a given company for additional insights is also valuable. This is where you can leverage your professional network to connect with people who have firsthand experience. Here are a few ideas for how to find out more:
What Do You Think?What else do you do to research a company? Include your ideas in the comments. Learn More
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By Brenda L. Peterson, The Layoff Lady Don't Go It AloneLife is challenging when nothing in particular is happening. When you're going through a job change (especially one you didn't plan), it's even harder. While I'm a fan of self-reliance, I also know the value of finding people who want to support you and letting them do it. You're not weak for needing people. You are smart for planning ahead for what you will need. You Need Help Because This is HardI have been through a post-layoff job transition 7 times, and it is difficult each and every time. There is the fear that it will just never end, and you'll be drifting for eternity trying to find paid work where you can pay your bills--much less in a job you want. You worry that you'll have to settle for something that may be even worse than the worst job you've ever had. You also worry that you'll run out of money and not be able to pay your bills and lose everything you own and everyone you've ever loved. While your rational mind knows this is all pretty unlikely, there will be moments when everything seems hopeless. That's where your support network comes in. No matter how resilient and downright badass you are, doing this alone makes it way harder. People Want to Help You: Make Sure to Let ThemAs an extra added bonus, people want to help you! I'm always inspired by all the people who came out of the woodwork to check on me, told me about an open position, thanked me for helping them once upon a time, or offered to refer me for a role. Everyone has struggled with something at one time or another, and someone has helped them. Let other people help you. Building Your TeamIt also takes a village to get you through a career transition. Relying on one person for everything is all kinds of stressful. Know that people want to help, and it's a matter of figuring out what you need, letting people know, and reaching out to people as needed. Going through a job search is challenging, even in the best of circumstances. Types of Help You NeedHere's a starter list of the types of help you may need during your job transition. More specifically, here is some of what I needed. Use this as a starting point and add details as it helps you:
Who Can HelpWhen it comes to help, I start with my inner circle--close friends and family. I'm also sure to widen my support team beyond them, too. I also move beyond that immediate group. I interact with my LinkedIn connections. I tap into online groups including job search groups, The White Box Club, and even LinkedIn groups focusing on networking or a content area (like sales enablement). I interact with in-person membership groups like ATD or the Omaha OD Network. Or I seek out non-work connections through social Meetup groups or activities. Sometimes, I just spend time in coffee shops to indirectly interact with other people. It's a matter of figuring out what you need and finding a person to help. Asking for HelpKnow, too, that there will be times when you need to straight up reach out to someone because you need help. Each person will have their areas of interest and expertise, so be sure to keep that in mind when asking for help. It's helpful to consider who you might contact for different needs. Here are a few cases when I was job searching and I reached out to people to ask for help:
Learn MoreBy Brenda L. Peterson, The Layoff Lady Your LinkedIn Profile: PurposeWhile your resume is a concise 1-2 page marketing piece intended to showcase your skills as they apply to a specific job, LinkedIn is your professional billboard to the whole working world. When actively searching and applying for a job, you’ll include your LinkedIn profile on your resume. Hiring managers and recruiters will often view your profile to see which connections you might have in common and to learn more about you in general. Furthermore, recruiters may source you (invite you to apply or interview for an opportunity) based on the content of your profile. Whether you are actively applying for a new job or simply building your professional network, it's a good idea to review your LinkedIn profile regularly and make updates to ensure your information is current and complete. Your LinkedIn Profile: The BasicsFilling in these fields on your LinkedIn profile will make it an even more valuable tool as you build and grow your professional network:
Your LinkedIn Profile: Next LevelHere are a few ways to make your LinkedIn profile even more impactful:
What Do You Think?What information do you include on your LinkedIn profile and why? What details do you skip and for what reason? Share your thoughts in the comments. Learn MoreBy Brenda L. Peterson, The Layoff Lady A Note About The NumbersLearning from experience can be one of the best ways to make needed changes. Learning from stories is another great way to glean valuable information. I invite you to review my lived experiences and see what insights resonate with you. As a bona fide Excel nerd, and meticulous planner, I kept detailed records on my job search journey from layoff #4 through finding a new role. Here are a few statistical highlights of what on earth I did with myself in the months between when my previous role ended and starting a new job. I’m including several numbers in this article. Keep in mind that while I pride myself in my ability to count and do basic math, I’m dealing with a very small sample size. This article can only barely be called “research” and is more appropriately described as me sharing my personal experience. With that disclaimer, on to the numbers! How Long Will This Take: Job Search Length
Please Look At My Resume: Applications Submitted
Now We're Talking: Interviews
I Know People: Referrals and Getting an Interview
I Will Never Work Again: Job Search Low Points
Everything Works Out: Lessons Learned
What Do You Think?What lessons have you learned from previous job searches? Share your best practices in the comments. Learn MoreBy Brenda L. Peterson, The Layoff Lady Your Professional NetworkWhen I think about building my professional network, adding new LinkedIn connections is one of my markers of success. I use LinkedIn as a tool to create, build, track, and maintain my professional relationships. Turning People You've Met Into ConnectionsWhen I first started using LinkedIn, I connected with people I had met in person. At that time, my network mainly included the following people:
Creating New Professional ConnectionsWhen the pandemic hit, I realized I needed to shift my approach, or I would not meet anyone new--and I've continued to add to my professional network. I also realized that since more companies were open to hiring remote people, I needed to broaden my network beyond the people I would encounter in person. In addition to the people I used to connect with, I now also started proactively sending connection requests to the following types of people:
Again, the more people I meet, and the more people I connect with who know about my professional value, the better I will be able to find a new role that meets my requirements more quickly. Opportune Times To ConnectI often connect with people when there are specific reasons to connect that are noteworthy, including the following:
Personalizing Connection RequestsSince LinkedIn now limits the basic account to only 5 personalized connection requests per month, I adopt multiple strategies to build rapport with people. In some cases, I still send a personalized connection request. This can be especially helpful when I send a connection request to someone I have not met before. I include the following components when personalizing a connection request:
Interacting Before ConnectingPersonalizing a connection request isn't the only way to help you gain that new connection. Here are a few tips you can use without a paid LinkedIn subscription:
Learn MoreBy Brenda L. Peterson, The Layoff Lady Eye on the Prize: Getting the InterviewThere are a lot of opinions on how to interact with employers early in the hiring process. They include everything from sending a basic “I applied” email to off-the-wall rom-com level gesture like sending the hiring manager a cake with your resume attached to the inside of the box. In this article, we’ll focus on using email to follow up after you have formally applied for the job. Regardless of your approach (and my overall follow-up recommendations are closer to the email than the cake end of the spectrum), stay focused on what you’re trying to accomplish. Remember, your goal at this point in the process is to get your application into the “must interview” pile. What Follow-Up Email Messages Will and Won't DoLet’s first set a few expectations on the impact sending a follow-up email message will have:
Like with most of the hiring process, there is no guarantee that you will get an interview for any given role. However, doing the right things consistently gives you a better chance of having a positive outcome. My Horror Story: Follow-Up Gone AwryOnce upon a time, I was the hiring manager for an instructional designer position. A person who I had never met, but who knew a colleague of mine, had a background in instructional design and was interested in the job. Through our shared colleague, that person (who I will now refer to as “the candidate”) ended up with my name and work contact information. What followed was an example of the worst-case scenario of a how a candidate reaching out to a hiring manager can actually be detrimental. From mid-December through the end of the calendar year, over the course of 10 business days, the candidate (who—reminder—I had never before interacted with in any way) contacted me 16 times via phone and email about the open position. I do not remember what all the candidate asked during each request (because blocking out awful memories is a real thing). I do remember one early request was asking how to apply for the job. Given that this role was with a technology company, and I needed someone who could work independently and solve problems, a candidate who wasn’t sure how to apply for the job through a pretty typical Careers webpage was not going to be a top candidate. In addition, after they managed to apply, they then called and also emailed the recruiter multiple times, again in the spirit of follow-up. The good news—we definitely knew the candidate’s name. The bad news (for them)—we knew for sure we were NOT going to interview them. Worst Practices: Job Application Follow-UpAs a hiring manager, here are the issues I’ve seen when people follow up on job applications:
Finding the Right People and Contact InformationRemember, typically the two people to follow up with regarding your job application are the recruiter and the hiring manager. The first challenge is figuring out who these people are, then getting their email addresses. In some cases, the name of the recruiter may be included on the job posting. Through using LinkedIn or the company website, you may be able to find a professional email address to use for them. You can also potentially do some digging through LinkedIn and find out the name of the recruiter through their LinkedIn posts. It could be little to no effort to find their email address, or a genuine project, to find out that detail about the recruiter. For hiring managers, some job listings will include the title of the hiring manager (who the position reports to), or even sometimes their name. Again, you may be able to use LinkedIn to find their contact information, or you may find the naming scheme a company uses (like [email protected]) to figure out their email address. You may also need to contact HR or a current employee to find out more, or there might be fee-based services you can use. When it comes right down to it, it is important for you to determine how much time and money you want to dedicate to finding this information. You also need to decide if the time you spend on this quest is worth the value you will gain from sending a follow-up message. It's your call. What To Include In Your Follow-Up EmailOnce you’ve identified the person to contact, and have their email address, think about what you’ll say in your message. Here are my recommendations on details to include:
How a Follow-Up Message Might LookSubject Line: Following Up on my Support Manager Application Body of the Message: Hi, Annette. I’m Esme Whitlock, and I'm sending you a quick message to introduce myself, and let you know I just applied for the Support Manager role with Super Cool Company. Because I have a background working in tech support specialist and help desk supervisor jobs in manufacturing companies, I think I am a great match for this position. As indicated in the job description, I have experience setting up a knowledge base using Super Cool Software and training new staff on using internal resources. I also enjoy hiring and training new associates and helping them grow their skillsets to meet performance goals. These skills, and my desire to grow in my career, drive my excitement for this role with Super Cool Company. If you’re interested in talking to me directly about the Support Manager role and my qualifications, please contact me via text/phone at 555-555-5555 or via email at [email protected]. Thank you! Esme Whitlock 555-555-5555 [email protected] https://www.linkedin.com/in/mylinkedin/ewhitlock Follow-up Email Timing and FrequencyThere are also various opinions on when to contact a potential employer and how many contacts to make. I suggest emailing once sometime between the day you apply and a week after you apply to briefly introduce yourself and get your name in front of the hiring manager and/or recruiter. If you decide you want to do a second message, I suggest waiting until a week or two after the first message and modifying the message so it is not just a repeat of the first message you send. Remember, you get to do whatever you want to do. Some hiring managers and recruiters may be very open to messages, and others might prefer to avoid being contacted. I believe reaching out one to two times with a few days in between contacts should show your interest without venturing into being way too much. Learn Moreby Brenda L. Peterson, The Layoff Lady A Harsh Truth About Job SearchingWhether you are employed and searching for a role that is a better match or in a post-layoff career transition, job searching has many challenges. Perhaps the most frustrating part is that you can't control when you will get a new job. The whole process takes as long as it takes. To make the waiting and uncertainty more bearable, focusing on the aspects of your job search you can control is helpful. Measuring SuccessWhen working toward a goal, it's always helpful to identify your goals and track your progress toward those goals. This will also help you to evaluate what you are doing and adjust as needed to help you see greater success. There are two kinds of indicators to help measure success: leading indicators and lagging indicators. When working toward a goal, most people focus on lagging indicators. In a work setting, if I deliver a training session to help boost product sales, future sales numbers are a lagging indicator. Many factors contributing to future sales are outside my control—like what competing products exist, commission rates, or market conditions. Ultimately, sales numbers are a lagging indicator of success because they show up later on. Focusing on lagging indicators is how we are encouraged to measure progress in much of life. We look to the scale to show us if we lost weight, our temperature to see if we are healthy, and an accepted job offer as proof of results. While these are all the ultimate measures of success, they are the outputs of many tangible factors we can track and control. Which brings us to... Along the way, it’s more helpful to focus on leading indicators. These are the easily measurable, countable, check-off-able items that are within your control. In my sales training scenario, leading indicators of success would include holding the training session, the number of attendees, knowledge check results from each participant, and the presence of a reference document. I can control all of these things, count them, and check off tasks completed. Focusing on the right leading indicators doesn't guarantee I'll achieve my lagging indicators of increased sales, but that success is more likely to happen. Similarly, if I commit to the daily tasks of walking for 30 minutes, eating 5 servings of vegetables, and drinking 64 ounces of water per day, I am positioning myself for more success in my weight loss goal. Those right actions, and tweaking them as needed, will eventually lead to that number on the scale moving in the right direction. Job Search: Lagging IndicatorsWithin the context of a job search, here are a few lagging indicators of job search progress. You can also not directly control these actions happening:
All these lagging are definitive, and are indicators of legitimate progress toward getting a new job. You also can not directly make any of these things happen. Ways to Achieve the Bigger GoalDuring your job search, it's important to focus on activities that can position you to reach those milestones. Here are the broad areas you can impact:
Job Search: Leading Indicators.Now, turn those squishier ideas into leading indicators. Do this by creating specific, countable, check-off-able tasks on your to-do list. Here are a few examples:
Having this list of tangible actions to take will keep you on track to achieve your goal of finding a new job. Keep On Doing The Right ThingsSome weeks, you do a lot of waiting, which makes you feel like you are terrible at everything and destined to be stuck right where you are. Other weeks, people will trip over one another clamoring to talk with you about yet another amazing job opportunity. During those weeks, you feel like this is all easy and you can do no wrong. Stay the course and keep on keeping on knowing that eventually something will pop. What Do You Think?How do you sustain momentum during your job search? Share your thoughts in the comments. Learn MoreBy Brenda L. Peterson, The Layoff Lady Using LinkedIn To Build Your BrandSharing content on LinkedIn is a great way to engage with your connections, add value to your professional relationships, and promote who you are and what you know. However, only about 1% of LinkedIn users ever post anything at all--which I think is a huge missed opportunity to stand out. Why People Don't Post on LinkedInWhen I've asked people what is stopping them from posting on LinkedIn, the overwhelming answer is, "I don't know what to post." Like with most everything in life, it comes down to your overall goals. Whether I'm promoting myself in general or actively searching for a new "day job" in L&D, my goals remain consistent: to share knowledge and strengthen relationships. There are many ways posting on LinkedIn can help. I suggest using LinkedIn to share posts that support who you are as a professional. Types of PostsYou don't have to write a long, original manifesto to post on LinkedIn and make an impact. Here are examples of what you can post on LinkedIn that will help you "build your brand" and share what you're all about, both professionally and as a person:
Let's look at a few examples of my posts. Showcasing Your ExpertiseWho are you professionally? What are your skills? What do you bring to the table as a possible employee of a given company? For me, my skills include training leadership, needs assessment, relationship building, instructional design, project management, technical writing, facilitating classes, and more.  You as a PersonWho are you? What is it like to work with you? What are your interests? What do you care about? For me, I love helping people to succeed. I love removing obstacles so people can be successful. I enjoy board games, inline skating, my cats, my family, and a good cup of coffee. I am also kind of a nerd. I also own a velvet Elvis--because of course I do.  Inspirational ContentWhat picks you up when you are down? What insights struck you? What motivates you? For me, I love quotes about the value of lifelong learning, self care, and shifting your mindset.  Promoting OthersWho inspires you? Who do you learn from? Who shared a useful resource that benefitted you? For me, I enjoy finding awesome people to learn from and sharing useful articles with others who might also find them helpful.  You Doing ThingsWhat do you do? What did you write? How do you volunteer? For me, I lead classes, go to professional development meetings, deliver webinars, inline skate, and, on rare occasion, beat my now-adult child at a board game.  Your Work SamplesWhat projects do you work on? What do you write? What content to you create? What experiences have you learned from? For me, I teach custom webinars, write blog articles, assist other instructors, and design learning.  Sharing InsightsWhat have you learned about your chosen profession? What's a tip you like to share? What's your go-to strategy for solving a problem? What's something unique you have noticed? For me, I make observations, see unique solutions to common problems, or see how training and learning are out there in the world. And also coffee.  Sharing Opportunities and ResourcesWhat problems can you help people solve? Who do you know who is a go to person for a given topic? What is a solution you learned about from a common problem? For me, I share information for people who want to get into corporate training, share job search resources, point people towards others who share topic-specific content.  Learn More
by Brenda L. Peterson, The Layoff Lady Network Building in the BeforetimesPre-pandemic, "networking" typically meant attending in-person events, shaking a few hands, and having a somewhat meaningful conversation with another human. While in-person opportunities are again plentiful, webinars continue to be popular since they are a flexible way to bring people together to learn. Be sure to think of your network during virtual events, too. Connect with Webinar AttendeesLike many people, I have attended (and delivered) approximately a bijillion online meetings, trainings, and interactive instructor-led sessions. I've been approaching these sessions with a mind towards not just attending, but also making new connections. Although the process differs from in-person interaction with people, I have managed to connect with more people (and often form more meaningful connections) than attending in-person meetings and “working the room.” As someone who runs introverted and communicates effectively in writing, this was an opportunity to turn webinars into a bonus network-building exercise. Your Personal Webinar BrandingWhen attending a webinar, I make sure that people are able to see who I am, my full name, and a picture, if at all possible. I use the same photo I use on LinkedIn so that people associate me with that picture. I also make sure that my first and last name are present so people have a chance of being able to find me after the session--or will recognize my name. In addition, during the webinar, I interact during the session. This usually involves commenting in the chat when prompted--which is also an opportunity for other attendees to see my full name. During any small group interactions, I'm sure to turn my camera on so people can see my face, hear my voice, and see my name. If the presenter asks people to share out loud, I usually turn on my camera, and share my thoughts. Again, this is another opportunity for people to hear my voice, see my face, and see my name. Each of these "impressions" helps people start to get to know me at least a little bit. Finding Potential ConnectionsDuring a webinar, I often take a screenshot of the participant list and a gallery of attendees if people are on camera. Whenever possible, download the chat from the session. This helps me identify who was active in the webinar and gives me additional information on anything they might have shared during the session. I often make notes on notecards during sessions to help me remember who might have said what and key content covered. All of these details can help me when interacting with attendees later on when I send LinkedIn connection requests. Researching Potential ConnectionsAfter attending a webinar, here is my process for adding new LinkedIn connections:
One Option: Personalizing a Connection RequestPersonalizing connection requests is a great way to start building a relationship with a new professional contact. Here are the key components I include:
Personalized Connection Request ExamplesHere are a few examples of messages that you can use to invite people to connect. Currently, LinkedIn allows you to include up to 300 characters when personalizing connection requests. Hi, Jen. I see we both attended today’s White Box Club meeting. I’m also in career transition and seeking a new role in learning and development. Let's connect! I'm also always up for a 30-minute "virtual coffee" meeting to discuss how we can help one another as we job search. --Brenda Hi, Jack. Great to interact with you a bit at this morning's Excellence Share. I love sharing ideas with fellow L&D professionals. Let's connect! --Brenda Hi, Javier. I see we both attended today's "Sales Enablement Best Practices" webinar. I definitely enjoy learning from this group. Since you mentioned that you are job searching, be sure to check out The White Box Club on Meetup to help you as you find your next role. Let's connect! --Brenda Other Options: Showing Your Value as a ConnectionNow that LinkedIn limits the number of personalized connection requests those with the basic membership receive each month, sending personalized connection requests might not be an option for you. In those cases, here are a few other options for helping to show your value to a potential connection:
After The Initial ConnectionHow do you further nurture that relationship? Here are a few ideas.
Continue to Build The RelationshipAfter connecting with people initially, be sure to continue to nurture those connections. Posting useful content, and occasionally messaging people is one way to do that. Ideally, you can add value to the relationship before you are in a position where you need to ask those individuals for help. Learn MoreBy Brenda L. Peterson, The Layoff Lady The Value of Professional NetworkingWhen it comes to job searching, professional networking is a critical component of success. Ideally, you make initial connections with people through LinkedIn (maybe even after meeting them in person or at an online group event). While this is a great start, there is value in building relationships beyond that initial connection. A 1:1 meeting can significantly strengthen a networking relationship and help you learn how you and your new connection can help one another succeed. About 1:1 Networking MeetingsSo what exactly is a networking meeting? Back in the day, I remember hearing people talk about doing "informational interviews." In short, if you were interested in having a particular job or working with a specific company, you would contact an organization or individual and ask if they would meet you for an informational interview. In this 1:1 meeting, which could take place via phone or in person, you might learn about the company, what they are looking for, skills to acquire, and more. It also allowed you to start to build a relationship with a company--or a possible advocate in the person doling out said information. Fast forward to now. Today, a networking meeting is typically between you and another person deciding to spend a half hour-ish together. This meeting, sometimes called a coffee chat, could happen virtually via Zoom or in person, often over coffee. If you're job searching, the typical focus will be on how to progress in your job search. Someone may agree to a networking meeting because you have things in common (like a field of work, background, professional goals), because they are generally committed to helping people when they are job searching, or because you have a mutual acquaintance to ask that person to meet with you to help you out. Networking Meeting = Informal InterviewWhenever you have an opportunity to meet one-on-one with someone, remember that you are taking part in a type of informal interview. Whenever I meet with someone in career transition, my goal is to help them figure out their next steps, offer advice (if they ask and are interested), and give them ideas on further steps they might take, including who they should speak with next While I go in with this idea, the amount of help I'll provide also depends on how this networking meeting goes. Ideally, we have a good, productive conversation, and I think to myself, "I totally want to help this person more." If the meeting goes well, I'll refer them to specific resources that might benefit them (like a networking group they might want to join, a company to check out, someone to follow on LinkedIn) and even put in a good word for them to have a networking meeting with someone else who might get them closer to their goals. In addition, if it goes REALLY well, this is a person who I'll refer to others for openings, pass on job opportunities, and maybe even hire someday. If the meeting doesn't go well, I'll share a few resources, but I may not be willing to help them as actively moving forward. Remember, any interaction you have with people will impact their desire to help you in the future. Types of Networking MeetingsHere are a few common types of networking meetings:
Networking Meeting Best PracticesHere are a few best practices for networking meetings:
The True Power of Networking MeetingsWhen people talk about how they "networked" into a new job, typically, that means they leveraged their initial connections to help make inroads with new contacts, who helped them get closer to a new position. The holy grail of networking meetings is when the person you meet with agrees to introduce you to someone else they know who could help you. That process repeats until you're talking to a hiring manager or influencer who can help you get an interview for a job. Having good networking meetings is a critical step in that process. Learn More |
Author7-time layoff survivor Brenda L. Peterson, The Layoff Lady, waxes poetic on layoffs, job transitions, & career resilience. Buy The Book!
Were you recently laid off? Need a roadmap for what's next? Or planning just in case? Check out my book, Seven Lessons From Seven Layoffs: A Guide!
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