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Job Search Challenges: Assessments and Company-Specific Projects During the Hiring Process

7/28/2026

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By Brenda L. Peterson, The Layoff Lady

Demonstrating Your Skills

Employers are trying to find someone to solve the unique problems their business has. Recruiters and hiring managers will want to make sure that candidates have the skills and competencies included on their resume. Let's look at a few ways employers might verify candidate abilities during the hiring process.

About Assessments & Work Samples

Depending on the company, the newness of the position, and the level of the role, there may be more to the interview process than talking with all the stakeholders.
Potential employers may want additional assurances that you are able to complete the key functions included in the job posting.

Many employers will verify the information included in your job applicaiton to ensure it is accurate. It is common for a company to confirm your previous employment, certifications, education, and references. It is also common to ask to see previous work samples, often in the form of an online portfolio, for them to get examples of your previous work. For some roles, the organization, or a hiring manager, may ask you to do even more to ensure that you are the best candidate.


These additional steps often include two key components: pre-employment assessments or role-specific projects. 

My Experience With Assessments

As a part of a few hiring processes, I’ve been asked to take various tests to assess my tendencies, abilities, and aptitudes. Key focus areas often include problem-solving, strengths, work style, spatial ability, logical thinking, and temperament. 

For one role after layoff #7, the first two “interviews” with one organization were online assessments that compared my test results to a role-specific and company-specific ideal profile. For that job opening, I had 2 “interviews” like this and received a rejection email without interacting with actual people. For another hiring process, I took online exams on logical reasoning, general intelligence, and basic math before I was eligible for a phone screen. ​

Possible Issues With Assessments

As a hiring manager, your goal is to find a candidate who is a great fit for the open position. Assessments can be useful when they are used to verify skills relevant to performing a specific position well.

​However, some assessments may be checking for skills not required for a given role. In addition, some assessments are not intended to be used during the hiring process and may introduce irrelevant or biased information into the hiring decision. In addition, while using assessments can help an organization to find better candidates, they may also cause some potential candidates to opt out of the process. 

My Experiences: Work Samples & Small Assignments

As someone who works in the field of learning and development, I expect a potential employer to ask to see my portfolio. During the application process, they often ask for a link to an online collection of work samples. Sometimes, during an interview, an employer will ask me to "talk them through" my portfolio and highlight examples of a specific skill that they find particularly relevent. Alternatively, the hiring manager may commit to looking at my work samples later and ask which ones they should focus on to get the best sense of my skills.

Since I often work in roles where I present in front of groups, I am always ready to make a 10 minute presentation to the hiring team. While most interviewers let me know a presentation is expected, I have also had people ask me during the interview if I could "teach them something" right then. 

For higher level roles, I've often been asked to create a "back of the napkin" plan for how I would onboard myself to the new organization. For example, for a
Learning & Development Manager role where I would create the learnign function from the ground up, I was asked to create a 30-60-90 day plan outlining what I would do to get to know the organization and prioritize projects. 

My Experiences: Interview-Specific Projects 

For some roles, the projects have become much more time intensive and elaborate. In my experience, companies may ask for custom work samples based on the role being new, the role being pivotal to future success, the company having a history of them not finding the "right" person for a similar role.

Here are a few examples of the more involved projects and work sampels I've been asked to create as a part of the hiring process: 


  • ​For a learning consultant role, I was tasked with creating an innovative plan for employee onboarding for new contractors and full-time employees. For this project, I designed a pitch deck to garner buy-in from stakeholders on the solution. I delivered that presentation to a group including the hiring manager, additional managers, and team members. I also designed a blended learning solution that leveraged subject matter presenters and accommodated people having distributed locations and start dates.

  • For a newly created learning manager role, in addition to a 30-60 day onboarding plan for myself, I was tasked with creating a list of the equipment, software, subscriptions, and additional resources needed to begin creating educational videos for the organization. 

  • For an educational program manager role, I was tasked with creating an innovative onboarding program to teach new full-time staff about company products. I designed a new hire career fair with multiple tables showcasing different products, complete with a passport for trainees to collect stamps. Those trainees who visited each table and filled out their passports were enrolled in a prize drawing for a bigger company-branded prize. They also flew me across the country to deliver this idea to the rest of the team in person. 

  • For a training director role, during the initial application, I answered several essay questions along with my resume and a cover letter. Later in the interview process, after taking two professional assessments, I was also tasked with these three projects: 
    • Complete data analysis and make three recommendations for next steps to improve the sales and customer satisfaction for three currently available courses.
    • ​Create a project plan showcase my project plannign acumen. I created a 6-page document outlining roles, responsibilities, project objectives, the decision-making processes, core dependencies, timelines, and budget.
    • Project future staffing needs and supporting budget based on current workload, job titles, staffing levels, and projected future needs.
      ​
  • For another training director role, I signed a non-disclosure agreement and was asked to design a section of a course for one of the company's current clients. I also completed a half-day of work (unpaid) in their office. That "in box experience" included running an internal meeting, doing additional work on one of their current projects, meeting with external clients, and presenting my proposed solution to the client. 

Issues With Interview-Specific Projects

In the abstract, I’ve seen many people bluster on social media about what they absolutely will never do as part of a job interview process. I also know that the decision feels much different when you're in career transition than when you are gainfully employed. It's a lot harder to hold firm to your boundaries when you are just certain that going the extra mile now will give you and edge and help you land that job. 

It's hard enough when you feel like you had a good phone screen and don't get invited back the next round. It's a whole new level of job search agony when you jump through hoop after hoop and learn that you were not selected. In fact, in all of these cases, I did not get the job. In one case, I got an offer that was later rescinded (because start-ups). In the final example listed--which also included 10 interviews, me reading the book written by the company's founder, and the aforementioned half day of work from me--the organization opted not to fill the position at all. 

My Insights On Company-Specific Projects

I also have a few additional insights from all of these company-specific I have completed for this laundry list of jobs I did not get.
​
  • By the time I was doing more elaborate company-specific projects, I was in the final round of interviews for these jobs. 

  • Much of the work I completed specifically as a part of these interview processes I now include in my professional portfolio.

  • I often built relationships with people at those organizations which will help me in the future.  

  • I always had lessons learned from each of those experiences about how I now approach conversations about a new role with potential employers. 

  • I found important boundaries that will serve me well in the future. 
    ​
  • I identified a few key red flags I now use to evaluate companies, job opportunities, and hiring managers. 

My Lessons Learned and Future Strategies

  • Decide in advance how much time you are willing to spend completing projects as part of the job application process. For example, would you be okay with 1, 2, or 5 hours of project work to demonstrate your skills? Determine the maximum hours of work you are willing to do before you are in front of a potential employer. This will help you make a better decision when the situation arises. Only you can decide how much unpaid work you’re willing to do for any given job. 

  • Think about how you might communicate your boundaries during the interview process. You might commit to a specific number of hours of work, offer to do paid work for a reduced hourly rate, or decide to withdraw. Thinking about this before an actual situation is presented to you will help you make a better decision when the question comes up for you. 
​
  • Consider having a conversation with the hiring manager. Typically, I've been pretty far along in the hiring process before custom projects became part of the equation. If you are a strong candidate, and know what you are and aren't willing to do, having a frank conversation with a hiring manager could help resolve the issue. 
    ​
  • Assess the projected workload against your interest and likelihood of getting the job. You may need to revisit your previously made decision at the time the work is presented.  As you are closer to the final stage in the hiring process, you may be more willing to take part in a project. Know that your decision on what or how much to do will vary with each opportunity.

What Do You Think?

What are your personal guidelines for how much time you will spend creating custom work samples during the interview process for a given job? Share your thoughts in the comments. 

Learn More

  • The Layoff Lady: Work Samples and Portfolios: 5 Steps To Create Your Portfolio
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​
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Asking for Help Using LinkedIn Messaging

7/21/2026

2 Comments

 
By Brenda L. Peterson, The Layoff Lady

Messaging With Your Connections

One of the benefits of having connections on LinkedIn is that you can directly send them messages without having a paid subscription. However, this feature has also been used poorly on several occasions. Let's look at how to use LinkedIn messaging effectively to continue building professional relationships and provide some guidelines for how to use this feature well. 

The Value of Mutually Beneficial Relationships

To have a valuable professional newtork, make sure those relationships are mutually beneficial. Networking is about give and take. Make sure that you are adding value along the way. This includes sharing useful content, congratulating people on their accomplishments, and answering one-off questions when people ask for advice. In short, be a good LinkedIn neighbor. If you give more than you take, your LinkedIn connections will be more likely to help you when you need it.

Messages That Add Value

When directly contacting your LinkedIn connections, make sure you are not overfocused on asking for favors. It is important to provide value first. Here are a few types of messages that give more than they take:

  • Wishing them a happy holiday
  • Congratulating them on a promotion, job, degree, personal milestone, or accomplishment
  • Thanking them for sharing useful content that helped you personally
  • Thanking them for helping people in general
  • Checking on them to see how they are
  • ​Telling them it was nice seeing them at an in-person or online event
  • Following up on a previous topic of conversation
  • Offering help on one of your areas of expertise
  • Sharing a resource, article, or piece of information that would benefit them

Make sure you are not THAT PERSON who only reaches out when they need a favor. 

Direct Asks For Help: Worst Practices

Asking for help is an art. First, you need to be willing to ask for help. Next, you need to craft your ask in a way that you have a higher likelihood of getting that help.
Here are a few significant issues I’ve seen from people attempting to ask for job search help:
  • Connect and pitch
  • Making a big ask early on
  • Making a vague ask
  • Making an ask that is disproportionate to how well you know someone
  • Making frequent asks
  • Being aggressive in asks
  • Re-asking too many times
  • Not being able to hear no
  • Being angry if they don’t get what they want

The Worst Asks 

Here are a three questions that may not get you much of a response:

  1. Can you get me a job at your company?
  2. Can you introduce me to people?
  3. If you hear of any openings, let me know.

​Why are these not good asks?  For one, these are big requests that require a lot of effort to do well. For example:

  1. I’m not going to magically get you a job at my company. Being hired isn't quite as simple as that. 
  2. I’m also not going to go through my list of professional contacts, prioritize who I think you should meet, and facilitate multiple introductions.
  3. I will also not be your personal job searcher and send you roles—partly because there is no guarantee that my assumptions based on our past experience working together will align with your current job search goals. ​ ​

Direct Asks For Help: Better Practices

Here are a few better asks, but may only work with connections who you know very well and who you have helped in the past:
​
  • Would you review my resume?
  • Would you review my LinkedIn profile?
  • Would you refer me for a position at your company?
  • Would you pass my resume on to your connection, the hiring manager?
  • Would you meet with me for 30 minutes to discuss [a professional topic]?

​These requests are specific, which is better, but each is still a sizeable request. The first two may be time intensive. The next two involve your connection putting their reputation on the line to recommend you for a role. The final one requires a block of time on your connection's calendar. Depending on our interactions prior to these requests, their response may vary from “of course!” to no response at all. 

Again, remember to make sure your asks are aligned with how well you know one another. 

Direct Asks for Help: Best Practices

Asks are better when they are more specific and less time intensive. It’s also helpful if there is context. Here are a few asks that are more likely to get responses. The requests earlier in this list are more likely to get a response.
​
  • I just made a job search post on LinkedIn. Would you be willing to visit the post [link here] and like, comment on, or share this post to help me boost my signal?
  • I’m considering applying for the Associate Project Manager position with Super Cool Company. How do you like working there? Would you recommend it as a workplace?
  • I am working on a career transition from being a software trainer to a project manager. What do you like about your current role as a project manager? What skills would help me in that role?
  • I am working on a career transition from being a software trainer to a project manager. I see you’re connected to Alonzo Johnson, a project manager with Super Cool Company. Would you be willing to facilitate an introduction between us on LinkedIn?
  • I’m considering applying for the Associate Project Manager position with Super Cool Company. As I get my application materials together, I’d appreciate your insights on the company and how to position myself for success. Would you be willing to have a 15-minute phone call sometime over the next week to talk?
  • I’m considering applying for the Associate Project Manager position with Super Cool Company. As I get my application materials together, I’d appreciate your insights on the company and how to position myself for success. Would you be willing to have a 30-minute virtual coffee zoom meeting sometime over the next week?
  • I’m considering applying for the Associate Project Manager position with Super Cool Company. As I get my application materials together, I’d appreciate your insights on the company and how to position myself for success. Would you be willing to meet for a coffee at the local coffee shop of your choosing? The first cup is on me!

People Get To Say No

Remember, when you are asking for help, people will tell you no. More likely than telling you a direct no, they may just not respond. Ever. Keep in mind that job searching, like sales, means that you're going to hear a whole lot of no on the way to that one yes you need. When you need a specific thing, it's useful to ask multiple people for help to give you a better chance of getting a response. It's also not personal. We're each on LinkedIn using it to varying degrees and all trying to accomplish our own goals. 

Making sure that you are making the relationships mutually beneficial will make it much more likely that people will respond to you and want to lend you a hand when you need it. 

Learn More

  • The Layoff Lady: Growing Your Professional Network: Adding LinkedIn Connections
  • The Layoff Lady: Using 1:1 Networking Meetings for Job Searching
  • ​​​The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide
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Interview Follow Up: Thank You Notes

7/14/2026

1 Comment

 
by Brenda L. Peterson, The Layoff Lady

Adding Value Through Communication

It’s amazing how much of the job search process involves waiting to hear back and trying to communicate with the hiring team in a way that adds value. One easy way to strengthen your relationship with the hiring team is by sending a thank you note.  While you could send a paper thank you note, I usually opt for a thank you email message given the prevalence of virtual interactions. 

But Why?

During the interview process, your main goal is to position yourself as someone who would be an excellent direct report to the hiring manager and an awesome team member for your future coworkers. One easy way to be more likable is to be grateful and appreciative of people and their time. Sending a thank you email is a great way to do just that.

Thank You Message Basics

Sending a thank you message is another chance for your interviewers to see your name and have a positive experience with you. Who doesn’t like to be thanked for doing a thing? 

Here are key details to include in your post-interview thank you message:
  • Their first name
  • Names of other people in your interview
  • That you are still interested in the role
  • The position for which you applied and when you interviewed
  • Your contact information

Here’s the core content to include in a thank you message:

Hi, Peter.

Thanks so much for meeting with me earlier this week to discuss the Super Cool Support Manager position with Best Company Ever. It was great getting a chance to talk with you, Paul, and Mary about the support team and this opportunity. I am definitely interested in learning even more about the role.

If you have additional questions, feel free to contact me via email at [email protected] or via text/phone at 555-555-5555.

Thanks again!

--Brenda

Next Level Thank You Message Magic

In addition to the basic message, without writing a full-on manifesto, take the time to add a little more relevant information. This is an excellent opportunity to add more details and value to the interaction. This will also help make you more memorable. Here are a few suggested points to cover:

  • Include something you discussed during the conversation or detail they mentioned about themselves or the role.
  • Send a separate thank you email to each of your interviewers. Add details specific to each person.
  • Include a list of skills you bring to the table.
  • Include work samples or follow up on any questions they had during your interview.
  • Share a resource to follow up on a topic you discussed.

Here's what the message to the hiring manager might look like:

Hi, Peter.

Thanks so much for meeting with me earlier this week to discuss the Super Cool Support Manager position with Best Company Ever. It was great talking with you, Paul, and Mary about the support team and this opportunity. Learning about your new knowledge base and help desk ticket prioritization model was great. I’m excited to join an organization committed to documentation and continuous process improvement.

As we discussed, here are a few relevant skills I bring to the table:
  • Technical writing and setting up knowledge base categories and hierarchies
  • Implementing informal mentoring programs 
  • Leveraging projects as developmental opportunities for call center staff
  • A methodology for keeping KB articles current

In addition, here is the link to the article I mentioned entitled “18 Knowledge Base Examples That Get It Right." ​Chapter 9 in this article covers some of the metrics we were discussing:

https://www.helpscout.com/helpu/knowledge-base-examples/

If you have additional questions, please feel free to contact me via email at [email protected] or by text/phone at 555-555-5555.

It was great getting a chance to talk with you—and I hope you have a great time on your fly-fishing trip this weekend!
​
--Brenda

Here's what a message to one of your future coworkers, Mary, might look like:

Hi, Mary.

It was great meeting you earlier this week to discuss the Super Cool Support Manager position with Best Company Ever. I enjoyed talking with you, Paul, and Peter about the support team and this opportunity. My experience working at Not Quite As Cool Company will help me add value to the team.
 
I also hope you have fun on your upcoming trip to Minneapolis. As a fellow coffee lover, I suggest you stop at Dogwood Coffee Company. It’s honestly the best cup of coffee I’ve ever had and well worth the trip. It sounds like you’ll be staying not too far from their Northeast location. Here is the address:

https://www.dogwoodcoffee.com/pages/locations
 
If you have additional questions for me (professional or coffee related), feel free to contact me via email at [email protected] or via text/phone at 555-555-5555.
 
Thanks again!

--Brenda

Thank You Note Timing

I used to quickly send thank you messages right after I completed an interview. That way, the message would arrive in each person's inbox within a half hour after our conversation.

​Now, I wait until the next day, or even two days, to send the thank you. This puts time between our initial conversation and when they get this "remember me--I exist, and I'm awesome" message. Much like commercials, ads, or billboards remind you of the existence of a product or service you might want, I used my thank you messages as a second touchpoint with that person. 

Learn More

  • ​The Layoff Lady: Interview Preparation - The Initial Phone Screen
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​
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Learning About Yourself To Tell Your Story: Saboteurs

5/19/2026

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By Brenda L. Peterson, The Layoff Lady

Learning About Yourself

Whether you’re considering making a career change, are currently in the midst of a job transition, or want to be more effective in your role, increasing your self-knowledge is a great place to start. It's hard to figure out what kind of work will be the best fit for you if you're not clear on who you are, the life you want, and the role work plays in that equation.  

A Good Starting Point: Values and Strengths

In other articles here on The Layoff Lady, I’ve outlined ideas for exploring your values and discovering your strengths. Knowing more about what you truly value and what you are good at will help you think about the why, what, and how of the type of work you are driven to do. Reflecting on your findings will also help you have better conversations about your skillset and what motivates you personally and professionally.

A Solid Next Step: Discovering Your Saboteurs 

 It’s incredible how our strengths and values also show up when we are in challenging situations—often in good ways, but sometimes in more destructive ways. Learning about how you can get in your own way is a valuable strategy for making better decisions when you’re mid-crisis.

Enter Shirzad Chamine. He is a professor, professional coach, and the author of the best-selling book Positive Intelligence. He introduces strategies for how to be mindful of what we know (IQ) our overall emotional intelligence (EQ), and how to leverage our positive intelligence (abbreviated as  PQ). The end result is learning to be more effective and increase our overall.

Nine Ways We Self Sabotage

Here arer the nine saboteurs outlind in Positive Intelligence listed in alphabetical order along with my brief description of each:
​
  1. Avoider: Nope. Not dealing with it. Hey—look over there!
  2. Controller: I’m scared and taking charge! I’m impatience and I will run over everyone else to fix this.
  3. Hyper-achiever: I will work day and night with no breaks to finish all the things by myself.
  4. Hyper-rational: I’m going to logic my way out of this no matter whose stupid feelings get hurt.
  5. Hyper-vigilant: I’m fighting any and all possible catastrophes non-stop. Sleep is for the weak.
  6. Pleaser: I’ll make these people like me even if I make myself sick doing it.
  7. Restless: That other thing looks cool. And that one. And that one. So many shiny things!
  8. Stickler: I’m going to get this all exactly right to the letter if it takes me all night and day.
  9. Victim: Fix my problems because I can’t (or won’t). I’ll be over her brooding and suffering.

Yikes. We're certanly not our best selves when we show up this way. Let's look at how you can identify your saboteurs and use that information to improve how you show up.

About The Assessment To Find Your Top Saboteurs 

Set aside time to take the 9 Ways We Self Sabatoge Assessment from Positive Intelligence. The assessment takes 5-10 minutes to complete. In addition, I suggest giving yourself 30-45 minutes to review your results and reflect. 

This assessment consists of 45 questions. Each question includes of a statement, and you'll rate your agreement with that statement on a 5-point scale ranging from strongly agree to strongly disagree. The directions encourage you to answer each question relatively quickly and go with your initial response. 

The final 7 questions are about demographics and finding out where they will send your assessment results. 

Your Assessment Results

The results you receive include a ranking of your top sabateurs and your score for each. In addition, you will receive the following information about each of your saboteurs:
​
  • Basic Description
  • Characteristics
  • Thoughts
  • Feelings
  • Justification Lies
  • Impact On Self and Others
  • Original Survival Function

Reviewing Your Results

I find these types of assessments fascinating. As someone who is committed to ongoing professional development, I appreciate getting insights that might be hard for someone else to share. These insights are valuable, and also help me understand why I do what I’m doing as well as helping me to recognize those non-helpful patterns so I can adjust my approach going forward.

Not at all surprising to me, my top three saboteurs are as follows:

  1. Controller, 8.1
  2. Hyper-Achiever, 7.5
  3. Restless, 5.6

My Initial Reflections On My Results

Here were my initial thoughts as I saw my top three identified saboteurs: 
​
  • Controller: In other assessments, Bold and Driver have been my identified characteristics. I'm someone who tends to keep things to the point, hold people accountable, and help move projects forward. Consequently, under stress, that tendency to lead a project may become overly tight-fisted control. Not good.
​
  • Hyper-Achiever: Achiever is on my top CliftonStrengths, so it makes sense that I may have a tendency to overfocus on that strenght and work to personally achieve my way out of a situation. 
​
  • Restless: I'm always excited about learning new things, and my brain is always going a million miles an hour. On the flip side, this means I sometimes take on too many new things or even interrupt myself mid-flow to work on something else because of an idea I can not clearly articulate yet. ​

My Additional Reflections On My Results

Under Controller, here are a few statements resonated with me from the details included  within my report:
​
  • Characteristic: “Comes alive when doing the impossible and beating the odds.” Most definitely. I am SO the person who digs being able to solve the unsolvable problem. Never tell me the odds!
 
  • Thought: “If I work hard enough I can and should control the situation so it goes my way.” Whereas some people need to be motivated to do more to solve a problem, I needed to learn when to stop and either let someone else jump in or realize it might not be readily fixable. I appreciated the reminder.
 
  • Feeling: “Angry and intimidating when others don’t follow.” In my area of expertise, I get pushy and controlling when we’re up against the wire and something needs to get resolved. Earlier career, I never realized that my determination and confidence in getting something done was perceived as intimidating. However, after learning that a bunch of my daughter’s friends were scared to death of me when they were little, I realized I need to be mindful of how my determination comes off to others.  

Reflecting on Your Results

  • Which results resonated most with you? Why?
  • Which results were surprising to you?
  • Reflect on times you reacted in a way aligned with your results. How might you do that differently now?
  • What are ways that you can recognize a possible sabotuer and adjust to improve the impact of your reactions?

Learn More

  • Book: Positive Intelligence by Shirzad Chamine 
  • 9 Ways We Self Sabatoge Assessment from Positive Intelligence
  • The Layoff Lady: Learning  About Yourself To Tell Your Story – Values 
  • The Layoff Lady: Learning  About Yourself To Tell Your Story - Strengths 
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide
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Job Search Challenges: Not Getting Phone Screens

5/12/2026

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By Brenda L. Peterson, The Layoff Lady

Interview Progression Issues

After you apply for a job, your goal is to be selected for an interview. That process usually includes an initial phone screen, one or more face-to-face interviews (virtual and/or in-person), then a job offer.

As you progress in your job search, it's important to take time on a regular basis to evaluate what you are doing and see if you need to modify your approach. Let's look at possible ways to proceed if you are not receiving callbacks from employers for initial phone screens.

No Initial Interview Invitations

I’ve seen variations on the following LinkedIn post way too many times: “I’ve applied for 300 jobs over the last six months, and I have only gotten a couple of interviews.” Realize you won’t get a phone screen for every job application you submit, but you should be getting some. If you apply for even 20 jobs and don’t hear anything back from any of them, it’s time to reassess and figure out what you need to change to have more success. 

As an applicant, the first challenge is getting out of the virtual pile of job applications and into the much more selective “we gotta talk to this one” pile. Taking these steps can help.

Step 1: Identify Your Target Job

Often, people who struggle with getting job interviews need to revisit what they want in a job and target their job search toward that goal. Unfortunately, while applying for as many jobs as possible seems logical, it often backfires. ​Instead, job seekers who identify what they really want, then apply for those roles more closely matching their interests and qualifications get hired sooner. 

Step 2: Realign Goals and Messaging

Another problem shared by people who struggle with job searching is not talking about what they want, their work experience, and their most relevant qualifications. Ensure your resume has a strong Professional Summary highlighting the type of role desired and your value to your target role. 

Step 3: Focus on Fewer Applications

How many applications should you do in a given week? Applying for 300 jobs over six months (26 weeks) is an average of 11.5 applications per week. That is A LOT. When I’m job searching, my weekly goal is three applications per week, and I might submit as many as six per week if I see a few more role roles that look especially promising. By focusing on fewer job applications, I increase my quality instead of relying too heavily on quantity. 

Step 4: Customize your Resume for Each Application

When I decide to apply for a role, I take 15-30 minutes per application to customize my resume. Taking this extra time to update my language helps potential employers understand how my skill set aligns directly with what they are looking for in a candidate. Ensuring the right keywords are present for an Automated Tracking System (ATS) and for the recruiter who initially reviews each resume will give you a better chance of being selected for a phone screen.

To make these updates efficiently and effectively, I focus on two sections: Professional Summary and Skills & Competencies. Check out the Learn More section for additional information on strategies for customizing your resume. 

Learn More

  • The Layoff Lady: Prioritizing Job Applications
  • The Layoff Lady: Career Planning - Figuring Out What You Want To Be Next ​
  • The LayoffLady: Customizing Your Resume for Each Job Application
  • ​​The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​​​
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Let's Talk Money: Your Target Salary Range

4/28/2026

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By Brenda L. Peterson, The Layoff Lady

Your Salary Requirements

Most of us work so we can pay for our lives. When you are job searching, it’s important to determine your target salary range to make your job search more effective. 

​​Having this information will help you prioritize which jobs to apply for and help you have those early salary conversations. Let’s look at a few strategies for answering the question, “What are your salary requirements?”

Start With Your Target Roles

First, ensure you’ve done the requisite amount of soul-searching to determine what you want to be next in your career. Have a list of what you want to do, possible job titles, relevant skills, core responsibilities, daily activities, focus areas, types of companies, and industries. Having these details on your desired job will help as you start to do salary research. 

The Disclaimer

While I feel comfortable discussing various financial and insurance concepts, I do not currently hold a license or any certification that deems me inherently qualified to give financial advice. The information provided here is intended to be used for educational purposes only. 

Sometimes, the core challenge is knowing how a system generally works, the terms used to describe what you’re asking about, and where to go for additional help. My goal for this article is to share information to guide you as you navigate the murky waters of  job searching. I hope my personal experiences can help you cut a path through the wilderness as you try to figure out your next steps.

Feel free to take my recommendations or not. Whatever you do, double-check my facts--and everyone's purported facts, for that matter. This is your life, and you will care more about your financial and healthcare decisions than anyone else. Use this information as a starting point for further research as you ultimately decide what’s right for you.

Identify Your Priorities

Now that you understand your target job and what that looks like, think about what you value in a job. 

For example, some may prioritize having a specific job title, receiving tuition reimbursement money to earn their next credential, and opportunities for a promotion within the company. Another person may prioritize having interesting work while also having schedule flexibility, the ability to work remotely most days, and low health insurance premiums. Still another person may prioritize alongside colleagues in an office, having the opportunity to mentor new employees, and finding a job they can keep for the next 20 years. Think about what is the most important to you.

​In addition, think about what you value in an employer.  Working for a non-profit, government entity, start-up, family business, or Fortune 500 company will have salary, benefit, job security, and total compensation-related implications.

Overall, think about what matters to you, and be aware of the salaries that align with your overall job preferences.

Factors That Influence Your Target Salary Range

When considering your salary requirements, I suggest using a range instead of one specific number. Let’s look at strategies for determining your target salary range. 

​Here are numbers you might have in mind that could impact your range:

  • What you need to make to pay your core monthly bills
  • The absolute minimum salary you are willing to accept
  • What you need, based on your budget, savings plan, and financial goals
  • The minimum salary you would happily accept
  • What you’ve made previously
  • What colleagues make
  • What you’ve seen listed in current job postings
  • What you think you are worth
  • What would you like to make
  • What you’d be really excited about 
  • Your dream salary

I suggest the salary range you share with potential employers includes the lower number that is the minum salary you would happily accept and the maximum number is what you'd be really excited about. 

What Companies Are Paying

Knowing what companies are paying for what you do should also factor in to your target salary range. Here are a few strategies for finding out more:

Search For Openings in Pay Transparency States

Take these steps to find out what open positions are paying:
​
  1. Search for your target job title and details in a major city in a state with pay transparency laws. I often search for San Francisco, CA or Denver, CO. 
  2. Find positions that most closely match your target job and details.
  3. Make a note ofthe minimum and maximum salary range numbers, and any descriptors the company has on what qualifications would push a candidate towards the upper end of the salary range.
  4. As needed, use a Cost of Living calculator to adjust the minum and maximum numbers for each role. Make a note of these numbers. 
  5. Repeat this process a few times to identify trends. 

Research Your Job Title and Geographic Location

Many websites have salary information. Two that come highly recommended by recruiters are Salary.com and Payscale.com. In fact, Salary.com has a Know Your Worth calculator where you can add details like your job title, location, education level, and years of experience and see the impact each factor has on your potential market value. 

Ask Around

Find out from other job searchers, recruiters, and hiring managers what salaries companies are paying for specific roles. You can also inquire with professional development organizations to see if there are industry or job-specific studies available that include salary-related information. 

Confounding Factors

Here are a few factors that might make this process challenging:

  • Salaries vary by industry, geographic region, job title, and individual company.
  • Not all companies (even those that are legally required to do so) always publish salary information on job postings.
  • During the application or interview process, companies may ask you for your salary requiements before you know their target salary range.
  • Some companies adjust salaries by geographical area for the same role, while others do not.
  • Titles are not used consistently across organizations. Titles may have varying responsibilities as well as salary levels.
  • Company benefits can range from few and expensive to plentiful and low-cost. Benefit costs can impact your take home pay significantly.
  • Not all interesting jobs will pay what you want them to pay.
  • Some companies will pay sinificantly lower or higher than the salary information you find. 
  • Not all companies, even with your target job title, will have salary ranges that align with yours. 

Learn More

  • Payscale.com: Cost of Living Calculator
  • Salary.com: Know Your Worth Calculator
  • GovDocs: Salary Transparency Laws by State (Interactive Map) 
  • The Layoff Lady: Let's Talk Money: Salary and Total Compensation
  • The Layoff Lady: Interview Preparation: The Initial Phone Screen
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​
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Managing Your Professional References

4/21/2026

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By Brenda L. Peterson, The Layoff Lady

About References

When you’re getting ready to apply for jobs, at some point, those companies will ask for professional references. Some organizations will ask for references during the initial application. Other employers will ask as they approach the final stages of their interview process.  Let's look at how you can select and communicate well with these people who you want to vouch for you and your skills.

About Professional References

Your professional references will speak well of you and help potential employers see your value. While personal references are generally people who can vouch for your character, professional references can share their experience with you in a work-related capacity.  Typically, you'll need the names and contact information for three people who can share their experiences with you.

Selecting Your References

When selecting your professional references, here are a few ideas on who you may want to use:
  • Previous managers
  • Coworkers
  • Direct reports
  • Contacts from professional organizations
  • People with whom you've volunteered
  • Someone who is referring you for a role

Overall, it's helpful to find people who have worked for you doing relevant work (paid or volunteer) and who can attest to your skills. Here are a few of the people I have used a reference in the past:
  • A recent manager when I was in an individual contributor role.
  • A director who was not my immediate manager but who I collaborate with on projects
  • A colleague who I worked alongside when we each led different teams
  • A project manager who managed a team I was on
  • One of my direct reports
  • Someone who I interacted with while I volunteered for a professional development organization
  • Someone who was also a contractor for the same company I worked for
  • A parent who also volunteered to chaperone a school event  

Which References To Use

When I apply for jobs, I have two references I use consistently.
  • One is a colleague I've worked with at three different companies. I have worked with him for over ten years. I first had him as a trainee in a class, then we both worked at another company in different departments, then he was my direct report at another company.  He is one of my go-to references because he has seen me work in several roles, can comment on me as a leader, and has first-hand experience with my instructional design skills. 
  • One is a recent manager of mine.  I worked with her on a small team in a large organization. She can also attest to my skills as a learning consultant and in a technical role while commenting on how I work on project teams and meet deadlines. Having at least one former manager as a reference is essential. 

Depending on the role for which I am applying, I will choose which other reference might be the most helpful: 
  • For a role focused on finance, I might include a former colleague of mine who was a  retirement coach.  He and I have collaborated on projects, created financial education materials, and fine-tuned a process for coaching individuals on retirement planning concepts. 
  • For a role with a healthcare company with an opening for a technical trainer, I might include a former colleague of mine who used to work on the same team as me. Since she and I had worked together to co-facilitate classes, she could speak to the specific skills I would bring to the role. She could also refer me for that role as well. 
  • For a role focusing on career coaching and resume development, I might include a board member for a professional organization where I put together and regularly deliver content on career development. 

Overall, make sure that your references can speak to your skills as they might pertain to the specific job. 

Information To Include

Make sure to collect the following details on your potential references so you are ready to share it with possible employers:
  • First and last name
  • Current company and job title
  • LinkedIn profile (if available)
  • Phone number
  • Email address
  • Background information on your relationship

Asking People To Be Your Reference

Before you start giving out people's contact information, be sure to confirm they are okay with being your reference. I suggest doing this before a specific job asks for references. I usually send them a message via email, LinkedIn, or text that reads something like this:
---------------
Hi, [first name].  I'm launching my job search, and I'm wondering if you'd be willing to be one of my professional references. If so, please share the following contact information details with me:
  • Current company and job title
  • Preferred phone number
  • Preferred email address

Thanks for your help!
​​--------------

The Heads Up Message

After you have their initial permission to give out their name as a reference, be sure to also inform them if they should expect someone to reach out to them. In addition to letting them know who may contact them and the type of position, it's also good to share a reminder of your previous work relationship so they aren't scrambling. Here is an example of that type of message.
​---------------
Hi, [first name]. Thanks for being willing to be my reference!

I recently applied for a [job title] position with [company name]. I am in the final stages of their interview process, and they may contact you via phone or email.

As a reminder, you and I worked together at [company] from [date range] when I was a [my job title] and you were the [their job title].  

Thanks again!
​​---------------

Learn More

  • The Layoff Lady: Customizing Your Resume for Each Job Application 
  • The Layoff Lady: Prioritizing Job Applications​​
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Managing Job Search Rejection

3/31/2026

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By Brenda L. Peterson, The Layoff Lady

Rejection and Negative Emotions

Searching for a new role is a rough process riddled with rejection, which is never pleasant.

If you're in a post-layoff career transition, It starts with your former employer kicking you out of the whole company and, in essence, saying, “You are no longer one of us.” At every step of the way, you’ll experience people telling you no in a variety of ways--and it hits hard since you're navigating so much uncertainty and so many life changes. 

Even if you are currently employed, job searching and the associated rejection is still no picnic. You're also dealing with the uncertainty of knowing how long it will take to find something new and the challenge of doing good (enough) work at your current job while not knowing how long you'll be in limbo. 

Here is how that rejection may look.

 Applying for a job and:

  • Hearing the booming emptiness of no reply at all.
  • Receiving a rejection email in what feels like moments after hitting submit. 
  • Seeing that role repeatedly reposted as if to say, “We can’t find anyone—but certainly not you.” 

Having what felt like a great interview for a job and:

  • Hearing a fat lot of nothing back. Ever.
  • Finding out the job is on hold, they made an internal hire, or they went with another candidate.
  • Receiving a canned “thanks, but no thanks” email months after your last conversation.

Receiving a job offer and:

  • Seeing that the pay rate is significantly below the salary range you had discussed.
  • After a long delay, receiving an offer with the demand that you accept immediately and start right away. 
  • Wishing it was from another company for a different role.

Accepting a job offer and:

  • Hearing nothing from your new employer about the details of your first week. 
  • Getting a last-minute call from the recruiter that your start date has been postponed. 
  • Having the offer rescinded due to company changes.

​The Necessity of Experiencing Your Emotions

Because of all of the uncertainty and rejection, this whole process can be a lot to bear. It’s hard to keep going when there are obstacles at every turn. Sometimes, even well-intentioned people who are genuinely trying to be supportive ask just the wrong question and make you feel even worse. 

It is paramount that you experience your emotions, then manage your mindset so you don’t let your feelings make the already complicated process of finding a new job even harder.

Coping Strategies

Here are a few ideas to help you work through the unpleasant emotions that will pop up during your quest for a new role. 

Acknowledge Each Emotion

Befriend your feelings. Don’t pretend that you don’t feel how you do. Name them, acknowledge them, and then move on. Pretending those unpleasant feelings don’t exist will not make them disappear. Instead, it may silence them for a bit, but they will pop up later, usually at the worst possible time. Acknowledging each one will help them run their course–and also help you to increase your ability to manage the ups and downs of this process.

Wallow a Little

It’s impossible to will yourself into feeling better. Sometimes, you need to just sit with an uncomfortable feeling for a while and let it run its course. Cry a little. Rewatch your favorite movie for the bijillionth time. Have a little ice cream. Do a puzzle. Take a walk. Take the afternoon off from your to-do list. Some will run their course more quickly than others. 

Research The Problem 

​If you’re worried about something, researching answers and managing your expectations often helps. How many job applications does it typically take to get an interview? How long does it take most people to find a new role post-layoff? Which companies are hiring? You'll probably feel a little better by researching options, clarifying goals, and taking useful action.

​Even if you don’t find a complete solution, you at least know more. Having added knowledge will help you worry less or at least direct your worry toward taking productive action that will help you solve a problem.

Take a Social Media Break

Social media, specifically LinkedIn, can be a great job search tool. Unfortunately, it can also give you the illusion that everyone else is doing great and you are downright hopeless. Posts like “It only took me a week to find my dream job,” or "I just got an awesome job (aka the one you were interviewing for)," “I’m still employed but I feel SO BAD for my former coworkers who are jobless,” or “Every company ever is doing more layoffs (which means more competition for each job)” will only make you feel worse. Remind yourself that social media isn’t real life and disengage. 

Leverage Basic Self Care

When everything feels hard, taking care of yourself needs to be your top priority. Here are a few quick and easy ideas to make you feel almost instantly better: 
  • Breathe.
  • Drink water. 
  • Eat regularly.
  • Rest.
  • Shower.
  • Take a break.
  • Move your body.
  • Go outside.

Learn More

  • ​Podcast Appearance: Unfiltered Unspoken Connecting Through Life Experiences: Finding Hope After Layoffs, Brenda L. Peterson, The Layoff Lady
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​
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Job Search Skills You Didn't Know You Needed: Remote, Hybrid, Onsite, and Hiring Eligibility

3/24/2026

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By Brenda L. Peterson, The Layoff Lady

Onsite, Remote, and Hybrid Work Implications

When searching for a job, one challenge is figuring out what work arrangements a given employer has in mind. Since 2020, companies in the United States often label their open positions as onsite, hybrid, or remote. Even with those labels, job seekers and individual employers are still not always aligned on what exactly that means
​
​Let's look at some of the factors in play. 

Remote Job Clarifications

For a job labeled as "remote," their expectations could be any of the following:
​
  • The candidate lives in the United States and can work from anywhere.
  • The candidate lives in the United States and must work from their home.
  • The candidate lives within a specific list of states where the potential employer is set up to conduct business.
  • The candidate lives within a specific time zone.
  • The candidate is willing to work hours in a specified time zone.
  • The candidate lives within a specified distance from one of the company's physical office locations.
  • The candidate lives in the metropolitan area of the company's headquarters.
  • The company is "remote first" with no physical office location.
  • The company is "remote-friendly," meaning there may be the option to work in an office location, a designated shared space, or fully remote.
  • The company is "open to remote" and may consider a candidate who does not work in their office location.

Onsite, Remote, and Hybrid Roles in Practice

Regardless of the label, each role may work differently in practice. Here are a few of the many possible scenarios:

  • A company may label a job as remote, then later in the job description mention preferences for being onsite.
  • A company may label a job as hybrid when it could more accurately be described as remote with some travel to the corporate office.
  • A company may label a job as onsite or hybrid, and in the body of the job description, explain that they are also open to remote.
  • A company may label a job hybrid, expecting people to be onsite (in the office) anywhere from never to 4 days per week. 
  • A company may have an unstated preference for the location of employees.
  • A company may not be clear about their ongoing thoughts on having workers return to the office or the timeline for that change.
  • Many companies label roles as remote but do not clarify additional details about arrangements (which states, preferences for specific geographical locations).
  • Companies may decide on a case by case basis where they prefer employees to be located or if they will be remote, hybrid, or onsite.
  • Any of these designations may also include travel. 

Navigating Job Listings for Remote Roles

As a job seeker who understand the different stated options and possible meanings, here are a few strategies for navigating job listings:

  • Review posted job openings for additional details on work arrangements. For remote roles, read the main job description and skim the listing for additional location restrictions (time zones, states, and proximity to a physical office).
  • If you're on a job search site, find the job listing on the company's website. Sometimes they will include additional details on the specific states where they are able to hire and/or want to hire for a given position. 
  • If you’re not sure if a company can do business in your state, use LinkedIn to search for employees at that company who currently live in your state. This would indicate that the company is legally able to hire someone in your state.
  • Connect with and speak with someone at the organization and ask for additional clarification on work arrangements and remote work policies.
  • If it’s unclear, reach out to a company recruiter to clarify details (or, if time is of the essence, apply first, then ask questions later).

Overall, my biggest reccommendation is to err on the side of applying for jobs that look interesting and having a more robust conversation about working arrangements during the interview process. 

Remote Work Implications: Locations and Pay

There are also a few other implications of remote work to keep in mind:
​
  • Salary ranges will be all over the board for the same role. For example, a title like "Training Manager" could have a salary of anywhere from $50,000 - $225,000 per year, depending on the location of the company's corporate office. 
  • Some companies adjust their salary ranges based on the candidate's geographic area, while others do not. 
  • Even with pay transparency laws in some states, not all jobs list the salary range--even when they are now required to do so. 

Strategies for Remote Work Salary Conversations

Given these variations on how salaries work for remote roles, be sure to think through your financial requirements and how you will address questions about your desired salary:

  • Identify your desired salary range overall. Use this range as a starting point for all conversations.
  • Review posted salary ranges for the role. Make sure they at least meet your minimum salary.
  • During the interview process, when a recruiter or hiring manager asks you for your desired salary range, answer that question with the question, “what is the salary range for this position?” This assures that you’re not selling yourself short.

Learn More

  • The Layoff Lady: Interview Preparation: The Initial Phone Screen
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​
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Using LinkedIn To Identify Your Career Keywords

3/17/2026

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By Brenda L. Peterson, The Layoff Lady

The Challenge: Describing What You Do

Whether you're searching for a new role or thinking about your professional development, not having the right words to describe your skillset can hinder your progress. Identifying your career keywords will help you create effective messaging for your LinkedIn profile, resume, conversations with colleagues, and other written communications like email and social media posts. 

Where To Start: LinkedIn and Keywords

Here is my recommendation for how to begin gathering keywords that align with your chosen profession:

  • Identify a job title that interests you.
  • On LinkedIn, search for job openings for that job title. Make a note of the specific variations on job titles you see in your search results.
  • On LinkedIn, save 5 or more jobs that resonate with you. 
  • Make a list of the 10 top skills for 3 or more of those roles you saved. 
  • Identify which keywords you saw more than once and look for trends.
  • Make special note of keywords that resonate with you. Keep a running list of terms and update it as you encounter new terminology. 

Let me take you through an example.

Search for Your Target Job Title

I searched LinkedIn's Jobs section for Business Partner Organizational Development in the United States. From the results, I selected ten currently open positions to review further (because I'm an overachiever like that). Here are those job titles:
​
  1. ​Director, People Experience
  2. Lead People Business Partner
  3. Learning and Development Business Partner
  4. Organizational Development Partner
  5. Organizational Development Program Manager
  6. People Business Partner
  7. People Business Partner Director
  8. People Partner
  9. Principle People Business Partner
  10. Senior People Success Partner

Lesson Learned: When you search for a job title, your results will include a variety of titles different companies use. Be sure to review the job description to learn more about what that company expects from that role. The duties for the same job title might vary widely from company to company, as might the terminology they use to describe it.

Identifying Skills and Keywords

Total Number of Different Skills Returned for All Ten Jobs
For the 10 jobs I reviewed, 69 different skills were included in the results. For context, if all roles had the exact same skills, this number would be 10. If all of the roles had different skills, this number would be 100. 

Lesson Learned: ​Not only will job titles vary across organizations, but what skills they value can also differ.  Be sure to review the job description to learn more about what skills the company thinks will help make someone in that role successful. 

Specific Skills Returned For More Than One Job
Several skills came up more than once across those ten jobs. Here is the number of times a specific skill appeared for more than one role:
​
  • Communication: 6
  • Human Resources: 6
  • Employee Relations: 6
  • Employee Engagement: 4
  • Problem Solving: 4
  • Talent Management: 3
  • Confidentiality: 2
  • Group Facilitation: 2
  • Organizational Development: 2
  • Succession Planning: 2
  • Teamwork: 2
  • Workforce Planning: 2
  • Written Communication: 2

Lesson Learned: ​Even if there is not widespread agreement on the terminology used across organizations, some keywords will show up more often. Consider including popular keywords in your skills section on your LinkedIn profile and in your resume.

Different Keywords for Similar Skills 
While specific keywords like "communication" and "problem solving" appeared more than once within the 10 job descriptions, several related terms might be included instead. Here are a few groups of terms that take different approaches to describing similar concepts:
​
  • Succession Planning, Workforce Planning, Talent Strategy
  • Communication, Written Communication, Interpersonal Communication
  • Build Strong Relationships, Relationship Building, Relationship Development
  • Consultation, Consultative Approach, Influencing Others
  • Facilitation, Group Facilitation, Presentations,
  • Flexible Approach, Free Thinking, Problem Solving
  • Performance Planning, Performance Consulting, Performance Review
  • Confidentiality, Sensitive Information, HR Policies

Lesson Learned: When you look at the groupings of keywords, you can see the broader areas where roles like this would operate. Each company may use slightly different terminology regarding the skills that they value. When you talk about the work you do, consider weaving some of these words into your stories. 

What Do You Think?

How do you identify the right keywords to use to describe what you do? How could you loop in AI into this process? Share your thoughts in the comments.

Learn More

  • The Layoff Lady: Career Planning - Figuring Out What You Want To Be Next
  • The Layoff Lady: What To Include on Your LinkedIn Profile
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​
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