By Brenda L. Peterson, The Layoff Lady Thinking Through Your WhyWhen creating an online portfolio, as with many tasks in life, it's helpful to think about your goals. Thinking it through now will help you to create a portfolio that meets your short and longer-term goals. Depending on your wants, needs, industry, and timeline for completion, your portfolio could take any number of forms and be the right choice for you. Until you identify your goals, you are at risk of making an ill-advised decision that could cost you time, money, and opportunities. Identifying Your Portfolio GoalsHere are a few questions to ask yourself as you determine your portfolio goals:
My Portfolio Lessons LearnedA few years ago, when applying for jobs, I realized I needed an online portfolio to show hiring managers supporting evidence that I could use the learning and development skills included in my resume. I looked at job descriptions for training leadership roles that interested me and noted the specific keywords and skills that were most often included. From there, I chose work samples to showcase those identified skills. For each sample, I included a brief introduction to position the value of each artifact. I shared a project plan, a pitch deck promoting a company-wide change, a facilitator guide, and microlearning videos on technical, soft skills, and business-related topics. From a technology standpoint, my portfolio was a hidden page on my existing website. That portfolio page was non-searchable and not listed in website navigation, but it was available directly through the page's web address. As needed, I could include that URL on my resume, email it to hiring managers, or include it in an online job application. What Do You Think?What are your goals for your portfolio? What kind of content do you think it makes sense for you to include? As you are comfortable, share your ideas in the comments. Learn More
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By Brenda L. Peterson, The Layoff Lady What You WantIn a previous article, we discussed the value of knowing what you want, what you don’t want, and what would be okay. As your job search continues, you may adjust what you want as your job search progresses. Main Factors To ConsiderWhen you put together your target job, it is just that: your target. As you compare your target to the job market, you will need to revisit your job priorities. Know that one factor that may influence the type of job you take will be your time in the job market. Your Acceptable Job May Change Over TimeHere is how your job wants and needs may change over time:
You Can Also Stay the CourseConversely, you may be committed to find a job that very closely aligns with your target job. The good news is that you get to decide what role is right for you, and what will make you happy longer term. The bad news is that it may take you longer if you have very specific requirements and less flexibility. In this case, make sure that you think through options for interim income so you are able to support yourself as you find a role that meets your requirements. Learn MoreBy Brenda L. Peterson, The Layoff Lady The Value of Information GatheringIf a job opportunity comes to you, it is to your advantage to be ready to pursue that job. Doing a little extra information gathering ahead of time will help you fill out a detailed job application, include a particularly relevant class, or remind on eof your references pf when you worked together at a company. Since time may be of the essence when applying, this will help you meet that tight deadline with fewer headaches. Gathering this information, which is really your career backstory, will help you to tell the story of your professional life consistently. Your Work HistoryWhen filling out job applications, having a thorough list of where you worked and basic information about each job can come in handy. Depending on the application, you may be able to submit a resume alone and be done with it. Other companies may ask you for specific start and end dates for each role. They may even ask for contact information for your immediate manager and the organization itself. To make filling out more thorough job applications a little easier, I suggest you create a spreadsheet including information for your previous workplaces for the past 10-15 years. Depending on what stage you are at in your career, decide how many years of work experience it makes sense for you to gather. Make sure to compile this information for each role:
While you’re busy gathering information, you may want to note these items as well:
Your Education and Professional Development History Employers like to have assurances that a given candidate really has the knowledge, skills, and abilities they claim to have. This is why it’s helpful to list the classes you’ve taken, groups you’ve joined, certification tests you’ve passed, and degrees you’ve completed. Having this type of external validation for your skill set adds to your credibility. To customize your resume and make filling out a detailed job application easier, I suggest you create a spreadsheet to list the formalized ways you continue learning and growing. I list my college degrees, Association of Talent Development (ATD) membership, a business analysis class I took, a vendor-specific train-the-trainer course I attended, and a few technical certifications. Here are the core details to gather on each line item:
Keep in mind that this list is intended to accommodate everything from a 1-hour seminar you took once upon a time on sales prospecting all the way to an advanced degree. You may want to make separate lists for different activity types. Use the format that works best for you. Learn MoreBy Brenda L. Peterson, The Layoff Lady About ReferencesWhen you’re getting ready to apply for jobs, at some point, those companies will ask for professional references. Some organizations will ask for references during the initial application. Other employers will ask as they approach the final stages of their interview process. Let's look at how you can select and communicate well with these people who you want to vouch for you and your skills. About Professional ReferencesYour professional references will speak well of you and help potential employers see your value. While personal references are generally people who can vouch for your character, professional references can share their experience with you in a work-related capacity. Typically, you'll need the names and contact information for three people who can share their experiences with you. Selecting Your ReferencesWhen selecting your professional references, here are a few ideas on who you may want to use:
Overall, it's helpful to find people who have worked for you doing relevant work (paid or volunteer) and who can attest to your skills. Here are a few of the people I have used a reference in the past:
Which References To UseWhen I apply for jobs, I have two references I use consistently.
Depending on the role for which I am applying, I will choose which other reference might be the most helpful:
Overall, make sure that your references can speak to your skills as they might pertain to the specific job. Information To IncludeMake sure to collect the following details on your potential references so you are ready to share it with possible employers:
Asking People To Be Your ReferenceBefore you start giving out people's contact information, be sure to confirm they are okay with being your reference. I suggest doing this before a specific job asks for references. I usually send them a message via email, LinkedIn, or text that reads something like this: --------------- Hi, [first name]. I'm launching my job search, and I'm wondering if you'd be willing to be one of my professional references. If so, please share the following contact information details with me:
Thank you so much for your assistance! -------------- The Heads Up MessageAfter you have their initial permission to give out their name as a reference, be sure to also inform them if they should expect someone to reach out to them. In addition to letting them know who may contact them and the type of position, it's also good to share a reminder of your previous work relationship so they aren't scrambling. Here is an example of that type of message. --------------- Hi, [first name]. Thanks for being willing to be my reference! I recently applied for a [job title] position with [company name]. I am in the final stages of their interview process, and they may contact you via phone or email. As a reminder, you and I worked together at [company] from [date range] when I was a [my job title] and you were the [their job title]. Thanks again for your help! --------------- Learn MoreBy Brenda L. Peterson, The Layoff Lady Rejection and Negative EmotionsBeing jobless post-layoff and searching for a new role is a rough process riddled with rejection. It starts with your former employer kicking you out of the whole company and, in essence, saying, “You are no longer one of us.” At every step of the way, you’ll experience people telling you no in a variety of ways. Here is how that rejection may look. Applying for a job and:
Having what felt like a great interview for a job and:
Receiving a job offer and:
Accepting a job offer and:
The Necessity of Experiencing Your Emotions Because of all of the uncertainty and rejection, this whole process can be a lot to bear. It’s hard to keep going when there are obstacles at every turn. Sometimes, even well-intentioned people trying to be supportive ask just the wrong question and make you feel even worse. Often, I find that when people are exceedingly negative, they usually have not taken the time to address their emotions. Consequently, those hard feelings fester, come out sideways, and interfere with the business part of job searching. Their complaining comes from a place of fear, pain, sadness, and anger. Unfortunately, as with much of life, it’s nearly impossible to complain your way out of your current situation and into a better one. Instead, it’s paramount that you experience your emotions, then manage your mindset so you don’t let your feelings make the already complicated process of finding a new job even harder. Coping StrategiesHere are a few ideas for strategies to help you work through the unpleasant emotions that will pop up during your career transition. Acknowledge Each EmotionBefriend your feelings. Don’t pretend that you don’t feel how you do. Name them, acknowledge them, and then move on. Pretending those unpleasant feelings don’t exist will not make them disappear. Instead, it may silence them for a bit, but they will pop up later, usually at the worst possible time. Acknowledging each one will help them run their course–and also help you to increase your ability to manage those feelings. Wallow a Little It’s impossible to will yourself into feeling better. Sometimes, you need to just sit with an uncomfortable feeling for a while and let it run its course. Cry a little. Rewatch your favorite movie for the bijillionth time. Have a little ice cream. Do a puzzle. Take a walk. Take the afternoon off from your to-do list. Some will run their course a bit more quickly than others. Research The ProblemIf you’re worried about something, researching answers and managing your expectations often helps. How many job applications does it typically take to get an interview? How long does it take most people to find a new role post-layoff? Which companies are hiring? You'll probably feel a little better by researching options, clarifying goals, and taking useful action. Even if you don’t find a complete solution, you at least know more. Having added knowledge will help you worry less or at least direct your worry toward taking productive action that will help you solve a problem. Take a Social Media BreakSocial media, specifically LinkedIn, can be a great job search tool. Unfortunately, it can also give you the illusion that everyone else is doing great and you are downright hopeless. Posts like “It only took me a week to find my dream job,” or “I’m still employed but I feel SO BAD for my former coworkers who are jobless,” or “Every company ever is doing more layoffs” will only make you feel worse. Remind yourself that social media isn’t real life and disengage. Leverage Basic Self CareWhen everything feels hard, taking care of yourself needs to be one of your top priorities. Here are a few quick and easy ideas to make you feel almost instantly better:
Learn MoreBy Brenda L. Peterson, The Layoff Lady Interview Progression IssuesAfter you apply for a job, your goal is to be selected for an interview. That process usually includes an initial phone screen, one or more face-to-face interviews, then a job offer. As you progress in your job search, it's important to take time on a regular basis to evaluate what you are doing and see if you need to modify your approach. Let's look at possible ways to proceed if you are not receiving callbacks from employers for initial phone screens. No Initial Interview InvitationsI’ve seen variations on the following LinkedIn post way too many times: “I’ve applied for 300 jobs over the last six months, and I have only gotten a couple of interviews.” Realize you won’t get a phone screen for every job application you submit, but you should be getting some. If you apply for even 20 jobs and don’t hear anything back from any of them, it’s time to reassess and figure out what you need to change to have more success. The first huge step in job searching is getting out of the virtual pile of job applications and into the much more selective “we gotta talk to this one” pile. Taking these steps can help. Step 1: Identify Your Target JobOften, people who struggle with getting job interviews need to revisit what they want in a job and target their job search toward that goal. Unfortunately, while applying for as many jobs as possible seems logical, it often backfires. Instead, job seekers who identify what they really want, then apply for those roles more closely matching their interests and qualifications get hired sooner. Step 2: Revisit Alignment Between Goals and Job Search MessagingAnother problem shared by people who struggle with job searching is not talking about what they want, their work experience, and their most relevant qualifications. Ensure your resume has a strong Professional Summary highlighting the type of role desired and your value to your target role. Step 3: Focus on Fewer ApplicationsHow many applications should you do in a given week? Applying for 300 jobs over six months (26 weeks) is an average of 11.5 applications per week. That is A LOT. When I’m job searching, my weekly goal is three applications per week, and I could submit as many as six per week if I’m driven to apply for a few more roles that look promising. By focusing on fewer job applications, I increase my quality instead of relying too heavily on quantity. Step 4: Customize your Resume for Each ApplicationWhen I decide to apply for a role, I take 15-30 minutes per application to customize my resume. Taking this extra time to update my language helps potential employers understand how my skill set aligns directly with what they are looking for in a candidate. Ensuring the right keywords are present for an Automated Tracking System (ATS) and for the recruiter who initially reviews each resume will give you a better chance of being selected for a phone screen. To make these updates efficiently and effectively, I focus on two sections: Professional Summary and Skills & Competencies. Check out the Learn More section for additional information on strategies for customizing your resume. Learn MoreBy Brenda L. Peterson, The Layoff Lady Changing Your Job Search MindsetIn most cases, job searchers who are in post-layoff career transition think about themselves as individuals looking for a company to hire them. Instead, consider shifting your mindset about your role while searching for a new position. Let’s reframe your job search experience. Your New Job: The CEO of YouInstead of thinking of yourself as an employee looking for a new employer, it’s time for you to think of yourself first and foremost as the Chief Executive Officer of your own company. This makes you the CEO of You. This means that your job is to make the best decisions for you as a whole. As the CEO of You, you are looking for employment that is a good business arrangement for you. Just like the executive team at a company needs to make tough decisions for the organization’s greater good, you need to make decisions that are in the best interests of you and your household. Adopting this mindset will shift your focus and change your life. The Business of YouAs the CEO of You, it’s time to think about what success looks like for your business. What are your assets? What are your marketable skills? Which company or companies should be your business partners? When is it time for you to end a business relationship that is not working? When is it time for you to pursue a new opportunity better aligned with your life? Whereas you as an employee may feel like you do not have any options, you need to make decisions for the good of the business as the CEO of You. One of those is determining how to protect one of your greatest assets–your ability to earn a living by leveraging your knowledge, skills, and expertise. Your Short and Long-Term GoalsAs the CEO of You, think about your long-term goals. Just like the company's CEO does not make decisions based on what other companies think they should do, you need to do the same. Regardless of other people’s opinions, make the right decision for you and your household. Align your next steps with your overall goals. Think in terms of preferences and priorities. Remember, too, that you’re not just the CEO of your career but the CEO of all aspects of you. This means not taking “any old job” unless you decide that is the right move for you overall. This also means that your business decisions may change over time as the environment changes. You can also change your mind about the right job for you based on the length of your job search and other factors in your life. Adjusting Your Business StrategyAt the end of the day, remember your role as the CEO of you and make a decision that aligns with your overall career and life goals. If you are committed to getting a job meeting all of your requirements, know that it may take a little longer to find that job. Know, too, that you get to hold out for that job if that is what you decide to do. Also, know it’s okay to adjust what you want based on your current situation. Do what makes the most sense for you. Learn MoreBy Brenda L. Peterson, The Layoff Lady You Can't Do It AllDuring your job search, there are always a ton of things you could be doing. Unfortunately, there is not enough time to do everything you could possibly do. Therefore, it’s crucial to manage your time. This helps make sure you are doing the highest value activities that will get you closer to your goal of landing a new job. Let's look at a few helpful strategies. Saying NoOne of the best time management strategies is the simple act of saying no. When you’re in between paid jobs, people may go out of their way to find ways to occupy “all that free time” you have. Being raised to be a nice, pleasant human being, I have a long history of saying yes to things I shouldn’t have. While saying no can be difficult, in your role as the CEO of You, it’s your job to prioritize your time wisely to help you achieve your goals. You might want to say no to doing extra volunteer work for your child’s school, church, or favorite charitable cause. You might want to skip helping someone landscape their yard, paint their house, or move. You might want to refrain from attending an additional school play, driving an extra carpool shift, or chaperoning one more event. In short, you get to spend your time in whatever activities bring you joy and/or get you closer to finding a new job. Ensure you align your time with your goals and do not take on additional tasks out of a sense of guilt, obligation, or good old-fashion task avoidance. Creating Your ScheduleOne benefit of working for someone else (aside from, you know, the whole getting paid thing) is that it gives your life structure. When you’re in career transition, making yourself some kind of schedule is valuable. It doesn’t have to be rigid or rigorous. Having more structure is helpful when you’re struggling. Systems help because they give you some idea of what to do with yourself if and when your plans change. Even if you don’t follow your schedule to the letter, having structure around your time can help address your need for order and give you a sense of accomplishment. Blocking Off TimeIf I have a blank calendar, I have difficulty accomplishing anything because I have too little structure. Conversely, if I overschedule myself, I will be frustrated because I have too much structure. Blocking off time for dedicated activities is how I balance the two extremes. During these time blocks, which are usually 1-2 hours long (for me), I focus on the task at hand. For example, during this time, I might search for new open positions, customize my resume for a certain role, or write a few thank you messages. Making an appointment with myself helps me get things done. I also block out time for fun activities. Whether when the roller skating rink is open, when my coffee group is meeting, or an hour to walk on a nice day, blocking off time helps me prioritize activities that bring me joy. Batching WorkThere are some things that I need to do multiple times in a day or a week or similar tasks that go well together. Work batching is a way to help increase your efficiency with these types of tasks. Here are a few examples of the kind of work I batch:
Grouping tasks tends to improve efficiency and boost productivity. Setting a TimerMost people’s productivity decreases the longer they work on the same task. One way to use your time more consciously is by using a timer. For example, I set a timer for 50 minutes, then take a 10-minute break. This way, I have a set time to focus, but I also know it won’t last forever. In addition, if I’m spinning on a task and not accomplishing anything, taking that 10-minute break usually gets me out of that thought trap. During the 10-minute break, I switch gears. I stand up, stretch, or take a few deep breaths. Sometimes, I’ll even do a quick beta task, like folding towels, before returning to my alpha work. When my timer goes off and my break ends, I begin again. Breaks can work wonders to stop you from spiraling by helping you re-engage with a given task. Learn MoreBy Brenda L. Peterson, The Layoff Lady Demonstrating Your SkillsEmployers are trying to find someone to solve the unique problems their business has. Recruiters and hiring managers will want to make sure that candidates have the skills and competencies included on their resume. Let's look at a few ways employers might verify candidate abilities during the hiring process. About Assessments and Work SamplesDepending on the company, the newness of the position, and the level of the role, there may be more to the interview process than talking with all the stakeholders. Potential employers may also ask you to complete projects to demonstrate key skills. Some employers may rely on your existing portfolio and review your previous work. In other cases, employers may ask you to complete specific work samples as a part of the interview process. This means completing unpaid work during the hiring process to demonstrate your skills as they more directly align with that role. In addition, they might ask you to complete assessments as well. My Experience With AssessmentsAs a part of a few hiring processes, I’ve been asked to take various tests to assess my tendencies, abilities, and aptitudes. Key focus areas often include problem-solving, strengths, work style, spatial ability, logical thinking, and temperament. For one role after layoff #7, the first two “interviews” with one organization were online assessments that compared my test results to a role-specific and company-specific ideal profile. For that job opening, I had 2 “interviews” like this and received a rejection email without interacting with actual people. For another hiring process, I took online exams on logical reasoning, general intelligence, and basic math before I was eligible for a phone screen. In some cases, assessments may be a prerequisite to meeting with a human interviewer or may be included later in the process to gather supplemental information right before making an offer. Concerns With AssessmentsWhile assessments have value, they may not help employers find a better candidate. Assessments can be useful when they are used to verify skills relevant to performing a specific position well. However, some assessments may be checking for skills not required for a given role. In addition, some assessments are not intended to be used during the hiring process and may introduce irrelevant or biased information into the hiring decision. My Experience with Job-Specific Projects: Low Time CommittmentAs someone who works in the field of learning and development, I expect a potential employer to ask to see my portfolio. In many cases, during the application process, they will ask for a link to an online collection of work samples. On occaision, potential employers will ask for reccommendations on which of my work samples they should review more closely that align with the specific skills for any given role. I'm also ready to talk an employer through my work samples and highlighting my process in developing those materials. I also expect to be asked to demonstrate my ability to present content to a group. On many occaisions, I've been asked to deliver an interactive 10-15 minute presentation on the topic of my choosing to a panel of interviewers. For a manager role, I've often been asked to put together a 30-60-90 day plan outlining my initial onboarding and how I would identify and prioritize projects. My Experience with Job-Specific Projects: Higher Time CommittmentAs I’ve progressed into higher-level roles, the projects have become more time intensive and elaborate. Here are a few examples: For a consultant role, I was tasked with creating an innovative plan for employee onboarding for new contractors and full-time employees. For this project, I designed a pitch deck to garner buy-in from stakeholders on the solution. I delivered that presentation to a group including the hiring manager, additional managers, and team members. I also designed a blended learning solution that leveraged subject matter presenters and accommodated people having distributed locations and start dates. For a manager role, in addition to a 30-60 day onboarding plan for myself, and created a list of equipment, software, subscriptions, and additional resources needed to begin creating videos for the company. For a program manager role, I was tasked with creating an innovative onboarding program to teach new full-time staff about company products. I designed a new hire career fair with multiple tables showcasing different products, complete with a passport for trainees to collect stamps. Those trainees who visited each table and filled out their passports were enrolled in a prize drawing for a bigger company-branded prize. For a director role, during the initial application, I answered several essay questions along with my resume and a cover letter. Later in the interview process, after taking two professional assessments, I was also tasked with completing these three projects:
Concerns With ProjectsUltimately, I did not receive job offers for any of these roles where I completed more elaborate work samples. I also found it frustrating to be tasked with what ended up being hours and hours of skilled work without being compensated, or ending up with a job offer. In the abstract, I’ve seen many people bluster on social media about what they won’t do as part of an interview process. I also don’t necessarily disagree with the boundaries those people suggest. I do know that making that decision feels much different in the throes of job searching. When being asked to do a few projects to help you get a job you think you’ll love, it’s often hard to say no. Here are a few suggestions I have for deciding what you personally are willing to do as a part of the interview process. Strategies to Adapt
Learn MoreBy Brenda L. Peterson, The Layoff Lady I Found a Job!After 9 months of career transition, I am gainfully employed again! I'm excited to be working in an amazing organizational development role. Each layoff and subsequent job search brings its own challenges. Take a look at my lessons learned from this time around. New Challenges
Lengths of My Post-Layoff Career TransitionsPeople often ask how long a career transition lasts. To give a partial answer to that question, here is my unscientific, skewed-sample-size data on how long each of my periods of post-layoff career transition have lasted. The time listed starts with my last day of work with my previous employer (aka "Layoff Day") and ends with my first workday in a new role:
Overall, my average time in career transition is 128 days (just over 4 months). Layoff #7 was the longest one I've had so far, and 3 months longer than my previous record. Contributing Factors to Length of Post-Layoff Career TransitionThere are a few key factors that made this period of career transition longer than after my previous layoffs:
The Numbers: Job Applications and InterviewsGiven that my previous employer was starting to make organizational changes, including a few rounds of "quiet layoffs," I started to keep an eye out for a new job starting in July of 2022, which I've included in this summary:
The Insights: More Opportunities and Complexity, Fewer InterviewsOne challenge during this job search is the newly added focus on work location--specifically the following labels: onsite, hybrid, and remote. Part of why I felt comfortable relocating from Minneapolis, MN to Omaha, NE in mid-2022 was the prevalence of remote work. I also realized that the definition of "remote" for companies can vary widely. As I reflect on my job search, I wonder how many positions I applied for with companies who were not interested in or able to hire someone who lives in my current state of residence. While there are, indeed, many remote jobs available in my chosen field of learning and development, I discovered first-hand that companies and job search sites are not necessarily aligned on what each of these words means. Remote jobs mean more applications for me and way more competition:
The Numbers: Working With RecruitersRemember, LinkedIn is your billboard to the world. Be sure to make your profile a good representation of what you bring to the table as a job candidate. Have a strong headline that includes the job title(s) that interest you and a few key skills. Have your professional summary in the About section, your work experiences, and at least a couple of sentences about each of your previous jobs. This is what recruiters will check after you apply. This is what may come up in a recruiter's search when they are sourcing candidates. Make this count. Here are the responses from recruiters this time around:
My Re-Launched Job SearchIn April, when I re-launched my job search, I changed my overall approach.
At this point in my job search, I had also built stronger relationships with my colleagues in my Omaha-area professional development groups. When I first launched my job search in the fall, I had only been in the area for 2 months. Between then and April, I had met more people in person, talked with them in meetings, presented to groups, and helped a few of them solve business problems. I'm sure getting to know me better and working alongside me helped them to feel more comfortable speaking to my skillset and recommending me as my job search progressed. My Overall Insights
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Author7-time layoff survivor Brenda L. Peterson, The Layoff Lady, waxes poetic on layoffs, job transitions, & career resilience. Archives
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