By Brenda L. Peterson, The Layoff Lady

Whether you are actively searching for a new role, or just have an eye out for a new position, it's important to do your homework. It's important to remember that the company is not just interviewing you for a position. You are also interviewing the company to make sure they meet your requirements for what you want and need in an employer.

When researching, remind yourself of the value of seeking information from multiple viewpoints. You'll gather different, yet often equally valuable, information from the company website, news sources, online review sites, and speaking with individuals who have direct experience working for the organization. 

Let's examine why, when, and how to conduct your vetting process.

When researching a company, start with the online sites that the company runs. This includes their company website, their LinkedIn company page, and their other social media presences. Your main goals include finding out more about the company and the logistics of working there to help you decide if the company seems like a good fit for you and is aligned with your career goals. 

Here are a few ideas on what to look for: 

• Is their online presence complete and professional? Is the information current?
• What details do they have online about their value proposition for employees? Do they mention employee perks, benefits, or their company culture?
• What industry are they in? How many people work there?
• ​What are their working arrangements?
• Have they won any awards?
• How are they active in the community?
• On LinkedIn,  are you connected with any of their employees?
• What is their address? If applicable, do they have office locations near you? For a possible remote position, is anyone else in the state in which you live employed there?​ 
• Is there recent company report on the website? How have their financials been recently?

Once you have looked at company-run sites, it's helpful to do an online search to see how and when they are showing up in the news. You're looking for good and not-so-good information on the organization, as reported in the news. To do this, you could type in the company's full name and the word news, all in quotes, in your favorite search engine. Alternatively, you could type in the company's name in quotes, then click the news link on your favorite search engine. 

Here are a few ideas on what to look for: 
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• Company accomplishments and recent awards.
• Leadership and key staffing changes.
• Good works in the community.
• Activities or events they sponsored.
• Any legal news or actions.
• Previous or planned layoffs.
• Announcements about changes in company structure or ownership.

After looking at the news, it's helpful to look at online reviews for the company. Remember, often, when people write reviews, they are either ecstatic or disgruntled--sometimes without much in between. For comparison, think about how you would rate a recent employer based on the best day you ever had at work there as compared to your worst day at work--and that both were valid in those moments.

Here are a few places to look that are focused on gathering and sharing opinions about organizations:
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• For general impressions of the company, visit The Better Business Bureau.
• To see history or plans for layoffs, search for WARN notices and your state.
• To hear what current or past employees have to say, visit Glassdoor.com.
• To hear what current or past employees have to say, visit Indeed.com.
• Search for review sites of the company's products and services.

In addition to the news, reports on websites, and anonymous feedback, reaching out to people with experience at a given company for additional insights is also valuable. This is where you can leverage your professional network to connect with people who have firsthand experience. 

Here are a few ideas for how to find out more: 
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• On LinkedIn, look at the company's current employees. Search those employees for someone who is one of your current connections. Reach out to that person to ask about their experience working with the company. 
• On LinkedIn, look at the company's current employees. See if you have a second-degree connection with any of the company's current employees. Reach out to that person to ask if they are willing to introduce you to someone at that organization.
• Contact key members of professional organizations where you are a member. Ask if anyone there has insight on the company or knows someone who does. As for either an introduction or any insights they have to share. 

What else do you do to research a company? Include your ideas in the comments. 

By Brenda L. Peterson, The Layoff Lady

When I think about building my professional network, adding new LinkedIn connections is one of my markers of success. I use LinkedIn as a tool to create, build, track, and maintain my professional relationships. 

When I first started using LinkedIn, I connected with people I had met in person. At that time, my network mainly included the following people: 
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• Family and friends
• Current and former coworkers
• Current and former business associates (vendor contacts, customers, contractors)
• Colleagues from professional development groups
• People I met in person or via phone/webinar in a business setting
• People I met through introductions from my current professional connections

When the pandemic hit, I realized I needed to shift my approach, or I would not meet anyone new--and I've continued to add to my professional network. I also realized that since more companies were open to hiring remote people, I needed to broaden my network beyond the people I would encounter in person. In addition to the people I used to connect with, I now also started proactively sending connection requests to the following types of people:
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• Other members of my LinkedIn groups
• People in my geographical area
• People in the fields of talent development, change management, instructional design, and organizational design
• People who work for companies that interest me
• Recruiters
• People with common interests or experiences
• People with mutual connections
• People who presented at sessions I attended
• People who attended online sessions that I also attended

Again, the more people I meet, and the more people I connect with who know about my professional value, the better I will be able to find a new role that meets my requirements more quickly.

I often connect with people when there are specific reasons to connect that are noteworthy, including the following:
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• People recently laid off:  I empathize with their job loss, mention job search-related resources, and invite them to connect.
• People recently hired: I congratulate them on their new role, mention our commonality, and invite them to connect.
• People who just completed a degree, certification, or other educational program: I congratulate them on their accomplishments, mention any commonality we have, and invite them to connect. 

Since LinkedIn now limits the basic account to only 5 personalized connection requests per month, I adopt multiple strategies to build rapport with people. In some cases, I still send a personalized connection request. This can be especially helpful when I send a connection request to someone I have not met before. 

I include the following components when personalizing a connection request:
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• Greeting: Hi, [person’s first name spelled correctly].
• Personal Note: Include details on how you met, compliment them on a previous post, share a helpful tip, comment on their situation, or point out something we have in common.
• Invitation to Connect: I’d like to add you to my professional network. and/or Let’s connect!
• Signature: [Your Name] 

Personalizing a connection request isn't the only way to help you gain that new connection. Here are a few tips you can use without a paid LinkedIn subscription: 
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• Make sure your profile headline is descriptive. When people see your connection request, and look at your headline, seeing "Looking for my next opportunity" tells them far less about you. Instead, starting with your area of focus, industry, desired job title, or other specifics will give them more reason to connect with you.
• Interact with one of their recent posts. This helps boost how many people see their post and they will see your name, profile picture, and start of your headline. This name recognition make them more likley to accept your connection request. 

by Brenda L. Peterson, The Layoff Lady

Of my seven total layoffs, three began with my role being eliminated in the fall and ended with me starting a new job well into the new year. Being in a career transition always has rough patches. Being in a career transition during the holidays—especially the week before Christmas through the first full work week of January—is soul-sucking.

I’ve read several articles touting the benefits of job searching during the holidays--and I mean a lot, a lot of them. (No one else will be applying! You’ll get a leg up on other applicants! Tons of people are trying to fill positions before the year's end!) 

I'm sure somebody somewhere found the role of a lifetime the day after Christmas interviewing with the one HR rep who was out of vacation and stuck working. I am not that person. I'm also not going to make the mistake of trying to be that person ever again.

Not even considering each organization's busy season, making progress on finding a new job in December is challenging. In addition to whatever year-end tasks need to happen, people are also focusing on holiday parties and family commitments, and sometimes using their vacation so they don't lose it. Consequently, focusing on getting people through the hiring process ranks lower on the priority list. 

Here is my advice to job seekers at the end of the year. Take a break from pounding pavement on your job search, and just breathe. Stop applying for a week or two. This break will do you good. 

Instead, take some time for you. Go do a few things you enjoy but don't always get to while you are gainfully employed. Go to a noon yoga class. Get together with friends for lunch. Read a novel with no obvious professional development benefit. Go to a matinee. Visit a museum. Call a friend and talk on the phone. Take a road trip. Walk around the mall on a weekday. Buy fancy coffee in a café and people watch. Whatever it is, do some things that bring you joy.

Just like we all need vacation time to recuperate from our day jobs and be able to do good work, we also need to take a break from a job search so we can have the mental space to regroup. If you want to do something for your job search, revisit what you want in a new role and ensure your goals are still the right ones. Then, you can move forward and have more success in the new year.

By Brenda L. Peterson, The Layoff Lady

In a previous article, we discussed the value of knowing what you want, what you don’t want, and what would be okay. As your job search continues, you may adjust what you want as your job search progresses.

​Here is how your job wants and needs may change over time:

• In months 1-2 of your job search, you may be stringent about the characteristics of the job you will accept. You may be set on getting your dream title, at your dream salary, with your dream benefits, and working 100% remote.
  
  
• In months 3-4 of your job search, you may ease your requirements based on the responses you’ve been getting from employers. At that point, you may be open to a really good title, or even an okay title, okay benefits, and even an okay or acceptable salary. However, 100% remote may be non-negotiable for you.
  
  
• During months 4-6, when you know the end date for your unemployment payments is drawing near, you may stumble across a job with a more junior title but with a really good salary really good benefits that is hybrid with only occasional onsite work needed. This might be the right combination for you.
  
  
• After 6 months, you may be in a position where you need to start earning income since your unemployment payments are over. Now, you may be most concerned about a really good salary, be okay with no benefits (because maybe you’re on another household member’s plan), and take a 100% remote contract gig with a solid hourly wage. 

Conversely, you may be committed to find a job that very closely aligns with your target job. The good news is that you get to decide what role is right for you, and what will make you happy longer term. The bad news is that it may take you longer if you have very specific requirements and less flexibility. In this case, make sure that you think through options for interim income so you are able to support yourself as you find a role that meets your requirements. 

By Brenda L. Peterson, The Layoff Lady

By Brenda L. Peterson, The Layoff Lady

A few months into my job search, I was overjoyed when I received an offer for a Learning and Development Manager position. The hiring process had been all over the place (not uncommon for a startup), but now it was a done deal. I breathed a sigh of relief, knowing my unemployment would end in two short weeks.

I made a "hooray I got a job--more details later" post on LinkedIn to celebrate.

A couple of days before my planned first workday, I got a call from the recruiter saying that my start date would be delayed. A few days later, I talked with the hiring manager, who told me the company was holding off on my start date until "the numbers came in" from their first quarter, and explained that this role was originally slated to start in Quarter 2. I asked her point-blank if this role was really going to happen. She assured me that it was not about if I would start, but when I would start, which would be within two months at the latest. She also committed to sharing regular updates. I left that conversation convinced that we were on track.

Two weeks after the date formerly known as my start date, I reached out to the hiring manager and recruiter for progress updates. A few days later, I received an email from the hiring manager with more assurances that I was the right person for the job and no new start date.

A week or so later, I got the call from the recruiter saying that a start date would not be coming. Ever. The company was going in a different direction—one that did not involve me. Even during this conversation, the recruiter assured me that I was still the hiring manager’s first choice—even though the role was now officially off the table. That was a hollow consolation prize.

The worst part was that I had just wasted two months of my life waiting and had no paycheck to show for it.

By Brenda L. Peterson, The Layoff Lady

During your job search, there are always a ton of things you could be doing. Unfortunately, there is not enough time to do everything you could possibly do. Therefore, it’s crucial to manage your time. This helps make sure you are doing the highest value activities that will get you closer to your goal of landing a new job. Let's look at a few helpful strategies.

One of the best time management strategies is the simple act of saying no. When you’re in between paid gigs, people may go out of their way to find ways to occupy “all that free time” you have. Being raised to be a nice, pleasant human being, I have a long history of saying yes to things I shouldn’t have. While saying no can be difficult, in your role as the CEO of You, it’s your job to prioritize your time wisely to help you achieve your goals.
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You might want to say no to doing extra volunteer work for your child’s school, church, or favorite charitable cause. You might want to skip helping someone landscape their yard, paint their house, or move. You might want to refrain from attending an additional school play, driving an extra carpool shift, or chaperoning one more event. In short, you get to spend your time in whatever activities bring you joy and/or get you closer to finding a new job. Ensure you align your time with your goals and do not take on additional tasks out of a sense of guilt, obligation, or good old-fashion task avoidance. Remember, no is a complete sentence.

One benefit of working for someone else (aside from, you know, the whole getting paid thing) is that it gives your life structure. When you’re in career transition, making yourself some kind of schedule is valuable. It doesn’t have to be rigid or rigorous. Having more structure is helpful when you’re struggling. Systems help because they give you some idea of what to do with yourself if and when your plans change. Even if you don’t follow your schedule to the letter, having a plan for your time can help address your need for order and give you a sense of accomplishment. 

If I have a blank calendar, I have difficulty accomplishing anything because I have too little structure. Conversely, if I overschedule myself, I will be frustrated because it feels ridig. Blocking off time for dedicated activities is how I balance the two extremes.

During these time blocks, which are usually 1-2 hours long (for me), I focus on the task at hand. For example, when I'm in career transition, I might search for new open positions, customize my resume for a certain role, or write a few thank you messages. Making an appointment with myself helps me get things done.
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I also block out time for fun activities. Whether when the roller skating rink is open, when my coffee group is meeting, or an hour to walk on a nice day, blocking off time helps me prioritize valuable activities that bring me joy.

I also find that there are similar tasks I need to do regularly that go well together. Work batching helps me increase my efficiency and accomplish more. Here are a few examples of the kind of work I batch when I'm in career transition:

• Searching for open positions: I spend a half hour looking for jobs and bookmarking those that meet my basic requirements. If I’m not sure about a role, I’ll bookmark it for now and revisit it alongside similar positions later.
• Prioritizing applications: Later, I'll spend a half hour reviewing my bookmarked jobs. At that time, I read them more closely, eliminate the less desirable ones, and select which higher-value job applications I will submit.
• Applying for jobs: With my now prioritized list, I start with my basic resume, review the job description, personalize the professional summary and skills sections of my resume, then apply. I then update my status on my spreadsheet. I repeat this for the other jobs I will apply for in a given week.

​Grouping tasks tends to improve efficiency and boost productivity. 

Most people’s productivity decreases the longer they work on the same task. One way to use your time more consciously is by using a timer. For example, I set a timer for 50 minutes, then take a 10-minute break. This way, I have a set time to focus, but I also know it won’t last forever. In addition, if I’m spinning on a task and not accomplishing anything, taking that 10-minute break usually gets me out of that thought trap.
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During my break, I switch gears. I stand up, stretch, or take a few deep breaths. Sometimes, I’ll even do a quick beta task, like folding towels, before returning to my alpha work. When my timer goes off and my break ends, I begin again. Breaks can work wonders to stop you from spiraling by helping you re-engage with a given task. 

By Brenda L. Peterson, The Layoff Lady

After nine months of career transition and a few unexpected twists and turns, my seventh post-layoff job search ended successfully in gainful employment. 

Take a look at my lessons learned this time around. 

​People often ask how long a career transition lasts. To give a partial answer to that question, here is my unscientific, skewed-sample-size data on how long each of my periods of post-layoff career transition have lasted.

The time listed starts with my last day of work with my previous employer (aka "Layoff Day") and ends with my first workday in a new role:

• October 10 - April 8, 180 days (6 months)
• February 2 - May 27, 114 days (not quite 4 months)
• June 5 - August 14, 70 days (just over 2 months)
• October 16 - March 12, 147 days (not quite 5 months)
• September 22 - December 2, 71 days  (just over 2 months)
• March 8 - April 27, 50 days (not quite 2 months)
• September 21 - June 12, 264 days (not quite 9 months)

Overall, my average time in career transition is 128 days (just over 4 months). 
Layoff #7 was the longest one I've had so far, and 3 months longer than my previous record.

There are a few key factors that made this period of career transition longer than after my previous layoffs:
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• Time of year: 3 of the 4 times I have been laid off in the fall, I have not found a new role until after the holidays. In general, I find that if I have not accepted a new role before Thanksgiving, it takes me until at least March to land a job. Being unemployed over the holidays adds 1-2 months on to the total time in transition. 
• Other layoffs: The flood of mortgage company and tech company layoffs starting in the fall of 2022 made the market very competitive with lots and lots of job seekers.
• Initial focus on remote work only: Early in my job search, I was focusing primarily on roles with 100% remote work. I learned that many of these roles had hundreds of applications since now people from around the country, not just one localized geographic area, were applying. 

In April, when I re-launched my job search, I changed my overall approach. 

• I was open to a wider variety of job titles and placed a heavier focus on core responsibilities. 
• I focused on companies with a presence in Nebraska.
• I was more open to hybrid roles. 
• I relied more heavily on formal and informal referrals. 

At this point in my job search, I had also built stronger relationships with my colleagues in my Omaha-area professional development groups. When I first launched my job search in the fall, I had only been in the area for 2 months. Between then and April, I had met more people in person, talked with them in meetings, presented to groups, and helped a few of them solve business problems. I'm sure getting to know me better and working alongside me helped them to feel more comfortable speaking to my skillset and recommending me as my job search progressed. 

Whether you are employed and searching for a role that is a better match or in a post-layoff career transition, job searching has many challenges. Perhaps the most frustrating part is that you can't control when you will get a new job. The whole process takes as long as it takes. To make the waiting and uncertainty more bearable, focusing on the aspects of your job search you can control is helpful. 

When working toward a goal, it's always helpful to identify your goals and track your progress toward those goals. This will also help you to evaluate what you are doing and adjust as needed to help you see greater success. There are two kinds of indicators to help measure success: leading indicators and lagging indicators. 

When working toward a goal, most people focus on lagging indicators. In a work setting, if I deliver a training session to help boost product sales, future sales numbers are a lagging indicator. Many factors contributing to future sales are outside my control—like what competing products exist, commission rates, or market conditions. Ultimately, sales numbers are a lagging indicator of success because they show up later on.

Focusing on lagging indicators is how we are encouraged to measure progress in much of life. We look to the scale to show us if we lost weight, our temperature to see if we are healthy, and an accepted job offer as proof of results. While these are all the ultimate measures of success, they are the outputs of many tangible factors we can track and control. Which brings us to...

Along the way, it’s more helpful to focus on leading indicators. These are the easily measurable, countable, check-off-able items that are within your control. In my sales training scenario, leading indicators of success would include holding the training session, the number of attendees, knowledge check results from each participant, and the presence of a reference document. I can control all of these things, count them, and check off tasks completed.

Focusing on the right leading indicators doesn't guarantee I'll achieve my lagging indicators of increased sales, but that success is more likely to happen. Similarly, if I commit to the daily tasks of walking for 30 minutes, eating 5 servings of vegetables, and drinking 64 ounces of water per day, I am positioning myself for more success in my weight loss goal. Those right actions, and tweaking them as needed, will eventually lead to that number on the scale moving in the right direction. 

Within the context of a job search, here are a few lagging indicators of job search progress. You can also not directly control these actions happening:

• Finding a current employee to refer me for a specific job at their company.
• Getting a collegues to put in a good word for me with a potential employer.
• Hearing back from an employer about an initial interview.
• Being invited to a follow-up or final job interview.
• Recieving a job offer.

All these lagging are definitive, and are indicators of legitimate progress toward getting a new job. You also can not directly make any of these things happen. 

During your job search, it's important to focus on activities that can position you to reach those milestones. Here are the broad areas you can impact:
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• Build or strengthen networking connections with people who work in my industry or for a possible employer (which may lead to a referral)
• Highlight my professional skillset through my LinkedIn profile (which may lead to an employer reaching out about an open position)
• Apply for jobs that are a good fit for me (which may lead to a call back)
• Improve how I position my work experience (which may lead to my resume being selected for an initial phone screen)

Now, turn those squishier ideas into leading indicators. Do this by creating specific, countable, check-off-able tasks on your to-do list. Here are a few examples: 

• On LinkedIn, spend 15 minutes each weekday reacting to and commenting on posts made by my connections and companies that I follow.
• On LinkedIn, make a post each Tuesday at 10:00 am that starts with a sentence about a valuable skill I have and includes a link to an article about that skill. 
• On LinkedIn, make a post each Thursday at 2:00 pm that includes a work-relevant inspirational quote.
• On LinkedIn, send five requests to connect with new people each week.
• Identify five jobs that meet my job search criteria.
• Apply for three jobs with tailored resumes.
• On LinkedIn, follow the LinkedIn page for each company where I apply.
• Take part in at least one professional development activity per week.

Having this list of tangible actions to take will keep you on track to achieve your goal of finding a new job.

Some weeks, you do a lot of waiting, which makes you feel like you are terrible at everything and destined to be stuck right where you are. Other weeks, people will trip over one another clamoring to talk with you about yet another amazing job opportunity. During those weeks, you feel like this is all easy and you can do no wrong. Stay the course and keep on keeping on knowing that eventually something will pop.

How do you sustain momentum during your job search? Share your thoughts in the comments. 

By Brenda L. Peterson, The Layoff Lady

Most of us work so we can pay for our lives. When you are job searching, it’s important to determine your target salary range to make your job search more effective. 

​​Having this information will help you prioritize which jobs to apply for and help you have those early salary conversations. Let’s look at a few strategies for answering the question, “What are your salary requirements?”

First, ensure you’ve done the requisite amount of soul-searching to determine what you want to be next in your career. Have a list of what you want to do, possible job titles, relevant skills, core responsibilities, daily activities, focus areas, types of companies, and industries. Having these details on your desired job will help as you start to do salary research. 

Now that you understand your target job and what that looks like, think about what you value in a job. 

For example, some may prioritize having a specific job title, receiving tuition reimbursement money to earn their next credential, and opportunities for a promotion within the company. Another person may prioritize having interesting work while also having schedule flexibility, the ability to work remotely most days, and low health insurance premiums. Still another person may prioritize alongside colleagues in an office, having the opportunity to mentor new employees, and finding a job they can keep for the next 20 years. Think about what is the most important to you.

​In addition, think about what you value in an employer.  Working for a non-profit, government entity, start-up, family business, or Fortune 500 company will have salary, benefit, job security, and total compensation-related implications.

Overall, think about what matters to you, and be aware of the salaries that align with your overall job preferences.

When considering your salary requirements, I suggest using a range instead of one specific number. Let’s look at strategies for determining your target salary range. 

​Here are numbers you might have in mind that could impact your range:

• What you need to make to pay your core monthly bills
• The absolute minimum salary you are willing to accept
• What you need, based on your budget, savings plan, and financial goals
• The minimum salary you would happily accept
• What you’ve made previously
• What colleagues make
• What you’ve seen listed in current job postings
• What you think you are worth
• What would you like to make
• What you’d be really excited about 
• Your dream salary

I suggest the salary range you share with potential employers includes the lower number that is the minum salary you would happily accept and the maximum number is what you'd be really excited about. 

Knowing what companies are paying for what you do should also factor in to your target salary range. Here are a few strategies for finding out more:

Take these steps to find out what open positions are paying:
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1. Search for your target job title and details in a major city in a state with pay transparency laws. I often search for San Francisco, CA or Denver, CO. 
2. Find positions that most closely match your target job and details.
3. Make a note ofthe minimum and maximum salary range numbers, and any descriptors the company has on what qualifications would push a candidate towards the upper end of the salary range.
4. As needed, use a Cost of Living calculator to adjust the minum and maximum numbers for each role. Make a note of these numbers. 
5. Repeat this process a few times to identify trends. 

Many websites have salary information. Two that come highly recommended by recruiters are Salary.com and Payscale.com. In fact, Salary.com has a Know Your Worth calculator where you can add details like your job title, location, education level, and years of experience and see the impact each factor has on your potential market value. 

Find out from other job searchers, recruiters, and hiring managers what salaries companies are paying for specific roles. You can also inquire with professional development organizations to see if there are industry or job-specific studies available that include salary-related information. 

Here are a few factors that might make this process challenging:

• Salaries vary by industry, geographic region, job title, and individual company.
• Not all companies (even those that are legally required to do so) always publish salary information on job postings.
• During the application or interview process, companies may ask you for your salary requiements before you know their target salary range.
• Some companies adjust salaries by geographical area for the same role, while others do not.
• Titles are not used consistently across organizations. Titles may have varying responsibilities as well as salary levels.
• Company benefits can range from few and expensive to plentiful and low-cost. Benefit costs can impact your take home pay significantly.
• Not all interesting jobs will pay what you want them to pay.
• Some companies will pay sinificantly lower or higher than the salary information you find. 
• Not all companies, even with your target job title, will have salary ranges that align with yours.