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Growing Your Professional Network: Attending Webinars

12/16/2025

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by  Brenda L. Peterson, The Layoff Lady

Network Building in the Beforetimes

Pre-pandemic, "networking" typically meant attending in-person events, shaking a few hands, and having a somewhat meaningful conversation with another human. While in-person opportunities are again plentiful, webinars continue to be popular since they are a flexible way to bring people together to learn. Be sure to think of your network during virtual events, too.

Connect with Webinar Attendees

Like many people, I have attended (and delivered) approximately a bijillion online meetings, trainings, and interactive instructor-led sessions. I've been approaching these sessions with a mind towards not just attending, but also making new connections. Although the process differs from in-person interaction with people, I have managed to connect with more people (and often form more meaningful connections) than attending in-person meetings and “working the room.” As someone who is introverted by nature, and communicates effectively in writing, this was an opportunity to turn webinars into a bonus network-building exercise.

Your Personal Webinar Branding

When attending a webinar, I make sure that people are able to see who I am, my full name, and a picture, if at all possible. I use the same photo I use on LinkedIn so that people associate me with that picture. I also make sure that my first and last name are present so people have a chance of being able to find me after the session--or will recognize my name. 

In addition, during the webinar, I interact during the session. This usually involves commenting in the chat when prompted--which is also an opportunity for other attendees to see my full name. During any small group interactions, I'm sure to turn my camera on so people can see my face, hear my voice, and see my name. If the presenter asks people to share out loud, I usually turn on my camera, and share my thoughts. Again, this is another opportunity for people to hear my voice, see my face, and see my name. Each of these "impressions" helps people start to get to know me at least a little bit. 

Finding Potential Connections

During a webinar, I often take a screenshot of the participant list and a gallery of attendees if people are on camera. Whenever possible, download the chat from the session. This helps me identify who was active in the webinar and gives me additional information on anything they might have shared during the session. I also often write handwrittern notes to help me remember attendees and their conributions during the webinar. These details can help me build a personal connection with these people later when I sent LinkedIn connection requests.

Researching Potential Connections

After attending a webinar, here is my process for adding new LinkedIn connections:
  • Refer to the list of attendees at a webinar.
  • Search for each person on LinkedIn.
  • Skim their profile for things we might have in common or ways that we might be able to help one another.  These might include our geographical location, people who we both know, their industry, their current role, if they are looking for work, and if they had any recent activity (posts, articles, or likes) on their account.
  • Decide whether or not to send them a connection request.

One Option: Personalizing a Connection Request

Personalizing connection requests is a great way to start building a relationship with a new professional contact. Here are the key components I include:
  • Personalized greeting
  • ​Statements on what we have in common 
  • Invitation to become part of one another's professional network
  • Optional: suggested next step
    • Offer of job searching help
    • Suggestion on something in particular to do
    • Sharing additional information
    • Suggest a phone call, virtual/in-person meeting
  • Signature

Personalized Connection Request Examples

Here are a few examples of messages that you can use to invite people to connect. Currently, LinkedIn allows you to include up to 300 characters when personalizing connection requests. 

Hi, Jen. I see we both attended today’s White Box Club meeting. ​I’m also in career  transition and seeking a new role in learning and development. Let's connect!

I'm also always up for a 30-minute "virtual coffee" meeting to discuss how we can help one another as we job search. 

--Brenda

Hi, Jack. Great to interact with you a bit at this morning's Excellence Share. I love sharing ideas with fellow L&D professionals. Let's connect!

--Brenda

Hi, Javier. I see we both attended today's "Sales Enablement Best Practices" webinar. I definitely enjoy learning from this group. 

You mentioned reading a few books on sales enablement recently. Can you please share those titles with me?


Let's connect!

​--Brenda

Other Options: Showing Your Value as a Connection

Now that LinkedIn limits the number of personalized connection requests those with the basic membership receive each month, sending everyone a personalized connection request might not be an option for you.

In those cases, here are a few other ways to show your value to a potential connection: 
  • Send a non-personalized request right after the event ends. This way, people may associate you with the webinar you just attended.
  • Take a moment to react to and/or comment on recent LinkedIn posts made by your potential connection. This way, they may recognize your name and be more likely to accept your connection request.
  • Make sure your headline is descriptive and up to date. This way, when people receive a non-personalized connection request, they at least have a better sense of who you are from your headline.

​After The Initial Connection

How do you further nurture that relationship? Here are a few ideas.
  • React to other people's posts.
  • Comment on other people's posts with your insights.
  • Share someone's post to your feed and @mention them to thank them for sharing the information.
  • Send a quick message to a connection sharing helpful information they will appreciate. 
  • Congratulate people on their career milestones and successes.
  • Wish them a happy holiday/Friday/weekend on occasion.

Continue to Build The Relationship

After connecting with people initially, be sure to continue to nurture those connections. Posting useful content or occasionally messaging them are two ways you can do that. Ideally, you can add value to the relationship before you are in a position where you need to ask those individuals for help. 

Learn More

  • ​The White Box Club Group on Meetup
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​​
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The Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"

11/11/2025

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By Brenda L. Peterson, The Layoff Lady

Layoffs Happen All The Time

It starts like any other day. Then, it takes an ominous turn. 
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Whether you were invited to an ambiguously titled last minute meeting, received an awkward message in your personal email notifying you of your last day, or are perp walked to HR on your first day back from vacation, you are now among the newly unemployed. 

​Welcome to the suck.
New Layoffs White Box
Layoffs happen all the time.

Now What Do I Do?

Even if there were buyout rumors, a quarter with low sales, or a new company direction, being part of a reduction in force (RIF) is still surreal when it happens to you. It's hard to know what to do with yourself when you find yourself unexpectedly out of the job. It's time to redirect your attention.

Your New Focus Areas

The work problems you had an hour ago are gone. Along with your freed-up future come very different challenges. It’s time to shift to these top three focus areas:
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  • Working through your initial feelings. 
  • Assessing your current financial state.
  • Considering future employment options. 

Your Guiding Principle

Along with your new focus areas, your overall guiding principle is not to do anything counterproductive (or downright dumb) as you figure out your post-layoff next steps.

Your Never-Do List

Here are the career-limiting moves that will make your life harder. Instead of springing into action, stop, think, and then just don't do the following:

  • Talk trash about your former employer or layoff publicly.
  • Spew your unfiltered anger, sadness, fear, or hurt all over the interwebs.
  • Post on social media about how desperate you are for paid work.
  • Apply for all the jobs motivated solely by panic.
  • Take any old job.

Your Think-Before-You-Consider-Doing List 

Here are a few things you may want to do at some point, but that require thought and a plan before you move forward. At the very least, sleep on it before you do any of the following:

  • Contact recruiters, hiring managers, or colleagues about job openings before thinking about what you really want to do next.
  • Make big life decisions with long-term consequences (like a cross-country move, selling your house, or getting rid of your car).
  • Act on anyone else's advice without thinking about what is right for you (including a cross-country move, selling your house, or getting rid of your car).

Now that you are at least somewhat inoculated against creating utter chaos for yourself, let's get back to those top three focus areas. 
Picture
My white box from layoff #4.

Focus Area 1: Process Your Emotions

Losing your job can be an emotional roller coaster. An unplanned job change is a stressful life event on par with getting divorced or going to prison. ​Just like dealing with a death in the family, you’re dealing with the death of the future you thought you had. Losing that imagined future is a significant loss that needs to be addressed.
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Figure out how you will cope with these changes. While distracting yourself from the unpleasant parts of the process is natural, building healthier coping mechanisms, like prioritizing self-care, is better for your long-term success.  

While you can get away with avoiding your feelings for a while, eventually, you need to acknowledge each one so you can move on. If you don’t work through those difficult emotions, your ignored feelings will come out sideways at just the wrong time. It is better to work through your grief privately than to fall apart during an interview or snap at someone who is trying to help you.

Step 2: Review Your Finances


Disclaimer: 

While I know quite a bit based on my previous work experience supporting financial coaches, my own research, and my personal life experiences, I do not currently hold a license or certification to give financial advice. Therefore, the information provided here is educational information provided as guidance.

I hope you can glean value from my lessons learned. Feel free to take my recommendations or not—but whatever you do, double-check my information (and everyone's facts, for that matter). This is your life, and you will care more about your finances and health care than anyone else. With that, read on. 

Possible Money From Your Former Employer

Although your paychecks will eventually stop, you will receive your final paycheck, possibly vacation time that you have earned and, hopefully, a lovely parting gift from your former employer in the form of a severance package. Severance could be equivalent to a set number of weeks of pay or include an additional lump sum, continuation of some benefits, and job placement services. In most cases, employers do not have to give you any type of severance.

If you are eligible for a severance package, you will need to sign something before receiving that money. Once you sign, any thoughts you might have about legal action regarding your employment with the organization are pretty much over. Read the agreement given to you, consider having a lawyer look it over, and ask for clarifications (and any revisions) before signing it. After that, there is typically a waiting period before you receive that money. I also encourage you not just to sign whatever paper they put in front of you. Make sure you advocate for yourself. 

Unemployment Income

After a layoff, most people will be eligible for unemployment insurance income, or UI. I encourage you to apply for unemployment payments. The money used to make unemployment payments comes from the payroll taxes that employers pay. That money is intended to help people who have been laid off to pay their bills as they search for something new.

Unemployment payments are administered at the state level and vary by state. After you apply, there may be a waiting period before you receive a payment. Your state will also outline the amount of each payment you will receive, the number of payments you are eligible to receive, and additional factors impacting your payments. You may also qualify for job search support services and even programs to help you upgrade your skills. 
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In short, apply for unemployment income right away. In most cases, there is not a good reason for most people to forgo unemployment payments. 

A Note About Health Insurance

​Since many people rely on their employers for health insurance coverage, consider how you’ll cover healthcare costs. If you have a  spouse, domestic partner, or parent who can bring you onto their health insurance, that may be your best option. Check with the other person’s employer and let them know you no longer have health insurance through your employer because of a layoff. Their employer can talk you through your next steps and cost changes.  

If that's not an option, consider COBRA coverage through your former employer. This means you could stay with your previous health insurance, but now you'd pay the whole premium cost. Brace yourself when you see your new premium amount because it is usually A LOT more than you spent as an employee.

Another option is going on the insurance exchanges at Healthcare.gov to find coverage. You may even be eligible for a subsidy to offset the cost. Alternatively, for less expensive coverage intended to cover a big expensive medical issue should it happen, short-term health care insurance may be a good interim option. Do your research and determine what makes the most sense for you and your household.

Step 3: Prepare For Your Job Search

Next, plan to launch your search for a new job. Start by thinking about what kind of job you want. Write down job titles, possible employers, and your target salary range. Update your resume to include details about your last position and showcase your unique skillset as it aligns with your target job.

From here, start letting people know your new status of being “in transition” and ask for help. They might be able to introduce you to a valuable business contact, keep an eye out for job openings that meet your needs, and introduce you to a hiring manager looking for someone just like you.

It Will All Work Out. It May Also Take A While. 

All told, I’ve had seven workdays that started with lots of obligations then quickly evaporated into unemployment. The good news is that it will all work out. The bad news is that there is a lot of uncertainty between your last day of work and your first day of your fancy new job when it does arrive. Using these tips will set you right as you begin your career transition. 

Seven Lessons From Seven Layoffs: A Guide

If you've recently been laid off, check out my book Seven Lessons From Seven Layoffs: A Guide. You can even buy the eBook to get help right now.
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In this book, I cover seven lessons from my seven experiences with unplanned job losses. I include my personal stories alongside practical advice for navigating this tumultuous time. 
​
You'll learn strategies for managing your mindset, finding the next right job for you, shaping your career story, and overcoming setbacks.
Seven Lessons From Seven Layoffs: A Guide by Brenda L. Peterson, The Layoff Lady

Learn More

  • ​Unemployment Benefits (and How To Apply) by US State
  • Healthcare.gov: Health Insurance Options if You Are Unemployed
  • ​The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide
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Your Evolving Job Requirements

10/28/2025

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By Brenda L. Peterson, The Layoff Lady

What You Want 

In a previous article, we discussed the value of knowing what you want, what you don’t want, and what would be okay. As your job search continues, you may adjust what you want as your job search progresses.

Main Factors To Consider

When you put together your target job, it is just that: your target. As you compare your target to the job market, you will continually update your job priorities. Know that one factor that may influence the type of job you take will be your time in the job market. 

Your Acceptable Job May Change Over Time

​Here is how your job wants and needs may change over time:

  • In months 1-2 of your job search, you may be stringent about the characteristics of the job you will accept. You may be set on getting your dream title, at your dream salary, with your dream benefits, and working 100% remote.

  • In months 3-4 of your job search, you may ease your requirements based on the responses you’ve been getting from employers. At that point, you may be open to a really good title, or even an okay title, okay benefits, and even an okay or acceptable salary. However, 100% remote may be non-negotiable for you.

  • During months 4-6, when you know the end date for your unemployment payments is drawing near, you may stumble across a job with a more junior title but with a really good salary really good benefits that is hybrid with only occasional onsite work needed. This might be the right combination for you.

  • After 6 months, you may be in a position where you need to start earning income since your unemployment payments are over. Now, you may be most concerned about a really good salary, be okay with no benefits (because maybe you’re on another household member’s plan), and take a 100% remote contract gig with a solid hourly wage. 

You Can Also Stay the Course

Conversely, you may be committed to find a job that very closely aligns with your target job. The good news is that you get to decide what role is right for you, and what will make you happy longer term. The bad news is that it may take you longer if you have very specific requirements and less flexibility. In this case, make sure that you think through options for interim income so you are able to support yourself as you find a role that meets your requirements. 

Learn More

  • The Layoff Lady: Career Planning - Figuring Out What You Want To Be Next
  • The Layoff Lady: Managing Your Money - Layoff Survival Budget Sources of Income​
  • ​The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide
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Rescinded Offers: What To Do Between Job Offer Acceptance & Your Start Date

10/7/2025

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By Brenda L. Peterson, The Layoff Lady

You Have A Job Offer!

Finally having a job offer after your post-layoff job search is a call for celebration. Now, you can breathe a sigh of relief and start to build your new post-career transition normal. While you may want to shout from the rooftops that you've finally landed and start celebrating, I suggest you play it cool for a couple more weeks.

​In most cases, accepting a job offer will lead to you starting that job just as planned. On rare occasion, something happens and that job offer falls through. Just in case, I suggest taking a few interim steps between the time you accept your job offer and the day you start your new role.

...And Now You Don't

So what makes a job offer evaporate? Oftentimes, this happens because of a substantial change to the hiring organization. For example, I have a colleague who accepted a job offer in early March of 2020, and then gave his notice at his current role. After the pandemic hit, his job offer was rescinded due to changing business conditions. In other cases, a rescinded offer may result from a leader leaving an organization, layoffs within the company, a decision not to fill a role, or the organization choosing to hire someone else. 

In most cases, accepted job offers result in companies adding new workers to their payroll. Although it is not a common occurrence, having a job offer rescinded is a huge setback.

My Rescinded Job Offer Experience

A few months into my job search, I was overjoyed when I received an offer for a Learning and Development Manager position. The hiring process had been all over the place (not uncommon for a startup), but now it was a done deal. I breathed a sigh of relief, knowing my unemployment would end in two short weeks.

I made a "hooray I got a job--more details later" post on LinkedIn to celebrate.

A couple of days before my planned first workday, I got a call from the recruiter saying that my start date would be delayed. A few days later, I talked with the hiring manager, who told me the company was holding off on my start date until "the numbers came in" from their first quarter, and explained that this role was originally slated to start in Quarter 2. I asked her point-blank if this role was really going to happen. She assured me that it was not about if I would start, but when I would start, which would be within two months at the latest. She also committed to sharing regular updates. I left that conversation convinced that we were on track.

Two weeks after the date formerly known as my start date, I reached out to the hiring manager and recruiter for progress updates. A few days later, I received an email from the hiring manager with more assurances that I was the right person for the job and no new start date.

A week or so later, I got the call from the recruiter saying that a start date would not be coming. Ever. The company was going in a different direction—one that did not involve me. Even during this conversation, the recruiter assured me that I was still the hiring manager’s first choice—even though the role was now officially off the table. That was a hollow consolation prize.

The worst part was that I had just wasted two months of my life waiting and had no paycheck to show for it.

A New Plan

Remember, in most cases, accepting a job will lead to you starting to work for that company shortly thereafter. Although having a job offer rescinded is not a common occurance, it's helpful to think through your next steps as you navigate the time between offer acceptance and your start date.

Here are a few suggestions for your consideration:
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  • Rethink your standard operating procedure for what to do when you receive a job offer. I suggest keeping your social media accounts in job-searching mode until you start your new role. During that time, especially an extended wait, continue to talk to other companies, apply for additional positions, and interview. Then, after you work at least a day and as long as a week at your new job, update your LinkedIn and announce your new role.  ​
  • When accepting a job, consider your next steps if the offer falls through. The act of thinking through that possibility will help ease your anxiety.  
  • When the conditions of the job offer change, reassess. When changes to your start date or any aspect of the job offer become apparent, evaluate that information alongside other data you have about the role and projected start date. Make your decisions accordingly.  
  • If your job offer is rescinded, take time to feel your feelings before moving forward. If you don’t take a moment and process your emotions, they will come out sideways at just the wrong time. Take time for self-care.​ ​
  • Plot, scheme, and relaunch your search. If you find yourself in a position where you have announced your new role and the offer is rescinded, formally restart your job search. Begin with a new LinkedIn announcement stating that the position you previously accepted is no longer in play and ask for assistance finding a new role. Then, start doing those right things again.

Learn More

  • The Layoff Lady: Job Search Insights By The Numbers After Layoff #7
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​
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Career Transition Time Management Strategies

9/23/2025

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By Brenda L. Peterson, The Layoff Lady

You Can't Do It All

During your job search, there are always a ton of things you could be doing. Unfortunately, there is not enough time to do everything you could possibly do. Therefore, it’s crucial to manage your time. This helps make sure you are doing the highest value activities that will get you closer to your goal of landing a new job. Let's look at a few helpful strategies.

Saying No

One of the best time management strategies is the simple act of saying no. When you’re in between paid gigs, people may go out of their way to find ways to occupy “all that free time” you have. Being raised to be a nice, pleasant human being, I have a long history of saying yes to things I shouldn’t have. While saying no can be difficult, in your role as the CEO of You, it’s your job to prioritize your time wisely to help you achieve your goals.
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You might want to say no to doing extra volunteer work for your child’s school, church, or favorite charitable cause. You might want to skip helping someone landscape their yard, paint their house, or move. You might want to refrain from attending an additional school play, driving an extra carpool shift, or chaperoning one more event. In short, you get to spend your time in whatever activities bring you joy and/or get you closer to finding a new job. Ensure you align your time with your goals and do not take on additional tasks out of a sense of guilt, obligation, or good old-fashion task avoidance. Remember, no is a complete sentence.

Creating Your Schedule

One benefit of working for someone else (aside from, you know, the whole getting paid thing) is that it gives your life structure. When you’re in career transition, making yourself some kind of schedule is valuable. It doesn’t have to be rigid or rigorous. Having more structure is helpful when you’re struggling. Systems help because they give you some idea of what to do with yourself if and when your plans change. Even if you don’t follow your schedule to the letter, having a plan for your time can help address your need for order and give you a sense of accomplishment. 

Blocking Off Time

If I have a blank calendar, I have difficulty accomplishing anything because I have too little structure. Conversely, if I overschedule myself, I will be frustrated because it feels ridig. Blocking off time for dedicated activities is how I balance the two extremes.

During these time blocks, which are usually 1-2 hours long (for me), I focus on the task at hand. For example, when I'm in career transition, I might search for new open positions, customize my resume for a certain role, or write a few thank you messages. Making an appointment with myself helps me get things done.
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I also block out time for fun activities. Whether when the roller skating rink is open, when my coffee group is meeting, or an hour to walk on a nice day, blocking off time helps me prioritize valuable activities that bring me joy.

Batching Work

I also find that there are similar tasks I need to do regularly that go well together. Work batching helps me increase my efficiency and accomplish more. Here are a few examples of the kind of work I batch when I'm in career transition:

  • Searching for open positions: I spend a half hour looking for jobs and bookmarking those that meet my basic requirements. If I’m not sure about a role, I’ll bookmark it for now and revisit it alongside similar positions later.
  • Prioritizing applications: Later, I'll spend a half hour reviewing my bookmarked jobs. At that time, I read them more closely, eliminate the less desirable ones, and select which higher-value job applications I will submit.
  • Applying for jobs: With my now prioritized list, I start with my basic resume, review the job description, personalize the professional summary and skills sections of my resume, then apply. I then update my status on my spreadsheet. I repeat this for the other jobs I will apply for in a given week.

​Grouping tasks tends to improve efficiency and boost productivity. 

Setting a Timer

Most people’s productivity decreases the longer they work on the same task. One way to use your time more consciously is by using a timer. For example, I set a timer for 50 minutes, then take a 10-minute break. This way, I have a set time to focus, but I also know it won’t last forever. In addition, if I’m spinning on a task and not accomplishing anything, taking that 10-minute break usually gets me out of that thought trap.
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During my break, I switch gears. I stand up, stretch, or take a few deep breaths. Sometimes, I’ll even do a quick beta task, like folding towels, before returning to my alpha work. When my timer goes off and my break ends, I begin again. Breaks can work wonders to stop you from spiraling by helping you re-engage with a given task. 

Learn More

  • The Layoff Lady: My Top 3 Indespensible Job Search Tools
  • The Layoff Lady: Customizing Your Resume For Each Job Application
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​
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Job Search Insights By The Numbers After Layoff #7

9/16/2025

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By Brenda L. Peterson, The Layoff Lady

An Eventful Job Search

After nine months of career transition and a few unexpected twists and turns, my seventh post-layoff job search ended successfully in gainful employment. 

Take a look at my lessons learned this time around. 

New Challenges

  • ​​The prevalence of remote work added a few new challenges and opportunities, to the job search process. For one, removing many geographic restrictions meant more available jobs. For another, more people applying for jobs nationwide means significantly more applicants (and more competition) for those available roles. 
  • For the first time in my career, I accepted an offer and later had the employer rescind that job offer.
  • I actually had two job searches. The search before I accepted job offer #1, then the period of me waiting for the job to start, followed by my re-launched job search and accepting job offer #2. It was like being laid off twice without ever even managing to start one of the jobs. 

My Post-Layoff Transitions: Duration

​People often ask how long a career transition lasts. To give a partial answer to that question, here is my unscientific, skewed-sample-size data on how long each of my periods of post-layoff career transition have lasted.

The time listed starts with my last day of work with my previous employer (aka "Layoff Day") and ends with my first workday in a new role:

  • October 10 - April 8, 180 days (6 months)
  • February 2 - May 27, 114 days (not quite 4 months)
  • June 5 - August 14, 70 days (just over 2 months)
  • October 16 - March 12, 147 days (not quite 5 months)
  • September 22 - December 2, 71 days  (just over 2 months)
  • March 8 - April 27, 50 days (not quite 2 months)
  • September 21 - June 12, 264 days (not quite 9 months)

Overall, my average time in career transition is 128 days (just over 4 months). 
Layoff #7 was the longest one I've had so far, and 3 months longer than my previous record.

Career Transition Duration: Contributing Factors

There are a few key factors that made this period of career transition longer than after my previous layoffs:
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  • Time of year: 3 of the 4 times I have been laid off in the fall, I have not found a new role until after the holidays. In general, I find that if I have not accepted a new role before Thanksgiving, it takes me until at least March to land a job. Being unemployed over the holidays adds 1-2 months on to the total time in transition. 
  • Other layoffs: The flood of mortgage company and tech company layoffs starting in the fall of 2022 made the market very competitive with lots and lots of job seekers.
  • Initial focus on remote work only: Early in my job search, I was focusing primarily on roles with 100% remote work. I learned that many of these roles had hundreds of applications since now people from around the country, not just one localized geographic area, were applying. 

The Numbers: Job Applications and Interviews

Given that my previous employer was starting to make organizational changes, including a few rounds of "quiet layoffs," I started to keep an eye out for a new job starting in July of 2022, which I've included in this summary:

  • Total applications from July 2022 - June 2023: 159
  • Applications before layoff: 19
  • Applications after layoff and before accepting offer #1: 104
  • Number of companies who interviewed me at least once before offer #1: 16
  • Number of interviews from all companies before offer #1: 36
  • Job applications I half-heartedly submitted in between accepting offer #1 and having offer #1 rescinded: 11
  • Job applications after rescinded offer and before accepting offer #2: 25
  • Number of companies who interviewed me at least once after rescinded offer: 12
  • Number of interviews after rescinded offer: 20
  • ​Total number of interviews from all companies from July 2022 - June 2023: 56
  • ​​Most interviews with one company: 6
  • Number of final interviews: 4
  • ​Number of jobs where I was interviewing, and the position went on hold: 3
  • Number of jobs where I interviewed, then never heard from the company again: 3
  • Number of jobs where I interviewed, then found out they could not hire a Nebraska resident: 3

The Insights: More Opportunities, Fewer Interviews

One challenge during this job search is the newly added focus on work location--specifically the following labels: onsite, hybrid, and remote. Part of why I felt comfortable relocating from Minneapolis, MN to Omaha, NE in mid-2022 was the prevalence of remote work. I also realized that the definition of "remote" for companies can vary widely. As I reflect on my job search, I wonder how many positions I applied for with companies who were not interested in or able to hire someone who lives in my current state of residence. 

While there are, indeed, many remote jobs available in my chosen field of learning and development, I discovered first-hand that companies and job search sites are not necessarily aligned on what each of these words means. 


​Remote jobs mean more applications for me and way more competition:

  • With previous job searches, which were more limited by geographic area, my goal was to apply for 2 jobs a week. It was easier to prioritize roles.
  • With this job search, my goal was to apply for 3 jobs per week. Many weeks, there were easily 10 jobs from which to choose.
  • While I applied for significantly more jobs, I had a lower percentage of interviews as compared to applications.

The Numbers: Working With Recruiters

Remember, LinkedIn is your billboard to the world. Be sure to make your profile a good representation of what you bring to the table as a job candidate. Have a strong headline that includes the job title(s) that interest you and a few key skills.

​Have your professional summary in the About section, your work experiences, and at least a couple of sentences about each of your previous jobs. This is what recruiters will check after you apply. This is what may come up in a recruiter's search when they are sourcing candidates. Make this count. Here are the responses from recruiters this time around:
​
  • Number of recruiters who reached out to me about roles that made sense for me: 8
  • Number of recruiters who I then talked to about the aforementioned role: 3
  • Number of recruiters who I responded to right before they fell off the face of the earth: 5

My Re-Launched Job Search

In April, when I re-launched my job search, I changed my overall approach. 

  • I was open to a wider variety of job titles and placed a heavier focus on core responsibilities. 
  • I focused on companies with a presence in Nebraska.
  • I was more open to hybrid roles. 
  • I relied more heavily on formal and informal referrals. 

At this point in my job search, I had also built stronger relationships with my colleagues in my Omaha-area professional development groups. When I first launched my job search in the fall, I had only been in the area for 2 months. Between then and April, I had met more people in person, talked with them in meetings, presented to groups, and helped a few of them solve business problems. I'm sure getting to know me better and working alongside me helped them to feel more comfortable speaking to my skillset and recommending me as my job search progressed. 

My Overall Insights

  • Building and leveraging strong professional relationships can only make your job search better.
  • Being open to roles with an in-person component may give you a competitive advantage. 
  • Keep on doing the right things consistently. Remind yourself that over time, something will work out.
  • At the end of the day, you only need one job.  

Learn More

  • The Layoff Lady: Job Search Insights By The Numbers After Layoff #4
  • The Layoff Lady: Post-Layoff Job Search Insights from Layoff #5
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide
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Your Weekly Job Search To Do List

9/9/2025

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by Brenda L. Peterson, The Layoff Lady

A Harsh Truth About Job Searching

Whether you are employed and searching for a role that is a better match or in a post-layoff career transition, job searching has many challenges. Perhaps the most frustrating part is that you can't control when you will get a new job. The whole process takes as long as it takes. To make the waiting and uncertainty more bearable, focusing on the aspects of your job search you can control is helpful. 

Measuring Success

When working toward a goal, it's always helpful to identify your goals and track your progress toward those goals. This will also help you to evaluate what you are doing and adjust as needed to help you see greater success. There are two kinds of indicators to help measure success: leading indicators and lagging indicators. 

When working toward a goal, most people focus on lagging indicators. In a work setting, if I deliver a training session to help boost product sales, future sales numbers are a lagging indicator. Many factors contributing to future sales are outside my control—like what competing products exist, commission rates, or market conditions. Ultimately, sales numbers are a lagging indicator of success because they show up later on.

Focusing on lagging indicators is how we are encouraged to measure progress in much of life. We look to the scale to show us if we lost weight, our temperature to see if we are healthy, and an accepted job offer as proof of results. While these are all the ultimate measures of success, they are the outputs of many tangible factors we can track and control. Which brings us to...

Along the way, it’s more helpful to focus on leading indicators. These are the easily measurable, countable, check-off-able items that are within your control. In my sales training scenario, leading indicators of success would include holding the training session, the number of attendees, knowledge check results from each participant, and the presence of a reference document. I can control all of these things, count them, and check off tasks completed.

Focusing on the right leading indicators doesn't guarantee I'll achieve my lagging indicators of increased sales, but that success is more likely to happen. Similarly, if I commit to the daily tasks of walking for 30 minutes, eating 5 servings of vegetables, and drinking 64 ounces of water per day, I am positioning myself for more success in my weight loss goal. Those right actions, and tweaking them as needed, will eventually lead to that number on the scale moving in the right direction. 

Job Search: Lagging Indicators

Within the context of a job search, here are a few lagging indicators of job search progress. You can also not directly control these actions happening:

  • Finding a current employee to refer me for a specific job at their company.
  • Getting a collegues to put in a good word for me with a potential employer.
  • Hearing back from an employer about an initial interview.
  • Being invited to a follow-up or final job interview.
  • Recieving a job offer.

All these lagging are definitive, and are indicators of legitimate progress toward getting a new job. You also can not directly make any of these things happen. 

Ways to Achieve the Bigger Goal

During your job search, it's important to focus on activities that can position you to reach those milestones. Here are the broad areas you can impact:
​
  • Build or strengthen networking connections with people who work in my industry or for a possible employer (which may lead to a referral)
  • Highlight my professional skillset through my LinkedIn profile (which may lead to an employer reaching out about an open position)
  • Apply for jobs that are a good fit for me (which may lead to a call back)
  • Improve how I position my work experience (which may lead to my resume being selected for an initial phone screen)

Job Search: Leading Indicators. 

Now, turn those squishier ideas into leading indicators. Do this by creating specific, countable, check-off-able tasks on your to-do list. Here are a few examples: 

  • On LinkedIn, spend 15 minutes each weekday reacting to and commenting on posts made by my connections and companies that I follow.
  • On LinkedIn, make a post each Tuesday at 10:00 am that starts with a sentence about a valuable skill I have and includes a link to an article about that skill. 
  • On LinkedIn, make a post each Thursday at 2:00 pm that includes a work-relevant inspirational quote.
  • On LinkedIn, send five requests to connect with new people each week.
  • Identify five jobs that meet my job search criteria.
  • Apply for three jobs with tailored resumes.
  • On LinkedIn, follow the LinkedIn page for each company where I apply.
  • Take part in at least one professional development activity per week.

Having this list of tangible actions to take will keep you on track to achieve your goal of finding a new job.

Keep On Doing The Right Things

Some weeks, you do a lot of waiting, which makes you feel like you are terrible at everything and destined to be stuck right where you are. Other weeks, people will trip over one another clamoring to talk with you about yet another amazing job opportunity. During those weeks, you feel like this is all easy and you can do no wrong. Stay the course and keep on keeping on knowing that eventually something will pop.

What Do You Think? 

How do you sustain momentum during your job search? Share your thoughts in the comments. 

Learn More

  • ​Book: Atomic Habits: An Easy and Proven Way To Build Good Habits and Break Bad Ones 
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide
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My Top 3: Indispensable Job Search Tools

8/26/2025

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By Brenda L. Peterson, The Layoff Lady

Job Search Challenges

When you're looking for a new role, there is a lot to do to help move your job search along. Getting your resume where you want it to be, tracking application progress, and scheduling meetings with others can take a lot of time and effort. Here are three excellent tools to help manage, streamline, and optimize your job search. 

​The tools mentioned here all have a robust set of features in the free version with the option to pay for additional functionality. I'll focus on currently available features included as a part of the free version. ​Links for each tool are included in the "Learn More" section. 

Teal: Tracking Applications and Resume Updating

Teal is helpful in multiple aspects of my job search. Teal enables me to save jobs of interest, evaluate highlighted qualifications, and track my application progress with roles.

Here is how I use Teal in my job search:
​​
  • When I search for jobs on LinkedIn or Indeed, I use the Teal Chrome extension to bookmark roles of interest, which creates a record in Teal. 
  • Then, I read each job description, review keywords included in the listing, and prioritize jobs by rating them from one to five stars. 
  • Next, I use the keywords Teal highlights to customize my resume for the specific position. 
  • Then, after applying, I update my status in Teal to Applied and include any details in the notes. 
  • As I progress through the interview process, I update my job search status, add notes, and include details (like salary range and key people involved in the hiring process) to keep all information for each position in one place. 

Teal continues to evolve and add new features--and offers much more than I currently use. This is the cornerstone of how I track my current job-searching activities. 

Calendly: Managing Meeting Scheduling

Meeting with people during your job search can be very valuable. Whether you're meeting to learn more about a company, find out what tasks one does in a given line of work, or catch up with a former corworker, streamlining your scheduling process is a big timesaver. 

Enter Calendly. You can create a Calendly account, add your personal branding, and add language to describe yourself and what you want. You can also link Calendly with your Google Calendar and your webinar account (like Zoom or Google Meetup). Without paying an additional cost, you can select one free meeting type. I use the half-hour meeting, and I call mine "Virtual Coffee." It’s also helpful because our meeting can last as long as it needs to last (beyond that specified half hour) with no issues.

Within Calendly, you can set up your available days and times, choose how far out in the future people can schedule a meeting with you, and even decide how many meetings you are open to having on a given day. In addition, you can select the mode of the meeting (phone or online) and include a few questions to help clarify the goals of the meeting.

Here is how I use Calendly in my job search:
​
  • When one of my LinkedIn connections expresses interest in meeting, I send them a link to my Calendly calendar. This eliminates the 2-10 messages we would otherwise send back and forth to determine when to meet.
  • They select a time that works for them from the times I provide that I know work for me. They also let me know if they would prefer to meet via Zoom or Phone, provide their contact information, and answer a couple of questions on the purpose of our meeting. 
  • Calendly sends each of us a meeting invitation, including the details they specified. If we're having a webinar, Calendly includes webinar information in the meeting request. 
  • Calendly has features to enable either of us to cancel or reschedule the meeting as needed. 
  • I include my Calendly link on the top of my resume alongside my other contact information to make it easier for a possible hiring manager or recruiter to find a time for us to talk. 

​Calendly automates key components of scheduling. With a minor setup on the front end, I can spend less time finding a meeting time and more time on other valuable job searching and networking tasks.

Grammarly: Clarifying Your Communications

Your job search is all about communicating your value to hiring managers and recruiters. Ensuring your writing is clear and correct is essential to demonstrate your professional value and credibility. Enter my new best friend, Grammarly. This spelling and grammar checker goes above and beyond what you may already have in word processing or email platforms. I run any communication I will put in front of job-searching influencers through Grammarly.

Here is how I use Calendly in my job search:
​

  • Each time I write or customize an email, I run it through Grammarly. It catches the times when I update a sentence to make it more applicable to a specific employer but forget to include enough of the right words to make an actual sentence. 
  • Each time I update my resume, I do one last Grammarly check to ensure I'm using the correct word and that it hangs together. I also remind Grammarly in that case that my statements are written correctly.
  • Each time I make a social media post, especially if I'm thinking and commenting as I write, to ensure that my final product is in actual human-readable sentences. 

Even this English major appreciates having Grammarly as a second set of eyes (or, in this case, AI) to polish my writing. 

Learn More

  • Teal
  • Calendly
  • Grammarly
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide
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Managing Your Money: Layoff Survival Budget Sources of Income

7/22/2025

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By Brenda L. Peterson, The Layoff Lady

Post-Layoff Challenges

When your “day job" ends, many things in your financial life change. For one, what is for many people their primary source of income, ends. This often prompts a quick shift to a short-term survival mindset that will last from the layoff event until the first paycheck from that new job arrives. 

After you think about your overall survival budget goals and managing expenses, think about your sources of income during your career transition.

Disclaimer: (You know there has to be one of these now that we're talking about topics like personal finances and health insurance.)

While I know quite a bit based on my previous work experience supporting financial coaches, my own research, and my personal life experiences, I do not currently hold a license or certification to give financial advice. Therefore, the information provided here is educational information provided as guidance.

​I hope you can glean value from my lessons learned. Feel free to take my recommendations or not—but whatever you do, double-check my facts (and everyone's facts, for that matter). This is your life, and you will care more about your finances and health care than anyone else. With that, read on. 

Income While Working

When you’re gainfully employed, usually a couple of times per month, you receive your paycheck. Your taxes are deducted according to what you set up.  You also typically have deductions for health care costs, company-sponsored insurance benefits (life insurance, disability insurance), and company-sponsored savings (Flexible Spending Accounts, Healthcare Savings Accounts, retirement contributions). Once that company no longer employs you, your income changes significantly.

Possible Money From Your Employer After Layoff

While you won’t have the income from your job on a go-forward basis, you may have one or more of these types of money coming from that employer after your position ends.

Your Last Paycheck

​You will receive a payment for any hours worked for which you still need to be paid. Typically, this check will not include deductions for health insurance or any other benefits since you no longer participate in those programs. In addition, taxes will be withheld from this payment.

Remaining Paid Time Off (PTO) or Vacation

Depending on multiple factors, you may be paid for any PTO you had accrued but had not yet taken. For example, if the company you worked for had “Unlimited” paid time off, you will not receive any vacation payout since there was no tie between accruing and taking time off.

In addition, some companies have written into their company policies that they do not pay out vacation time after an employee no longer works there. However, some states require vacation payouts from previous employers. (I know this because Nebraska, my current state of residence, is one of those states.) Know that getting a payout is not guaranteed, but this is definitely something you should investigate to see if you are eligible.

A Severance Package

A severance package may be a component of your layoff. Severance could include a lump sum, continuation of insurance for a period of time, and/or support services to help you transition to a new position outside of that organization. In many cases, companies do not have to provide any sort of severance. If they offer severance, it is often to help minimize the likelihood of former employees taking legal action after a layoff. It is also a way that companies help their employees financially during that difficult transition time. 
​
If you do receive a severance payment, the amount can vary wildly. It could be between a fat lot of nothing, to the equivalent of a paycheck, to 1-2 weeks of pay for each year you were with the organization, to a larger check equaling months of income. It depends on the organization, their financial position, how they want to be perceived by the media during the layoff, or any other factors. If you receive a severance payment, realize that it may be less money than you anticipated because of withholding taxes.

If you are offered a severance package, realize you must sign something before receiving a payment, benefits, or any other services promised. Once you sign, any thoughts you might have about legal action regarding your employment with the organization are pretty much over. Read the agreement given to you, consider having a lawyer look it over, and ask for clarifications (and any revisions) before signing it. After that, there is typically a waiting period before you receive that money. This is big-time adulting here, so enlist help as needed. 

Unemployment Insurance (UI) Benefits

While your regularly scheduled income from your previous employer ends, in most cases, with a layoff, you will be eligible for unemployment insurance (UI) benefits. In short, apply for UI benefits. Remember--the money that pays unemployment benefits comes from taxes employers (and in a few states, employees) are required to pay for this specific purpose.

You're not abusing the system when you take advantage of unemployment benefits. You're using a valuable benefit that is set up specifically to help people through what can be a rough transition.

UI Basics

Here are a few key details about UI payments:​​
  • You can only collect UI benefits from one state at any given time.
  • The amount of your UI benefits payment varies by state and factors in your previous income while working.
  • You may be able to decide whether or not to set up deductions from your UI benefits payment. However, come tax time, unemployment income is taxable.
  • You complete an online application for UI benefits to determine eligibility and payment amount.
  • Payments are issued weekly.
  • You apply for each payment weekly, usually online or via phone.
  • There is typically a waiting period before you will receive your first payment.
  • Payments typically last for as long as 26 weeks, with some variation by state.
  • You stop being eligible to receive unemployment payments until you are past your maximum benefit period or have a new job, whichever comes first.
  • Doing paid work while receiving UI benefits may impact the amount of one or more payments.
Each state handles Unemployment Insurance (UI) benefits.

Additional Factors That Impact UI Benefits Payments

​You may also be eligible for job search support services and even programs to help you upgrade your skills. In many states, you must complete outlined “reemployment activities” to stay eligible to receive unemployment payments. For example, some states may require you to apply for a given number of jobs each week, or attend classes, or confirm you did not turn down a suitable job offer.

Also know that if you will be receiving a severance payment, it will impact when you are eligible to start receiving unemployment payments. When you apply for unemployment, you will be asked to specify any payments you still expect to receive from your previous employer. Typically, if you are receiving severance that is intended to cover a set period of time, you will also not be eligible for unemployment payments during that time. Personally, I had periods when I was in a career transition where I never received an unemployment payment because I started a new job before the number of weeks specified for my severance ran out. Again, if you’re unsure on details, make that phone call to ask for clarification.    

Interim Paid Work

Depending on your situation, you may need to find interim work while looking for a more permanent role. For example, if the amount you receive from UI benefits needs to be increased to pay your core bills, you may need to take a job to make ends meet. This could be anything from contract work in your chosen field (that may pay pretty close to your previous full-time job) to a supplemental job that you do for a little extra income. If you have a partner, it may be a case where they take on additional paid work or help more with expenses while you are in career transition. 

Other Options

There are multiple ways to pay for your life, varying from good to decidedly bad ideas. You could do anything from using your savings, to selling unused items, to using credit cards, to acquiring additional debt, to using your home equity, to taking money out of your HSA account (and paying taxes on what you removed), to starting a Go Fund Me page, to donating plasma, or even tapping into retirement accounts (and paying a steep penalty). Be sure to consider the short and long-term implications of any of those decisions before choosing your course of action.

Learn More

  • Clockify: United States PTO (Paid Time Off) Payout Laws By State 
  • US Department of Labor: Severance Pay 
  • SHRM: Why Employers Offer Severance Packages 
  • Career OneStop: Links to Unemployment Sites for Each US State
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide
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Talking About Your Target Job

7/8/2025

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By Brenda L. Peterson, The Layoff Lady

Your Target Job

As you begin your job search, you need to identify key characteristics of your target job. To begin, make sure you do a little soul-searching and have a clear picture of what you want from your next role. For guidance on how to go about that process, check out my article entitled, "​Career Planning: Figuring Out What You Want To Be Next." 

Here are a few of the main pieces of information that will help you move forward:

  • Your target job title
  • Working arrangements: hours per week, job location, remote/onsite/hybrid
  • Company size and industry
  • Key skills you want to use
  • Problems you want to help solve

About Your What I Want Statement

​Now, let’s figure out how to take that information and make it into a clear statement outlining key components of what you want. Remember, the purpose of this statement is to help you clearly communicate what you are looking for in your next work opportunity. The more you talk with people about what you want, the clearer the details of what you are looking for will become for you. 

Your What I Want Statement: Job Title

If you are targeting a specific job title, your What I Want statement might look like this:

  • I’m seeking a full-time technical writer role with a growing software company. I want to collaborate with product management to document new and existing product functionality. I also want to use my skills in knowledge management to optimize knowledge base searchability. 

  • I’m interested in finding a contract social media marketing consultant role where I can help a small to mid-sized business create their social media presence. I want to develop and execute a business strategy to grow audience size and engagement for TikTok and Instagram.

  • I’m currently seeking a full-time technical project manager position that is 100% remote or hybrid/onsite in Baltimore, MD. I would like to work in the telcom or communication industries supporting cyber security projects.

Each of these examples highlights a job title, type of organization, and even the specific skills each person would like to use in their new job. 

Your What I Want Statement: Open To Options

If you are open to multiple roles within different types of organizations, you will write your statement differently. For one, start with the soul searching you did and pinpointing key characteristics of what you want in your next job. Review your list, and prioritize which factors are the most important to you. It could be the type of company you’ll work for, the geographic area, work arrangements, or specific skills that you’ll use more.  

Focus your statement on the aspects that are most important to you. Here are a couple of examples that I have used in previous job searches:

Earlier pandemic, I used the following What I Want statement: 

  • I am seeking a 100% remote full-time learning and development position. I am interested in roles with larger organizations where I can be a strong contributor and leverage my skills in needs assessment, performance consulting, change management, instructional design, and learning facilitation. I am open to roles as a strong individual contributor, managing the learning function, or managing a team. Job titles that may be appropriate for me include Learning Consultant, Learning & Development Lead, or Training Manager. 

For another job search, I used the following What I Want statement: 

  • I’m searching for a Learning & Development role in the greater Omaha, NE area. I have a wide talent management skill set, and I am interested in roles that involve leading a team, player/coach, managing projects and programs, or acting as an individual contributor. My target job titles include Learning Consultant and Learning and Development Manager. I’m also open to similar job titles in the areas of L&D, sales enablement, or organizational development.

Overall, since I wasn't focused solely on one job title, I prioritized what mattered to me and went from there. Notice that I start with specifying the field, and the work arrangements that were most important to me. Then, I reviewed a few key skills I had that I wanted to use, and in one case talked mroe about the employer. Since the goal with these statements is to help communicate what you want, this is a good way to narrow it down so people are better able to help you in your job search. 

Using Your What I Want Statement

Writing a clear and concise What I Want statement can help you as you review job openings you encounter and empower you to prioritize your job applications to those that most closely align with your job search goals. You can also include a version of this statement in the following contexts: 
​
  • Your cover letter
  • Your LinkedIn About section (while in career transition)
  • Emails to recruiters, connections, or hiring managers inquiring about roles
  • Posts asking for assistance in finding a new job

Learn More

  • The Layoff Lady: Career Planning - Figuring Out What You Want To Be Next
  • The Layoff Lady: What To Include on Your LinkedIn Profile
  • ​The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​
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