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Customizing Your Resume For Each Job Application

5/30/2023

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By Brenda L. Peterson, The Layoff Lady

A Different Resume for Each Job? Won't That Take Forever?

When applying for jobs,  customizing each resume is one way to help you stand out. Unfortunately, it’s easy to spend a lot of time and effort updating your resume. Let's look at shortcuts for customizing your resume that is less time and labor-intensive.  

Articulate What You Want

Remember, when you're at the point when you're applying for jobs, you should have already done some prework. By now, you should know what specifically you're looking for in a job. This includes details like your target job title(s), industries, core work responsibilities, geographic location, day-to-day responsibilities, pay rate, and work arrangements (onsite, remote, hybrid).

​If you don't have a clear idea of what your target job looks like, it makes everything else harder. I encourage you to take a moment to figure out what your target is. This act will help you be more efficient as you search for a role, decide what to apply for, create your target job resume, and everything after that, too. 

For me, in a previous job search, here is how that looked: 
​

  • Full-time Learning Consultant role at a company in the fields of software/healthcare/finance
  • 100% remote or hybrid in the Minneapolis/St. Paul area
  • Managing learning projects, completing needs assessments, designing comprehensive training programs for customers and employees 

Create a Target Job Resume

To start, create a target job resume. You could also share this resume with those people who say, "Can you send me your resume?" who may not have a specific job description to share. This resume should be a solid representation of your skills, the type of work you do, and the unique value you would bring to the role. Your target job resume should also include keywords commonly appearing in job descriptions for the type of work you do.

To be clear, this IS NOT the resume you use to submit whenever you apply for a job. Instead, this is the resume you customize just a bit for each job for which you apply. Let's look at what to include so you have a robust resume that you'll only need to customize in a few ways for each role. 

Target Job Resume: Professional Summary Section

Your resume should start with a professional summary section. The goal of this summary is to let the reader know if it's worth reading further. This summary is comprised of a few sentences that summarize who you are, what drives you, and how those factors align with the available role. This is also an opportunity to highlight important keywords that will resonate with employers.

For me, here is how the Professional Summary in my target job resume looked:

Proactive learning consultant driven to help organizations succeed. Thrives when partnering with leaders and stakeholders to improve performance. Able to think strategically and execute tactically while managing multiple projects. Committed to constant learning, continuous improvement, and delivering training that drives results.

Target Job Resume: Relevant Skills Section

Look at your list of terms included in job descriptions that interest you. Prioritize the ones that you really want the hiring team to know about. Include those in a Relevant Skills section near the top of your resume. Limit what you include to a couple of lines. Here are key skills that I seem the most generally relevant: 

Here are keywords I saw in multiple Learning Consultant Jobs and included in my Relevant Skills section: 
​

​Blended Learning, Coaching, Collaboration, Communications, Consulting, Facilitation, Instructional Design, Needs Analysis, Onboarding, Project Management, Relationship Building, Strategy, Video Production

Target Job Resume: Work Experience Details

For each role, I include bulleted points describing responsibilities common to people who do this work. This includes a wider variety of keywords to help even the least experienced recruiter see the tie between what I describe and the words used in many job descriptions. 

Here are examples of bulleted points under job descriptions that include keywords relevant to my skills:
​
  • Implemented a knowledge management strategy for a fast-paced B2B company. Drove platform adoption, standardized training materials, leveraged best practices, and managed a remote team of 5-8.
​
  • Developed a blended learning solution to onboard new SaaS customers. Incorporated virtual instructor-led training (VILT), eLearning, hands-on practice, and post-class assessments. Decreased instructor classroom time, customer wait time, and implementation project length.
​​
  • Managed enterprise-wide training initiatives: producing a library of best-in-class microlearning videos, implementing a Digital Adaption Platform (DAP) for in-tool software support, and creating online user communities based on personas. 

The words in bold are keywords pulled from relevant job descriptions. 

Customizing a Resume: Save As

First, I pull up my target job resume file in a word processing file format. Then, I save a copy of my job-specific resume using the following naming convention: 
[My name] Resume, [Job Title] with [Company name]. 

For a Lead Learning Consultant role for ABC Inc, the name would look like this:​
Brenda L. Peterson Resume, Lead Learning Consultant with ABC Inc

Now, I'll edit this new resume so it aligns more directly to the job for which I'm applying.

Customized Resume: Professional Summary Section

Now, I will customize the Professional Summary Section to align with the language used in the Lead Learning Consultant role. 

Remember, here is how the Professional Summary in my target job resume looked:

Proactive learning consultant driven to help organizations succeed. Thrives when partnering with leaders and stakeholders to improve performance. Able to think strategically and execute tactically while managing multiple projects. Committed to constant learning, continuous improvement, and delivering training that drives results.

Here is the Professional Summary would look for this Lead Learning Consultant role:

High-performing lead learning consultant who thrives when delivering engaging employee performance solutions. Thrives when partnering with internal and external stakeholders to design innovative talent management programs. Able to think strategically and execute tactically while managing multiple projects. Committed to constant learning, continuous improvement, and delivering talent initiatives that drive engagement.

The sentiment is similar, but now I'm conveying my value add using the employer’s words to describe this position. Note the bolded words were pulled directly from the job description. 

Customized Resume: Relevant Skills Section

Now, I will customize the Relevant Skills Section to align with language used in the Lead Learning Consultant role. 

Remember, here is how the Relevant Skills section in my target job resume looked:
​

​Blended Learning, Coaching, Collaboration, Communications, Consulting, Facilitation, Instructional Design, Needs Analysis, Onboarding, Project Management, Relationship Building, Strategy, Video Production

Here is the Relevant Skills section would look for this Lead Learning Consultant role:

​Blended Learning Solutions, Employee Coaching, Collaboration, Communication Skills, Consulting, Facilitation, Curriculum Design, New Hire Onboarding, Project Management, Relationship Building, Strategy, Talent Management Programs

To mirror language the company used, I added "solutions" to blended learning, changed "instructional" to "curriculum", and added a few terms emphasized in the job description to this list. Realize these skills are also included in bulleted points for each role. This is just another opportunity to help the recruiter align the skills needed with the words listed in the job description. 
​

What Do You Think?

Do you customize a resume for each role? What are your tips, tricks, and strategies? Include your thoughts in the comments. 

Learn More

  • The Layoff Lady: Career Planning - Figuring Out What You Want To Be Next 
  • The Layoff Lady: Prioritizing Job Applications
  • The Layoff Lady: I Just Got Laid Off--Now What? ​
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Learning About Yourself To Tell Your Story: Saboteurs

5/16/2023

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By Brenda L. Peterson, The Layoff Lady

Learning About Yourself

Whether you’re considering making a career change, are currently in the midst of a job transition, or want to be more effective in your role, increasing your self-knowledge is a great place to start. 

A Good Starting Point: Values and Strengths

In other articles here on The Layoff Lady, I’ve outlined ideas for exploring your values and discovering your strengths. Knowing more about what you truly value and what you are good at will help you think about the why, what, and how of the type of work you are driven to do. Reflecting on your findings will also help you have better conversations about your skillset and what motivates you personally and professionally.

A Solid Next Step: Discovering Your Saboteurs 

 It’s incredible how our strengths and values also show up when we are in challenging situations—often in good ways, but sometimes in more destructive ways. Learning about how you can get in your own way is a valuable strategy for making better decisions when you’re mid-crisis.

Enter Shirzad Chamine. He is a professor, professional coach, and the author of the best-selling book Positive Intelligence. He introduces strategies for how to be mindful of what we know (IQ) our overall emotional intelligence (EQ), and how to leverage our positive intelligence (abbreviated as  PQ). The end result is learning to be more effective and increase our overall.

Nine Ways We Self Sabotage (According to Positive Intelligence)

Here arer the nine saboteurs outlind in Positive Intelligence listed in alphabetical order along with my brief description of each:
  1. Avoider: Nope. Not dealing with it. Hey—look over there!
  2. Controller: I’m scared and taking charge! I’m impatience and I will run over everyone else to fix this.
  3. Hyper-achiever: I will work day and night with no breaks to finish all the things by myself.
  4. Hyper-rational: I’m going to logic my way out of this no matter whose stupid feelings get hurt.
  5. Hyper-vigilant: I’m fighting any and all possible catastrophes non-stop. Sleep is for the weak.
  6. Pleaser: I’ll make these people like me even if I make myself sick doing it.
  7. Restless: That other thing looks cool. And that one. And that one. So many shiny things!
  8. Stickler: I’m going to get this all exactly right to the letter if it takes me all night and day.
  9. Victim: Fix my problems because I can’t (or won’t). I’ll be over her brooding and suffering.

Yikes. We're certanly not our best selves when we show up this way. Let's look at how you can identify your saboteurs and use that information to improve how you show up.

About The Assessment To Find Your Top Saboteurs 

Set aside time to take the 9 Ways We Self Sabatoge Assessment from Positive Intelligence. The assessment takes 5-10 minutes to complete. In addition, I suggest giving yourself 30-45 minutes to review your results and reflect. 

This assessment consists of 45 questions. Each question includes of a statement, and you'll rate your agreement with that statement on a 5-point scale ranging from strongly agree to strongly disagree. The directions encourage you to answer each question relatively quickly and go with your initial response. 

The final 7 questions are about demographics and finding out where they will send your assessment results. 

Your Assessment Results

The results you receive include a ranking of your top sabateurs and your score for each. In addition, you will receive the following information about each of your saboteurs:
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  • Basic Description
  • Characteristics
  • Thoughts
  • Feelings
  • Justification Lies
  • Impact On Self and Others
  • Original Survival Function

Reviewing Your Results

I find these types of assessments fascinating. As someone who is committed to ongoing professional development, I appreciate getting insights that might be hard for someone else to share. These insights are valuable, and also help me understand why I do what I’m doing as well as helping me to recognize those non-helpful patterns so I can adjust my approach going forward.

Not at all surprising to me, my top three saboteurs are as follows:

  1. Controller, 8.1
  2. Hyper-Achiever, 7.5
  3. Restless, 5.6

My Initial Reflections On My Results

Here were my initial thoughts as I saw my top three identified saboteurs: 
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  • Controller: In other assessments, Bold and Driver have been my identified characteristics. I'm someone who tends to keep things to the point, hold people accountable, and help move projects forward. Consequently, under stress, that tendency to lead a project may become overly tight-fisted control. Not good.
​
  • Hyper-Achiever: Achiever is on my top CliftonStrengths, so it makes sense that I may have a tendency to overfocus on that strenght and work to personally achieve my way out of a situation. 
​
  • Restless: I'm always excited about learning new things, and my brain is always going a million miles an hour. On the flip side, this means I sometimes take on too many new things or even interrupt myself mid-flow to work on something else because of an idea I can not clearly articulate yet. ​

My Additional Reflections On My Results

Under Controller, here are a few statements resonated with me from the details included  within my report:
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  • Characteristic: “Comes alive when doing the impossible and beating the odds.” Most definitely. I am SO the person who digs being able to solve the unsolvable problem. Never tell me the odds!
 
  • Thought: “If I work hard enough I can and should control the situation so it goes my way.” Whereas some people need to be motivated to do more to solve a problem, I needed to learn when to stop and either let someone else jump in or realize it might not be readily fixable. I appreciated the reminder.
 
  • Feeling: “Angry and intimidating when others don’t follow.” In my area of expertise, I get pushy and controlling when we’re up against the wire and something needs to get resolved. Earlier career, I never realized that my determination and confidence in getting something done was perceived as intimidating. However, after learning that a bunch of my daughter’s friends were scared to death of me when they were little, I realized I need to be mindful of how my determination comes off to others.  

Reflecting on Your Results

  • Which results resonated most with you? Why?
  • Which results were surprising to you?
  • Reflect on times you reacted in a way aligned with your results. How might you do that differently now?
  • What are ways that you can recognize a possible sabotuer and adjust to improve the impact of your reactions?

Learn More

  • Positive Intelligence book by Shirzad Chamine 
  • Positive Intelligence: 9 Ways We Self Sabotage Assessment 
  • The Layoff Lady: Learning  About Yourself To Tell Your Story – Values 
  • The Layoff Lady: Learning  About Yourself To Tell Your Story - Strengths 
  • Han Solo Never Tell Me The Odds Video Clip
  • The Layoff Lady: I Just Got Laid Off--Now What? ​
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Career Planning: Figuring Out What You Want To Be Next

3/21/2023

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By Brenda L. Peterson, The Layoff Lady

What Do You Want To Be Next?

We often ask children, “What do you want to be when you grow up?” As an adult who is in career transition, it’s time to ask yourself, “What do I want to be next?” Remember, you don’t have to do the same thing you were doing before, and now is the perfect time to think about what job is the right next step for you. ​

Shouldn't I Just Take What I Can Get?

As a job seeker, I understand the tendency to feel like you are in no position to be picky. However, when I talk with job searchers having difficulty landing a new role, not having a focus for their job search actually slows their progress considerably.

​Most of the time, employers are less likely to hire someone who wants what I would call “any old job.” Employers would rather find someone who genuinely wants to do a specific type of work, has the necessary skills, and is targeting an identified role. One of the best things you can do for the success of your job search is to figure out what you really want to do, then use your resume and LinkedIn profile to promote yourself as a match for your desired role. 

Take a Beat

When your job suddenly ends, I think the natural tendency is to think “I need to be reemployed as quickly as possible” or to skip thinking altogether and seek out exactly the same job you had before. It’s not that you can’t seek out the exactly same type and job title you had before—because you can! Just make sure to reconfirm with yourself that it is the job you want.

After my very first layoff, I took a moment for contemplation and thought to myself, “This is my chance to figure out what it is I want to do with my life! I can do anything?” Approximately 5 minutes later, I realized “For me, this is the right area.”
​
Other times, when I fell in that “must get a job right now!” mindset, I just got a job with about the same title as my last job with about the same type of company. Was it a bad decision? Not necessarily. Whether you do the same things as before, or want to shift gears, make sure you’re actively deciding what is next for you. 
What do you want?

Learning About Yourself

The first step of job searching is figuring out what kind of a role you even want. Instead of jumping right into the exact job you did before, it's wise to take a little time for introspection. One good step in this process is finding out more about your strengths. Learning about what you are good at--and how to tell the story of your talents and successes--can help you position yourself well as you apply and interview for a new role. 

Reflect on Your Values

A good starting point is thinking about what you truly value in life, and how you express those values. 

Personally, I also find that it's awfully hard to think of the right words to articulate those high level ideas that matter to you.  I discovered the think2perform Online Values Exercise at a previous job when I was designing a retirement planning seminar. Since thinking about your money (or your work for that matter) starts with what you care about on a larger scale, this is a great starting point. Personally, I take this assessment on at least an annual basis because the process helps me revisit my values in general and helps me more thoughtfully talk about what I do and why I do it.

The assessment itself includes 51 named value cards and 4 rounds of reviewing the cards. The total time to complete this activity is about 15 minutes, and perhaps more depending on how much contemplation you do during the process. You also have the option to add your own values as needed. In the end, you'll have 5 value cards with descriptions that name and describe key areas that matter to you. 

After you identify your top 5 values, think about how you live those values in your life, and how you would like to express those values in your work. Use these as your guideposts as you move on to the next steps. 
​

Identify Your Work Strengths

The CliftonStrengths Assessment (previously known as Clifton StrengthsFinder) is a wonderful tool for identifying what you are good at, how that manifests, and how your version of each strength shows up. It not only helps you identify your top strengths, but also gives you language to talk about skills you didn't even realize everyone else didn't have.

To access this assessment, you can purchase the StrengthsFinder 2.0 Book (which includes a code for the new CliftonStrengths Online Assessment) or you can directly pay for and access the CliftonStrengths Top 5 Assessment on Gallup.com. Either option should cost around $20 for the basic assessment and results, with the option to purchase additional assessments or training based on your level of interest. 
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The 30-minute online assessment includes 177 questions including paired statements. On a scale you select which of the statements is more like you. From there, you'll receive a report identifying your top five strengths along with a more detailed description of how those strengths are exhibited in how you interact with the world. Reading a report about yourself (one that is freakishly accurate, by the way) is downright life changing.

After taking the assessment, you'll be able to see your unique talents, and have language to explain how what you do sets you apart from others. Having a way to put your abilities into words can translate directly into your resume, and how you talk about who you are and what you bring to the table.

Reflect on Previous Roles and Identify What You Do and Don't Want

Think about your previous jobs and reflect on what you liked and didn't like. As yourself the following questions and write down your answers:
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  • What field or fields would you like to work in?
  • What job titles might be a good fit for you?
  • Are you interested in a full time, part time, contract, or freelance job?
  • How many hours do you want to work a week?
  • What size of a company or industry would you like to work for?
  • Would you like a manager role, individual contributor role, or player/coach role (doing both)?
  • What work hours and schedule would you prefer?
  • What salary would you like?
  • How much time off would you like?
  • Would you like to work in-person, part in-person and part remotely (hybrid), or all remote?
  • How many miles/lengths of time would you be comfortable commuting? How often would you want to commute?
  • Would you like to travel for work? If so, how often over what period of time? Driving or flying travel? What travel percentages is ideal for you?
  • What benefits are important to you? What would be nice to have?
  • What focus area(s) would you like to have?
  • What skills would you like to be able to use on a regular basis?
  • What day to day activities would you like to do?
  • What do you want the role of your work to be in your life?
  • What is on your “oh hell no” list?

Talk To People In Roles of Interest

One helpful way to find out more about possible career options is to talk to people who are currently in those roles.  By reaching out to individuals in your professional network, and asking them to put you in touch with people they know who could help, you can make new connections and find out about specific companies and roles. This will help you start to bridge the distance between your skills, and possible job titles and companies that might be a good fit for you. 

Learn More

  • The Layoff Lady: Learning About Yourself to Talk About Your Strengths
  • The Layoff Lady: Learning About Yourself to Tell Your Story: Values
  • The Layoff Lady: Using 1:1 Networking Meetings For Job Searching
  • The Layoff Lady: I Just Got Laid Off--Now What? 
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Answering Behavioral Interview Questions Effectively

3/14/2023

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By Brenda L. Peterson, The Layoff Lady

About Behavioral Interviewing Questions

During the job interview process, hiring managers and recruiters often ask behavioral interview questions. The logic here is that past activity predicts future performance. Instead of asking a theoretical question about how you WOULD do a given then or solve a given problem (which, of course, would be perfectly), the answer here requires a story. These stories usually come from previous work experience and demonstrate how you think, how you solve problems, how you measure success, and what you learned along the way.

Behavioral Interview Questions

Behavioral interview questions often begin with the phrase, "Tell me about a time" and require you to mine your personal experience and answer by telling a story that relates to your responsibilities and accomplishments from you previous jobs. 

Here are a few examples of old school interview questions (that ask for what you WOULD do) and behavioral interview question alternatives (that ask for what you DID do):
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Old School Interview Questions:​
  • ​If you had to deal with a customer complaint what would you do to make it right?  
  • How would you manage a project to select a new software vendor?
  • How would you prioritize your workload between day to day tasks and longer term projects?
Behavioral Interview Questions: ​
  • Tell me about a time when you solved a complex customer problem.
  • Tell me about a time when you managed a project team. 
  • Tell me about a time when you had a lot going on at work and how you prioritized your work.

Finding Your Stories

When answering these types of questions, you will tell a story. It's valuable to think about your previous work experience and be ready to mine that experience for stories to explain key points to your interviewers. Your goal should be to give a 1-3 minute answer that showcases your skills in ways that addresses the question. 

The tendency is for people to either not know what to say or to ramble and hope they stumble upon something useful. For the next little part of this article, we'll explore different strategies you could use to answer the following question:

Tell me about a time when you had to finish a project with a short turnaround time. ​ 

Answering With No Plan

Gosh. I've done a lot of projects where I had to get something done quickly. Those have included software implementations, making a video, and even designing or updating a class with little to no notice. I usually just work really hard and put in extra hours to get something done.

So one case I can think of was right when the pandemic started in 2020. I worked for a software company that delivered most of it's training in person at customer sites. Since government guidelines for dealing with COVID were changing daily during the early part of the pandemic, over the course of a week--maybe it was like two--we realized that we would not be able to travel to customer sites to deliver their training like we had always done. We had to figure out how to deliver what was usually four days of in-person training without traveling to a customer site. We really didn't know how we were going to pull that off. 

We had to figure out how to do that well--and we had to figure it out in a couple of days. I had the trainer cancel their travel plans. Then a few of us--including a salesperson, a trainer, and an instructional designer--sat down and tried to figure out what to do. We didn't want to bore people to death or make it an awful experience. We thought about doing videos, but those take a lot of time to create and produce. We also had to figure out a short term plan for the next week, and figure out a more interim plan after that. It was really hard to figure out. I mean--the whole WORLD had changed! 

[Note we're still on the stage setting part of this and not even on to the question answer. So. Much. Talking.]

PAR: Problem/Project, Action, Results

PAR is one method you can use to structure your answer. Here are key components and what each letter represents:
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  • Project or Problem: Set the scene for the story you are telling and the problem you were trying to solve. What company did you work for? What was their focus? What was the problem? Why did the problem matter? 
  • Action: Describe what you did. What did you think about first? What actions did you take? What specifically did you do? Why did you choose that course of action over others? Who did what?
  • Results: Explain the end result. What tangibly happened? Was the customer happier? Did a problem go away? What were the short term impacts? How did this work out in the long run? What did you gain? Did you avert a loss?

A PAR Answer

Project/Problem: 

In March of 2020, when COVID was declared a pandemic, I worked at XYZ Software Company and my team trained new users right after their software went live for each customer. Because we did new user training in-person at each customer's site, and travel restrictions were going into place, we had to figure out what to do instead--and we only had a few days to figure something out.

Action:

I talked with my manager about how to deliver this training the following week to ABC Company. We thought through options and decided to use a combination of Zoom meetings and hands-on practice. I repurposed some of our materials to be self-paced activities, and my manager and I talked with the customer about our plans. We agreed to do a 90-minute instructor-led session in the morning, and another one in the afternoon each day that week. Learners would also do self-paced activities, and I would be available to answer questions as needed. 

Result:
​

This resulted in us delivering the training during the planned week using the time already scheduled, but in a different way. In the end, the customer was happy that we were still on schedule, and end users appreciated the combination of instructor-led training and self-directed time. 

CARL: Context, Action, Results, Learning

CARL is another method you can use to structure your answers. Here are key components and what each letter represents:
​
  • Context: Set the scene for the story you are telling and the problem you were trying to solve. What company did you work for? What was their focus? What was the problem? Why did the problem matter? 
  • Action: Describe what you did. What did you think about first? What actions did you take? What specifically did you do? Why did you choose that course of action over others? Who did what?
  • Results: Explain the end result. What tangibly happened? Was the customer happier? Did a problem go away? What were the short term impacts? How did this work out in the long run? What did you gain? Did you avert a loss?
  • Learning: What did you learn? Did you continue to do this? Did you come up with another, better option later? Did you learn something about yourself?

A CARL Answer

Context:

In March of 2020, when COVID was declared a pandemic, I worked at XYZ Software Company and my team trained new users right after their software went live for each customer. Because we did new user training in-person at each customer's site, and travel restrictions were going into place, we had to figure out what to do instead--and we only had a few days to figure something out.


​Action:

I talked with my manager about how to deliver this training the following week to ABC Company. We thought through options and decided to use a combination of Zoom meetings and hands-on practice. I repurposed some of our materials to be self-paced activities, and my manager and I talked with the customer about our plans. We agreed to do a 90-minute instructor-led session in the morning, and another one in the afternoon each day that week. Learners would also do self-paced activities, and I would be available to answer questions as needed. 

Result:

This resulted in us delivering the training during the planned week using the time already scheduled, but in a different way. In the end, the customer was happy that we were still on schedule, and end users appreciated the combination of instructor-led training and self-directed time. 

Learning:
​

Through this process we learned more about how we could deliver effective learning at a distance. We also found that encouraging learners to turn their cameras on during training helped build a sense of community among class members. We built upon our lessons learned to improve our training with each customer.

Additional Question Answering Models

In addition to PAR and CARL, here are two more models that have similar components. It doesn't matter as much which one you choose, just that you use one of these models to structure your answer and minimize endless rambling:
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  • CAR: Context, Action, Results: This method is similar to content in PAR. Both CAR and PAR do not include what you learned during the process.
  • ​STAR: Situation, Task, Action, Results: STAR breaks apart the Situation and the Task, and still covers the Actions taken, then Results. 

Learn More

  • 25 Behavioural Interview Questions (With Example Answers)
  • LinkedIn's Guide to Screening Candidates: 30 Essential Behavioral Interviewing Questions
  • The Layoff Lady: I Just Got Laid Off--Now What? ​
​
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An Unlikely Day of Reflection

1/31/2023

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Looking Back

There are several days each year when people typically look back and assess their lives. This could be the anniversary of a death, a holiday full of memories, or your birthday. For me, the day I reflect is Groundhog Day.

February 2, 2006

Early in 2006, my life was at a crossroads. My then-husband and I were in the process of getting divorced, and I was figuring out how to transition from a house to two houses and what co-parenting my 2-year-old daughter would be like. The one shred of stability I had was my job. I was happy to have one thing I could count on not changing.

…and then February 2 happened.

That morning, I went to work. I took a few minutes between meetings to create a spreadsheet to figure out if I could afford to buy a condo I’d looked at the night before on my own. As I saved my file, I got a tap on the shoulder that I had an impromptu meeting. I grabbed a pen and a legal pad and walked into a conference room full of executives who informed me that my position was eliminated due to restructuring because of the company being acquired.

Welcome to layoff #2.

​I was in shock. I returned to my desk, deleted my spreadsheet (which had just become irrelevant), told my coworker Brad “I’m gone,” and found myself sitting in my car with a box containing all of my formerly workly possessions.


From the parking lot of my ex-workplace, I called my soon-to-be ex-husband to tell him about my now ex-job.  His only response was, “Huh.”

Then, It Got A Little Worse

That weekend, I was on a road trip to visit some of my high school friends for a fun weekend of reminiscing and going to the Snowflake Ski Jump. On my way there, a local cop pulled me over for speeding. As I sat there, I glanced at the notification I’d just received from unemployment sitting in my passenger seat—the one that said I’d receive less money than the last time I’d been laid off—meaning I wouldn’t be bringing enough money in to cover my half of the mortgage. As the officer approached my window, I could feel the tears well up. I could not get a ticket, too. I would cry (as I often heard people threaten to do), but this was no empty threat that would come to bear only through theatrics. I was legit going to fall apart if this happened.
​
This moment—sitting in the car with indications of my life failures greatest hits smacking me in the face was a low point in my life—rivaled only by my dad’s unexpected death when I was still in high school.​

Then, It Got a Little Better

Fortunately, I think because of my street cred, which included being a native of a town nearby, I drove away ticket free. One thing had gone okay. Then I saw friends, connected with new people, and spent more time with my daughter. I also had the time and space to figure out what to do with myself now.

The Transition Begins

It was an ugly, ugly few months.

I applied for countless jobs. I put our house up for sale. My daughter’s dad (new language from the book Mom’s House, Dad’s House) and I decided to move in tandem to Minneapolis, Minnesota from Madison, Wisconsin. I looked for jobs, made business connections, and stayed with friends on the way to and from my regular trips to Minneapolis. I didn’t sleep well for months. A tree fell down in my front yard the day of my open house, so I figured out how to have a giant tree removed while driving on I-90 back home from a job interview. 

That May, I found a job, a preschool for my daughter, a new place to live, and reconnected with one of my best friends from high school. Later, my daughter's dad found a job and moved to Minneapolis, along with his new girlfriend (a lovely person and good to my daughter).

Then, to mix it up, I totaled my car, dated and broke up with a couple of people, and got Shingles three times in a row. Some days, after work, I would lie on my floor and look at the ceiling in my apartment, my low-cost therapy as I acclimated to all of the life changes. I adjusted to my new normal after going through every significant life change (save a death in the family and someone I love going to prison) I could think of to endure. 

Then, It Kept Getting Better

In October, on the same day, I was approved for a car loan and found out that my house in Madison had new owners. Over time, I made two great friends from my job and got comfortable in a new city. I started dating someone who was great, then bought a house with and married that guy--who is an awesome stepdad and cat dad.

I got laid off again and got another good job, then got laid off again and got an even better job. Things have gone pretty well through layoffs, reemployments, trials and tribulations​. Through it all, my husband is awesome, my now-adult daughter is amazing, and the cats mostly tolerate my presence. 

A Frame of Reference for Gratitude

Sometimes, I see people who are unhappy with what they have. The strange upside of having gone through rough times is that it gives you a frame of reference. It reminds me to be grateful for the roof over our heads, my husband playing video games with our two cats in his lap, my healthy, happy daughter, and an ongoing stream of new challenges and adventures. 

I’m grateful for being active, able-bodied, and having a strong sense of well-being. I am grateful for winter heat, summer air conditioning, and all the machines that do my housework. I treasure mother/daughter movie nights, trips to the skating rink, and building relationships with new friends and colleagues. I value my roller derby skates, my outside roller skates, and my inline skates. I appreciate my cats, Zippy and Meathook, and the combination of disdain and affection they have for me.  I am genuinely grateful for it all. Groundhog Day is my annual reminder to remember all these things.

Learn More

  • Mom’s House, Dad’s House: Making Two Homes for Your Child
  • The Ten Most Stressful Life Events: The Holmes and Rahe Stress Scale
  • 29 Scientifically Proven Benefits of Gratitude You Don't Want To Miss 
  • The Layoff Lady: I Just Got Laid Off--Now What? ​
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Interview Preparation: The Initial Phone Screen

1/17/2023

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Hooray! You Have an Interview!

After goodness knows how many applications, FINALLY, you have heard back from a company who wants to talk with you! There is hope after all! Welcome to what is often step one of the interview process: the phone screen.

Remember, each company may handle their interview process just a little differently. Regardless, some version of a phone screen is the starting point. A phone screen can be anywhere from the basic 30-minute voice-only call where they make sure you can speak coherently and understand what you applied for all the way up to a full-blown deep dive into your resume. Typically, you'll be speaking with a recruiter, not the hiring manager, at this point in the process.

​In this article, we'll talk about the more basic initial phone screen, how to prepare, and typical questions asked.

...And So It Begins: Email or Voice Mail From a Recruiter

In many cases, a recruiter will reach out to you directly to schedule a phone screen through email. Many companies are using a scheduling program (like Calendly) so you can select a time that works for you. If this is the case, I would suggest taking a slot as soon as you can get in and comfortably complete the interview. For me, that would be the next day if possible. 

In other cases, you may receive a phone call from a recruiter that invites a callback. In these cases, they may be asking to schedule a phone interview with you, or they may just launch right into the phone screen while they have you on a call. Personally, I'll usually do my interview preparation before making that initial phone call back to the recruiter just in case they want to do it right then and there. 

Interview Prep: Questions

Don't let the supposed informality of a phone call fool you. This is for reals an interview. You need to be ready to make a good impression and answer key questions. Here are the phone screen interview questions that you for sure need to be prepared to answer. Keep these in mind as you research the role, the company, and your interviewer. (We'll talk more about answering these questions well in a bit.)

​Here are the most common questions I have experienced on a phone screen:
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  • Is this still a good time for us to talk?
  • Tell me about yourself.
  • Why are you looking for a new job?
  • Why are you interested in this role?
  • What do you know about our company?
  • ​What is your desired salary?
  • What questions do you have for me?

Interview Prep: The Role

Given that you may have applied for many, many jobs since the one for which you are interviewing, it's important to refamiliarize yourself with this role. Make sure that when you speak to your interviewer, you are positioning yourself as a strong candidate who is able to do (and wants to do) this specific job.

  • Review the job description. Remind yourself of what you applied for, the title, and what they indicated were the desired qualifications.
  • Get out your Googles: Look up any acronyms you aren't sure of, and make sure you can speak to the skills they say they need. Be ready to speak in the terms they use in the job description and relate your experience to that particular job.
  • Skim your resume. If you customize your resume for each role, it's good to reacquaint yourself with how you described your skills in this specific resume. This review will also help you use the points you included in your resume as a basis for the stories you'll tell to illustrate your skills. 

Interview Prep: The Company and Your Interviewer

Now that you remember what the role is about, take time to learn more about the company. Remember, you're learning information to help you present yourself well, answer questions about the company and what they do, and even know about current initiatives and news about the organization. 
​
  • Check out the company on LinkedIn. Note the industry they are in, what their products and services are, their size, headquarters location, and their recent posts. If you haven't done so already, follow their company page.
  • Visit the company’s website. Take a look at their mission, vision, and values. See what press releases are on their site and any awards they may have received. Look at their marketing materials. Review information on their leaders. Consider signing up for their newsletter. 
  • View your interviewer's LinkedIn profile. Do this the day before or the day of your interview. Note the schools they attended, where they currently live, their work history, and any posts they may have made. This is a great way to find out what you and your interviewer might have in common so you can have a more robust conversation. Note any LinkedIn connections you have in common. Consider following your interviewer on LinkedIn. 
  • Reach out to connections. If you know anyone who is a current or recent employee, ask them and ask about their first-hand experience.  

Interview Prep: Your Answers

Now, back to those questions and strategies for answering each one.

Is this still a good time for us to talk?
         
          Ideally, the answer is yes. This is a courtesy question recruiters often ask. 

Tell me about yourself.

This is your opportunity to tell the recruiter a quick summary of your professional history and the unique knowledge, skills, and attitudes you bring to this role.

  • Bad answer: Not much to tell.
  • Another bad answer: My name is Julie. I'm 42 years old, happily married, have 4-year-old twins, love riding horses, and volunteer weekly at my synagogue.
    (Note: Julie's life is in no way bad. Julie's answer is bad because it does not focus on professional skills, the ability to do the job, and why the employer should hire her. Taking this approach misses a HUGE opportunity to set the tone for the interview and put your best foot forward. Instead, Julie shares a whole bunch of information that is not directly applicable to her ability to do the job--much of which an employer cannot legally ask her about due to laws regarding possible discrimination.)
  • Good answer: I'm Julie, and I have ten years of experience in social media specialist roles with small community organizations. I'm excited about this role because I can use my knowledge of content marketing and event promotion with a larger company that does larger conferences and road shows. I'm looking forward to finding out how my skill set could help me make a strong contribution in this senior media specialist role.

Why are you looking for a new job?

Companies are interested in why you want to make a change. They may also be leery if they perceive that you have made many changes within a short time. They may be wondering if how they are promoting the position is working. They may just want to see if you trash your previous/current employer or are respectful. Again, be truthful, stay positive, and keep it short.

  • Bad answer: My last company was a financial nightmare and I got fired.
  • Another bad answer: My current job is stupid and I hate my boss. ​
  • Good answer: I'm looking for a role with additional growth opportunities.
  • Another good answer: My position was eliminated due to a company-wide reduction in force.
  • Yet another good answer: My previous position ended, so I'm looking for a new challenge.

Why are you interested in this role?

Companies often want to make sure you actually want the available position, not just any old job. Speaking about why you want to work in this particular role is a way to show you are being intentional about your next career move. This question also allows you to talk about who you are, what you know about the role, and the skills you bring.

  • Bad answer: Which job is this again?
  • Another bad answer: I need a job. You have an opening. Isn't that enough?
  • Yet another bad answer: My current job is stupid and I hate my boss. ​
  • Good answer: My recent work experience is as a marketing coordinator with a large pharmaceutical company. I have extensive experience creating and executing marketing campaigns aligned with product launches. I'm interested in this role because it involves those duties and additional areas where I have expertise. I am excited to grow in this new role. 
  • Another good answer: My work experience is as a technical project manager. Enrique Ortiz is a former coworker of mine, and he suggested I apply because it aligns with the work I enjoy. Enrique also can't say enough good things about your company.  

What do you know about our company?

Each company has its own personality. This question shows that you, as a job candidate, are a good fit for the organization and that you've taken the time to learn a little more. 

  • Bad answer: Which job is this again?
  • Another bad answer: Not a thing.
  • Good answer: XYZ Loans is a mortgage company focusing on VA and FHA loans. I see you recently rolled out a new veteran appreciation program and hired a new VP of Veteran Relations and that you just received an award for your charity work with DAV.
  • Another good answer: I know ABC Manufacturing just acquired CBA Manufacturing. This makes you the second-largest company making and selling plastic cups in the Midwest. I also know that my friend and former coworker, Alice Johnson, really enjoys being a part of the Women in Manufacturing group you started three years ago.

What is your desired salary?

While having salary ranges in job descriptions is becoming more common, it is not included in all job descriptions. Often, this question comes up very early in the process. You need to have a sense of your desired range and what is a typical range for the type of role for which you are interviewing. 

  • Bad answer: I have no idea.
  • Good answer: What is the salary range for this position? (and following that up with a conversation about where your desired range fits in with that range.)
  • Another good answer: My general salary range is [low end of your range] to [high end of your range]. I'd like to revisit this topic as I learn more about the position, including bonus and benefits. 

What questions do you have for me?

This is your opportunity to ask questions. Given that you have a job description and not much else about this role at this point, take time to think about questions to ask. There are also countless lists online of possible questions to ask. Google them and see which ones seem right for you. Remember, too, that some of these questions might be more appropriate for the hiring manager than the recruiter. (If you continue in the hiring process, you'll meet with the hiring manager soon.)

  • Bad answer: Nope.
  • Good answers: 
    • ​Is this a new position? Or a replacement role?
    • What does success look like for this role?
    • What are the first projects this role would tackle?
    • What are the next steps in the hiring process?
    • When can I expect to hear back from you?
    • What is your performance review process like? 

Learn More

  • From Indeed.com: Top Phone Interview Questions To Ask Your Interviewer
  • ​25 Smart Questions to Make You Stand Out During The Interview
  • The Layoff Lady: I Just Got Laid Off--Now What? ​
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Learning About Yourself to Tell Your Story: Strengths

1/10/2023

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by Brenda L. Peterson, The Layoff Lady

Learning About Yourself

The first step of job searching is figuring out what kind of a role you even want. Instead of jumping right into the job you did before, taking a little time for introspection is wise. One good step in this process is finding out more about your strengths. Learning about what you are good at--and how to tell the story of your talents and successes--can help you position yourself well as you apply and interview for a new role. 

People Are Good at Different Things

If you ask many people what they are good at, they would need help putting their natural abilities into words. Taking the StrengthsFinder assessment was a great starting point for me to better understand what I do well.

Often, individuals are blind to their own unique talents. In the past, I have wrongly assumed that EVERYONE does the things I do. Like (of course) everyone takes notes regularly in everyday conversations when they learn something--and (of course) everyone makes a seating chart whenever they are in a group of new people to remember names. 

​Turns out--NOPE! These are things I did that not everyone does. This was a huge breakthrough for me. So how do you figure out what you do that not everyone does? 

Part of the Answer: StrengthsFinder/CliftonStrengths Assessment

The CliftonStrengths Assessment (previously known as Clifton StrengthsFinder) is a wonderful tool for identifying what you are good at, how that manifests, and how your version of each strength shows up. 

The 30-minute online assessment includes 177 questions, including paired statements. Then, on a scale, you select which of the statements is more like you. From there, you'll receive a report identifying your top five strengths along with a more detailed description of how those strengths are exhibited in how you interact with the world. Reading a report about yourself (one that is freakishly accurate, by the way) is downright life-changing.

After taking the assessment, you'll be able to see your unique talents and have language to explain how what you do sets you apart from others. Having a way to put your abilities into words can translate directly into your resume and how you talk about who you are and what you bring to the table.

My Strengths and How They Show Up

My identified strengths, in order, are Strategic, Learner, Arranger, Achiever, and Individualization. Here are a few details I learned from my report and reflecting on those results:

  • As someone who is Strategic, I tend to quickly find the path through the wilderness. Then, I see how the pieces fit together and what action might make sense. 
  • As a Learner, I have taken roles in multiple industries, knowing that I'd learn the business along the way. Through different jobs, I now know how travel agents upsell excursions to cruise customers, the value of the windshield to the structural integrity of a vehicle, the strategic value of the clergy housing allowance exclusion for pastors, and best practices for mortgage underwriting. 
  • As an Arranger, I look at factors in play and determine how to optimize efficiency. For example, when creating a class, I choose the best way to organize course content to ensure each activity introduces the next. Next, I figure out how to adjust my content in the moment so the audience can get the most relevant information. Finally, I make sure that I make the most of the time I have to get the optimal amount of content covered effectively for the audience.   
  • As an Achiever, I thrive when making a to-do list (aligned with my higher-level goals) and checking off items to know I've accomplished something useful in a given day. I also achieve by meeting deadlines and being able to note each goal met. Winning!
  • Individualization helps me to be a good people manager. For example, I know that one employee would love to be given an award in front of his coworkers, while another would prefer to have his work affirmed privately. It also helps me know that one person needs ongoing feedback and another needs just a broad suggestion of the work to be done, and both will be successful.  

Additional Strategies for Identifying Strengths and Talents

​Here are a few other strategies for identifying what you're good at and how you show up in the world:
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  • Talk with a trusted colleague or former coworker. As for their feedback on what they think you do well, where they have seen you excel, and times when they have seen you struggle at work. As them what your superpower is. You'll learn lessons about your unique skill set from someone who has had several opportunities to observe you in action.
  • Review job descriptions for your desired job title. See how they describe the skills needed to be successful and match your previous work experience to those outlined skills. Think about times when you've exhibited those skills and how you have solved problems using your expertise.
  • Think of past work projects. Identify projects and work you enjoyed and times when time seemed to fly because you were "in the zone" and making progress. 

Learn More

  • StrengthsFinder 2.0 Book (with code for the new CliftonStrengths Online Assessment)
  • CliftonStrengths Top 5 Assessment on Gallup.com
  • How to Identify Your Strengths in the Workplace
  • The Layoff Lady: I Just Got Laid Off--Now What? 
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Learning About Yourself to Tell Your Story: Values

12/20/2022

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by Brenda L. Peterson, The Layoff Lady

Learning About Yourself

The first step of job searching is figuring out what kind of job you even want. Instead of jumping right into the same job you did before, it's wise to take a step back and reflect. A good starting point is thinking about what is truly important to you in your life and how you express those values. 

The Question: What is Important to Me?

Identifying what matters to you is helpful whether you're thinking about how you spend your money, what kinds of activities appeal to you, who you want to spend time with, and (go figure) what type of work you want to do. Unfortunately, I also find that it takes a lot of work to find the right words to articulate those high-level ideas that matter to you. 

Part of the Answer: think2perform Online Values Exercise

When designing a retirement planning seminar for clergy, I discovered the think2perform Online Values Exercise at a previous job. Since thinking about your money (or your work for that matter) starts with what you care about on a larger scale, this is a great starting point. Personally, I take this assessment on at least an annual basis because the process helps me revisit my values in general and helps me more thoughtfully talk about what I do and why I do it.

The assessment includes 51 named value cards and 4 rounds of reviewing the cards. The total time to complete this activity is about 15 minutes, and more, depending on how much contemplation you do during the process. You also have the option to add your own values as needed. In the end, you'll have 5 value cards with descriptions that name and describe key areas that matter to you. 

For me, as of the last time I completed this activity, my top 5 were (in no particular order) autonomy, education, helping others, health, and relationships. 

Applying Your Values to What You Want and How You Show Up

When I think about the type of work, my desired way of working, and my work preferences, using my values as a starting point helps me articulate how I think about these things in a more meaningful way.

  • My value of autonomy reminds me that I like to have choices in the type of work I do and when I do it. For example, I like to have the option to work longer on a project when I hit flow or when a deadline is on the horizon. I also like to have the ability to come in later or leave earlier on other days. 
  • My chosen field of learning and development is all about education. I literally help people learn for a living. I'm also a continuous learner who is constantly gathering information from industry best practices, to software skills, to a great book to read. This constant information gathering helps me to come up with solutions to problems as they arise. 
  • I was drawn to learning and development, managing projects, and leading teams because of my overarching commitment to helping others. Ever since I was a small child growing up around a lot of adults, I found myself working to figure out details in any situation from context and then helping others who also looked like they didn't quite know what was going on. I always want to share a personal contact, organization, or website with someone if I think it can help them meet their goals. 
  • Having been around people with health and mobility issues, my health is very important to me. This impacts my life including choices on exercise, diet, sleep, and overall wellness. Managing these factors helps improve my overall health, including my mental well-being. Therefore, I seek a challenging job where I can leverage my talents to create happiness in myself and within coworker relationships.
  • I value relationships with people. I appreciate what is unique about each person and genuinely enjoy getting to know individuals personally and professionally. I also believe in building strong working relationships to collaborate to solve problems and ensure success as we partner.  

Learn More

  • think2perform Online Values Exercise
  • How to Identify Your Values by Susan David
  • The Layoff Lady: I Just Got Laid Off--Now What? ​
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Three Questions Your Resume Should Answer

11/22/2022

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​by  Brenda L. Peterson, The Layoff Lady

Resume Observations

Recently, I have talked with many colleagues who are proactively updating their resumes. After we talk a little about what type of a position interests them, I usually give them additional feedback about preparing a resume to apply for a specific job. 

​As a many-time hiring manager, I have seen lots of bad and lots of sort of okay, and just a few resumes that were really, really good. For me, a resume needs to answer three fundamental questions. Having a resume that addresses these questions gets you out of the no pile and into the “I am excited to talk with them” pile.

Question 1: Does This Person Want This Job?

In a previous job, I was working on filling an instructional designer position on my team at a software company. I received one resume where the person’s career objective stated that they wanted to be a curator at a museum. The good news: this person knew what they wanted and made it clear in their resume. The bad news: they didn’t want the job I had available.

Most (like maybe a good half) of resumes that end up in the “no” pile are so nondescript that they could be applying for any number of office positions. Once, when I was hiring for a technical trainer position, I received a resume for someone with a lot of experience working as a corrections officer. The good news: this person had many potentially transferable skills. The bad news: I didn’t know if this person was interested in this particular role or was mass applying for anything that wasn’t their current job.

For many people, it may be easy enough to tell if a person wants the job based on their past job titles. For example, if they have always been a project manager, and this is a project manager position, or a senior project manager position, it’s a pretty good bet that they are interested in this job. 

​Then there are the rest of us, who are decidedly less well-behaved. Some people have a variety of job titles that don’t necessarily flow together (like people who have changed careers). Others have careers where positions went from managing people to being an individual contributor, to freelancing, to being at a VP level, to being an individual contributor again. Again, no career path is wrong, but when applying for a job, clarify what you are looking for now—and that it is the open position.

​Overall, do just enough tailoring on your resume, so the hiring manager knows you are interested in the available job and applied for it on purpose. Given how costly a bad hire can be, help the hiring manager know that you want to do the job in question.

Question 2: Can This Person Do The Job?

Once I know a given candidate wants the job, I look for some indication that the person has the skills to do the job. Some candidates’ work experience is neat and tidy and points logically toward the open role. For example, they were a call center representative, then a senior call center representative, then a call center supervisor, then a call center manager. If they were applying for a call center manager position, from their job titles alone, I could be reasonably sure they could do the job. With that, adding in keywords from the job description and adding details about their previous education and work responsibilities as they relate to this specific position, it’s not a stretch to think they are qualified.  

If the candidate didn’t have much experience in a similar role, I’d expect them to describe what they did in previous positions and show how their work experience prepared them for this role. For example, if I’m hiring for an instructional designer position, the job description might include “collaborate with subject matter experts to create learning materials for client-facing courses.” If someone with a background as an elementary school teacher applies, they should show how their previous work experience relates to the available position. For example, they might include “collaborated with subject matter experts in the media center to create learning materials for a course for parents on encouraging their children to read more.” Without emphasizing those transferable skills, I might not be convinced they could perform the required tasks.
​
Overall, be sure to make it apparent that you can do the core tasks that the job requires.

Question 3: If I Hire Them, Will They Be Happy And Stick Around?

Filling an open position takes a long time and is a huge gamble. The goal is to find someone who wants the job, can do it, and will want to be in that position (or a part of your organization) for a good long time.

This part of resume assessment is teeing up the phone screen and helping me determine the questions I need to ask. For example, will this salary be in line with their desired salary range? Will they be happy working from the office or working from home for the amount required? Will they work well with this organization's structure and formality level? Will they want to travel as much (or as little) as is needed with this job? Are they going to be happy managing or not managing people? As a hiring manager, details in the resume are helpful as a starting point for those questions. 

Learn More

  • How To Write A Resume That Stands Out
  • The Layoff Lady: I Just Got Laid Off--Now What? ​
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Using 1:1 Networking Meetings For Job Searching

11/15/2022

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by  Brenda L. Peterson, The Layoff Lady

The Value of Professional Networking 

When it comes to job searching, professional networking is a critical component of success. Ideally, you make initial connections with people through LinkedIn (maybe even after meeting them in person or at an online group event). While this is a great start, there is value in building relationships beyond that initial connection. A 1:1 meeting can significantly strengthen a networking relationship​ and help you learn how you and your new connection can help one another succeed.

About 1:1 Networking Meetings

So what exactly is a networking meeting? Back in the day, I remember hearing people talk about doing "informational interviews." In short, if you were interested in having a particular job or working with a specific company, you would contact an organization or individual and ask if they would meet you for an informational interview. In this 1:1 meeting, which could take place via phone or in person, you might learn about the company, what they are looking for, skills to acquire, and more. It also allowed you to start to build a relationship with a company--or a possible advocate in the person doling out said information. 

Fast forward to now. Today, a networking meeting is typically between you and another person deciding to spend a half hour-ish together. This meeting, sometimes called a coffee chat, could happen virtually via Zoom or in person, often over coffee.

If you're job searching, the typical focus will be on how to progress in your job search. Someone may agree to a networking meeting because you have things in common (like a field of work, background, professional goals), because they are generally committed to helping people when they are job searching, or because you have a mutual acquaintance to ask that person to meet with you to help you out.

Networking Meeting = Informal Interview

Whenever you have an opportunity to meet one-on-one with someone, remember that you are taking part in a type of informal interview. Whenever I meet with someone in career transition, my goal is to help them figure out their next steps, offer advice (if they ask and are interested), and give them ideas on further steps they might take, including who they should speak with next 

While I go in with this idea, the amount of help I'll provide also depends on how this networking meeting goes. Ideally, we have a good, productive conversation, and I think to myself, "I totally want to help this person more."

If the meeting goes well, I'll refer them to specific resources that might benefit them (like a networking group they might want to join, a company to check out, someone to follow on LinkedIn) and even put in a good word for them to have a networking meeting with someone else who might get them closer to their goals.

In addition, if it goes REALLY well, this is a person who I'll refer to others for openings, pass on job opportunities, and maybe even hire someday. If the meeting doesn't go well, I'll share a few resources, but I may not be willing to help them as actively moving forward. 

Remember, any interaction you have with people will impact their desire to help you in the future.

Types of Networking Meetings

Here are a few common types of networking meetings: 
  • Talking about a particular job opportunity with a specific organization. Usually, the goal of that meeting is to gain insight from someone who works at that company to help you decide if the company sounds like a good fit, how to tailor your application to the organization, or even get a referral in.
  • Talking about someone’s career path to gain insight into what you might do to get into a specific job or field. In this case, you might ask someone about how they got into a particular role—like a manager or an instructional designer or a digital marketer---with the goal of you figuring out what next steps you might want to take to get to a similar role.
  • General job search career advice. In this case, the person you’re meeting with knows that you are in a career transition and is willing to help you figure out your next steps. This could be them recommending job titles that you should look into, companies they know who are hiring, or people you might want to talk to in order to get closer to your goal of finding a job. Sometimes, this meeting might lead to the person saying, “I think you should talk to  [SuperCool Person] who [can help you with an area where you need help].

​Networking Meeting Best Practices

Here are a few best practices for networking meetings:
  • Thank the person for meeting with you and for their input.
  • Let the person know your goals for the networking meeting.
  • Let the other person talk. Remember, you're there to learn from them. Be sure to listen to what they have to say!
  • Ask them for the advice they wish they had received.
  • Ask them for their recommendations on the next steps you should take.
  • Ask them what you can do for them. Remember, they typically meet with you because someone they value asked them or they genuinely want to help. Be sure to return the favor!
  • Be ready to help that person in the future--whether it's liking one of their LinkedIn posts, sharing a post they made, or helping them promote a job opening they have. Be a good LinkedIn/professional networking neighbor. 
  • Send them a quick thank you message afterward and reiterate any next steps you talked about.
  • Follow up with anyone who they introduce you to. Even if you end up not doing a lot with that connection, be sure to be professional about it all. 

​The True Power of Networking Meetings

When people talk about how they "networked" into a new job, typically, that means they leveraged their initial connections to help make inroads with new contacts, who helped them get closer to a new position.

​The holy grail of networking meetings is when the person you meet with agrees to introduce you to someone else they know who could help you. That process repeats until you're talking to a hiring manager or influencer who can help you get an interview for a job. Having good networking meetings is a critical step in that process.

Learn More

  • How Networking Speeds Your Job Search
  • The Layoff Lady: I Just Got Laid Off--Now What? ​
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    7-time layoff survivor Brenda L. Peterson, The Layoff Lady, waxes poetic on layoffs, job transitions, & career resilience.

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