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How To Create Your Professional Portfolio in Five Easy Steps

8/18/2026

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By Brenda L. Peterson, The Layoff Lady

Where Do I Even Start?

If you work in an industry where potential employers want to see examples of your previous work, putting together a portfolio is a good idea. As someone who works in the field of learning and development, I know that it's valuable for me to have additional evidence to prove that I actually have all of those skills I brag so much about on my resume. Whether you're job searching or building your overall career resilience and opportunity readiness, having an online portfolio is a good step to take.

Like any new endeavor, figuring out where to start can be challenging. There are countless options, and even more opinions, on what the ideal portfolio looks like. Here is my five-step process for helping you to create a portfolio that works for you.

Step 1: Identify Your Goals

This is the step you might be tempted to skip. However, if you don't take a little time to figure out what you're trying to accomplish with your portfolio, you most certainly won't reach your goals.

Here are a few questions to ask yourself to help you clarify what you want:

  • Who do you want to see your portfolio?
  • When do you want them to access your portfolio?
  • Which of your skills do you want to showcase?
  • What stories are you trying to tell?

Depending on your answers to these questions, your goals may include one or more of the following:

  • Have work samples available on-demand.
  • Share lessons learned with select people.
  • Tell the story of past projects.
  • Showcase evidence of specific work skills.
  • Support a job search.
  • Build opportunity readiness.​

The answers to these questions will influence your portfolio creation choices.

Step 2: Decide What To Include

The specific content you include in your portfolio will depend on your overall goals. In my chosen field of learning and development, here are a few of the kinds of work samples I might want to include:

  • Communications plan
  • eLearning module
  • Facilitator guide
  • Job aid
  • Learning strategy document
  • PowerPoint presentation
  • Project plan
  • Storyboard
  • Technical documentation
  • Video
  • Webinar recording

Remember, your portfolio is not just about the documents you include. It's also about the story you tell about how you solved a problem and how the artifact you include supports that narrative. 

Step 3: Gather Work Samples

Once you have identified your goals and thought about the skillset you want to showcase, it's time to choose the specific documents you will include. Here are a few possibilities for locating or creating your actual work samples:

  • Class projects
  • Previous work (anonymized as needed)
  • Projects completed for other organizations
  • Publicly available resources
  • Re-creations of past work
  • Sample projects
  • Work samples created as a part of a hiring process

Whether you have existing documents you used in previous roles, re-create samples similar to past work projects, or re-purpose project documents created as part of another interview process, determine what you will include.

Step 4: Choose and Implement Technology

Since you are creating an online portfolio, choosing the underlying technology is an important step. While there are countless options available, here are three viable choices to consider:
​
  • A file-sharing platform: Using Google Drive, DropBox, or OneDrive is a way to stand up a portfolio quickly. You can enable sharing for anyone with the link or set permissions for each person who you might want to access your work. If you have a Gmail account, you already have access to Google Drive without any extra cost.
  • A Canva portfolio: Canva includes templates to create a free portfolio. Canva provides video tutorials and several examples from which to choose. Overall, this is a website with a specific focus. While there will be a bit of a learning curve to set up the site, you'll also have additional options for including the story behind each work sample instead of just a list of documents. 
  • A website: While most people think of WordPress when they think of website creation, tools like Weebly and Wix have free options with more user-friendly interfaces. You can create a website with multiple pages or a page on an existing website accessible by a direct link. Websites have various options, meaning you have more control over how you create a site but have many more decisions to make upfront.  

Step 5: Share Your Portfolio. 

Depending on your goals, you may have your portfolio as a website that someone could discover on their own or a link that can only be accessed after you share it with someone. Regardless of your portfolio format, there are a few cases where you will proactively share your portfolio link: 
​
  • In a job application.
  • Included with your contact information in your LinkedIn profile.
  • As a link at the top of your resume or cover letter document shared online.
  • In an email to a colleague or hiring manager.

Make Your Portfolio 1.0

At this point, you may be excited about all the possibilities and overwhelmed with uncertainty. Here's my recommendation for creating at least a starter portfolio for yourself.

  • If needed, create a Gmail account, then access Google Drive.
  • Create a folder called [FirstName]  [LastName] Portfolio. In my case, Brenda Peterson Portfolio. 
  • Upload six documents you created that showcase your skills. 
  • Set sharing options to view only and copy the link for later use.

Congratulations. You now have a portfolio. Take a week off from looking at it, and then make an appointment with yourself to revisit your portfolio goals and next steps. 

What Do You Think?

What goals and design choices did you make with your online portfolio? Include your thoughts in the comments. 

Learn More

  • The Layoff Lady: Work Samples and Portfolios: Getting Started
  • The Layoff Lady: Work Samples and Portfolios: Your Why and Your Goals
  • Using Google Drive: The Basics
  • Canva's Free Portfolio Website Builder
  • ​The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​​
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Learning About Yourself to Tell Your Story: Values

7/7/2026

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By Brenda L. Peterson, The Layoff Lady

Learning About Yourself

When thinking about the life you want to live, it's essential to start with what is truly important to you. Identifying those guiding principles will help you make decisions about how you budget your money, which people you will surround yourself with, and what type of work is right for you. Finding the words to express your values can help you live in alignment and increase your overall wellbeing. Let's look at where you can start.

The Question: What is Important to Me?

In the abstract, it can be hard to figure out what really matters to you. It's even harder trying to convert your thoughts and feelings into words that can help you express what is meaningful to you. Fortunately, there is a tool you can use as a starting point to help you find the right words. 

Part of the Answer: think2perform Values Exercise

At a previous job, when designing a retirement planning seminar, I discovered the think2perform Online Values Exercise. I take this assessment on at least an annual basis. Even though the words that resonate with me stay very similar over time, the process helps me revisit what matters to me most at that point in time.

The assessment includes 51 value cards and four rounds of reviewing the cards. The total time to complete this activity is about 15 minutes or more, depending on how much contemplation you do. In the end, you'll have five value cards remaining with descriptions that name and describe key areas that matter to you.

The Words You Choose May Change Over Time

I have completed this values exercise multiple times. My results vary depending on what is happening in the rest of my life right then. The words that have remained in my top five consistently over time are autonomy, relationships, and health.

When lilfe has felt unpredictable, words like stability, security, and safety have moved up. Similarly, since work is such an important part of my life, there is always a word directly related to what I do for a living. In the past, terms like work, education, or helping others indicated what work meant to me at that time. 

Applying Your Values To Your Life

In the final phase of the values activity, I thought very hard about which words were the best guiding principles for me. Here are the values that resonated with me this time around.
​
  • Happiness is defined as feelings of contentment, satisfaction, or fulfillment. After a few challenge-filled years, now I'm creating my new normal. I appreciate what I have and feel good about my progress. I appreciate things others might consider simple, from alone time to quiet yoga, writing, and a good cup of coffee.  
  • Autonomy is defined as freedom, independence, and individual discretion. Autonomy is about options and my ability to choose my path. It’s as simple as picking which day I want to go to an exercise class, deciding how to spend my free time, and which project to work on when. I enjoy being in a place in life where I’m less overscheduled and more empowered to direct my time.
  • Meaningful work is defined as doing work that has purpose and significance. My work is not just my paid work for a company helping promote learning and development. In addition, it's everything I do for The Layoff Lady. During my last career transition, I feel like I reclaimed what work is for me. Now, my meaningful work includes writing this article on values, thinking about what I'll talk about on an upcoming podcast, and outlining a book on career resilience. I love doing work that leverages my knowledge, enables me to grow, and helps others.
  • Relationships is defined as connections between and among people. I appreciate my husband, college-age daughter, two cranky cats, family, and friends. I also value my coworkers, neighbors, the people I interact with on an ordinary day, and the human connection we all share. 
  • Health is defined as physical and emotional wellbeing. Having been around people with health and mobility issues, my health is vital to me.  I do yoga daily to increase my flexibility and balance. Roller skating combines speed, agility, music, and fun for me. Walking outside helps me with idea generation and clearing my head. Being mindful of nutrition, sleep, physical activity, and my energy levels dramatically enhances my life. 

Applying Your Values To Your Work

Be sure to use your values as you consider the type of work you want to do and the workplace environment that will help you succeed.
​
  • For me, happiness at work means I have a reasonable commute, an inviting office, and various projects. It also means I can work from home sometimes and have in-person meetings other times. It's also having challenging but not impossible work and growth opportunities.
  • For me, autonomy at work means I have choices. If I have a later-in-the-day webinar, I can head out early and attend that meeting from home. I can take a break during the day and walk around the block to clear my head as I work on a challenging project. I can also leave early if I have an appointment or work later when I’m hitting flow.
  • For me, meaningful work means that what I'm doing makes a difference. I can talk with a people leader about an issue within their department and coach them on a technique that could help. I can ask people what areas of job searching are struggles and create articles on that topic. I can also assess the skills people need to build and find unique ways for them to develop their proficiency.
  • For me, relationships at work mean I can get to know people in a meaningful way. I may run a meeting on a topic in my area of expertise and learn something else from a subject matter expert. I get to interact with people at lunch or just work side by side and help one another as needed. I get a chance to know my coworkers as professionals and as people.
  • For me, health at work means what I do is intellectually stimulating and the environment is positive. I have a supportive boss who wants me to be successful and gives me feedback to help me improve. I can choose to stand and work for a while, then sit to work on something else. People say hi and are inclusive, so I feel like part of the group.

What Do You Think?

How do your values influence your career decisions? Share your thoughts in the comments.

Learn More

  • think2perform Online Values Exercise
  • ​The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​
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Interview Preparation: The Initial Phone Screen

6/30/2026

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Hooray! You Have an Interview!

After goodness knows how many applications, FINALLY, you have heard back from a company who wants to talk with you! There is hope after all! Welcome to what is often step one of the interview process: the phone screen.

Remember, each company may handle their interview process just a little differently. Regardless, some version of a phone screen is the starting point. A phone screen can be anywhere from the basic 30-minute voice-only call where they make sure you can speak coherently and understand what you applied for all the way up to a full-blown deep dive into your resume. Typically, you'll be speaking with a recruiter, not the hiring manager, at this point in the process.

​In this article, we'll talk about the more basic initial phone screen, how to prepare, and typical questions asked.

...And So It Begins: Message From a Recruiter

In many cases, a recruiter will reach out to you directly to schedule a phone screen through email. Many companies are using a scheduling program (like Calendly) so you can select a time that works for you. If this is the case, I would suggest taking a slot as soon as you can get in and comfortably complete the interview. For me, that would be the next day if possible. 

In other cases, you may receive a phone call from a recruiter that invites a callback. In these cases, they may be asking to schedule a phone interview with you, or they may just launch right into the phone screen while they have you on a call. Personally, I'll usually do my interview preparation before making that initial phone call back to the recruiter just in case they want to do it right then and there. 

Interview Prep: Questions

Don't let the supposed informality of a phone call fool you. This is for reals an interview. You need to be ready to make a good impression. Here are the phone screen interview questions that you need to be ready to answer. Keep these in mind as you research the role, the company, and your interviewer. (We'll talk more about answering these questions well in a bit.)

​Here are the most common questions I have experienced on a phone screen:
​
  • Is this still a good time for us to talk?
  • Tell me about yourself.
  • Why are you looking for a new job?
  • Why are you interested in this role?
  • What do you know about our company?
  • ​What is your desired salary?
  • What questions do you have for me?

Interview Prep: The Role

Given that you may have applied for many, many jobs since the one for which you are interviewing, it's important to refamiliarize yourself with this role. Make sure that when you speak to your interviewer, you are positioning yourself as a strong candidate who is able to do (and wants to do) this specific job.

  • Review the job description. Remind yourself of what you applied for, the title, and what they indicated were the desired qualifications.
  • Get out your Googles: Look up any acronyms you aren't sure of, and make sure you can speak to the skills they say they need. Be ready to speak in the terms they use in the job description and relate your experience to that particular job.
  • Skim your resume. If you customize your resume for each role, it's good to reacquaint yourself with how you described your skills in this specific resume. This review will also help you use the points you included in your resume as a basis for the stories you'll tell to illustrate your skills. 

Interview Prep: The Company and Your Interviewer

Now that you remember what the role is about, take time to learn more about the company. Remember, you're learning information to help you present yourself well, answer questions about the company and what they do, and even know about current initiatives and news about the organization. 
​
  • Check out the company on LinkedIn. Note the industry they are in, what their products and services are, their size, headquarters location, and their recent posts. If you haven't done so already, follow their company page.
  • Visit the company’s website. Take a look at their mission, vision, and values. See what press releases are on their site and any awards they may have received. Look at their marketing materials. Review information on their leaders. Consider signing up for their newsletter. 
  • View your interviewer's LinkedIn profile. Do this the day before or the day of your interview. Note the schools they attended, where they currently live, their work history, and any posts they may have made, and any LinkedIn connections you share. This is a great way to find out what you and your interviewer might have in common so you can have a more robust conversation. Consider following your interviewer on LinkedIn. 
  • Reach out to connections. If you know anyone who is a current or recent employee, reach out and ask about their first-hand experience.  

Interview Prep: Your Answers

Now, back to those questions and strategies for answering each one.

Is this still a good time for us to talk?
         
          Ideally, the answer is yes. This is a courtesy question recruiters often ask. 

Tell me about yourself.

This is your opportunity to tell the recruiter a quick summary of your professional history and the unique knowledge, skills, and attitudes you bring to this role.

  • Bad answer: Not much to tell.
  • Another bad answer: My name is Julie. I'm 42 years old, happily married, have 4-year-old twins, love riding horses, and volunteer weekly at my synagogue.
    (Note: Julie's life is in no way bad. Julie's answer is bad because it does not focus on professional skills, the ability to do the job, and why the employer should hire her. Taking this approach misses a HUGE opportunity to set the tone for the interview and put your best foot forward. Instead, Julie shares a whole bunch of information that is not directly applicable to her ability to do the job--much of which an employer cannot legally ask her about due to laws regarding possible discrimination.)
  • Good answer: I'm Julie, and I have ten years of experience in social media specialist roles with small community organizations. I'm excited about this role because I can use my knowledge of content marketing and event promotion with a larger company that does larger conferences and road shows. I'm looking forward to finding out how my skill set could help me make a strong contribution in this senior media specialist role.

Why are you looking for a new job?

Companies are interested in why you want to make a change. They might also be leery if they perceive that you have made many changes within a short time. They may be wondering if how they are promoting the position is working. They may just want to see if you trash your previous/current employer or are respectful. Again, be truthful, stay positive, and keep it short.

  • Bad answer: My last company was a financial nightmare and I got fired.
  • Another bad answer: My current job is stupid and I hate my boss. ​
  • Good answer: I'm looking for a role with additional growth opportunities.
  • Another good answer: My former co-worker, Alexander Nevermind is currently a Super Important Person at Super Cool Company, and thought I would be a good fit for this role.
  • Yet another good answer: My previous position ended, so I'm looking for a new challenge.

Why are you interested in this role?

Companies often want to make sure you actually want the available position, not just any old job. Speaking about why you want to work in this particular role is a way to show you are being intentional about your next career move. This question also allows you to talk about who you are, what you know about the role, and the skills you bring.

  • Bad answer: Which job is this again?
  • Another bad answer: I need a job. You have an opening. Isn't that enough?
  • Yet another bad answer: My current job is stupid and I hate my boss. ​
  • Good answer: My recent work experience is as a marketing coordinator with a large pharmaceutical company. I have extensive experience creating and executing marketing campaigns aligned with product launches. I'm interested in this role because it involves those duties and additional areas where I have expertise. I am excited to grow in this new role. 
  • Another good answer: My work experience is as a technical project manager. Joey Coco is a former coworker of mine, and he suggested I apply because it aligns with the work I enjoy. Joey also can't say enough good things about your company.  

What do you know about our company?

Each company has its own personality. This question shows that you, as a job candidate, are a good fit for the organization and that you've taken the time to learn a little more. 

  • Bad answer: Which job is this again?
  • Another bad answer: Not a thing.
  • Good answer: XYZ Loans is a mortgage company focusing on VA and FHA loans. I see you recently rolled out a new veteran appreciation program and hired a new VP of Veteran Relations and that you just received an award for your charity work with DAV.
  • Another good answer: I know ABC Manufacturing just acquired CBA Manufacturing. This makes you the second-largest company making and selling plastic cups in the Midwest. I also know that my friend and former coworker, Jamie Starr, really enjoys being a part of the Women in Manufacturing group you started three years ago.

What is your desired salary?

While having salary ranges in job descriptions is becoming more common, it is not included in all job descriptions. Often, this question comes up very early in the process. You need to have a sense of your desired range and what is a typical range for the type of role for which you are interviewing. 

  • Bad answer: I have no idea.
  • Good answer: What is the salary range for this position? (and following that up with a conversation about where your desired range fits in with that range.)
  • Another good answer: My general salary range is [low end of your range] to [high end of your range]. I'd like to revisit this topic as I learn more about the position, including bonus and benefits. 

What questions do you have for me?

This is your opportunity to ask questions. Given that you have a job description and not much else about this role at this point, take time to think about questions to ask. There are also countless lists online of possible questions you could review. Google them and see which ones seem right for you. Remember, too, that some of these questions might be more appropriate for the hiring manager than the recruiter. (If you continue in the hiring process, you'll meet with the hiring manager soon.)

  • Bad answer: Nope.
  • Good answers: 
    • ​Is this a new position? Or a replacement role?
    • What does success look like for this role?
    • What are the first projects this role would tackle?
    • What are the next steps in the hiring process?
    • When can I expect to hear back from you?
    • What is your performance review process like? 

What Do You Think?

What questions do you prepare for when getting ready for a phone screen? Include your thoughts in the comments. 

Learn More

  • From Indeed.com: Top Phone Interview Questions To Ask Your Interviewer
  • ​25 Smart Questions to Make You Stand Out During The Interview
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • ​The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide
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Time Saving Tips for Customizing Your Resume For Each Job Application

6/16/2026

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By Brenda L. Peterson, The Layoff Lady

A Resume for Each Job? Won't That Take Forever?

When applying for jobs, customizing each resume is one way to help you stand out. Unfortunately, it’s easy to spend a lot of time and effort updating your resume. Check out these shortcuts for customizing your resume that can save you time and improve your impact.

Identifying Your Target Role

When applying for jobs, an important first step is to know what specifically you are looking for in your next job--your target role. This includes details like your desired job title(s), industries, core work responsibilities, geographic location, day-to-day responsibilities, pay rate, and work arrangements (onsite, remote, hybrid).

​If you don't have a clear idea of what your target job looks like, it makes everything else harder. I encourage you to dedicate time to figuring out what you want. This action alone will help you be more efficient as you search for open positions, determine what to apply for, create your target job resume, and apply for specific jobs.

During a previous job search, these were key components of my target role:
​
  • Full-time Learning Consultant role at a company in the fields of software/healthcare/finance
  • 100% remote or hybrid in the Minneapolis/St. Paul area
  • Managing learning projects, completing needs assessments, designing comprehensive training programs for customers and employees 

Create a Target Job Resume

Start by creating a resume aligned with your target job. To be clear, this IS NOT the resume you submit each time you apply for a job. Instead, this target job resume is the one you start with and customize just a bit for each job application. You could also share your target job resume with those people who say, "Can you send me your resume?" who may not have a specific job description to share.
​
Overall, this resume should be a solid representation of your skills, the type of work you do, and the unique value you would bring to a new role. Your target job resume should also include keywords commonly appearing in job descriptions for the type of work you do.

Target Job Resume: Professional Summary Section

Start your target job resume with a professional summary. The goal of this section is to give the reader a quick overview of the value you bring to the position. This summary includes a few sentences that summarize who you are, what drives you, and how those factors align with an available role. This is also an opportunity to highlight important keywords that will resonate with employers.

During a previous job search, this was my Professional Summary:

Proactive learning consultant driven to help organizations succeed. Thrives when partnering with leaders and stakeholders to improve performance. Able to think strategically and execute tactically while managing multiple projects. Committed to constant learning, continuous improvement, and delivering training that drives results.​

Target Job Resume: Relevant Skills Section

Think about the skills employers typically ask for in your area of expertise. Make a list of those commonly used skills that keep popping up in job descriptions that interest you. Prioritize the ones that you really want the hiring team to know about. Include those in your Relevant Skills section near the top of your target job resume. 

During a previous job search, I listed these keywords as my Relevant Skills: 
​
​Blended Learning, Coaching, Collaboration, Communications, Consulting, Facilitation, Instructional Design, Needs Analysis, Onboarding, Project Management, Relationship Building, Strategy, Video Production

Target Job Resume: Work Experience Details

For each of your previous roles, be sure to outline specific projects on which you worked and the results of your efforts. In those bullet points on your target job resume, use the words you’ve seen in job descriptions. Be sure to include a wide variety of keywords to help even the least experienced recruiter see the tie between what you describe and the skills the employer wants.

During a previous job search, I included these keywords in my description of core responsibilities for my previous roles:
​
  • Implemented a knowledge management strategy for a fast-paced B2B company. Drove platform adoption, standardized training materials, leveraged best practices, and managed a remote team of 5-8.
​
  • Developed a blended learning solution to onboard new SaaS customers. Incorporated virtual instructor-led training (VILT), eLearning, hands-on practice, and post-class assessments. Decreased instructor classroom time, customer wait time, and implementation project length.
​​
  • Managed enterprise-wide training initiatives: producing a library of best-in-class microlearning videos, implementing a Digital Adaption Platform (DAP) for in-tool software support, and creating online user communities based on personas. 

The words in bold are keywords pulled from relevant job descriptions. 

Throughout my resume, I use as many variations of industry-standard words as I can. For example, the terms learning experience design, instructional design, and curriculum design are often used to describe the same set of skills. Instead of using the same term all the time, I alternate between these three to include a company's preferred term. ​

When You Might Share Your Target Job Resume

Once you have your target job resume completed, save a copy of it as a .pdf with a file name that includes your first and last name and the word "resume." For example, I would save mine as Brenda L. Peterson Resume. Now, if someone asks you for "your resume" with no specific job title in mind, you have a resume that is a good representation of you. In most cases, though, you will share a slightly different version of your resume for each job that interests you.

Creating an Application Resume: Save As 

Now that you have a target job resume in good shape, make sure the editable copy of your target job resume with a file name that includes your first and last name and the words "target job resume." For example, I would save mine as Brenda L. Peterson Target Job Resume.

Now, when you apply for a new role, you’ll start by opening your editable job target resume document and then saving it under a new file name that specifies the role for which you are applying. For example, I would save my application resume as Brenda L. Peterson, Lead Learning Consultant at Super Cool Company. This way, I still have my target job resume and a specific application resume to use for this job application. 

From Target Job Resume to Application Resume

Now you have a solid target job resume with the right sections and a wide variety of relevant keywords. When you are ready to apply for a specific job, start with the editable version of your resume. Remember, your resume is 80-90% ready. Now, you will focus on customizing two key sections before submitting an application: Professional Summary and Relevant Skills.

Application Resume: Professional Summary Section

From here, use the language in the job description to tailor your resume for this role. Since you already have a framework in place for how you write this section, now you can modify the exact wording to make it even more applicable to the job. In this example, I will customize my Professional Summary Section to align with the language used in the job description for a Lead Learning Consultant role. 

Here is the Professional Summary section from my target job resume:

Proactive learning consultant driven to help organizations succeed. Thrives when partnering with leaders and stakeholders to improve performance. Able to think strategically and execute tactically while managing multiple projects. Committed to constant learning, continuous improvement, and delivering training that drives results.​

Here is the updated Professional Summary section for my application resume for the Lead Learning Consultant role:

High-performing lead learning consultant who thrives when delivering engaging employee performance solutions. Excels when partnering with internal and external stakeholders to design innovative talent management programs. Able to think strategically and execute tactically while managing multiple projects. Committed to constant learning, continuous improvement, and delivering talent initiatives that drive engagement.

The sentiment is similar, but now I'm conveying my value add using the employer’s words to describe this position. Note the bolded words were pulled directly from the job description. 

Application Resume: Relevant Skills Section

Now, it's time to customize the Relevant Skills Section to include keywords from a listing for a specific opening. In this example, I will update my language to align with the terms in the Lead Learning Consultant role job description. 

Here is the Relevant Skills section from my target job resume:
​
​Blended Learning, Coaching, Collaboration, Communications, Consulting, Facilitation, Instructional Design, Needs Analysis, Onboarding, Project Management, Relationship Building, Strategy, Video Production
​
Here is the updated Relevant Skills section for my application resume for the Lead Learning Consultant role:

​Blended Learning Solutions, Employee Coaching, Collaboration, Communication Skills, Consulting, Facilitation, Curriculum Design, New Hire Onboarding, Project Management, Relationship Building, Strategy, Talent Management Programs

To mirror language the company used, I added "solutions" to blended learning, changed "instructional" to "curriculum", and added a few terms emphasized in the original job posting to this list. Realize these skills are also included in bulleted points for each role. This is just another opportunity to help the recruiter align the skills needed with the words listed in the job description. 

Finalizing Your Application Resume: Save As .pdf

Once you have your application resume completed, save a copy of it as a .pdf with the same file name, in my example, Brenda L. Peterson, Lead Learning Consultant at Super Cool Company. Now, you can submit your application resume to the company along with other details they request. 

What Do You Think?

Do you customize a resume for each role? What are your tips, tricks, and strategies? Include your thoughts in the comments. 

Learn More

  • The Layoff Lady: Career Planning - Figuring Out What You Want To Be Next 
  • The Layoff Lady: Prioritizing Job Applications
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​
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Strengthening Professional Relationships: Interacting With LinkedIn Posts

6/9/2026

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By Brenda L. Peterson, The Layoff Lady

Getting To Know Your LinkedIn Connections

Connecting with someone on LinkedIn is a great way to start a formalized relationship with someone in your professional network. While that is a great start, deepening those relationships is a helpful next step to get more value out of LinkedIn. Let's look at a few ways to do just that. 

Interacting with Posts

Interacting with  posts on LinkedIn is a great way to continue to build relationships with your connections and demonstrate your professional value. Not only is this a great way to build your credibility with many connections at the same time, it also gives you an opportunity to showcase your knowledge without having to choose the initial content for the post. You can also use your comments to interact with others and even use this as a starting point to invite other commenters to connect. 

Adding Your Reaction

The easiest way to interact is by adding a reaction to a post. With a click of a button, you can like a post or select from the other available responses. When you react to a post, your name will be listed on the post as well. This is an easy way to have people see your name and affiliate it with the content you liked. Adding your reaction also helps more people see the original post. 

Commenting on a Post

An even more valuable way to interact with a post is by commenting. Once you have connected with someone, reading and commenting on their posts is an excellent way to build on that relationship. This way, they are starting the conversation, and you are helping expand on that content by adding your ideas. In addition, you can comment on other people's comments and share additional value. 

​You can thank the initial poster for sharing the idea, add your thoughts, share your experiences, and illustrate how you have used the concept in practice. Commenting on posts also gives you an inroad to connect with someone else who is also interacting with that post. Commenting is a great way to interact with others in your profession, build credibility, and make more meaningful connections. It also helps to achieve one of your LinkedIn goals of showcasing your knowledge and also sharing valuable information. 

Reposting

If someone posts something of value to your connections, you may want to comment on the post itself and then consider reposting it with your comments. When you repost content, first, you'll see anything you typed, then LinkedIn will include the entire original post. This helps the original post get additional views and also enables you to share useful content with your network.

​When I repost content, I usually include "Thanks [original poster] for sharing this information!" To include the original poster's name, include the @, then type the first part of their name, and choose their name from the options provided. (This is often called an "at mention." This will tag them in the post so they can interact with your new post, which will help boost the number of people who see the post. 

Sharing Your Own LinkedIn Posts

Sharing content on LinkedIn is a great way to engage with your connections, add value to your professional relationships, and promote who you are and what you know. Unfortunately, very few people ever post anything at all--which is a huge missed opportunity to differentiate yourself from others in your field. 

Another question that comes up is the frequency of posting. I recommend posting on LinkedIn no more than once a day and posting one to four times per week. Use your favorite search engine for recommendations on the best times and days of the week to post to get the most views on your posts.
​
As for content, you don't have to write a lengthy, original manifesto to post on LinkedIn and make an impact. ​Personally, most of the content I share on LinkedIn includes some version of the following:
​
  • Context: A sentence or two introducing information and sharing context.
  • A Resource: A link to an article, post, or eye-catching graphic.
  • Keywords: 2-4 hashtags to make my post more findable.

Once you make a post, be sure to like any comments other people make on your post and even reply to each comment. The more likes and comments you receive on your post, the more people will see it. This will continue to build your professional brand and add value to the networking relationships you are fostering through LinkedIn. 

Learn More

  • The Layoff Lady: The Why and What of Posting on LinkedIn
  • The Layoff Lady: Growing Your Professional Network: Adding LinkedIn Connections
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​
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Learning About Yourself To Tell Your Story: Saboteurs

5/19/2026

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By Brenda L. Peterson, The Layoff Lady

Learning About Yourself

Whether you’re considering making a career change, are currently in the midst of a job transition, or want to be more effective in your role, increasing your self-knowledge is a great place to start. It's hard to figure out what kind of work will be the best fit for you if you're not clear on who you are, the life you want, and the role work plays in that equation.  

A Good Starting Point: Values and Strengths

In other articles here on The Layoff Lady, I’ve outlined ideas for exploring your values and discovering your strengths. Knowing more about what you truly value and what you are good at will help you think about the why, what, and how of the type of work you are driven to do. Reflecting on your findings will also help you have better conversations about your skillset and what motivates you personally and professionally.

A Solid Next Step: Discovering Your Saboteurs 

 It’s incredible how our strengths and values also show up when we are in challenging situations—often in good ways, but sometimes in more destructive ways. Learning about how you can get in your own way is a valuable strategy for making better decisions when you’re mid-crisis.

Enter Shirzad Chamine. He is a professor, professional coach, and the author of the best-selling book Positive Intelligence. He introduces strategies for how to be mindful of what we know (IQ) our overall emotional intelligence (EQ), and how to leverage our positive intelligence (abbreviated as  PQ). The end result is learning to be more effective and increase our overall.

Nine Ways We Self Sabotage

Here arer the nine saboteurs outlind in Positive Intelligence listed in alphabetical order along with my brief description of each:
​
  1. Avoider: Nope. Not dealing with it. Hey—look over there!
  2. Controller: I’m scared and taking charge! I’m impatience and I will run over everyone else to fix this.
  3. Hyper-achiever: I will work day and night with no breaks to finish all the things by myself.
  4. Hyper-rational: I’m going to logic my way out of this no matter whose stupid feelings get hurt.
  5. Hyper-vigilant: I’m fighting any and all possible catastrophes non-stop. Sleep is for the weak.
  6. Pleaser: I’ll make these people like me even if I make myself sick doing it.
  7. Restless: That other thing looks cool. And that one. And that one. So many shiny things!
  8. Stickler: I’m going to get this all exactly right to the letter if it takes me all night and day.
  9. Victim: Fix my problems because I can’t (or won’t). I’ll be over her brooding and suffering.

Yikes. We're certanly not our best selves when we show up this way. Let's look at how you can identify your saboteurs and use that information to improve how you show up.

About The Assessment To Find Your Top Saboteurs 

Set aside time to take the 9 Ways We Self Sabatoge Assessment from Positive Intelligence. The assessment takes 5-10 minutes to complete. In addition, I suggest giving yourself 30-45 minutes to review your results and reflect. 

This assessment consists of 45 questions. Each question includes of a statement, and you'll rate your agreement with that statement on a 5-point scale ranging from strongly agree to strongly disagree. The directions encourage you to answer each question relatively quickly and go with your initial response. 

The final 7 questions are about demographics and finding out where they will send your assessment results. 

Your Assessment Results

The results you receive include a ranking of your top sabateurs and your score for each. In addition, you will receive the following information about each of your saboteurs:
​
  • Basic Description
  • Characteristics
  • Thoughts
  • Feelings
  • Justification Lies
  • Impact On Self and Others
  • Original Survival Function

Reviewing Your Results

I find these types of assessments fascinating. As someone who is committed to ongoing professional development, I appreciate getting insights that might be hard for someone else to share. These insights are valuable, and also help me understand why I do what I’m doing as well as helping me to recognize those non-helpful patterns so I can adjust my approach going forward.

Not at all surprising to me, my top three saboteurs are as follows:

  1. Controller, 8.1
  2. Hyper-Achiever, 7.5
  3. Restless, 5.6

My Initial Reflections On My Results

Here were my initial thoughts as I saw my top three identified saboteurs: 
​
  • Controller: In other assessments, Bold and Driver have been my identified characteristics. I'm someone who tends to keep things to the point, hold people accountable, and help move projects forward. Consequently, under stress, that tendency to lead a project may become overly tight-fisted control. Not good.
​
  • Hyper-Achiever: Achiever is on my top CliftonStrengths, so it makes sense that I may have a tendency to overfocus on that strenght and work to personally achieve my way out of a situation. 
​
  • Restless: I'm always excited about learning new things, and my brain is always going a million miles an hour. On the flip side, this means I sometimes take on too many new things or even interrupt myself mid-flow to work on something else because of an idea I can not clearly articulate yet. ​

My Additional Reflections On My Results

Under Controller, here are a few statements resonated with me from the details included  within my report:
​
  • Characteristic: “Comes alive when doing the impossible and beating the odds.” Most definitely. I am SO the person who digs being able to solve the unsolvable problem. Never tell me the odds!
 
  • Thought: “If I work hard enough I can and should control the situation so it goes my way.” Whereas some people need to be motivated to do more to solve a problem, I needed to learn when to stop and either let someone else jump in or realize it might not be readily fixable. I appreciated the reminder.
 
  • Feeling: “Angry and intimidating when others don’t follow.” In my area of expertise, I get pushy and controlling when we’re up against the wire and something needs to get resolved. Earlier career, I never realized that my determination and confidence in getting something done was perceived as intimidating. However, after learning that a bunch of my daughter’s friends were scared to death of me when they were little, I realized I need to be mindful of how my determination comes off to others.  

Reflecting on Your Results

  • Which results resonated most with you? Why?
  • Which results were surprising to you?
  • Reflect on times you reacted in a way aligned with your results. How might you do that differently now?
  • What are ways that you can recognize a possible sabotuer and adjust to improve the impact of your reactions?

Learn More

  • Book: Positive Intelligence by Shirzad Chamine 
  • 9 Ways We Self Sabatoge Assessment from Positive Intelligence
  • The Layoff Lady: Learning  About Yourself To Tell Your Story – Values 
  • The Layoff Lady: Learning  About Yourself To Tell Your Story - Strengths 
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide
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Job Search Challenges: Not Getting Phone Screens

5/12/2026

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By Brenda L. Peterson, The Layoff Lady

Interview Progression Issues

After you apply for a job, your goal is to be selected for an interview. That process usually includes an initial phone screen, one or more face-to-face interviews (virtual and/or in-person), then a job offer.

As you progress in your job search, it's important to take time on a regular basis to evaluate what you are doing and see if you need to modify your approach. Let's look at possible ways to proceed if you are not receiving callbacks from employers for initial phone screens.

No Initial Interview Invitations

I’ve seen variations on the following LinkedIn post way too many times: “I’ve applied for 300 jobs over the last six months, and I have only gotten a couple of interviews.” Realize you won’t get a phone screen for every job application you submit, but you should be getting some. If you apply for even 20 jobs and don’t hear anything back from any of them, it’s time to reassess and figure out what you need to change to have more success. 

As an applicant, the first challenge is getting out of the virtual pile of job applications and into the much more selective “we gotta talk to this one” pile. Taking these steps can help.

Step 1: Identify Your Target Job

Often, people who struggle with getting job interviews need to revisit what they want in a job and target their job search toward that goal. Unfortunately, while applying for as many jobs as possible seems logical, it often backfires. ​Instead, job seekers who identify what they really want, then apply for those roles more closely matching their interests and qualifications get hired sooner. 

Step 2: Realign Goals and Messaging

Another problem shared by people who struggle with job searching is not talking about what they want, their work experience, and their most relevant qualifications. Ensure your resume has a strong Professional Summary highlighting the type of role desired and your value to your target role. 

Step 3: Focus on Fewer Applications

How many applications should you do in a given week? Applying for 300 jobs over six months (26 weeks) is an average of 11.5 applications per week. That is A LOT. When I’m job searching, my weekly goal is three applications per week, and I might submit as many as six per week if I see a few more role roles that look especially promising. By focusing on fewer job applications, I increase my quality instead of relying too heavily on quantity. 

Step 4: Customize your Resume for Each Application

When I decide to apply for a role, I take 15-30 minutes per application to customize my resume. Taking this extra time to update my language helps potential employers understand how my skill set aligns directly with what they are looking for in a candidate. Ensuring the right keywords are present for an Automated Tracking System (ATS) and for the recruiter who initially reviews each resume will give you a better chance of being selected for a phone screen.

To make these updates efficiently and effectively, I focus on two sections: Professional Summary and Skills & Competencies. Check out the Learn More section for additional information on strategies for customizing your resume. 

Learn More

  • The Layoff Lady: Prioritizing Job Applications
  • The Layoff Lady: Career Planning - Figuring Out What You Want To Be Next ​
  • The LayoffLady: Customizing Your Resume for Each Job Application
  • ​​The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​​​
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Self Reflection: Your Values and Your Goals

5/5/2026

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By Brenda L. Peterson, The Layoff Lady

A Time of Reflection

Beginnings and endings often make us think. When relationships, jobs, or projects end, we often reflect on recent events and our desired future state. Likewise, as we prepare to begin a new month, season, or year, we often set goals.

Many times, we set big amorphous goals athat end up going nowhere fast. "Eat better," "get a better job," and "build my professional network" all sound fine, until you look back months later and realize that nothing much has changed. Sometimes we even write more specific goals like "eat a vegetable at every meal" or "make one new LinkedIn connection per week"--and even then they fall flat. Why is that?

Turns out, it’s perhaps even more important to figure out what matters to you and why.  This often skipped step is how we discover a deeper seated motivation, which can help us to actually make those goals into action and new habits.  

Where To Start: Your Values

When you’re setting personal goals, and you want to make sure they stick, identifying your values is a great place to start.

When thinking about the life you want to live, it's essential to start with what is truly important to you. Identifying those guiding principles will help you decide how you budget your money, how you want to spend your time, and what type of work is right for you.

​Finding the words to express your values can help you live in alignment and increase your overall wellbeing—as well as give you the much-needed motivation to progress towards goals that support your values. 

Step 1: Take The Values Assessment

I find it challenging to think of the right words to articulate what I value. While there are many lists online you can use as a starting point, I prefer using the think2perform Online Values Exercise.

This free online assessment includes 51 named value cards and four rounds of reviewing the cards. The total time to complete this activity is about 15 minutes, and perhaps more depending on how much contemplation time you need. In the end, you'll have five value cards that name and start to describe key areas that matter to you. 
​
Recently, when I retook the values assessment, I identified these as my top 5 values:
Picture

Step 2: Personalize Your Values

After you identify your top five values, think about how you live those values in your everyday life and even how they play out in your career. As I took the assessment this time, I found that I liked some of the value names, like autonomy and helping others, as well as parts of the value descriptions from other cards. ​I realized how important it was for me to personalize my values to make them truly my own.

Fine Tuning Value Names

For one, I work in the field of Learning and Development, and previous job titles I have had included the word “training” in the title. For me, the idea of education resonated with me, but the word "education" was not quite right.

When I thought more about what matters to me, I landed on the word "learning." For me, "education" has the connotation that I need to take a class in order to learn. I'm a firm believer that learning comes from all directions all the time.

Fine Tuning Value Descriptions

I also took more time personalizing the descriptions. While I chose the word "relationships" to label one of my values, I incorporated details from descriptions for related terms like "family" and "community." I also included details that help inform how specifically I want to be sure to live those values. I included one line about different types of individual and groups, and what might bring us together, including this line: "Seeking out groups and individuals that align with my priorities, preferences, and interests." 

While I kept the word "health" as the value that mattered to me, I decided to update the standard description of “placing importance on physical and emotional wellbeing.” Instead, I thought about what health means to me and how I can live that value. My description for health included these details: "Leveraging habits and routines that maximize my energy and support my overall wellbeing. Prioritizing my physical, mental, and emotional wellbeing by focusing on nutrition, movement, and self-care. Honoring my need for social and alone time.”

Value Evolution Over Time

I have completed this values exercise multiple times, and I find it comforting that the tend to be relatively stable, but always evolve as I do. I notice that my results change a bit depending on what personal challenges I've faced since my last assessment.

The words that have remained in my top five consistently over time are autonomy, relationships, and health. When life has felt unpredictable, words like stability, security, and safety have moved up. Similarly, since work is such an important part of my life, there are always words directly related to what I do for a living. In this case, learning and helping others round out my top five, and represent not only my work, but my general approach to the world. 

What Do You Think?

Do you take time to think about and name your personal values? How do you go about that process? Share your thoughts in the comments. 

Learn More

  • The think2perform Online Values Exercise
  • The Layoff Lady: Career Planning - Figuring Out What You Want To Be Next 
  • ​The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide
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Managing Your Professional References

4/21/2026

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By Brenda L. Peterson, The Layoff Lady

About References

When you’re getting ready to apply for jobs, at some point, those companies will ask for professional references. Some organizations will ask for references during the initial application. Other employers will ask as they approach the final stages of their interview process.  Let's look at how you can select and communicate well with these people who you want to vouch for you and your skills.

About Professional References

Your professional references will speak well of you and help potential employers see your value. While personal references are generally people who can vouch for your character, professional references can share their experience with you in a work-related capacity.  Typically, you'll need the names and contact information for three people who can share their experiences with you.

Selecting Your References

When selecting your professional references, here are a few ideas on who you may want to use:
  • Previous managers
  • Coworkers
  • Direct reports
  • Contacts from professional organizations
  • People with whom you've volunteered
  • Someone who is referring you for a role

Overall, it's helpful to find people who have worked for you doing relevant work (paid or volunteer) and who can attest to your skills. Here are a few of the people I have used a reference in the past:
  • A recent manager when I was in an individual contributor role.
  • A director who was not my immediate manager but who I collaborate with on projects
  • A colleague who I worked alongside when we each led different teams
  • A project manager who managed a team I was on
  • One of my direct reports
  • Someone who I interacted with while I volunteered for a professional development organization
  • Someone who was also a contractor for the same company I worked for
  • A parent who also volunteered to chaperone a school event  

Which References To Use

When I apply for jobs, I have two references I use consistently.
  • One is a colleague I've worked with at three different companies. I have worked with him for over ten years. I first had him as a trainee in a class, then we both worked at another company in different departments, then he was my direct report at another company.  He is one of my go-to references because he has seen me work in several roles, can comment on me as a leader, and has first-hand experience with my instructional design skills. 
  • One is a recent manager of mine.  I worked with her on a small team in a large organization. She can also attest to my skills as a learning consultant and in a technical role while commenting on how I work on project teams and meet deadlines. Having at least one former manager as a reference is essential. 

Depending on the role for which I am applying, I will choose which other reference might be the most helpful: 
  • For a role focused on finance, I might include a former colleague of mine who was a  retirement coach.  He and I have collaborated on projects, created financial education materials, and fine-tuned a process for coaching individuals on retirement planning concepts. 
  • For a role with a healthcare company with an opening for a technical trainer, I might include a former colleague of mine who used to work on the same team as me. Since she and I had worked together to co-facilitate classes, she could speak to the specific skills I would bring to the role. She could also refer me for that role as well. 
  • For a role focusing on career coaching and resume development, I might include a board member for a professional organization where I put together and regularly deliver content on career development. 

Overall, make sure that your references can speak to your skills as they might pertain to the specific job. 

Information To Include

Make sure to collect the following details on your potential references so you are ready to share it with possible employers:
  • First and last name
  • Current company and job title
  • LinkedIn profile (if available)
  • Phone number
  • Email address
  • Background information on your relationship

Asking People To Be Your Reference

Before you start giving out people's contact information, be sure to confirm they are okay with being your reference. I suggest doing this before a specific job asks for references. I usually send them a message via email, LinkedIn, or text that reads something like this:
---------------
Hi, [first name].  I'm launching my job search, and I'm wondering if you'd be willing to be one of my professional references. If so, please share the following contact information details with me:
  • Current company and job title
  • Preferred phone number
  • Preferred email address

Thanks for your help!
​​--------------

The Heads Up Message

After you have their initial permission to give out their name as a reference, be sure to also inform them if they should expect someone to reach out to them. In addition to letting them know who may contact them and the type of position, it's also good to share a reminder of your previous work relationship so they aren't scrambling. Here is an example of that type of message.
​---------------
Hi, [first name]. Thanks for being willing to be my reference!

I recently applied for a [job title] position with [company name]. I am in the final stages of their interview process, and they may contact you via phone or email.

As a reminder, you and I worked together at [company] from [date range] when I was a [my job title] and you were the [their job title].  

Thanks again!
​​---------------

Learn More

  • The Layoff Lady: Customizing Your Resume for Each Job Application 
  • The Layoff Lady: Prioritizing Job Applications​​
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No Rambling=No Regrets: Answer Job Interview Questions Like a Pro

4/14/2026

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By Brenda L. Peterson, The Layoff Lady

It's Interview Time! Make It Count!

No doubt, you've been applying for a lot of jobs--and now a company wants to talk to you! Since you're over the first hurdle, it’s time to get ready to make a good impression. Your goal is to help your interviewers see how amazing you are! To do that, you need to figure out how to shape and share your story. Let's look at what you're likely in for and how to set yourself up for success.

About Behavioral Interviewing Questions

During the job interview process, hiring managers and recruiters often ask behavioral interview questions since past actions often predict future behavior. Old-school interview questions rely on asking how you would handle a hypothetical situation (which, of course, would be perfectly).
​
Conversely, behavioral interview questions require you to share a story of what you actually did in a similar situation. The stories you share come from your previous work experience and demonstrate how you think, solve problems, measure success, and overcome obstacles. 

Anticipating Behavioral Interview Questions

Traditional interview questions usually start with, "How would you?" while behavioral interview questions often begin with, "Tell me about a time." 

Here are a few examples of old-school questions and behavioral alternatives:​
Traditional Interview Questions:​
  • How would you deal with a customer complaint? What would you do to make it right?  
  • How would you manage a project team and select a new software vendor?
  • How would you prioritize your workload between day to day tasks and longer-term projects?
Behavioral Interview Questions: ​
  • Tell me about a time when you solved a complex customer problem.
  • Tell me about a time when you managed a team and had to make a big decision.
  • Tell me about a time when work was hectic and how you prioritized your workload.

Finding Your Stories

When answering behavioral interview questions, you will tell a story. It's valuable to think about your previous jobs and be ready to mine that experience for stories to explain key points to your interviewers. Your goal should be to give a 1-3 minute answer that showcases your skills in ways that address the question. 

The tendency is for people to either not know what to say or to ramble and hope they stumble upon something useful. For the next little part of this article, we'll explore different strategies you could use to answer the following question:

Tell me about a time when you had to finish a project with a short turnaround time. ​

The Non-Plan: Start Talking and Hope For The Best 

Here goes nothing:
​
Gosh. I've done a lot of projects where I had to get something done quickly. Those have included software implementations, making a video, and even designing or updating a class with little to no notice. I usually just work really hard and put in extra hours to get something done.

So, one case I can think of was right when the pandemic started in 2020. I worked for a software company that delivered most of its training in person at customer sites. Since government guidelines for dealing with COVID were changing daily during the early part of the pandemic, over the course of a couple of days--maybe it was like two weeks. I can't quite remember.

Anyway, we realized that we would not be able to travel to customer sites to deliver their training like we had always done. We had to figure out how to deliver what was usually a week or so of in-person training without traveling to a customer site. We really didn't know how we were going to pull that off--and we were really worried that we were going to totally screw it up. I mean, who even knew what was going on early pandemic? What a mess that whole thing was. 

So anyway, we had to figure out how to do that well--and we had to figure it out in literally days. I had the trainer cancel their travel plans. Then, a few of us--including a salesperson, a trainer, and an instructional designer--sat down and tried to figure out what to do. We didn't want to bore people to death or make it an awful experience. We thought about doing videos, but those take a lot of time to create and produce. We also had to figure out a short-term plan for the next week and figure out a more interim plan after that. It was really hard to figure out. I mean--the whole WORLD had changed! 

[Note: we're still on the stage setting part of this and not even on to the question answer. So. Much. Talking.]

PAR: Problem/Project, Action, Results

Having a plan for your answers will make the whole interviewing process better.

PAR is one method you can use to structure your answer. Here are key components and what each letter represents:
​
  • Project or Problem: Set the scene for the story you are telling and the problem you were trying to solve. What company did you work for? What was their focus? What was the problem? Why did the problem matter? 
  • Action: Describe what you did. What did you think about first? What actions did you take? What specifically did you do? Why did you choose that course of action over others? Who did what?
  • Results: Explain the end result. What tangibly happened? Was the customer happier? Did a problem go away? What were the short term impacts? How did this work out in the long run? What did you gain? Did you avert a loss?

A PAR Answer

Project/Problem: 

In March of 2020, when COVID was declared a pandemic, I worked at XYZ Software Company, and my team trained new users right after their software went live for each customer. Because we did new user training in person at each customer's site, and travel restrictions were going into place, we had to figure out what to do instead--and we only had a few days to figure something out.

Action:

I talked with my manager about how to deliver this training the following week to ABC Company. We thought through options and decided to use a combination of Zoom meetings and hands-on practice. I repurposed some of our materials to be self-paced activities, and my manager and I talked with the customer about our plans. We agreed to do a 90-minute instructor-led session in the morning and another one in the afternoon each day that week. Learners would also do self-paced activities, and the instructor would be available to answer questions as needed. 

Result:
​
This resulted in us delivering the training during the planned week using the time already scheduled, but in a different way. In the end, the customer was happy that we were still on schedule, and end users appreciated the combination of instructor-led training and self-directed time.

CARL: Context, Action, Results, Learning

CARL is another method you can use to structure your answers. Here are key components and what each letter represents:
​
  • Context: Set the scene for the story you are telling and the problem you were trying to solve. What company did you work for? What was their focus? What was the problem? Why did the problem matter? 
  • Action: Describe what you did. What did you think about first? What actions did you take? What specifically did you do? Why did you choose that course of action over others? Who did what?
  • Results: Explain the end result. What tangibly happened? Was the customer happier? Did a problem go away? What were the short-term impacts? How did this work out in the long run? What did you gain? Did you avert a loss?
  • Learning: What did you learn? Did you continue to do this? Did you come up with another better option later? Did you learn something about yourself?

A CARL Answer

Context:

In March of 2020, when COVID was declared a pandemic, I worked at XYZ Software Company and my team trained new users right after their software went live for each customer. Because we did new user training in-person at each customer's site, and travel restrictions were going into place, we had to figure out what to do instead--and we only had a few days to plan.


​Action:

I talked with my manager about how to deliver this training the following week to ABC Company. We thought through options and decided to use a combination of Zoom meetings and hands-on practice. I repurposed some of our materials to be self-paced activities, and my manager and I talked with the customer about our plans. We agreed to do a 90-minute instructor-led session in the morning, and another one in the afternoon each day that week. Learners would also do self-paced activities, and I would be available to answer questions as needed. 

Result:

This resulted in us delivering the training during the planned week using the time already scheduled, but in a different way. In the end, the customer was happy that we were still on schedule, and end users appreciated the combination of instructor-led training and self-directed time. 

Learning:
​

Through this process, we learned more about how we could deliver effective learning at a distance. We also found that encouraging learners to turn their cameras on during training helped build a sense of community among class members. We built upon our lessons learned to improve our training with each customer.

Additional Question Answering Models

In addition to PAR and CARL, here are two more question answering models. 
​
  • CAR: Context, Action, Results: This method is similar to content in PAR. Both CAR and PAR do not include what you learned during the process.
  • ​STAR: Situation, Task, Action, Results: STAR breaks apart the Situation and the Task, and still covers the Actions taken, then Results. 

In the end, it doesn't matter as much which one you choose, just that you structure your answers to minimize rambling. 

Learn More

  • 25 Behavioural Interview Questions (With Example Answers)
  • LinkedIn's Guide to Screening Candidates: 30 Essential Behavioral Interviewing Questions
  • The Layoff Lady's Ultimate Guide To Answering The Question, "I Just Got Laid Off--Now What Do I Do?"​
  • The Layoff Lady Book: Seven Lessons From Seven Layoffs: A Guide​​
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