By Brenda L. Peterson, The Layoff Lady
About Personal Branding
Whether you're actively job searching or just trying to build your professional network, sharing content on social media is a great way to demonstrate your value. By identifying topics that people with your professional focus care about, and finding helpful content on those topics, you will help people associate your name with those areas of expertise.
While regularly sharing content is valuable, it can also be time-consuming. Here are three tools I regularly use to organize and streamline this process.
On LinkedIn, you will share some content that you directly create. This might include a post about an event you attended, your career news, or your observations on a given topic. When it comes to LinkedIn, most of my content includes articles on key topics of interest, with some introductory commentary framing the value I see in the article.
This means I need to locate and collect those articles to post them as needed.
One way I locate helpful content on each topic is to set up a Google Alert for keywords or phrases relevant to my professional skill set. Each Google Alert sends you an email with new online content regularly. Here are a few examples of what Google Alerts you may want to set up:
After you identify the keywords for topics that people in your industry talk about, create alerts to keep a steady stream of content coming to you.
Flipboard serves two essential purposes. First, you can follow exciting topics and see content other users share. Second, you can use Flipboard to create magazines on a given subject area and bookmark content that interests you for later use.
Here are a few ways you might find content to save in a Flipboard magazine:
Gathering possible information to post when you run across it, organizing it, and making it easy to access later on will save you a lot of time figuring out what to post.
While the other two tools are about finding and organizing possible content to post, now let's look at a tool to schedule those posts.
There are several tools available to help you manage social media posts. Currently, I use Buffer. This online platform has a free version that will enable you to manage posting on up to three social media platforms. When my goal is building my professional network and job searching, I focus on LinkedIn.
Buffer enables you to create, schedule, and update posts as needed. When searching for a new role, I may post as often as daily. When focusing on building or maintaining my network, I may post once or twice a week. The Learn More section includes recommendations on how often and at what times you may want to share content for the greatest impact.
Creating A Post
When I create a post to share an article, I often include the following details:
Here are a few examples:
7-time layoff survivor Brenda L. Peterson, The Layoff Lady, waxes poetic on layoffs, job transitions, & career resilience.