By Brenda L. Peterson, The Layoff Lady
Your Professional Network
When I think about building my professional network, adding new LinkedIn connections is one of my markers of success. I use LinkedIn as a tool to create, build, and maintain my professional relationships.
Turning People You've Met Into Connections
When I first started using LinkedIn, I connected with people I had met in person. At that time, my network mainly included the following people:
Creating New Professional Connections
When the pandemic hit, I realized I needed to shift my approach, or I would not meet anyone new. I also realized that since more companies were open to hiring remote people, I needed to broaden my network beyond the people I would encounter in person. In addition to the people I used to connect with, I now also started proactively sending connection requests to the following types of people:
Again, the more people I meet, and the more people I connect with who know about my professional value, the better I will be able to find a new role that meets my requirements more quickly.
Opportune Times To Connect
I often connect with people when there are specific reasons to connect that are noteworthy, including the following:
Personalizing Connection Requests
In the vast majority of cases, I personalize a connection request when I send it. When connecting with people I’ve met in person, I always remind them of where we met, include details about our meeting, share helpful information, and invite them to connect.
Personalizing the request becomes even more critical if I send a connection request to someone I have not met before. I want to promote the possible value of that relationship.
I include the following components when personalizing a connection request:
Here are a few examples of what I might include as a personal note in my personalized connection requests.
7-time layoff survivor Brenda L. Peterson, The Layoff Lady, waxes poetic on layoffs, job transitions, & career resilience.
Buy The Book!
Were you recently laid off from your job and need a roadmap for what's next? Pick up a copy of my book, Seven Lessons From Seven Layoffs: A Guide!