Talking About Your Target Job

By Brenda L. Peterson, The Layoff Lady

Your Target Job

As you begin your job search, you need to identify key characteristics of your target job. To begin, make sure you do a little soul-searching and have a clear picture of what you want from your next role. For guidance on how to go about that process, check out my article entitled, "​Career Planning: Figuring Out What You Want To Be Next." 

Here are a few of the main pieces of information that will help you move forward:

• Your target job title
• Working arrangements: hours per week, job location, remote/onsite/hybrid
• Company size and industry
• Key skills you want to use
• Problems you want to help solve

About Your What I Want Statement

​Now, let’s figure out how to take that information and make it into a clear statement outlining key components of what you want. Remember, the purpose of this statement is to help you clearly communicate what you are looking for in your next work opportunity. The more you talk with people about what you want, the clearer the details of what you are looking for will become for you. 

Your What I Want Statement: Job Title

If you are targeting a specific job title, your What I Want statement might look like this:

• I’m seeking a full-time technical writer role with a growing software company. I want to collaborate with product management to document new and existing product functionality. I also want to use my skills in knowledge management to optimize knowledge base searchability. 

• I’m interested in finding a contract social media marketing consultant role where I can help a small to mid-sized business create their social media presence. I want to develop and execute a business strategy to grow audience size and engagement for TikTok and Instagram.

• I’m currently seeking a full-time technical project manager position that is 100% remote or hybrid/onsite in Baltimore, MD. I would like to work in the telcom or communication industries supporting cyber security projects.

Each of these examples highlights a job title, type of organization, and even the specific skills each person would like to use in their new job. 

Your What I Want Statement: Open To Options

If you are open to multiple roles within different types of organizations, you will write your statement differently. For one, start with the soul searching you did and pinpointing key characteristics of what you want in your next job. Review your list, and prioritize which factors are the most important to you. It could be the type of company you’ll work for, the geographic area, work arrangements, or specific skills that you’ll use more.  

Focus your statement on the aspects that are most important to you. Here are a couple of examples that I have used in previous job searches:

Earlier pandemic, I used the following What I Want statement: 

• I am seeking a 100% remote full-time learning and development position. I am interested in roles with larger organizations where I can be a strong contributor and leverage my skills in needs assessment, performance consulting, change management, instructional design, and learning facilitation. I am open to roles as a strong individual contributor, managing the learning function, or managing a team. Job titles that may be appropriate for me include Learning Consultant, Learning & Development Lead, or Training Manager. 

For my most recent job search, I used the following What I Want statement: 

• I’m searching for a Learning & Development role in the greater Omaha, NE area. I have a wide talent management skill set, and I am interested in roles that involve leading a team, player/coach, managing projects and programs, or acting as an individual contributor. My target job titles include Learning Consultant and Learning and Development Manager. I’m also open to similar job titles in the areas of L&D, sales enablement, or organizational development.

Overall, since I wasn't focused solely on one job title, I prioritized what mattered to me and went from there. Notice that I start with specifying the field, and the work arrangements that were most important to me. Then, I reviewed a few key skills I had that I wanted to use, and in one case talked mroe about the employer. Since the goal with these statements is to help communicate what you want, this is a good way to narrow it down so people are better able to help you in your job search. 

Using Your What I Want Statement

Writing a clear and concise What I Want statement can help you as you review job openings you encounter and empower you to prioritize your job applications to those that most closely align with your job search goals. You can also include a version of this statement in the following contexts: 
​

• Your cover letter
• Your LinkedIn About section (while in career transition)
• Emails to recruiters, connections, or hiring managers inquiring about roles
• Posts asking for assistance in finding a new job

Learn More

• The Layoff Lady: Career Planning - Figuring Out What You Want To Be Next
• The Layoff Lady: I Just Got Laid Off--Now What?
• The Layoff Lady: What To Include on Your LinkedIn Profile