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by Brenda L. Peterson, The Layoff Lady Learning About YourselfThe first step of job searching is figuring out what kind of a role you even want. Instead of jumping right into the job you did before, taking a little time for introspection is wise. One good step in this process is finding out more about your strengths. Learning about what you are good at--and how to tell the story of your talents and successes--can help you position yourself well as you apply and interview for a new role. People Are Good at Different ThingsIf you ask many people what they are good at, they would need help putting their natural abilities into words. Taking the StrengthsFinder assessment was a great starting point for me to better understand what I do well. Often, individuals are blind to their own unique talents. In the past, I have wrongly assumed that EVERYONE does the things I do. Like (of course) everyone takes notes regularly in everyday conversations when they learn something--and (of course) everyone makes a seating chart whenever they are in a group of new people to remember names. Turns out--NOPE! These are things I did that not everyone does. This was a huge breakthrough for me. So how do you figure out what you do that not everyone does? Part of the Answer: CliftonStrengths AssessmentThe CliftonStrengths Assessment (previously known as Clifton StrengthsFinder) is a wonderful tool for identifying what you are good at, how that manifests, and how your version of each strength shows up. The 30-minute online assessment includes 177 questions, including paired statements. Then, on a scale, you select which of the statements is more like you. From there, you'll receive a report identifying your top five strengths along with a more detailed description of how those strengths are exhibited in how you interact with the world. Reading a report about yourself (one that is freakishly accurate, by the way) is downright life-changing. After taking the assessment, you'll be able to see your unique talents and have language to explain how what you do sets you apart from others. Having a way to put your abilities into words can translate directly into your resume and how you talk about who you are and what you bring to the table. My Strengths and How They Show UpMy identified strengths, in order, are Strategic, Learner, Arranger, Achiever, and Individualization. Here are a few details I learned from my report and reflecting on those results:
More Strategies for Finding Strengths and TalentsHere are a few other strategies for identifying what you're good at and how you show up in the world:
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By Brenda L. Peterson, The Layoff Lady All The FeelsWhether due to an economic downturn, an acquisition, or a company reorganization, layoffs hapen all the time. Each person will experience a range of emotions when it happens to them. Even for someone who has gone through a layoff before, it is a tumultuous experience each and every time. Here is the good, the bad, and the ugly of the feelings people often experience surrounding an unplanned job loss. ShockThe phone call from HR, the perp walk through the office to the dreaded conference room, the last-minute ominous meeting invite, or the oddly timed tap on the shoulder all seem to come out of nowhere. There is something surreal about being pulled into a virtual or in-person room and having someone look you dead in the eye and tell you that you are going to go through a significant life change starting, well, now. Even if there were layoff rumors, news about leadership changes, or low sales reported for the quarter, it’s always a surprise on the date and time when layoffs go down. It’s the feeling of the ground being pulled out from under you. It’s the gap between expecting a full day of meetings and finding yourself in your car mid-morning with a white box. AngerEven if you were actively looking for a new role, a certain amount of anger goes along with a layoff. It could be frustrating learning about the people who didn’t get laid off (like that guy whose messes you've been cleaning up for the last year) and comparing your perceived value to theirs. It could be irritation at the timing (right after vacation, right before a holiday) and how that makes finding something new an even longer process. It might be the insult to injury when you realize that yesterday’s mission-critical work-all-night project has become irrelevant. In many cases, it might just be the maddening nature of someone else deciding when you don't get to do that job anymore instead of you getting to choose when it was time. Feeling that lack of control can be the most challenging part. SadnessExiting a job abruptly leaves a big hole in your life, starting with a 9+ hour workday being replaced with dead air and uncertainty. People who earlier that day were coworkers, casual work friendships, or confidants now may be nothing at all now that you no longer share an employer. The consistency of a morning routine, daily commute, and regularly scheduled meetings are replaced with a battle with the unknown that may last a week or a year. Sometimes, it’s easy to be hopeful about the future, and other times, it’s hard not to be mired in sadness about all the things you can’t control. FearThere is plenty to be afraid of. First, the idea of not having a paycheck is horrifying. Not knowing how long your severance check has to last is unnerving. Not having any idea how long your jobless period will last and what job you’ll end up with is sometimes unbearable. You may fear being unemployed endlessly and not being able to support yourself. You might worry about panicking and taking the first job offered to you. You could worry about holding out for something closer to the “perfect” job that may never come. You may even fear you will never get a job as good as the one you just had. On the worst days, when fear has given way to full-on catastrophizing, you could worry that you will lose your house, car, professional reputation, and everyone you've ever loved. ReliefHere's the one that might seem unexpected. If you've been at a company and "made it" through multiple rounds of layoffs, you may be waiting for your luck to run out. While you're certainly relieved to still be employed, each time you hear rumblings about reorganizations or start seeing those empty white dots pop up on Microsoft Teams, you may have had that sick feeling in the pit of your stomach waiting for it to be your turn. The strange benefit of finally being laid off is that you don't have to worry if it will happen (and when) because it just happened. At that moment, you also realize it's not as bad as you imagined, and now what there is to do is pick yourself up and create your fantastic new future. The Good NewsThrough the tumult of emotions, it’s important to acknowledge each one and process those feelings. From there, you can think about what is next for you and focuson your next steps toward the next right job for you. Learn More
by Brenda L. Peterson, The Layoff Lady Welcome To The SuckWhether you are in career transition and looking for a new job, or employed and looking for something new, job searching is always challenging--partly due to all of the uncertainty you'll face as you "wait for your life to start again" as you search for the next right role fro you. Suffice it to say that job searching can be full of obstacles that make the process hard to manage. Knowing the possible issues is the first step towards figuring out how to mitigate each challenge and move forward. Here are five unfortunate reasons I have discovered while working through job transitions and a few coping strategies for dealing with each. Reason 1: You Won't Always Interview For "The Perfect Job."Congratulations! You just found THE PERFECT JOB! You have all of the required and preferred qualifications! It's at the right level with your dream company, and you even know someone who works there who will say great things about you! Surely your days of job searching are coming to a close because you are the purple squirrel for THE PERFECT JOB! Enter reality. I'm sorry to say that you may not even manage to get so much as an initial phone screen for this position. Even when you feel like the job was tailor-made for you, it may not work out the way you want. Why might that happen? For one, the position may not actually be available. Some organizations post job openings to gauge interest in the position even though they have no solid plans to hire anytime soon. Conversely, the role may have been open for a while, and the selection process may be well underway. There could also be an internal person who will take the job without additional people being considered. In some cases, companies may have a policy that they need to post positions externally for a given length of time, even though they already have a candidate in mind. Still other organizations may decide part way through the hiring process to leave a position unfilled but not remove it from their posted jobs right away. Assuming the job is really, and for true accepting applicants, there may still be issues. For one, key organizational stakeholders may lack common agreement on what a job role will do and what constitutes being a well-qualified candidate. Decision makers may also each have their own non-negotiable requirements for the qualifications for the potential hire--which may or may not relate to the person's ability to do the job. Remember that no matter what the issue is, it seldom has anything to do with you personally. It's just the life of recruiting for and trying to fill positions with the best candidates they can find--sometimes with people who are (unfortunately) not you. Coping Strategies
Reason 2: People Who Aren't Great At Their Jobs Will Make It Hard.Remember a time at your last job when you had to deal with someone who was not great at what they did for a living? Like the rude salesperson who didn't do their paperwork correctly and caused you to lose out on a great deal? Or the manager who approved your time off request months ago, then decided to "unapprove" it a week before your vacation? During your job search, you'll realize those people exist in other organizations, too, and they sometimes stand between you and the job you want. It could come in the form of an administrative assistant who is supposed to coordinate your travel for an in-person interview--who didn't make reservations and then went on vacation, leaving you scrambling to find someone else to help. It might be the person conducting initial phone interviews who didn't realize that learning experience design and instructional design were the same thing and screened you out. It may even be an insecure possible future coworker who wants to avoid hiring someone who might outshine them. Like the rest of life, things are not always "fair." You may not get the job, even if you are a strong candidate. And so it goes. Coping Strategies
Reason 3: Along The Way, Someone Will Dislike You.I don't know about you, but I am friggin' delightful. I'm also able to connect and get along well with most people. However, during the interview process, no matter who I am or am not, it will not match what someone else thinks the candidate for the position should be. Whether they thought I should have smiled more, made a different outfit choice, or given more detailed examples, someone's negative reaction to who I am may take me out of the running for a job. People often have their own pet theories about what they'd like in a coworker, manager, or direct report. They may be convinced that having the title "account manager" is pivotal for success, that all candidates must have a master's degree, or that people who ride horses are pretentious. You might also have the misfortune of reminding them of the mean girl in high school and BOOM--instant dislike. Again, life isn't necessarily "fair." Coping Strategies
Reason 4. The Process May Be All Over The Place.The job interview process can be anything from one interview to many, many, many interviews, depending on the organization and the role. Typically, I expect to have a phone screen with an entry-level HR person to confirm that I can speak in sentences, an in-person interview with the manager and potential coworkers, and a final interview to demonstrate skills and/or meet with a company VP. In addition, a given employer may want you to do more to show that you have the skills necessary to do the job. For example, you might be asked to pass written assessments, submit work samples, present to a group or complete a project. They may even have you come into the office for the day and "work" as if you are already in the position you are applying for. Interviews could take place over the phone, via web conference, through email, in person, or (more likely) a combination of all of the above. Some companies will have a pre-defined, structured process for the pacing and format of interviews. Other organizations will appear to be making it up as they go along. You may also inadvertently skip steps and realize near the end of the process that you should have talked about a basic topic like salary range or work location. Sometimes, it may seem that the interview process is never-ending because you have yet to talk with every single person in the organization. Coping Strategies
Reason 5: Their "Fast" And Yours May Be Different.I remember being a child and how LONG the year seemed. It always took forever to get from my birthday at the end of August to Christmas. Enter adulthood. I find myself consistently marveling that it's already whatever day/month/season it is because it seems it was just that other day/month/season. In this scenario, your employer is the adult, and you are the child. Some companies will be motivated to fill positions and move quickly. In contrast, others might have days, weeks, or even months between your contact with them--all because something that wasn't filling that position became a priority. What about that two days the employer estimated it would take them to contact you? It may turn into a week or two. Since they're busy addressing customer issues, traveling to client sites, and doing their expense reports, they didn't even realize it took that long. Or, as any job seeker doesn't want to hear, you may not be getting the job. Responding to a candidate quickly usually shows that the potential employer is interested. In many cases, taking longer to respond may indicate lagging interest. Such is how the whole process works. Coping Strategies
Learn MoreBy Brenda L. Peterson, The Layoff Lady So Many Openings!Depending on your chosen field, and your preferred work arrangements, there are a lot of jobs for which you could apply. While remote work availability gives each job applicant many more work options, figuring out how to prioritize open positions can be overwhelming. Here is my recommendation for evaluating open roles and prioritizing which job applications you submit. Searching for Available JobsIn this scenario, we'll look at how someone in a role as a Training Specialist can sort through a the sea of job listings and prioritize which openings should recive applications. To begin, I searched on Indeed.com for the job title Training Specialist. This search generated these results:
Without superpowers, it is not feasible to apply for 631 jobs in one week. Time to Apply and Available TimePersonally, when I decide to apply for a given role, I take about 30 minutes to research the company, customize my resume, and complete my formal application. In a given week, there are 7 days, which is 168 hours. There are not enough hours in a week for me to apply for that many jobs. Even if I somehow managed not to eat, sleep, or do even the most basic self-care, I could only apply for 336 jobs. Closer to the realm of feasibility, if I decided to dedicate a full 40 hours per week solely to applying for jobs, I could apply for 80 jobs—but definitely not well. In addition, working this long and this hard solely on submitting applications can put you on the fast track to burnout. Even half that, dedicating 20 hours solely to applying for jobs, and applying for 40 jobs in a given week, is most likely overkill. More Is Not Necessarily BetterThe more jobs I try to apply for in rapid succession, the less effective I am. While applying for jobs is in some respects, a numbers game, it’s not as easy as applying to all the jobs and knowing that one will work out. This strategy often causes people to waste time applying for roles that aren't a close enough fit. A better strategy is to prioritize jobs that are the best match for your skills and what you want and focus on applying for those well. When I'm in career transition, my goal is usually to apply for three jobs per week. However, if I see several great opportunities or have not searched for a job in a while, I may apply for as many as six. Beyond that, though, my application quality suffers. Prioritizing ApplicationsTo apply for jobs well, you need to determine the best way to prioritize your applications. Instead of the “spray and pray” approach, think through what you want and apply with more purpose. This approach favors quality over quantity and will help you focus your efforts on where you can get better overall results for your time investment. Step 1: Know Key Characteristics of What You WantEarly in your job search, it’s essential to do at least a little soul-searching and be able to articulate what you want. This may include revisiting your values, identifying your strengths, and thinking about the work you enjoy. For example, earlier career Brenda would have a list something like this on what she wanted from a role:
Having a stated list of preferences, and continuing to hone it as you learn more, is your first step in determining which jobs to target. Step 2: Narrowing Your SearchLet's go back to those 631 search results from my Training Specialist searches. By adding additional search parameters, we can narrow our results to jobs that more specifically meet our criteria: Starting with those 43 roles in Omaha:
Starting with those 588 remote jobs:
Step 3: Quick Job Listing ReviewNow that I have a more reasonable number of jobs to go through (12 and 45--57 total), I start to do a cursory review of the short descriptions of each role. No
Yes
I have now reduced the number of jobs that interest me to 31 roles. Step 4: More Detailed Job Listing ReviewNow that I have those 31 jobs in Teal, I look more closely at the following:
I remove jobs where I am not eligible. This includes the following:
I remove jobs with anything that might be a dealbreaker for me. This includes the following:
For the remaining jobs, I give them an initial rating of 1-5 stars and make notes on any areas I might want to explore further. I now have 18 jobs in Teal. Step 5: A Little More ResearchNext, I investigate a few things outside of the immediate job descriptions.
Now, I have 13 jobs In Teal. Step 6: Customize a Resume and Prepare to ApplyFrom the 13 jobs I have listed, I will apply for the jobs I'm most excited about and continue to reassess other openings listed. I will also add, remove, reprioritize, and take notes on specific roles as needed. Learn MoreBy Brenda L. Peterson, The Layoff Lady The Value of Professional NetworkingWhen it comes to job searching, professional networking is a critical component of success. Ideally, you make initial connections with people through LinkedIn (maybe even after meeting them in person or at an online group event). While this is a great start, there is value in building relationships beyond that initial connection. A 1:1 meeting can significantly strengthen a networking relationship and help you learn how you and your new connection can help one another succeed. About 1:1 Networking MeetingsSo what exactly is a networking meeting? Back in the day, I remember hearing people talk about doing "informational interviews." In short, if you were interested in having a particular job or working with a specific company, you would contact an organization or individual and ask if they would meet you for an informational interview. In this 1:1 meeting, which could take place via phone or in person, you might learn about the company, what they are looking for, skills to acquire, and more. It also allowed you to start to build a relationship with a company--or a possible advocate in the person doling out said information. Fast forward to now. Today, a networking meeting is typically between you and another person deciding to spend a half hour-ish together. This meeting, sometimes called a coffee chat, could happen virtually via Zoom or in person, often over coffee. If you're job searching, the typical focus will be on how to progress in your job search. Someone may agree to a networking meeting because you have things in common (like a field of work, background, professional goals), because they are generally committed to helping people when they are job searching, or because you have a mutual acquaintance to ask that person to meet with you to help you out. Networking Meeting = Informal InterviewWhenever you have an opportunity to meet one-on-one with someone, remember that you are taking part in a type of informal interview. Whenever I meet with someone in career transition, my goal is to help them figure out their next steps, offer advice (if they ask and are interested), and give them ideas on further steps they might take, including who they should speak with next While I go in with this idea, the amount of help I'll provide also depends on how this networking meeting goes. Ideally, we have a good, productive conversation, and I think to myself, "I totally want to help this person more." If the meeting goes well, I'll refer them to specific resources that might benefit them (like a networking group they might want to join, a company to check out, someone to follow on LinkedIn) and even put in a good word for them to have a networking meeting with someone else who might get them closer to their goals. In addition, if it goes REALLY well, this is a person who I'll refer to others for openings, pass on job opportunities, and maybe even hire someday. If the meeting doesn't go well, I'll share a few resources, but I may not be willing to help them as actively moving forward. Remember, any interaction you have with people will impact their desire to help you in the future. Types of Networking MeetingsHere are a few common types of networking meetings:
Networking Meeting Best PracticesHere are a few best practices for networking meetings:
The True Power of Networking MeetingsWhen people talk about how they "networked" into a new job, typically, that means they leveraged their initial connections to help make inroads with new contacts, who helped them get closer to a new position. The holy grail of networking meetings is when the person you meet with agrees to introduce you to someone else they know who could help you. That process repeats until you're talking to a hiring manager or influencer who can help you get an interview for a job. Having good networking meetings is a critical step in that process. Learn MoreBy Brenda L. Peterson, The Layoff Lady Getting To Know Your LinkedIn ConnectionsConnecting with someone on LinkedIn is a great way to start a formalized relationship with someone in your professional network. While that is a great start, deepening those relationships is a helpful next step to get more value out of LinkedIn. Let's look at a few ways to do just that. Interacting with PostsInteracting with posts on LinkedIn is a great way to continue to build relationships with your connections and demonstrate your professional value. Not only is this a great way to build your credibility with many connections at the same time, it also gives you an opportunity to showcase your knowledge without having to choose the initial content for the post. You can also use your comments to interact with others and even use this as a starting point to invite other commenters to connect. Adding Your ReactionThe easiest way to interact is by adding a reaction to a post. With a click of a button, you can like a post or select from the other available responses. When you react to a post, your name will be listed on the post as well. This is an easy way to have people see your name and affiliate it with the content you liked. Adding your reaction also helps more people see the original post. Commenting on a PostAn even more valuable way to interact with a post is by commenting. Once you have connected with someone, reading and commenting on their posts is an excellent way to build on that relationship. This way, they are starting the conversation, and you are helping expand on that content by adding your ideas. In addition, you can comment on other people's comments and share additional value. You can thank the initial poster for sharing the idea, add your thoughts, share your experiences, and illustrate how you have used the concept in practice. Commenting on posts also gives you an inroad to connect with someone else who is also interacting with that post. Commenting is a great way to interact with others in your profession, build credibility, and make more meaningful connections. It also helps to achieve one of your LinkedIn goals of showcasing your knowledge and also sharing valuable information. RepostingIf someone posts something of value to your connections, you may want to comment on the post itself and then consider reposting it with your comments. When you repost content, first, you'll see anything you typed, then LinkedIn will include the entire original post. This helps the original post get additional views and also enables you to share useful content with your network. When I repost content, I usually include "Thanks [original poster] for sharing this information!" To include the original poster's name, include the @, then type the first part of their name, and choose their name from the options provided. (This is often called an "at mention." This will tag them in the post so they can interact with your new post, which will help boost the number of people who see the post. Sharing Your Own LinkedIn PostsSharing content on LinkedIn is a great way to engage with your connections, add value to your professional relationships, and promote who you are and what you know. Unfortunately, very few people ever post anything at all--which is a huge missed opportunity to differentiate yourself from others in your field. Another question that comes up is the frequency of posting. I recommend posting on LinkedIn no more than once a day and posting one to four times per week. Use your favorite search engine for recommendations on the best times and days of the week to post to get the most views on your posts. As for content, you don't have to write a lengthy, original manifesto to post on LinkedIn and make an impact. Personally, most of the content I share on LinkedIn includes some version of the following:
Once you make a post, be sure to like any comments other people make on your post and even reply to each comment. The more likes and comments you receive on your post, the more people will see it. This will continue to build your professional brand and add value to the networking relationships you are fostering through LinkedIn. Learn More
By Brenda L. Peterson, The Layoff Lady Employer-Focused Career PlanningWhen you think about your career, you may think in terms of your current job title, what the company needs from you, and how your job might change based on organizational needs. This employer-focused mindset prioritizes the success of the business above all else. Often, the career planning offered by your employer is a part of their overall succession planning and focused on making sure their workforce has the skills to address anticipated future company needs. It's important to remember that the needs of a given business will change over time, as will company leaders, the market, the economy, and more. If that employer's needs no longer align with the skills you have and the salary they pay you for those skills, the company may make the business decision to "go in another direction." The end result may be them finding someone else to do the work they need done regardless of the skill set they encouraged you to develop. Your New Mindset: Realistic OptimistIn much of life, having the right mindset makes all the difference. I choose to be a Realistic Optimist. That means I acknowledge the challenges inherent in situations and also realize that I have the power to make choices that will help me achieve a positive result--in this case, a career that is meaningful and fulfilling for me. Let's look at a few of the realities of work and your career:
Let's also look at what that means for you:
Given these realities, thinking of your work future only in terms of who is currently signing your paychecks is not the wisest course of action. Instead, it's time to shift how you think about your work life. You can not afford to prioritize an employer's needs over what you want and need from your career. It's time to give yourself a promotion! Congratulations! You are The CEO of YouLeveraging your Realistic Optimist mindset, you are now no longer just an employee doing what your current employer wants and needs you to do. Now, it’s time for you to think of yourself first and foremost as the Chief Executive Officer of your own company and the business of you. This makes you the CEO of You. As the CEO of You, you are looking for employment that is a good business arrangement for you. Just like the executive team at a company needs to make tough decisions for the organization’s greater good, you need to make decisions that are in the best interests of you and your household. Adopting this mindset will change your life. The Business of YouAs the CEO of You, it’s time to think about what success looks like for your business. What are your assets? What are your marketable skills? Which company or companies should be your business partners? When is it time for you to end a business relationship that is not working? When is it time for you to pursue a new opportunity better aligned with your life? Whereas you as an employee may feel like you do not have any options, you can't afford to think about your livelihood just in terms of what your biggest client (your current employer) needs. Instead, you need to make decisions for the good of your business as the CEO of You. One of those is determining how to protect one of your greatest assets–your ability to earn a living by leveraging your knowledge, skills, and expertise. You also want to stay mindful of all the aspects of the employment decisions you make and how they impact your overall wellbeing--including your career, physical, financial, social, and community wellbeing. Your Short and Long-Term GoalsAs the CEO of You, think about your long-term goals. Just like the company's CEO does not make decisions based on what other companies think they should do, you need to do the same. Regardless of other people’s opinions, make the right decision for you and your household. Align your next steps with your overall goals. Think in terms of preferences and priorities. Remember, too, that you’re not just the CEO of your career but the CEO of all aspects of you. If you're in career transition and searching for a new role, this means not taking “any old job” unless you decide that is the right move for you. If you're employed by an organization that wants you to learn a new skill set, you get to decide if that interests you and how you will invest your time, talents, and money to build those skills. You get to decide what is a valuable opportunity for you and decide your next steps as you work toward aligning what your employer needs and what you want to do. This also means that your business decisions may change over time as the environment changes. You can also change your mind about the right job for you if your current role has enough value for you to stay, when it is time for you to do something else, how you want to change direction, and more. Adjusting Your Business StrategyAt the end of the day, remember your role as the CEO of you and make a decision that aligns with your overall career and life goals. If that means quitting a job that makes you miserable regardless of the short-term financial consequences, you can do that. If you want to leave a job that your friends say should be your dream job, you get to make the right decision for you. If you decide to take your career in a whole new direction that others might think is too risky, you get to weigh your options and go in the direction of your choice. As the CEO of You, you are the driver of your career and your life. Act accordingly. Learn MoreBy Brenda L. Peterson, The Layoff Lady About Personal BrandingWhether you're actively job searching or just trying to build your professional network, sharing content on social media is a great way to demonstrate your value. By identifying topics that people with your professional focus care about and sharing related content, you will help people associate your name with those areas of expertise. While regularly sharing content is valuable, it can also be time-consuming. Here are three tools I regularly use to organize and streamline this process. Google AlertsOn LinkedIn, you will share some content that you directly create. This might include a post about an event you attended, your career news, or your observations on a given topic. When it comes to LinkedIn, most of my content includes articles on critical topics of interest, with some introductory commentary framing the value I see in the article. This means I need to locate and collect those articles to post them as needed. One way I locate helpful content on each topic is to set up a Google Alert for keywords or phrases relevant to my professional skill set. Each Google Alert sends you an email with new online content regularly. Here are a few examples of what Google Alerts you may want to set up:
After you identify the keywords for topics that people in your industry talk about, create alerts to keep a steady stream of content coming to you. Flipboard serves two essential purposes. First, you can follow exciting topics and see content other users share. Second, you can use Flipboard to create magazines on a given subject area and bookmark content that interests you for later use. Here are a few ways you might find content to save in a Flipboard magazine:
Gathering possible information to post when you run across it, organizing it, and making it easy to access will save you a lot of time figuring out what to post. BufferWhile the other two tools are about finding and organizing possible content to post, now let's look at a tool to schedule those posts. There are several tools available to help you manage social media posts. Currently, I use Buffer. This online platform has a free version that will enable you to manage posting on up to three social media platforms. When my goal is building my professional network and job searching, I focus on LinkedIn. Buffer enables you to create, schedule, and update posts as needed. When searching for a new role, I may post as often as daily. When focusing on building or maintaining my network, I may post once or twice a week. The Learn More section includes recommendations on how often and at what times you may want to share content for the greatest impact. Creating A Post When I create a post to share an article, I often include the following details:
Here are a few examples:
Learn MoreBy Brenda L. Peterson, The Layoff Lady Messaging With Your ConnectionsOne of the benefits of having connections on LinkedIn is that you can directly send them messages without having a paid subscription. However, this feature has also been used poorly on several occasions. Let's look at how to use LinkedIn messaging effectively to continue building professional relationships and provide some guidelines for how to use this feature well. The Value of Mutually Beneficial RelationshipsTo have a valuable professional newtork, make sure those relationships are mutually beneficial. Networking is about give and take. Make sure that you are adding value along the way. This includes sharing useful content, congratulating people on their accomplishments, and answering one-off questions when people ask for advice. In short, be a good LinkedIn neighbor. If you give more than you take, your LinkedIn connections will be more likely to help you when you need it. Messages That Add ValueWhen directly contacting your LinkedIn connections, make sure you are not overfocused on asking for favors. It is important to provide value first. Here are a few types of messages that give more than they take:
Make sure you are not THAT PERSON who only reaches out when they need a favor. Direct Asks For Help: Worst PracticesAsking for help is an art. First, you need to be willing to ask for help. Next, you need to craft your ask in a way that you have a higher likelihood of getting that help. Here are a few significant issues I’ve seen from people attempting to ask for job search help:
The Worst AsksHere are a three questions that may not get you much of a response:
Why are these not good asks? For one, these are big requests that require a lot of effort to do well. For example:
Direct Asks For Help: Better PracticesHere are a few better asks, but may only work with connections who you know very well and who you have helped in the past:
These requests are specific, which is better, but each is still a sizeable request. The first two may be time intensive. The next two involve your connection putting their reputation on the line to recommend you for a role. The final one requires a block of time on your connection's calendar. Depending on our interactions prior to these requests, their response may vary from “of course!” to no response at all. Again, remember to make sure your asks are aligned with how well you know one another. Direct Asks for Help: Best PracticesAsks are better when they are more specific and less time intensive. It’s also helpful if there is context. Here are a few asks that are more likely to get responses. The requests earlier in this list are more likely to get a response.
People Get To Say NoRemember, when you are asking for help, people will tell you no. More likely than telling you a direct no, they may just not respond. Ever. Keep in mind that job searching, like sales, means that you're going to hear a whole lot of no on the way to that one yes you need. When you need a specific thing, it's useful to ask multiple people for help to give you a better chance of getting a response. It's also not personal. We're each on LinkedIn using it to varying degrees and all trying to accomplish our own goals. Making sure that you are making the relationships mutually beneficial will make it much more likely that people will respond to you and want to lend you a hand when you need it. Learn More
By Brenda L. Peterson, The Layoff Lady Preparing for a Positive ScenarioContingency planning is not the most upbeat topic. It's all about making a backup plan just in case something terrible happens. Instead of predicting doom and gloom, let's update our planning approach and focus on opportunity readiness. Opportunity readiness is about thinking about who you truly are, what you want your work life to be, and living into that future. When you step into that role of being the CEO of you, your focus shifts to what you want to be and positioning yourself for that success. If you've done that, you'll be able to identify what an amazing opportunity is for you--and be ready to go for it! An Opportunity Presents ItselfEven when you like your current company, position, or coworkers, sometimes you might hear about an opportunity that could be the right next step for you in your career. Here's what that might look like:
In each of these cases, you weren't actively looking for a new role. However, once you heard about the opening, you realized it might be just the thing you were looking for and found out more! Opportunity ReadinessOpportunity readiness is a part of career resilience that may not always occur to us. When people are not actively job searching, sometimes they neglect to make new networking connections, keep in touch with people they know, update their LinkedIn, or update their resume. However, these are EXACTLY the things to prioritize. Knowing what you want, staying in touch with your network, and always evolving your skills will position you to move quickly when the time comes. Your ResumeYour resume is the main document potential employers want to see. Even if someone contacts you about an opening, you’ll need an up-to-date resume to be considered. This document needs to summarize who you are as a candidate as well as your most relevant skills, work history, education, professional affiliations, and accomplishments. This is where you can shine! Keeping your resume current is a crucial first step. Including details on your current role, adding newly earned credentials, and highlighting recently used skills can help you shine. Getting a resume out the door within a couple of hours can improve your chances of being seriously considered. It's also a great way to help the person who connected you with the opportunity feel even more sure that you're a great fit! Your LinkedIn ProfileLinkedIn is your professional billboard to the working world. It is an all-purpose marketing tool where people can view information beyond your resume, see which other people and companies you may have in common, and read the content you share in your posts. When people are gainfully employed, they often stop fine-tuning their profiles and interacting with their professional connections. Taking time to polish your LinkedIn profile and posting content on your areas of expertise is a way to remind people of you and your professional value. In fact, continuing to be active on LinkedIn may very well be why someone contacts you about what might be the perfect opportunity for you. A great way to remind people of who you are and what you're good at is by posting relevant content. Sharing a picture of you leading a training session, or an article about a great new way to optimize a project will help people associate you even further with your skillset. Your Work SamplesYour work samples, often called your portfolio, are a way to demonstrate the skills you mention in your resume or LinkedIn profile. These work samples should give the hiring team an idea of your process and finished product examples. Creating a portfolio is not something that most people can quickly throw together. There are several steps, including identifying your overall portfolio goals, developing or selecting work samples, positioning each work sample to showcase your professional capabilities, and determining the technological aspects of how you might set up your portfolio. Since some employers may require a portfolio before seriously considering you for a role, pulling this together and updating it as needed can help make you success-ready. As you complete interesting projects,remember to add those to your portfolio It' s nice to have your portfolio grow and change as you evolve your skills. What Do You Think?What do you think would prepare you to move quickly on an opportunity if one presented itself? Include your thoughts in the comments. Learn More
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