By Brenda L. Peterson, The Layoff Lady Using LinkedIn To Build Your BrandSharing content on LinkedIn is a great way to engage with your connections, add value to your professional relationships, and promote who you are and what you know. However, only about 1% of LinkedIn users ever post anything at all--which I think is a huge missed opportunity to stand out. Why People Don't Post on LinkedInWhen I've asked people what is stopping them from posting on LinkedIn, the overwhelming answer is, "I don't know what to post." Like with most everything in life, it comes down to your overall goals. Whether I'm promoting myself in general or actively searching for a new "day job" in L&D, my goals remain consistent: to share knowledge and strengthen relationships. There are many ways posting on LinkedIn can help. I suggest using LinkedIn to share posts that support who you are as a professional. Types of PostsYou don't have to write a long, original manifesto to post on LinkedIn and make an impact. Here are examples of what you can post on LinkedIn that will help you "build your brand" and share what you're all about, both professionally and as a person:
Let's look at a few examples of my posts. Showcasing Your ExpertiseWho are you professionally? What are your skills? What do you bring to the table as a possible employee of a given company? For me, my skills include training leadership, needs assessment, relationship building, instructional design, project management, technical writing, facilitating classes, and more. You as a PersonWho are you? What is it like to work with you? What are your interests? What do you care about? For me, I love helping people to succeed. I love removing obstacles so people can be successful. I enjoy board games, inline skating, my cats, my family, and a good cup of coffee. I am also kind of a nerd. I also own a velvet Elvis--because of course I do. Inspirational ContentWhat picks you up when you are down? What insights struck you? What motivates you? For me, I love quotes about the value of lifelong learning, self care, and shifting your mindset. Promoting OthersWho inspires you? Who do you learn from? Who shared a useful resource that benefitted you? For me, I enjoy finding awesome people to learn from and sharing useful articles with others who might also find them helpful. You Doing ThingsWhat do you do? What did you write? How do you volunteer? For me, I lead classes, go to professional development meetings, deliver webinars, inline skate, and, on rare occasion, beat my now-adult child at a board game. Your Work SamplesWhat projects do you work on? What do you write? What content to you create? What experiences have you learned from? For me, I teach custom webinars, write blog articles, assist other instructors, and design learning. Sharing InsightsWhat have you learned about your chosen profession? What's a tip you like to share? What's your go-to strategy for solving a problem? What's something unique you have noticed? For me, I make observations, see unique solutions to common problems, or see how training and learning are out there in the world. And also coffee. Sharing Opportunities and ResourcesWhat problems can you help people solve? Who do you know who is a go to person for a given topic? What is a solution you learned about from a common problem? For me, I share information for people who want to get into corporate training, share job search resources, point people towards others who share topic-specific content. Learn More
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By Brenda L. Peterson, The Layoff Lady All The FeelsWhether due to an economic downturn, an acquisition, or a company reorganization, I’ve found myself in an unexpected career transition quite a few times. Even having been through more than my share of layoffs, it’s still an emotional experience each and every time. Here is the good, the bad, and the ugly of the feelings I’ve personally gone through. ShockThe phone call from HR, the perp walk through the office to the dreaded conference room, the last-minute ominous meeting invite, or the oddly timed tap on the shoulder all seem to come out of nowhere. There is something surreal about being pulled into a virtual or in-person room and having someone look you dead in the eye and tell you that you are going to go through a significant life change starting, well, now. Even if there were layoff rumors, or news about leadership changes, or low sales reported for the quarter, it’s always a surprise on the date and time when layoffs go down. It’s the feeling of the ground being pulled out from under. It’s the gap between expecting a full day of meetings and finding yourself in your car mid-morning with a white box. AngerEven in cases where I was actively looking for a new role, a certain amount of anger goes along with a layoff. I was angry learning about the people who didn’t get laid off (like that guy whose messes I’ve been cleaning up for the last year) and comparing my perceived value to theirs. I’ve been angry at the timing (right after vacation, right before a holiday) and how that makes finding something new an even longer process. I’ve been mad that yesterday’s mission-critical work-all-night project has become irrelevant. But, mostly, I’ve been mad that someone else decided when I didn’t get to do that job anymore instead of me getting to choose when it was time for me to move on. Feeling that lack of control is often the most challenging part. SadnessExiting a job abruptly leaves a big hole in your life, starting with the 9+ hours per workday being replaced with dead air and uncertainty. People who earlier that day were coworkers, casual work friendships, or confidants now may be nothing at all now that you no longer share an employer. The consistency of a morning routine, daily commute, and regularly scheduled meetings are replaced with a battle with the unknown that may last a week or a year. Sometimes it’s easy to be hopeful about the future, and other times it’s hard not to be mired in sadness about all the things you can’t control. FearThere is plenty to be afraid of. First, the idea of not having a paycheck is horrifying. Not knowing how long your final payout or severance check has to last is unnerving. Now knowing how long your jobless period will last and what job you’ll end up with is sometimes unbearable. I fear being unemployed endlessly and not being able to support myself. I worry about panicking and taking the first job offered to me. I worry about holding out for something closer to the “perfect” job that may never come. I fear that I will never get a job as good as the one I had. On the worst days, when fear has given way to full-on catastrophizing, I worry that I will lose my house, car, professional reputation, and everyone I’ve ever loved. ReliefHere's the one that might seem unexpected. At one point, during an ongoing economic downturn, I made it until the seventh round of company layoffs. While I was happy to be employed that long, each time we heard rumblings about reorganizations or started seeing those empty white dots pop up on Microsoft Teams, I had that sick feeling in the pit of my stomach waiting for it to be me. The strange benefit of finally being laid off is that you don't have to worry if it will happen (and when) because it just happened. At that moment, you also realize it's not as bad as you imagined it might be, and now what there is to do is pick yourself up and create your fantastic new future. The Good NewsThrough the tumult of emotions, it’s important to acknowledge each one and process those feelings. It’s helpful to grieve, then focus on all the possibilities to come. Learn More
By Brenda L. Peterson, The Layoff Lady What You WantIn a previous article, we discussed the value of knowing what you want, what you don’t want, and what would be okay. As your job search continues, you may adjust what you want as your job search progresses. Main Factors To ConsiderWhen you put together your target job, it is just that: your target. As you compare your target to the job market, you will need to revisit your job priorities. Know that one factor that may influence the type of job you take will be your time in the job market. Your Acceptable Job May Change Over TimeHere is how your job wants and needs may change over time:
You Can Also Stay the CourseConversely, you may be committed to find a job that very closely aligns with your target job. The good news is that you get to decide what role is right for you, and what will make you happy longer term. The bad news is that it may take you longer if you have very specific requirements and less flexibility. In this case, make sure that you think through options for interim income so you are able to support yourself as you find a role that meets your requirements. Learn More
By Brenda L. Peterson, The Layoff Lady The Value of Information GatheringIf a job opportunity comes to you, it is to your advantage to be ready to pursue that job. Doing a little extra information gathering ahead of time will help you fill out a detailed job application, include a particularly relevant class, or remind on eof your references pf when you worked together at a company. Since time may be of the essence when applying, this will help you meet that tight deadline with fewer headaches. Gathering this information, which is really your career backstory, will help you to tell the story of your professional life consistently. Your Work HistoryWhen filling out job applications, having a thorough list of where you worked and basic information about each job can come in handy. Depending on the application, you may be able to submit a resume alone and be done with it. Other companies may ask you for specific start and end dates for each role. They may even ask for contact information for your immediate manager and the organization itself. To make filling out more thorough job applications a little easier, I suggest you create a spreadsheet including information for your previous workplaces for the past 10-15 years. Depending on what stage you are at in your career, decide how many years of work experience it makes sense for you to gather. Make sure to compile this information for each role:
While you’re busy gathering information, you may want to note these items as well:
Your Education HistoryEmployers like to have assurances that a given candidate really has the knowledge, skills, and abilities they claim to have. This is why it’s helpful to list the classes you’ve taken, groups you’ve joined, certification tests you’ve passed, and degrees you’ve completed. Having this type of external validation for your skill set adds to your credibility. To customize your resume and make filling out a detailed job application easier, I suggest you create a spreadsheet to list the formalized ways you continue learning and growing. I list my college degrees, Association of Talent Development (ATD) membership, a business analysis class I took, a vendor-specific train-the-trainer course I attended, and a few technical certifications. Here are the core details to gather on each line item:
Keep in mind that this list is intended to accommodate everything from a 1-hour seminar you took once upon a time on sales prospecting all the way to an advanced degree. You may want to make separate lists for different activity types. Use the format that works best for you. Learn More
By Brenda L. Peterson, The Layoff Lady About ReferencesWhen you’re getting ready to apply for jobs, at some point, those companies will ask for professional references. Some organizations will ask for references during the initial application. Other employers will ask as they approach the final stages of their interview process. Let's look at how you can select and communicate well with these people who you want to vouch for you and your skills. About Professional ReferencesYour professional references will speak well of you and help potential employers see your value. While personal references are generally people who can vouch for your character, professional references can share their experience with you in a work-related capacity. Typically, you'll need the names and contact information for three people who can share their experiences with you. Selecting Your ReferencesWhen selecting your professional references, here are a few ideas on who you may want to use:
Overall, it's helpful to find people who have worked for you doing relevant work (paid or volunteer) and who can attest to your skills. Here are a few of the people I have used a reference in the past:
Which References To UseWhen I apply for jobs, I have two references I use consistently.
Depending on the role for which I am applying, I will choose which other reference might be the most helpful:
Overall, make sure that your references can speak to your skills as they might pertain to the specific job. Information To IncludeMake sure to collect the following details on your potential references so you are ready to share it with possible employers:
Asking People To Be Your ReferenceBefore you start giving out people's contact information, be sure to confirm they are okay with being your reference. I suggest doing this before a specific job asks for references. I usually send them a message via email, LinkedIn, or text that reads something like this: --------------- Hi, [first name]. I'm launching my job search, and I'm wondering if you'd be willing to be one of my professional references. If so, please share the following contact information details with me:
Thank you so much for your assistance! -------------- The Heads Up MessageAfter you have their initial permission to give out their name as a reference, be sure to also inform them if they should expect someone to reach out to them. In addition to letting them know who may contact them and the type of position, it's also good to share a reminder of your previous work relationship so they aren't scrambling. Here is an example of that type of message. --------------- Hi, [first name]. Thanks for being willing to be my reference! I recently applied for a [job title] position with [company name]. I am in the final stages of their interview process, and they may contact you via phone or email. As a reminder, you and I worked together at [company] from [date range] when I was a [my job title] and you were the [their job title]. Thanks again for your help! --------------- Learn More
By Brenda L. Peterson, The Layoff Lady Rejection and Negative EmotionsBeing jobless post-layoff and searching for a new role is a rough process riddled with rejection. It starts with your former employer kicking you out of the whole company and, in essence, saying, “You are no longer one of us.” At every step of the way, you’ll experience people telling you no in a variety of ways. Here is how that rejection may look. Applying for a job and:
Having what felt like a great interview for a job and:
Receiving a job offer and:
Accepting a job offer and:
The Necessity of Experiencing Your Emotions Because of all of the uncertainty and rejection, this whole process can be a lot to bear. It’s hard to keep going when there are obstacles at every turn. Sometimes, even well-intentioned people trying to be supportive ask just the wrong question and make you feel even worse. Often, I find that when people are exceedingly negative, they usually have not taken the time to address their emotions. Consequently, those hard feelings fester, come out sideways, and interfere with the business part of job searching. Their complaining comes from a place of fear, pain, sadness, and anger. Unfortunately, as with much of life, it’s nearly impossible to complain your way out of your current situation and into a better one. Instead, it’s paramount that you experience your emotions, then manage your mindset so you don’t let your feelings make the already complicated process of finding a new job even harder. Coping StrategiesHere are a few ideas for strategies to help you work through the unpleasant emotions that will pop up during your career transition. Acknowledge Each EmotionBefriend your feelings. Don’t pretend that you don’t feel how you do. Name them, acknowledge them, and then move on. Pretending those unpleasant feelings don’t exist will not make them disappear. Instead, it may silence them for a bit, but they will pop up later, usually at the worst possible time. Acknowledging each one will help them run their course–and also help you to increase your ability to manage those feelings. Wallow a Little It’s impossible to will yourself into feeling better. Sometimes, you need to just sit with an uncomfortable feeling for a while and let it run its course. Cry a little. Rewatch your favorite movie for the bijillionth time. Have a little ice cream. Do a puzzle. Take a walk. Take the afternoon off from your to-do list. Some will run their course a bit more quickly than others. Research The ProblemIf you’re worried about something, researching answers and managing your expectations often helps. How many job applications does it typically take to get an interview? How long does it take most people to find a new role post-layoff? Which companies are hiring? You'll probably feel a little better by researching options, clarifying goals, and taking useful action. Even if you don’t find a complete solution, you at least know more. Having added knowledge will help you worry less or at least direct your worry toward taking productive action that will help you solve a problem. Take a Social Media BreakSocial media, specifically LinkedIn, can be a great job search tool. Unfortunately, it can also give you the illusion that everyone else is doing great and you are downright hopeless. Posts like “It only took me a week to find my dream job,” or “I’m still employed but I feel SO BAD for my former coworkers who are jobless,” or “Every company ever is doing more layoffs” will only make you feel worse. Remind yourself that social media isn’t real life and disengage. Leverage Basic Self CareWhen everything feels hard, taking care of yourself needs to be one of your top priorities. Here are a few quick and easy ideas to make you feel almost instantly better:
Learn MoreBy Brenda L. Peterson, The Layoff Lady Energy Management Trumps Time ManagementWhen we think of productivity, many people think of checking off all the things on your to-do list. If only it was that simple! When going through a trying time, you're managing a lot more than just job searching. You're also juggling a whole lot of uncertainty, many significant life changes, and a steady stream of rejection. Managing your energy levels, not just your ever-growing task list is the key to making progress. Reflect on Factors Influenging Your Energy LevelsAs you think about how to spend your time, learn about yourself and when you will be the most productive and happiest with each activity. I interact with LinkedIn posts during my first cup of coffee, enjoy afternoon walks, and do yoga at night before bed. There are no absolute right or wrong times for many things, just ones that are a better fit for you. Your Most and Least Productive Times of DayTake time to reflect on your most and least productive times. Use these questions as a starting point:
Remember, there are no right or wrong answers, just what is true for you. Factors Influencing Your Energy LevelsIn addition, reflect on the following factors and their impact on your energy levels:
Remember, there are no right or wrong answers, just what is true for you. Patterns for Energy Builders and Energy DepletersBased on your responses to those questions, you may have identified factors that energize you and those that deplete you.
Knowing these things about myself helps me know how to structure my time to maximize my energy. Letting family and friends know what I need also helps them to understand and support me as I work towards my goals. Self Care Builds EnergyAfter you identify your energy depleters, here are a few steps you can take to build your energy:
Leverage Your Energy To Achieve MoreWhen I identify my energy patterns and take steps to recover when needed, I have more capacity. I can accomplish more in less time when my energy is in a good place. Then, I can leverage my to-do lists and make real progress towards my goals. Learn More
By Brenda L. Peterson, The Layoff Lady Time Management Challenges Post-LayoffWhen life is run-of-the-mill, it’s still hard to accomplish essential tasks on your to-do list. Losing your job upends your life and gives you a whole new set of challenges. These include uncertainty about the future, new complexities in your financial life, and general worry about how long it might take for things to get back to “normal.” You are now entering a challenging phase in your life where you will experience more rejection in a shorter period of time than ever before. All these factors will inhibit your ability to progress on your goals. Some Days Are More Difficult Than OthersSome days will be amazing. Within a half hour of waking up, you receive an invitation to do a phone screen, notice another hiring manager accepted your LinkedIn connection request, and receive a message from a recruiter for a role that looks promising. Hearing good news fills you with hope and boosts your energy. Soon, you’re updating your budget, making that overdue phone call, and cleaning your whole kitchen. You use that extra burst of energy to start preparing for tomorrow’s phone screen. On that very good day, you may even check a few extra things off your to-do list. Then there will be other days. Before you’ve had your first cup of coffee, you’ll check your email and find a “we’re moving forward with other candidates” message after a “the position has been filled” followed by a “this position has been put on hold indefinitely” message. After a triple dose of rejection, the rest of the day’s planned activities may fall by the wayside. A To-Do List Is Not EnoughYou have probably been relying on the overly simplistic getting-things-done strategies people often bluster about. If your only plan for success involves hammering away, powering through, or pulling yourself up by your bootstraps, you will have problems. It’s an excellent time to remind yourself that bucking/soldiering/cowboying up is not a long-term sustainable strategy. It is a short-term fix you can use occasionally when you have no other options. Making that once-in-a-while solution your go-to move will leave you irritable, burned out, and feeling like the failure you most certainly are not. To find the right new job for you, even the best to-do list won’t ensure success all by itself. You won’t be able to push yourself beyond your limits consistently for very long. Given that many job searches last between a few weeks and several months, you will need to find a way to sustain the effort you’ll need to achieve your job search goals. All Hours Are Not Equally ProductiveWhen I’m in career transition, I spend a lot of time writing, applying for jobs, and interacting on LinkedIn. I also tend to rewatch tv shows and movies. Conventional time management would say that I’m wasting a good chunk of my life watching fictional people live theirs and that I should spend that wasted time on the higher-value items on my to-do lists. In reality, it is not feasible to produce at a high level all the time. Achieving at a high level requires preparation and adequate recovery time. That means if I have two video interviews in one day, I will appear to be doing a lot of nothing for those hours right afterward. The only way I can knock those interviews out of the park is by managing my energy well. Overall, it’s not just about tallying up those hours and having a respectable number. Instead, work with your energy levels, balance planning and doing, and align your activities with your peak productivity times. Managing Your EnergyOverall, it’s not just about tallying up those hours and having a respectable number. Instead, work with your energy levels, balance planning and doing, and align your activities with your peak productivity times. Prioritizing self care, so you have enough energy to perservere, is a great first step. Learn MoreBy Brenda L. Peterson, The Layoff Lady Interview Progression IssuesAfter you apply for a job, your goal is to be selected for an interview. That process usually includes an initial phone screen, one or more face-to-face interviews, then a job offer. As you progress in your job search, it's important to take time on a regular basis to evaluate what you are doing and see if you need to modify your approach. Let's look at possible ways to proceed if you are not receiving callbacks from employers for initial phone screens. No Initial Interview InvitationsI’ve seen variations on the following LinkedIn post way too many times: “I’ve applied for 300 jobs over the last six months, and I have only gotten a couple of interviews.” Realize you won’t get a phone screen for every job application you submit, but you should be getting some. If you apply for even 20 jobs and don’t hear anything back from any of them, it’s time to reassess and figure out what you need to change to have more success. The first huge step in job searching is getting out of the virtual pile of job applications and into the much more selective “we gotta talk to this one” pile. Taking these steps can help. Step 1: Identify Your Target JobOften, people who struggle with getting job interviews need to revisit what they want in a job and target their job search toward that goal. Unfortunately, while applying for as many jobs as possible seems logical, it often backfires. Instead, job seekers who identify what they really want, then apply for those roles more closely matching their interests and qualifications get hired sooner. Step 2: Realign Goals and MessagingAnother problem shared by people who struggle with job searching is not talking about what they want, their work experience, and their most relevant qualifications. Ensure your resume has a strong Professional Summary highlighting the type of role desired and your value to your target role. Step 3: Focus on Fewer ApplicationsHow many applications should you do in a given week? Applying for 300 jobs over six months (26 weeks) is an average of 11.5 applications per week. That is A LOT. When I’m job searching, my weekly goal is three applications per week, and I could submit as many as six per week if I’m driven to apply for a few more roles that look promising. By focusing on fewer job applications, I increase my quality instead of relying too heavily on quantity. Step 4: Customize your Resume for Each ApplicationWhen I decide to apply for a role, I take 15-30 minutes per application to customize my resume. Taking this extra time to update my language helps potential employers understand how my skill set aligns directly with what they are looking for in a candidate. Ensuring the right keywords are present for an Automated Tracking System (ATS) and for the recruiter who initially reviews each resume will give you a better chance of being selected for a phone screen. To make these updates efficiently and effectively, I focus on two sections: Professional Summary and Skills & Competencies. Check out the Learn More section for additional information on strategies for customizing your resume. Learn More
By Brenda L. Peterson, The Layoff Lady Job Searching: The Good DaysSome days will be amazing. Within a half hour of waking up, you receive an invitation to do a phone screen, notice another hiring manager accepted your LinkedIn connection request, and receive a message from a recruiter for a role that looks promising. Everything is going great for you. Hearing that good news fills you with hope about the future. You feel appreciated, valued, and worthwhile. Soon, you’re updating your budget, making that overdue phone call, and cleaning your whole kitchen. You use that extra burst of energy to start preparing for tomorrow’s phone screen. Today, you are productivity personified. Job Searching: The Not-So-Good DaysThen there are the other days. You check your email and read, “We will not be moving forward with your application,” then move on to “We regret to inform you,” then finish up with, “This position is no longer available.” You’re not even out of bed, and you already heard you weren’t good enough for three jobs you really wanted. Now, all that good news from the previous day seems irrelevant. Your email has become a scary place where everyone is mean. You hop onto LinkedIn to look for new jobs. While looking at job listings, you fixate on the one or two preferred qualifications you don’t have. You start to customize a resume for one job, then stare at your screen, trying to figure out why anyone would bother hiring you. Now, you're not going to have it in you to be a high achiever. Struggling to SucceedAfter a three-rejection morning, you may feel like a failure, and everything is hopeless. Despite how it feels right then, you are not lazy, a loser, or a failure. Instead, you have probably been going too hard for too long and have little to show for it yet. In addition, you have probably been relying on the overly simplistic getting-things-done strategies people often bluster about. If your only plan for success involves hammering away, powering through, or pulling yourself up by your bootstraps, you will have problems. It’s an excellent time to remind yourself that bucking/soldiering/cowboying up is not a long-term sustainable strategy. It is a short-term fix you can use occasionally when you have no other options. Making that once-in-a-while solution your go-to move will leave you irritable, burned out, and feeling like the failure you most certainly are not. Sustainability and Your Career TransitionYes, you are trying to find a job. Yes, you are trying to keep your finances in check. You also need to be able to continue to keep going sustainably so you can persevere as long as your career transition requires. You won’t be able to push yourself beyond your limits consistently for very long. Given that many job searches last between a few weeks and several months, you will need to find a way to sustain the effort you’ll need to achieve your job search goals. Your Basic Self Care Daily Task ListThere is an art to writing a helpful task list. This basic self-care list includes items that are valuable, easy to achieve, and can be checked off definitely. You can also update these lists to reflect what makes the most sense to you in your life. This is not your "I have accomplished miracles" list. Instead, this is your "I did the basic things I need to stay well so I can prioritize to keep going" list. Morning
Afternoon
Evening
Modifying The ListThis is a good starting point for a basic self-care list. If moving for 30 minutes is too much for you right now, make it 10. If making your bed helps you feel better, consider adding that to your morning list. If you do a load of laundry daily and put it away, fit that in where it makes sense. If you take your vitamins before bed, do that. Do what you need to to do make it yours. This basic self-care list will help you feel better on your hardest days. On an easier day, you'll breeze through these items with no problem and move on to conquering the world. Learn More
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Just get laid off?
Click here for info on what to do first. Author7-time layoff survivor Brenda L. Peterson, The Layoff Lady, waxes poetic on layoffs, job transitions, & career resilience. Buy The Book!Were you recently laid off from your job and need a roadmap for what's next? Pick up a copy of my book, Seven Lessons From Seven Layoffs: A Guide!
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